Chapter.8 Social Marketing Commerce Test Bank Answers

Chapter 8

True/False

1. Social media marketing (SMM) is the application of marketing communication and other marketing tools using social media.

A. True

B. False

2. Save money on customer service via self-service and Web 2.0 is one of the Benefits to customers.

A. True

B. False

3. Social shopping is online shopping with social media tools and platforms.

A. True

B. False

4. Group buying is very popular in China.

A. True

B. False

5. Social marketplace refers to a marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers.

A. True

B. False

Multiple Choice

1. ____refers to e-commerce transactions delivered via social media.

A. Social Enterprise

B. Social media marketing

C. Social business

D. Social commerce

2. Three are tools for online communication except:

A. Instant messaging

B. VoIP and Skype

C. Social network services

D. Text chat

3. Three are tools for individuals except:

A. Personalization

B. Wikis

C. Customization

D. Search

4. Is used by an increasing number of companies to conduct several social media and social commerce activities inside the enterprises

A. Social Enterprise

B. Social media marketing

C. Social commerce

D. Social business

5. Three are benefits to customers except:

A. Vendors get free word-of-mouth marketing

B. Customers are exposed to special deals for large savings.

C. It is easy for customers to use the technology.

D. Social commerce fits the mobile device lifestyle well.

6. ____ a business that embraces networks of people to create business value

A. Social commerce

B. Social media marketing

C. Social business

D. Social Enterprise

7. ____ describes the method of doing business that meets the customer’s needs, and by which a company generates revenue and creates value.

A. Social commerce

B. Business model

C. Social business

D. Social media marketing

8. Three are goals for social businesses except:

A. Enable an effective workforce

B. Accelerate innovation

C. Deepen customer relationships

D. None of the above

9. ____is a method of shopping where shoppers enlist friends and other people they trust to advise them on what products to shop for.

A. Social Shopping

B. Communal shopping

C. Group Buying

D. Social Commerce

10. Three are drivers of social commerce except:

A. A large number of people visiting social networks attracts advertisers

B. The need to compete (e.g., by differentiation) and to satisfy the social customer

C. The ease of communicating with friends in real-time using Twitter and smartphones

D. The need to disagree with business partners

11. These people work on their own and do not like to be influenced.

A. Self-sufficients

B. Seekers.

C. Mavens.

D. Unclassifieds.

12. ____ are created by users who can be experienced consumers, experts, or employees.

A. Guides.

B. Journals of products and their use

C. Online discussions

D. Visual Sharing

13. Three are Common Features in Communities and Forums except:

A. User forums

B. Marketplaces

C. User galleries

D. Q&A forums

14. ____ is a large comprehensive social shopping community and network.

A. DJdoodleVILLE

B. Kaboodle

C. Polyvore

D. Listia

15. ____ that allows people to send real-life presents to their friends.

A. Virtual gifts

B. Social auctions

C. Wanelo.

D. RealGifts.

16. ____ is an emerging economy existing in several virtual worlds, where people exchange virtual goods frequently related to an Internet game or to a virtual business.

A. Social Economy

B. Virtual goods

C. Virtual Economy

D. P2P Lending

17. ____ refers to a word-of-mouth (WOM) method by which people tell others (frequently their friends) about a product they like or dislike.

A. Viral marketing

B. Geosocial Networks

C. Viral Blogging

D. Viral Videos

18. any video that is forwarded from one person to others, sometimes with a recommendation to watch it is called:

A. Viral marketing

B. Viral Video

C. Viral Blogging

D. Geosocial Networks

19. A customer service approach that focuses on building long-term and sustainable customer relationships that adds value for both the customers and the merchants.

A. Customer relationship management (CRM)

B. Social customer relationship management (SCRM)

C. Mobile Advertising

D. None of the above

20. ____refers to any point of interaction a customer has with a brand or seller.

A. touch point

B. Traditional CRM

C. Customer relationship management (CRM)

D. Social customer relationship management (SCRM)

Essay

1. How are social commerce and e-commerce related? How are they different?

2. What is social media marketing?

3. Describe two benefits of social commerce to customers.

4. Describe two benefits of social commerce to retailers.

5. What is a social marketplace? Give an example.