Exam Questions Chapter.9 Social Computing - Info Systems 9e | Test Bank by Rainer by R. Kelly Rainer. DOCX document preview.
Package Title: Chapter 9, Testbank
Course Title: Rainer, IS 9e
Chapter Number: 9
Question type: Multiple Choice
1) _______________ are independent vendors who offer a variety of merchandise through Amazon’s website.
a) Direct sellers
b) Private label sellers
c) Resellers
d) Third-party sellers
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
2) _______________ create their own brand which provides them with their own product listing.
a) Direct sellers
b) Private label sellers
c) Resellers
d) Third-party sellers
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
3) _______________ search for products they can buy and sell for a higher price on Amazon.
a) Direct sellers
b) Private label sellers
c) Resellers
d) Third-party sellers
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
4) The most effective way to get a higher search placement on Amazon is to _____.
a) bribe Amazon employees
b) purchase fake reviews for your products
c) purchase fake reviews for your competitors
d) pay customers for reviews
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Comprehension
Standard 1: AACSB || Technology
5) The key developments of Web ________ were the creation of websites and the commercialization of the web.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
6) With Web ________ , users passively receiving information from the web.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
7) Web ___ is a loose collection of IT and applications plus the websites that use them.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
8) Web ___ websites enrich the user experience by encouraging user participation, social interaction, and collaboration.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
9) Web ___ facilitates information sharing, user-centered design, and collaboration.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
10) Web ___ websites harness collective intelligence, deliver functionality as services, and feature remixable applications and data.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
11) Which of the following is true of websites in Web 1.0?
a) encourage collaboration
b) facilitate information sharing
c) involve user-centered design
d) online places to visit
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
12) Web 2.0 sites harness collective intelligence (e.g. _____) and feature remixable applications and data (e.g. _____).
a) mashups; web services
b) mashups; wikis
c) web services; wikis
d) wikis; mashups
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
13) ________ are an example of harnessing collective intelligence.
a) Mashups
b) Tags
c) Web services
d) Wikis
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
14) ________ deliver functionality as services rather than as packaged software.
a) Mashups
b) Tags
c) Web services
d) Wikis
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
15) ________ feature remixable applications and data.
a) Mashups
b) Tags
c) Web services
d) Wikis
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
16) ________ allow users to place information in multiple, overlapping associations rather than in rigid categories.
a) Mashups
b) Tags
c) Web services
d) Wikis
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
17) __________ is the basis of folksonomies.
a) Blogging
b) RFID
c) Tagging
d) UWB
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
18) ________ are user-generated classifications that use ________ to categorize and retrieve web pages, photos, videos, and other web content.
a) Crowdsources; mashups
b) Crowdsources; tags
c) Folksonomies; mashups
d) Folksonomies; tags
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
19) __________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.
a) Blogging
b) RFID
c) RSS
d) UWB
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
20) ________ is an example of microblogging.
a) Facebook
b) RSS
c) Twitter
d) UWB
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
21) ________ are websites made up entirely of content posted by users.
a) Collaborative sites
b) RSS sites
c) Mashups
d) Wikis
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
22) Organizations do NOT typically use wikis to _________.
a) collaborate on projects
b) follow consumers’ social networking comments
c) keep enterprise wide documents
d) provide a central repository
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
23) A social _____________ is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade.
a) capital
b) graph
c) network
d) website
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
24) Social _____________ refers to the number of connections a person has within and between social networks.
a) capital
b) graphing
c) networking
d) websiting
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
25) A social _____________ is a map of all relevant links or connections among the network’s members.
a) capital
b) graph
c) network
d) website
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
26) ___________ coined the social graph term.
a) Bezos
b) Obama
c) Trump
d) Zuckerberg
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
27) Considering the categories of social networking websites, ____ is classified as a socially oriented website.
a) Flickr
b) Instagram
c) LinkedIn
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
28) Considering the categories of social networking websites, ____ is classified as a professional networking website.
a) Flickr
b) Instagram
c) LinkedIn
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
29) Considering the categories of social networking websites, ____ is classified as a media sharing website.
a) Flickr
b) Instagram
c) LinkedIn
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
30) Considering the categories of social networking websites, ____ is classified as a media sharing website.
a) Pandora
b) Instagram
c) Tumblr
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
31) Considering the categories of social networking websites, ____ is classified as a communication website.
a) WordPress
b) Facebook
c) Wetpaint
d) YouTube
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
32) Considering the categories of social networking websites, ____ is classified as a socially oriented website.
a) WordPress
b) Facebook
c) Wetpaint
d) YouTube
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
33) Considering the categories of social networking websites, ____ is classified as a collaboration website.
a) WordPress
b) Facebook
c) Wetpaint
d) YouTube
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
34) Considering the categories of social networking websites, ____ is classified as a media sharing website.
a) WordPress
b) Facebook
c) Wetpaint
d) YouTube
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
35) Considering the categories of social networking websites, ____ is classified as a communication website.
a) Pandora
b) Instagram
c) Tumblr
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
36) Considering the categories of social networking websites, ____ is classified as a communication website.
a) Flickr
b) Instagram
c) LinkedIn
d) Yammer
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
37) Considering the categories of social networking websites, ____ is classified as a social bookmarking website.
a) Digg
b) Foursquare
c) Mendeley
d) SecondLife
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
38) Considering the categories of social networking websites, ____ is classified as a social news website.
a) Digg
b) Foursquare
c) Mendeley
d) SecondLife
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
39) Considering the categories of social networking websites, ____ is classified as a events website.
a) Digg
b) Foursquare
c) Mendeley
d) SecondLife
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
40) Considering the categories of social networking websites, ____ is classified as a virtual meeting place website.
a) Digg
b) Foursquare
c) Mendeley
d) SecondLife
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
41) ________ is the process of keeping users on websites as long as possible.
a) Conversion
b) Engagement
c) Social graphing
d) Social networking
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
42) ___________ are videos that have been digitally created with ____ to make it appear something happened that did not.
a) Cheapfakes; AI
b) Cheapfakes; virtual reality
c) Deepfakes; AI
d) Deepfakes; virtual reality
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
43) __________fakes are videos that have been altered with more basic techniques like slowing down or speeding up footage or cutting and splicing it.
a) Black
b) Cheap
c) Deep
d) White
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
44) _________ is a design technique that loads content continuously as the user scrolls down the page, eliminating the need to keep clicking to load additional content.
a) Doomscrolling
b) Infinite scroll
c) Random scheduled reward
d) Unending reward
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
45) _________ refers to an unending scroll of bad news.
a) Doomscrolling
b) Infinite scroll
c) Random scheduled reward
d) Unending reward
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
46) _________ is a strategy in which the platforms give visitors a reward at irregular intervals because someone like a post or a photo they uploaded.
a) Doomscrolling
b) Infinite scrolling
c) Random scheduled rewards
d) Unending rewards
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
47) A _________ is a website that takes different content from a number of other websites and mixes them together to create a new kind of content.
a) folksonomy
b) mashup
c) social graph
d) UWB
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
a)
48) ________ has become the global leader in social commerce according to the Boston Consulting Group.
a) Australia
b) China
c) India
d) Thailand
Difficulty: Easy
Section Reference 1: IT’s About Business 9.1
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
49) ________ is the social media platform of choice in Thailand.
a) Facebook
b) Google
c) Twitter
d) Snapchat
Difficulty: Easy
Section Reference 1: IT’s About Business 9.1
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
50) ________ attracts video game lovers and sports enthusiasts through contests. The company also encourages the most dedicated community members to contribute ideas on company products.
a) Disney
b) Levi’s
c) Mountain Dew
d) PepsiCo
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
51) ________ advertises on Facebook by enabling consumers to populate a “shopping cart” based on what their friends think they would like.
a) Disney
b) Levi’s
c) Mountain Dew
d) PepsiCo
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
52) The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.
a) 20–80; 20; 80
b) 80–20; 80; 20
c) 40–60; 40; 60
d) 60–40; 60; 40
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
53) ________ is NOT an example of collaborative consumption.
a) Collaborative production
b) Crowdfunding
c) Mass customization
d) Peer-to-peer lending
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
54) ________ does NOT use a peer-to-peer business model.
a) Airbnb
b) Craigslist
c) eBay
d) Twitter
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Application
Standard 1: AACSB || Technology
55) ________ is the greatest concern in the peer-to-peer economic model.
a) Accessibility
b) Cost
c) Trust
d) Usability
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
56) On the web, the first peer-to-peer model was _________.
a) Airbnb
b) Craigslist
c) eBay
d) Zipcar
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
57) Poshmark relies on ____ shopping.
a) electronic
b) machine
c) mobile
d) social
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
58) Poshmark has built a social network that is based on ____.
a) people whom their users know
b) people whose taste in clothes their users like
c) the number of reviews each product gets
d) the number of reviews each person writes
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
59) Poshmark is essentially a(n) _____ for _____.
a) Amazon; books
b) Amazon; clothing
c) eBay; books
d) eBay; clothing
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
60) Poshmark takes a ____ percent cut from each sale.
a) 1
b) 10
c) 20
d) 50
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
61) ________ helps stores like Gap promote the season’s latest fashion collections.
a) Epinions
b) InStyle
c) Stylehive
d) ThisNext
Difficulty: Hard
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
62) ________ allows shoppers to create profiles and blogs about their favorite products in social communities.
a) Epinions
b) InStyle
c) Stylehive
d) ThisNext
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
63) Epinions is an example of ________ ratings and reviews.
a) conversational
b) customer
c) expert
d) sponsored
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
64) ________ is an example of a customer ratings and reviews website.
a) Buzzillions
b) Metacritic
c) PayPerPost
d) SponsoredReviews
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
65) Metacritic is an example of ________ ratings and reviews.
a) conversational
b) customer
c) expert
d) sponsored
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
66) ________ is an example of an expert ratings and reviews websites.
a) Epinions
b) Metacritic
c) PayPerPost
d) SponsoredReviews
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
67) PayPerPost is an example of ________ reviews.
a) conversational
b) customer
c) expert
d) sponsored
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
68) ________ is an example of a sponsored reviews website.
a) Epinions
b) Metacritic
c) PayPerPost
d) ThisNext
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
69) A _________ is a result of a personalized search where a website algorithm predicts what information or product a user would like based on user location and past searches on the website.
a) consumer bias
b) filter bubble
c) folksonomy
d) microblog
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
70) ________ is an example of a group shopping website.
a) Facebook
b) Groupon
c) Tujia
d) Uber
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
71) ________ is an example of a shopping community.
a) Beyond the Rack
b) Foursquare
c) Twitter
d) Yelp
Difficulty: Hard
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
72) ________ is NOT an example of a social marketplace.
a) Craigslist
b) Flipsy
c) Fotolia
d) Tujia
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
73) Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.
a) advertising
b) company buy-in
c) crowdsourcing
d) employee use
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
74) ________ marketing is word-of-mouth advertising.
a) Conversational
b) Filter
c) Native
d) Viral
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
75) ________ advertising is a sales pitch that fits into the flow of information being shown.
a) Conversational
b) Filter
c) Native
d) Viral
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
76) Many publishers view ________ advertising as risky because it has the potential to erode the public’s trust.
a) conversational
b) filter
c) native
d) viral
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
77) ________ marketing is when companies use social computing tools to obtain feedback from customers.
a) Conversational
b) Filter
c) Traditional
d) Viral
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
78) Approximately ________ percent of consumers consult reviews before making an online purchase.
a) 25
b) 50
c) 75
d) 100
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
79) Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.
a) 1/3
b) 2/3
c) 1/4
d) 3/4
Difficulty: Hard
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
80) Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
a) data
b) intelligence
c) knowledge
d) wisdom
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
81) ________ uses Clarabridge text analytics software to analyze comments from its online notes, e-mails, receipt-based surveys, and social media.
a) Dunkin’ Donuts
b) McDonald’s
c) Starbucks
d) Wendy’s
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
82) Farmers are supplementing their incomes with ____.
a) Facebook videos
b) rural careers
c) urban careers
d) YouTube videos
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
83) The majority of MN Millennial Farmer’s brand income comes from ____.
a) ads on YouTube
b) selling products on Amazon
c) sponsored reviews on Twitter
d) ubiquitous websites
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
84) The ______ occurred after a series of media reports revealed that prominent advertisers were showing up next to inappropriate videos.
a) Adpocalypse
b) Reviewpocalypse
c) Sponsorpocalypse
d) Ubiquicalypse
Difficulty: Medium
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Analysis
Standard 1: AACSB || Technology
85) Social computing increases _________.
a) buyer power
b) supplier power
c) threat of new entrants
d) threat of substitutes
Difficulty: Medium
Section Reference 1: 9.5
Learning Objective 9.5: Describe how social computing improves customer service.
Bloomcode: Analysis, Synthesis
Standard 1: AACSB || Technology
86) Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.
a) CRM
b) ERP
c) HRM
d) SCM
Difficulty: Easy
Section Reference 1: 9.5
Learning Objective 9.5: Describe how social computing improves customer service.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
87) ________ allows companies to post jobs to eight different social networks simultaneously.
a) Bullhorn Reach
b) LinkedIn
c) Monster
d) Wattpad
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
88) ________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
a) Employee development
b) Onboarding
c) Recruiting
d) Social networking
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
89) ________ is NOT a tool used by HR professionals.
a) Chatter
b) Tibbr
c) Wattpad
d) Yammer
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
90) LinkedIn’s main market segment is _________.
a) high-skill jobs
b) low-paying jobs
c) low-skill jobs
d) upper-level executives
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
91) Job coaches recommend spending ________ percent of your time online to get a job.
a) 10
b) 25
c) 50
d) 80
Difficulty: Medium
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
92) Job coaches recommend spending most of your time ________ to get a job.
a) educating yourself
b) networking
c) online
d) talking to headhunters
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
93) In ____, ____’s ease of use and low-cost phones have enabled fake news to spread very quickly to vast numbers of people.
a) China; Facebook
b) China, WhatsApp
c) India; Facebook
d) India; WhatsApp
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
94) In India, ____ is the internet.
a) Facebook
b) Google
c) SnapChat
d) WhatsApp
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
95) ________ has employees who analyze posts to fact check and look for fake news.
a) Boom
b) Instagram
c) Snow
d) WhatsApp
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
Question Type: True/False
96) Search placement on Amazon is similar to search placement on Google: people generally click on the first product and rarely scroll down to see things on later pages.
Difficulty: Medium
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially
Bloomcode: Synthesis
Standard 1: AACSB || Technology
97) The most effective tactic to raise your product’s search placement on Amazon is to purchase fake reviews for your products.
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially
Bloomcode: Knowledge
Standard 1: AACSB || Technology
98) The most effective tactic to raise your product’s search placement on Amazon is to purchase fake reviews for your competitors.
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 9.3: Identify the methods used for shopping socially
Bloomcode: Knowledge
Standard 1: AACSB || Technology
99) The web first appeared in 1990.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
100) The key developments of Web 1.0 were the creation of websites and the commercialization of the web.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
101) The key development of Web 2.0 was the commercialization of the web.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
102) Users passively received information from the earliest version of the web.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
103) Web 2.0 is a loose collection of information technologies and applications plus the websites that use them.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
104) Web 3.0 websites enrich the user experience by encouraging user participation, social interaction, and collaboration.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
105) Web 2.0 sites often harness collective intelligence (e.g. web services) and feature remixable applications and data (e.g. wikis).
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
106) Web 2.0 sites often harness collective intelligence (e.g. wikis) and feature remixable applications and data (e.g. mashups).
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
107) Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand, facilitates more interactive social computing.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
108) Microblogging is the basis of folksonomies.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
109) Tagging is the basis of folksonomies.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
110) Microblogging is user-generated classification to categorize and retrieve web pages and other web content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
111) Folksonomies are user-generated classifications to categorize and retrieve web pages and other web content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
112) Geotagging is tagging information on maps.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
113) Google Maps is an example of geotagging and a mashup.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
114) Facebook Go is an example of geotagging.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
115) RSS is a Web 2.0 feature that allows content producers to publish content to anyone who has an interest in subscribing to it.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
116) RSS is a Web 2.0 feature that allows anyone to publish content to anyone who has an interest in subscribing to it.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
117) Blogging is an old term that nobody uses anymore.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
118) Weblogging is the term for the millions of blogs on the web.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
119) The blogosphere is the term for the millions of blogs on the web.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
120) Companies listen to consumers in the blogosphere who express their views on the companies’ products. This is consumer-generated media.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
121) The best thing about blogs is that they accurately reflect the opinions of customers.
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Analysis
Standard 1: AACSB || Technology
122) Miniblogging is a form of blogging that allows users to write short, anonymous messages and publish them.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
123) Microblogging is a form of blogging that allows users to write short messages and publish them.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
124) A wiki is a website made up entirely of content posted by users.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
125) Wikis take advantage of the combined input of many individuals.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
126) Organizations do not use wikis because content on wikis is of uncertain origin.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
127) Jeff Bezos of Amazon originally coined the term social map to refer to all the relevant links or connections among the network’s members.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
128) Mark Zuckerberg of Facebook originally coined the term social map to refer to all the relevant links or connections among the network’s members.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
129) Mark Zuckerberg of Facebook originally coined the term social graph to refer to all the relevant links or connections among the network’s members.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
130) Social networking refers to the number of connections a person has within and between social networks.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
131) Social capital refers to the number of connections a person has within and between social networks.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
132) Social networking is the process of keeping users on websites as long as possible.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
133) Conversion is the process of keeping users on websites as long as possible.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
134) Engagement is the process of keeping users on websites as long as possible.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
135) Cheapfakes are videos that have been digitally created with AI to make it appear something happened that did not.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
136) Deepfakes are videos that have been digitally created with AI to make it appear something happened that did not.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
137) Cheapfakes are videos that have been altered with more basic techniques such as slowing down or speeding up footage or cutting and splicing it.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
138) Shallowfakes are videos that have been altered with more basic techniques such as slowing down or speeding up footage or cutting and splicing it.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
139) Doomscrolling is a design technique that loads content continuously as the user scrolls down the page, eliminating the need to keep clicking to load additional content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
140) Infinite scroll is a design technique that loads content continuously as the user scrolls down the page, eliminating the need to keep clicking to load additional content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
141) Doomscrolling refers specifically to an infinite scroll of bad news.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
142) A doomscroller is a person who intentionally initiates online conflict or offends other users to distract or create divisions by posting inflammatory or off-topic posts in an online community or on a social media platform.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
143) A troll is a person who intentionally initiates online conflict or offends other users to distract or create divisions by posting inflammatory or off-topic posts in an online community or on a social media platform.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
144) RFID takes different content from a number of other websites and mixes them together to create a new kind of content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
145) A mashup takes different content from a number of other websites and mixes them together to create a new kind of content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
146) Facebook leads the conversational commerce market in Thailand.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.1
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
147) Facebook is the social media platform of choice in Thailand.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.1
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
148) If a company is getting a lot of negative posts on its Wall, it is best to turn off features that let customers post comments without company approval.
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Analysis
Standard 1: AACSB || Technology
149) Companies that employ social commerce must be willing to accept negative reviews and feedback.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
150) Negative reviews have no value for organizations because they hurt the organization’s reputation.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
151) The 80-20 rule of thumb posits that a majority of the individuals contribute most of the content.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
152) The 20-80 rule of thumb posits that a minority of the individuals contribute most of the content.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
153) Collaborative consumption services offer employees many benefits including higher pay, more paid vacation, and flexible hours.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
154) Collaborative consumption services help establish a more sustainable global environment.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
155) The premise of conversational consumption is that having access to goods and services is more important than owning them.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
156) The premise of collaborative consumption is that having access to goods and services is more important than owning them.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
157) Collaborative consumption is the practice of funding a project by raising money from a large number of people typically via the internet.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
158) Crowdfunding is the practice of funding a project by raising money from a large number of people typically via the internet.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
159) Collaborative consumption uses a client/server model.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
160) Collaborative consumption uses a P2P model.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
161) Poshmark is an example of collaborative consumption.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
162) Poshmark is an example of social shopping.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
163) Poshmark’s platform is known as digital consignment.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
164) Poshmark focuses on reselling used children’s toys.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.2
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
165) A filter bubble is a result of a search in which a website algorithm guesses what a user would like to see based on information about the user.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
166) Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Analysis
Standard 1: AACSB || Technology
167) Group buying on websites like Airbnb helps consumers get special deals.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
168) Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
169) Social marketplaces are an example of C2C commerce.
Difficulty: Hard
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Synthesis
Standard 1: AACSB || Technology
170) Viral marketing lends itself especially well to social networking.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
171) Viral marketing is a sales pitch that fits into the flow of information being shown.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
172) Native advertising is a sales pitch that fits into the flow of information being shown.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
173) Many publishers view native advertising as risky because it has the potential to erode the public’s trust.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
174) Companies use collaborative consumption to obtain feedback from customers.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
175) Companies use conversational marketing to obtain feedback from customers.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
176) Companies use native advertising to obtain feedback from customers.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
177) Social computing generates faster and cheaper results than traditional focus groups.
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
178) Traditional focus groups foster closer customer relationships than social computing does.
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
179) Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
180) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as data mining.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
181) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as social intelligence.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
182) YouTube generally paints farming as an aspirational lifestyle choice.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
183) Agricultural content on YouTube is increasing.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
184) Farmers can earn notable income from Facebook videos.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Comprehension
Standard 1: AACSB || Technology
185) Farmers can earn notable income from YouTube videos.
Difficulty: Easy
Section Reference 1: IT’s About Business 9.3
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Comprehension
Standard 1: AACSB || Technology
186) Social computing empowers customers and enables them to become business advocates and influencers.
Difficulty: Easy
Section Reference 1: 9.5
Learning Objective 9.5: Describe how social computing improves customer service.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
187) Businesses must respond to customers more quickly and appropriately than they did prior to social computing.
Difficulty: Medium
Section Reference 1: 9.5
Learning Objective 9.5: Describe how social computing improves customer service.
Bloomcode: Analysis
Standard 1: AACSB || Technology
188) Social computing improves customer service.
Difficulty: Easy
Section Reference 1: 9.5
Learning Objective 9.5: Describe how social computing improves customer service.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
189) Social networks are only useful for active job seekers.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
190) Social networking is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
191) Onboarding is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
192) You can create a profile on LinkedIn for free.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
193) LinkedIn’s main market is upper-level executives.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
194) Any LinkedIn page is better than nothing.
Difficulty: Medium
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Analysis
Standard 1: AACSB || Technology
195) It is possible to damage your own reputation on LinkedIn.
Difficulty: Medium
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Analysis
Standard 1: AACSB || Technology
196) You shouldn’t put volunteer work on LinkedIn.
Difficulty: Easy
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
197) Facebook’s actions brought about the fundamental changes necessary to combat the platform’s misinformation problems in India.
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
198) People are more likely to fact-check an article to achieve confirmation bias.
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
199) People have confirmation bias, meaning that if a post or video agrees with what they think, they will believe it without checking its veracity.
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
200) In India, WhatsApp’s ease of use and low-cost phones have enabled fake news to spread very quickly to vast numbers of people.
Difficulty: Easy
Section Reference 1: Closing Case
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
Question type: Text Entry
201) ___ is a loose collection of information technologies and applications plus the websites that use them.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
202) Tagging is the basis of ______ which are user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
203) ___ is tagging information on maps.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
204) ________ allows you to receive the information you want, when you want it, without having to surf thousands of websites; it allows anyone to publish any content to anyone who has an interest in subscribing to it.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
205) A(n) ___ is a personal website, open to the public, in which the site creator expresses his or her feelings or opinions through a series of chronological entries.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
206) ________________ is a form of blogging that allows users to write short messages and publish them.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
207) A(n) ___ is a website made up entirely of content posted by users.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
208) A(n) _____________. Is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
209) ___ refers to the number of connections a person has within and between social networks.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
210) A(n) ___ is a person who intentionally initiates online conflict or offends other users to distract or create divisions by posting inflammatory or off-topic posts in an online community or on a social media platform.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
211) A(n) ___ is a website that takes different content from a number of other websites and mixes them together to create a new kind of content.
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
212) ___ refers to the delivery of e-commerce activities and transactions through social computing.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
213) ___ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
Difficulty: Easy
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
214) ___ is a method of e-commerce that takes all of the key aspects of social networks and focuses them on shopping.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
215) A ___ is a result of a search in which a website algorithm guesses what a user would like to see based on information about that user.
Difficulty: Medium
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
216) ________________ act as online intermediaries that harness the power of social networks by introducing, buying, and selling products and services.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
217) Social marketplaces act as online _____________ that harness the power of social networks by introducing, buying, and selling products and services.
Difficulty: Easy
Section Reference 1: 9.3
Learning Objective 9.3: Identify the methods used for shopping socially.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
218) ___ refers to advertising formats that make use of the social context of the user viewing the ad.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
219) _________________________ is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
220) ________________ marketing is word-of-mouth advertising.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
221) _________________________ advertising is a sales pitch that fits into the flow of the information being shown.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
222) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as ___.
Difficulty: Easy
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
223) ___ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Difficulty: Medium
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Knowledge
Standard 1: AACSB || Technology
Question Type: Essay
224) List and describe the eight Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have eight examples).
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Application
Standard 1: AACSB || Communication
Standard 2 : AACSB || Technology
Solution: 1) Tagging – keyword or term that describes a piece of information; examples (NOT IN BOOK) – using Google maps to help people find a business (e.g., having a picture of the storefront on Google) or finding local interests (e.g., a hotel may highlight local attractions to draw customers)
2) Really Simple Syndication (RSS) – allows you to receive the information you want, when you want it, without having to surf thousands of web sites; example – CNN.com allowing viewers to download the most current version of shows
3) Blogs – personal web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries; example – listening to consumers or (NOT IN BOOK) encouraging consumers to “self-help” (e.g., customer experts help customer novices)
4) Microblogs – a form of blogging that allows users to write short messages and publish them; example – quickly share information with interested people, gather real-time market intelligence and customer feedback
5) Wikis – a website made up entirely of content posted by users; example – central repository for documents, tracking issues, resolving problems, maintaining project histories, collaborate with business partners
6) Social networking websites – allows convenient connections to those of similar interest; examples – companies managing their reputations on social networking sites, watching Banjo to watch for local trends (oil companies – stock traders)
7) Enterprise social networks – allowing employees, partners, and customers to talk on secured internal networks or via LinkedIn; examples – virtual teams, build a sense of community, work remotely
8) Mashups – a website that takes different content from a number of other websites and mixes them together to create a new kind of content; example – Google Maps, Craigslist apartments
225) Discuss how false information, psychological measures, and third-party entities cause problems on social networks. Explain how you can avoid these problems.
Difficulty: Medium
Section Reference 1: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Bloomcode: Application
Standard 1: AACSB || Communication
Standard 2 : AACSB || Technology
Solution: false information, news, content – entirely untrue or not totally accurate, deepfakes – videos that have been digitally created with AI to make it appear something happened that did not; infinite scroll, doomscrolling, and randomly scheduled rewards that gets people to constantly look at information without downloading it and providing rewards for getting likes, etc.; bots and cyborgs – computers that appear human and often try to manipulate public opinion; trolls - a person who intentionally initiates online conflict or offends other users to distract or create divisions by posting inflammatory or off-topic posts in an online community or on a social media platform
avoid = consider the source, read beyond the headline, check the date, get the facts; check against scrolling and rewarding to encourage the consumption of bad information; avoid bots, cyborgs, and trolls who are trying to manipulate
226) What benefits of social commerce do you currently enjoy? As someone about to enter the marketplace, how can social computing impact your future job prospects? How do businesses benefit from using social commerce? What risks do all businesses encounter in this social networking world?
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Analysis
Standard 1: AACSB || Communication
Standard 2 : AACSB || Analytic
Standard 3 : AACSB || Technology
Solution: 
Drawbacks:
🞌 Social information is no longer anonymous
🞌 Problems for governments and companies (e.g., social power to employees and customers and potential for additional competition from former employees) – they must be authentic, fair, transparent, humble, etc. (these are all benefits to customers/employees)
🞌 Misuse and incorrect use can backfire (e.g., Kenneth Cole, American Apparel, CVS)
Impact:
🞌 Positive = use of sites like LinkedIn to build networks, get positive reviews from professors, and highlight key experiences (e.g., internships)
🞌 Negative = posting inappropriate pictures on Facebook or other social media sites highlights unprofessional behavior that a company would not want associated with them (e.g., illegal activity like underage drinking)
Business risks:
🞌 Negative posts (can’t ignore, can’t turn off but could be fake)
🞌 20–80 rule (only a minority are speaking)
🞌 Information security
🞌 Invasion of privacy
🞌 Violation of IP
🞌 Employees’ reluctance to participate
🞌 Data leakage
🞌 Poor or biased quality on content
🞌 Cyberbullying
227) What is collaborative consumption? Describe three collaborative consumption models. Why is collaborative consumption so popular? What are some problems with collaborative consumption models? Do you engage in collaborative consumption (why or why not)?
Difficulty: Medium
Section Reference 1: 9.2
Learning Objective 9.2: Describe the benefits and risks of social commerce to companies.
Bloomcode: Comprehension, Application
Standard 1: AACSB || Communication
Standard 2 : AACSB || Technology
Solution: an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership; collaborative production = give back power so others can use it, crowdfunding = funding a project by raising money from lots of people, peer-to-peer lending = lending money to unrelated individuals without using a traditional financial institution; popular = we are used to trading, enticing career (self-management, variety, flexibility, provides lots of options for part-timers, retired people, etc.), allows use of underused assets or make money while driving where already going, good for the environment; problems = not allowed in many cities, workers don’t get benefits (lower pay, healthcare issues, may not have enough work)
228) List and describe the sources of ratings and reviews online. How can you verify the reviews are accurate?
Difficulty: Medium
Section Reference 1: 9.3
Section Reference 2: 9.1
Learning Objective 9.1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
Learning Objective 9.3: Identify the methods used for shopping socially
Bloomcode: Comprehension, Analysis
Standard 1: AACSB || Communication
Standard 2 : AACSB || Technology
Solution: customer ratings and reviews from customer feeds like Amazon, iTunes, Buzzillions, Epinions, expert ratings and reviews from an independent authority like Metacritic, sponsored reviews which are paid-for-reviews like Sponsored Reviews and PayPerPost, conversational marketing where individuals converse online and those conversations yield rich data for market research and customer service
Verify – see “False information” from Section 9.1: consider the source, read beyond the headline (or the “star” in this case), check the date, check the facts; see the Opening Case – Fakespot and ReviewMeta offer analytic tools that analyze and sort product reviews on Amazon, eBay, and other online shopping sites
229) Organizations argue that social marketing is acceptable since customers are providing their feedback or opinions willingly online. Do you think it is ethical for companies like Facebook and Google to sell information they collect (why or why not)?
Difficulty: Medium
Section Reference 1: 9.4
Learning Objective 9.4: Discuss innovative ways to use social networking sites for advertising and market research.
Bloomcode: Application, Analysis, Evaluation
Standard 1: AACSB || Communication
Standard 2 : AACSB || Ethics
Standard 3 : AACSB || Technology
Standard 4 : AACSB || Reflective Thinking
Solution: we benefit from highly targeted advertising (we have free access to sites and usually get information that meets our needs) but we lose privacy (these companies know an excessive amount about us – will that be used simply for our good or be used against us; filter bubbles are a problem)
230) Given the tips in the book, what is your strategy for using LinkedIn? Why do you think it is important to focus on these particular things?
Difficulty: Medium
Section Reference 1: 9.6
Learning Objective 9.6: Discuss different ways in which human resource managers make use of social computing.
Bloomcode: Comprehension, Application
Standard 1: AACSB || Technology
Solution: Have a current, professional picture
Keep your status correct and current
Join groups in your field and for your personal interests
List an accurate skill set
Don’t use the standard connection request
Don’t neglect your privacy settings
Don’t skip the Summary
Don’t eliminate past jobs of volunteer work
Don’t say you have worked with someone when you haven’t