Chapter 10 Test Bank Answers Communication And New Media - Practice Test Bank | The Communication Age 3e by Edwards by Autumn Edwards. DOCX document preview.
Chapter 10: Communication and New Media
Test Bank
Multiple Choice
1. Whose work provided the foundation for the study of the impact of new media on the Communication Age?
a. Marshall McLuhan
b. Erving Goffman
c. Walter Ong
d. Joseph Walther
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Communication Traditions and Technology
Difficulty Level: Medium
2. Walter Ong (1982) studied the impact of the shift from ______ to ______ on culture and education.
a. primary orality; secondary orality
b. the Written Tradition; the Print Tradition
c. the First Media Age; the Second Media Age
d. orality; literacy
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Communication Traditions and Technology
Difficulty Level: Medium
3. What factor distinguishes primary orality from secondary orality?
a. the spoken word
b. the written word
c. technology
d. cultural messages
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Oral Tradition
Difficulty Level: Medium
4. Which of these is part of the Written Tradition?
a. hieroglyphics
b. printed text
c. secondary orality
d. technology
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Written/Print Tradition
Difficulty Level: Medium
5. What did the Print Tradition offer that the Written Tradition did not?
a. an alphabet
b. distribution of printed text
c. localization of literacy
d. geographic limitations
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Written/Print Tradition
Difficulty Level: Medium
6. Which statement is accurate regarding the Written and Print Traditions?
a. Scholars agree that the Written Tradition followed directly from the Oral Tradition.
b. The Print Tradition began in the 1400s with the invention of the printing press.
c. The Written Tradition allowed for the expansion of literacy.
d. Gutenberg was responsible for the birth of the written tradition.
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Written/Print Tradition
Difficulty Level: Medium
7. Which of these was part of the First Media Age?
a. books
b. hieroglyphics
c. radio
d. the printing press
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Medium
8. According to Marshall McLuhan’s (1964) classical medium theory, media ______.
a. is only newspaper or television
b. does not impact individuals but does impact society
c. does not impact individuals or society
d. is the symbolic environment of any communicative act
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Application
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Hard
9. McLuhan (1964) described media as the ______ environment of any communicative act.
a. symbolic
b. creative
c. interactive
d. verbal
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Knowledge
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Easy
10. Smartphones are part of the ______.
a. First Media Age
b. New Media Tradition
c. Oral Tradition
d. Electronic Tradition
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Medium
11. What is another term for the Electronic Tradition?
a. First Media Age
b. New Media Tradition
c. Second Media Age
d. Second Media Tradition
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Easy
12. What media tradition or age is also called the Digital Tradition, Mashup Culture, the Information Age, and the Attention Age?
a. the Electronic Tradition
b. the First Media Age
c. the Second Media Age
d. the Second Media Tradition
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Easy
13. During the Second Media Age, a shift in communication initiated the need for a ______, designed to describe the unique, customized communication styles of today.
a. new media format
b. new media theory
c. new media design
d. new media style
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Easy
14. Clarissa’s grandmother, Linda, likes to talk about how much phones have changed since she was a child. “We had one telephone until I was in college, and it was attached to the wall by a cord. Then we had a cordless phone, and we thought that was the best because we could walk around the house—or even out of the house—with it. Then we had a car phone! It was like a walky-talky with a big case, and it plugged into your cigarette lighter.” Linda was raised during the ______.
a. Oral Tradition
b. First Media Age
c. Second Media Age
d. Audio-Visual Age
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Analysis
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Hard
15. When Ella and John talk to each other on Skype, they are speaking face to face and using ______ technology to communicate.
a. real time
b. social media
c. New Media
d. convergence
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Knowledge
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Easy
16. Which term is synonymous with the New Media Tradition?
a. The New Age
b. First Media Age
c. Digital Tradition
d. Social Media Age
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Medium
17. ______ provides a platform for users around the world to speak to one another.
a. First media
b. Electronic media
c. Television
d. New media
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Easy
18. Which of the following qualities describes new media?
a. many speaking to many
b. one-way communication
c. one speaking to many
d. centralized information production
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Easy
19. Leo is an active member of a Facebook fan page for his favorite cable series. There he can discuss episodes, respond to other fans’ ideas and theories, and express his satisfaction or dissatisfaction with plot turns. Leo is experiencing the benefits of ______.
a. the electronic tradition
b. the First Media Age
c. democratization
d. new media
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Application
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Hard
20. Charlotte walks into class checking her e-mail and Facebook accounts. She responds to several of her friends’ statuses and chats with another via messenger. Charlotte’s actions demonstrate which aspect of new media?
a. many speaking to many
b. democratizing
c. two-way communication
d. personalization
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Hard
21. The ability of new media to empower people through the endless information it provides is emblematic of its ______ quality.
a. flexible
b. democratizing
c. creative
d. personalized
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Comprehension
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Medium
22. Which illustrates media’s capability to retain individuality?
a. Petra watches network news on television every evening.
b. Nadine subscribes to a famous makeup artist’s YouTube channel.
c. Bert listens to the radio on his tablet.
d. Lars reads his local newspaper online.
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Analysis
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Hard
23. Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?
a. two-way
b. novel
c. technologically advanced
d. individualized
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Hard
24. Jake is watching a YouTube video a friend posted on his Facebook page while chatting on Facebook with his friend about the video. Jake’s actions demonstrate which aspect of new media?
a. interactivity
b. personalization
c. creativity
d. flexibility
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Interactive
Difficulty Level: Hard
25. Graciella’s Instagram account showcases hundreds of photos from her trip to India, while Dante posts photos of his studio and his paintings and Marla features selfies with her boyfriend and friends. Which characteristic of new media theory does this represent?
a. always evolving
b. active
c. personalized
d. interactive
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Analysis
Answer Location: Personalized
Difficulty Level: Medium
26. What is the downside of the personalized characteristic of new media theory?
a. Not everyone has the design expertise to create a good-looking social media page.
b. Individuals can insulate themselves from people with different points of view.
c. New media build routines with their users by giving them the information they want, how and when they want it.
d. Individuals may use new media to access only entertainment and miss out on important national and world events.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Personalized
Difficulty Level: Hard
27. Travis decides he is going to create a blog site on Blogger.com. He is able to build his blog in four steps and personalize the title, username, profile, and colors. Travis is excited to include his individual uniqueness and, at the same time, have a presence in a ______.
a. unique society
b. global world
c. unique world
d. global media
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Comprehension
Answer Location: Personalized
Difficulty Level: Medium
28. ______ is having the ability to display your style, personality, and interests in a way that is fun and entertaining.
a. Flexibility
b. Personalization
c. Creativity
d. Two-way communication
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Comprehension
Answer Location: Creative
Difficulty Level: Medium
29. Which characteristic of new media theory explains why our schedules are no longer dictated by broadcast media?
a. always evolving
b. personalized
c. flexible
d. creative
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Flexible
Difficulty Level: Medium
30. The characteristic of ______ means that new media have the capability to adapt to new, different, or changing requirements.
a. personalization
b. creativity
c. two-way communication
d. flexibility
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Flexible
Difficulty Level: Easy
31. The ______ is a wearable technology designed as functional and aesthetic enhancements to the physical body.
a. Fitbit
b. iPhone
c. iPad
d. Android
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategy
REF: Cognitive Domain: Knowledge
Answer Location: Always Evolving
Difficulty Level: Easy
32. All of Tim’s friends have the latest high-tech, high-priced smartphone. Tim has had the same flip-phone for 8 years. When his friends tease him about it, Tim says there is no way to keep up with the new versions and updates, so he has no interest in even trying. This indicates that new media is ______.
a. creative
b. always evolving
c. personalized
d. flexible
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Always Evolving
Difficulty Level: Hard
33. Colby and his dad, Dusty, are looking at the advanced features on Colby’s new phone, and Dusty asks, “What next? They’ll probably be surgically implanting our cell phones.” Colby says. “A guy in my communication class gave a speech about these wild new technologies. Implanted compasses! Like your own personal GPS system. Or an electronic tattoo that will read your vital signs and transmit them wirelessly.” Which characteristic of new media theory does this conversation reflect?
a. creative
b. flexible
c. personalized
d. always evolving
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Always Evolving
Difficulty Level: Hard
34. ______ is human communication facilitated by a wide range of new media technologies, such as Tumblr, Snapchat, e-mail message systems, message boards, and online games.
a. Social media
b. Computer-mediated communication
c. Peripheral information
d. Virtuality
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Presenting My Online Identity
Difficulty Level: Easy
35. A fixed online identity that someone creates for activity in cyberspace is a(n) ______.
a. avatar
b. screen name
c. social media
d. e-mail
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Knowledge
Answer Location: Presenting My Online Identity
Difficulty Level: Easy
36. Irving Goffman’s theory of self-presentation relates to new media and computer-mediated communication because ______.
a. identities are fixed and rigid within new media
b. individual expressiveness is limited with new media
c. we cease to give off nonverbal cues in CMC
d. there is a relationship between our performance aspects and our identity online because we become what we type
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
37. Goffman’s theory of self-presentation uses the metaphor of ______ and ______.
a. a stage; actors
b. cyberspace; e-mail
c. the Internet; actors
d. a stage; the Internet
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
38. According to Erving Goffman’s concept of giving versus giving off, what does CMC rely on more heavily?
a. verbal communication
b. nonverbal communication
c. avatars
d. screen names
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Knowledge
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Easy
39. Second Media Age scholar Mark Poster (1990) observed that in computer-mediated contexts, the individual is affected by identity play, absence of gender cues, and variations in ______.
a. location and knowledge
b. time and space
c. audience and space
d. time and location
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
40. Communication researcher Charles Soukup (2004) confirmed the sense of identity play, observing that virtual communities enable people to engage in dramatic performance online through ______ communication.
a. new media
b. verbal
c. nonverbal
d. traditional media
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
41. Identity, the self, and ______ are deeply intertwined.
a. social media
b. cyberspace
c. technological communication
d. computer-mediated communication
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: The Development of Self Online
Difficulty Level: Medium
42. When Misty signed up on Match.com, she used the screen name HOTnewyorker. Misty used the screen name, MistyJones, when uploading her resume and trying to find a job. Misty’s use of two different screen names for different online activities demonstrates how users can have ______.
a. multiple identities
b. multiple personalities
c. one identity
d. one personality
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Screen Names
Difficulty Level: Hard
43. Screen names are selected to portray true or unrealistic characteristics of the self. Sometime screen names are considered to be an ______.
a. electronic media
b. electronic costume/mask
c. electronic resource
d. electronic entertainment
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Screen Names
Difficulty Level: Medium
44. The mistyjones part of the e-mail address mistyjones@yahoo.com is considered the ______ of the e-mail address.
a. top-level domain
b. domain name
c. username
d. lower-level domain
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: E-Mail
Difficulty Level: Hard
45. Keep in mind when creating your resume that a potential employer may ______ a job applicant whose contact information includes an e-mail address such as gothgirl666@gmail.com.
a. call for an interview
b. like
c. accept
d. reject
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: E-Mail
Difficulty Level: Medium
46. The .edu portion of an e-mail address MirandaThomas@newhampshireu.edu is considered the ______.
a. top-level domain
b. domain name
c. username
d. low-level domain
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: E-Mail
Difficulty Level: Hard
47. The considerations for e-mail usernames are mostly the same as those for ______.
a. avatars
b. domain names
c. screen names
d. online games
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Knowledge
Answer Location: E-mail
Difficulty Level: Easy
48. A radio station would like to capitalize on its newest personality, Rita, who is very popular with young adults. The station would like to give Rita an opportunity to communicate with listeners so they can get to know her and she can express herself in more depth than she can on the air. What vehicle would have the best potential to achieve these goals?
a. e-mails to listeners
b. a personal profile
c. a blog
d. A LinkedIn account
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Blogs
Difficulty Level: Medium
49. Blogs are more common among ______ users than ______ users.
a. teenagers; adults
b. adults; teenagers
c. employees; students
d. students; employees
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Comprehension
Answer Location: Blogs
Difficulty Level: Medium
50. The majority of bloggers cite ______ as the primary reason for maintaining a blog.
a. expressing themselves creatively
b. documenting personal experiences
c. sharing personal experiences
d. posting expressions
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Knowledge
Answer Location: Blogs
Difficulty Level: Easy
51. ______ enables users to forge new relationships and display both personal and relational identities.
a. Virtual reality
b. Social media
c. Real time
d. Cyberspace
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Social Media
Difficulty Level: Medium
52. Scholars describe ______ as a useful strategy for sharing information with others that occurs gradually over time as trust is established in a relationship.
a. self-realization
b. self-identity
c. self-disclosure
d. self-actualization
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Self-Disclosure
Difficulty Level: Hard
53. ______ is relatively minor information about the self. On your personal profile, this information would include things such as your music interests or favorite movies.
a. Virtuality
b. Social media
c. Computer-mediated communication
d. Peripheral information
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Self-Disclosure
Difficulty Level: Medium
54. Which statement is true regarding peripheral information?
a. In face-to-face settings, individuals usually need to be very comfortable with someone to disclose peripheral information.
b. Online, your personal profile usually contains peripheral information.
c. Social media usually contains nothing but peripheral information.
d. Disclosure of peripheral information involves considerable risk.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Self-Disclosure
Difficulty Level: Hard
55. What factor contributes most to individuals’ tendency to self-disclose more online than they do face to face?
a. interactivity
b. peripheral information
c. anonymity
d. intimacy
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Self-Disclosure
Difficulty Level: Medium
56. A term originally coined by William Gibson, ______ is a place that collects all the information in the world and can be accessed and entered by any capable person.
a. the Internet
b. cyberspace
c. real time
d. virtual reality
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media as Your Community
Difficulty Level: Easy
57. The move from e-mail to more advanced communication technology made for more realistic interaction because while e-mail is asynchronous, instant messaging and video conferencing are experienced _______.
a. in real time
b. virtually
c. via CMC
d. as a “real” society
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: New Media as Your Community
Difficulty Level: Medium
58. ______ is the cyberspace equivalent of familiar physical space.
a. CMC
b. Virtuality
c. Virtual community
d. Real time
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: New Media as Your Community
Difficulty Level: Easy
59. Which is a characteristic of virtual communities?
a. decreasing popularity because of disadvantages
b. connection among people with common interests, beliefs, and ideas
c. decreased sense of relationship compared to face-to-face interactions
d. geographical isolationism
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: New Media as Your Community
Difficulty Level: Medium
60. What advantage does virtuality offer over face-to-face communication?
a. real-time interaction
b. no geographic barriers
c. more physical reality
d. increased popularity
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: New Media as Your Community
Difficulty Level: Medium
True/False
1. Walter Ong argues that an alphabet must have preceded the Written Tradition.
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Written/Print Tradition
Difficulty Level: Medium
2. The development of secondary orality was responsible for the expansion of literacy.
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Written/Print Tradition
Difficulty Level: Medium
3. The New Media Tradition was named for the multifunctionality of many new media devices.
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: New Media Tradition (Second Media Age)
Difficulty Level: Medium
4. Many scholars debate whether the Internet is part of the Electronic Age or the New Media Tradition.
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Medium
5. Static media do not require the audience to use electronics
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Hard
6. Television, radio, and newspapers were the sole sources of exchanging information and communicating through media during the First Media Age.
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Medium
7. Before new media existed, it was nearly impossible for many people to speak to many other people.
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Medium
8. The democratizing power of new media refers to increased ability to both send and receive messages.
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Hard
9. New media involves many speaking to many.
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Knowledge
Answer Location: New Media: Connecting and Engaging
Difficulty Level: Easy
10. Interactivity is a characteristic of new media that makes it drastically different from broadcast media.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Personalized
Difficulty Level: Medium
11. The Fitbit and Apple Watch illustrate the characteristic of new media as always evolving.
Learning Objective: 10-4. Describe why the characteristics of new media theory are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Always Evolving
Difficulty Level: Hard
12. Your identity is now fixed and based on tradition.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
13. The domain name included in your e-mail address is reflective of the service provider, profession, or affiliation you have to others.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: E-Mail
Difficulty Level: Easy
14. New media theory is important because it helps to understand the impact of technology on human relationships.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Characteristics of New Media Theory
Difficulty Level: Easy
15. A screen name may be formed through someone’s writing in a newsgroup or a cartoon character he or she created as an image of his or herself.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
Answer Location: Presenting My Online Identity
REF: Cognitive Domain: Comprehension
Difficulty Level: Medium
16. New media, unlike broadcast media, are fixed and rarely change.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Always Evolving
Difficulty Level: Medium
17. Erving Goffman’s theory of self-presentation was developed with CMC in mind.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Comprehension
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Medium
18. Blogging is more common among adult than teenage Internet users.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Blogs
Answer Location: Always Evolving
Difficulty Level: Easy
19. The communities formed online do not exist in the same sense as “real” societies.
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: New Media as Your Community
Difficulty Level: Medium
20. The real reason individuals use new media and CMC is to connect with and relate to others.
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: New Media as Your Community
Difficulty Level: Medium
Short Answer
1. What is the difference between the Oral Tradition and the Written or Print Tradition?
Learning Objective: 10-1. Identify the ways in which new media impact your life.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Communication Traditions and Technology
Difficulty Level: Medium
2. What is the difference between the First Media Age and the Second Media Age in terms of types of media?
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Electronic Tradition (First Media Age) and New Media Tradition (Second Media Age)
Difficulty Level: Medium
3. New media allow information to focus on individual topics of interest and niche markets across the globe. In what types of new media can you customize information to your individual preferences?
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: New Media: Connecting and Engaging
Difficulty level: Hard
4. New media are mutually active and allow users to probe, question, and constantly find information. What are four interactive technologies beyond the Internet?
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Interactive
Difficulty Level: Medium
5. Why do Internet users develop a screen name?
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Screen Names
Difficulty Level: Hard
6. How are Erving Goffman’s concepts of giving and giving off different in CMC than in face-to-face communication?
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Analysis
Answer Location: Screen Names
Difficulty Level: Hard
7. Misty is a single mother with two children looking for a job and a relationship. Misty uses the screen name RockStarMom2 when chatting with friends and uploading pictures on Flickr. What does RockStarMom2 represent for Misty?
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Screen Names
Difficulty Level: Hard
8. What theory, developed by Joseph Walther (1995), explains how CMC and face-to-face communication are both successful in building relationships?
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Social Information Processing Theory
Difficulty Level: Medium
9. Describe warranting theory and give an example of a situation in which it may apply.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Application
Answer Location: Social Information Processing Theory
Difficulty Level: Medium
10. Give an example of a virtual and a nonvirtual real-time scenario.
Learning Objective: 10-6: Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: New Media as Your Community
Difficulty Level: Hard
Essay
1. Describe the development of the First Media Age as well as the evolution of the Second Media Age.
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: The Electronic Tradition (First Media Age) and the New Media Tradition (Second Media Age)
Difficulty Level: Medium
2. Describe how Marshall McLuhan’s classical medium theory describes the Electronic Age.
Learning Objective: 10-2. Explain why the characteristics of the First and Second Media Ages are important to your study of communication.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Analysis
Answer Location: Electronic Tradition (First Media Age)
Difficulty Level: Medium
3. Explain the democratizing quality of new media.
Learning Objective: 10-3. Describe the qualities of new media and how they influence communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Media: Connecting and Engaging
Difficulty Level: Medium
4. Summarize how the control changed from few to many during the New Media Age.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Comprehension
Answer Location: Interactive
Difficulty Level: Medium
5. There are a variety of ways new media are personalized. Describe how this distinct characteristic is displayed in new media.
Learning Objective: 10-4. Describe the characteristics of new media theory.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Personalized
Difficulty Level: Hard
6. Describe how new media provides a space for public self-presentation.
Cognitive Domain: Comprehension
KEY: Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
Answer Location: Presenting My Online Identity
Difficulty Level: Medium
7. How has human communication become dependent on computers?
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Presenting My Online Identity
Difficulty Level: Hard
8. Explain how Erving Goffman’s theory of self-presentation relates to computer-mediated communication.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Traditional Concepts of Identity Formation
Difficulty Level: Hard
9. Is it easier for individual to self-disclose in person or through computer-mediated communication? Why or why not? Support your answer with examples from the text.
Learning Objective: 10-5. Explain how identity is formed through new media and their relationship to communication.
TOP: NCA Core Competency: 1. Monitoring and Presenting Your Self
REF: Cognitive Domain: Application
Answer Location: Self-Disclosure
Difficulty Level: Hard
10. Explain how CMC can create an online community. What are the benefits of creating a community this way? What are the drawbacks? Be sure to use terms from the text to explain.
Learning Objective: 10-6. Examine how new media foster community.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: New Media as Your Community
Difficulty Level: Hard
Document Information
Connected Book
Practice Test Bank | The Communication Age 3e by Edwards
By Autumn Edwards
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Chapter 8 Small Group And Team Communication
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Chapter 10 Communication And New Media
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Chapter 11 Selecting Your Topic And Knowing Your Audience
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Chapter 12 Organizing Your Presentation
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