Chapter.12 Test Bank Docx Stage 3 Measurement Instruments

Business Research Methods, 13e (Schindler)

Chapter 12 Stage 3: Measurement Instruments

1) Which of the following goals should a good measurement instrument accomplish?

A) Encourage each participant to provide accurate responses

B) Encourage participants to be succinct in their responses

C) Encourage participants to answer only those questions they are comfortable answering

D) Encourage participants to end the survey when they feel they have contributed enough information

E) Ask as much as possible from the participants

2) Which of the following terms is used to refer to questionnaires used in personal interviews?

A) Administrative questions

B) Interview schedules

C) Moderator guides

D) Survey schedules

E) Interview guides

3) What type of question identifies the participant, interviewer, interview location, and conditions?

A) Classification questions

B) Target questions

C) Administrative questions

D) Structured questions

E) Supervisory questions

4) All of the following question types are asked of the survey participant except ________.

A) classification questions

B) target questions

C) supervisory questions

D) administrative questions

E) disguised questions

5) Which of the following data would be collected using a classification question?

A) Gender

B) Purchase behavior

C) Attitude toward the brand

D) Personality

E) Behavioral intent

6) What type of question seeks to group participants' answers so that patterns can be revealed and studied?

A) Classification questions

B) Target questions

C) Supervisory questions

D) Administrative questions

E) Disguised questions

7) Classification questions seek to ________.

A) identify the participant, interviewer, interview locations, and conditions

B) measure the core investigative questions

C) measure sociological-demographic variables that allow participants' answers to be grouped

D) frame the context of target questions

E) address the primary management issue being studied

8) What type of question seeks to address the investigative questions of a specific study?

A) Classification questions

B) Target questions

C) Supervisory questions

D) Administrative questions

E) Disguised questions

9) A question that is used to qualify a participant's knowledge about the questions of interest or experience necessary to participate is a(n) ________ question.

A) administrative

B) screen

C) target

D) branched

E) classification

10) A survey of preferences among frequent air travelers will be conducted at airports nationwide. Prior to asking target questions regarding participant preferences, which of the following should occur?

A) Screen questions should ensure that participants are frequent air travelers.

B) Socioeconomic questions should be asked.

C) Questions about terrorist concerns should be asked.

D) Branching questions can distinguish between frequent air travelers and less frequent travelers.

E) Free-response questions should be asked.

11) A(n) ________ question in a measurement instrument asks a subsequent measurement question based on the participant's previous answer(s).

A) administrative

B) screen

C) target

D) branched

E) classification

12) Where in a survey should personal or potentially sensitive questions be placed?

A) At the beginning

B) In the middle

C) Near the end

D) After the screen questions

E) It does not matter.

13) What type of measurement question is designed to establish rapport with the participant?

A) Screen

B) Branch

C) Target

D) Buffer

E) Administrative

14) The term "funnel approach" means to ________ in the questionnaire design.

A) begin with general questions to more specific questions

B) branch from buffer questions to target questions

C) begin with buffer questions and end with screen questions

D) move from screen questions to buffer questions to classification questions

E) ask sensitive questions early

15) All of the following can improve participant motivation to participate except ________.

A) assuring confidentiality

B) building participant interest in the topic

C) offering an incentive

D) limiting the number of questions asked

E) All of the above improve motivation to participate.

16) Which of the following is a guideline for designing mobile questionnaires?

A) Ask as many questions as is needed to cover the target topics.

B) Use rating scale grids that require scrolling.

C) Use free-response questions.

D) Limit the answer choice lists on multiple-choice questions.

E) None of the above is a guideline for mobile questionnaires.

17) Which of the following is not a guideline for designing mobile questionnaires?

A) Use drop-down boxes for longer answer choice lists to questions.

B) Keep the question text short in all questions.

C) Limit free-response questions.

D) Ask 10 or fewer questions.

E) All of the above are guidelines for mobile questionnaires.

18) Which of the following is not a true statement about determining target question group order in an instrument?

A) Order target question groups to build and maintain participant interest.

B) Order target question groups to make answering questions easier.

C) Order target question groups to cluster like questions together.

D) Order simpler to answer questions at the beginning of each topic.

E) Order harder to answer topics first.

19) When ordering opinion target questions, there is a danger that answers to earlier questions could make a participant more likely to answer in a dissimilar way to a more specific, later question. This is called ________.

A) acquiesce bias

B) contrast effect

C) assimilation effect

D) recency effect

E) primacy effect

20) A(n) ________ is determined by a pretest of the instrument and affects the introduction.

A) administrative question

B) completion estimate

C) contrast effect

D) skip direction

E) instrument scope

21) The researcher determines that only one question will be asked related to a particular construct. This decision affects ________.

A) instrument scope

B) instrument scope and coverage

C) administrative questions

D) skip directions

E) classification questions

22) Which of the following might result in skip directions?

A) A participant chooses not to participate in a survey.

B) A participant chooses a particular answer to a survey question.

C) A participant chooses to discontinue a survey.

D) A participant answers a filter question in a certain way.

E) A participant chooses a particular answer to a survey question, and a participant answers a filter question in a certain way.

23) Which of the following might result in a transition?

A) A branch question

B) A filter question

C) A shift in target questions

D) Administrative questions

E) Contrast effect

24) Which type of classification question determines whether a participant is asked or is excluded from answering one or more questions within a target question topic?

A) Screen question

B) Administrative question

C) Assimilation question

D) Filter question

E) Buffer question

25) When ordering opinion target questions, there is a danger that answers to earlier questions could make a participant more likely to answer in a similar way to a more specific, later question. This is called ________.

A) acquiesce bias

B) contrast effect

C) assimilation effect

D) recency effect

E) primacy effect

26) Which types of questions are directly affected by decisions about instrument coverage?

A) Administrative questions

B) Target questions

C) Classification questions

D) Filter questions

E) Buffer questions

27) Which types of questions are directly affected by decisions about instrument scope?

A) Administrative questions

B) Target questions

C) Classification questions

D) Filter questions

E) Buffer questions

28) If we create a map of an instrument to indicate where a participant jumps questions, based on earlier answers, this map is called a skip logic diagram.

29) For the self-administered paper instrument, the size of the paper, color, and thickness all play a role in the visual design.

30) When a computer-based survey provides a prompt message when a participant fails to answer a question, the instrument design ________.

A) encourages an individual to participate

B) encourages a participant to provide an adequate amount of information

C) discourages a participant from refusing to answer specific questions

D) discourages a participant from early discontinuation of participation

E) leaves the participant with a positive attitude about survey participation

31) Physical design in instrument development addresses ________.

A) the use of images in instruments

B) the use of color in instruments

C) the decision about paper weight in paper-and-pencil questionnaires

D) breaking up rating question grids into individual questions.

E) All of the above are correct.

32) What are the tasks in drafting and refining a survey instrument?

33) Select three responsibilities during Phase 2 or Phase 3 of instrument design and detail instrument design decisions and actions that fulfill those responsibilities. Refer to Exhibit 12-3 and Exhibit 12-9.

34) Explain the meaning of pretesting, and why instrument designers should pretest questionnaires prior to using them in a study.