Ch11 Selecting Your Topic And Knowing Verified Test Bank - Practice Test Bank | The Communication Age 3e by Edwards by Autumn Edwards. DOCX document preview.
Chapter 11: Selecting Your Topic and Knowing Your Audience
Test Bank
Multiple Choice
1. The general subject of a presentation is referred to as the ______.
a. demographics
b. specific purpose
c. topic
d. general purpose
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Topic
Difficulty Level: Easy
2. Which statement is true about general purpose statements?
a. They support one main idea.
b. They refer to the overarching goal of the presentation.
c. They describe the precise goals of the presentation.
d. They ask a question.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: General Purpose
Difficulty Level: Medium
3. Which statement is true about specific purpose statements?
a. They ask a question.
b. They are used in the conclusion of a speech.
c. They are considered framing statements.
d. They focus on one idea.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Specific Purpose
Difficulty Level: Medium
4. Lara is giving a eulogy at her father’s funeral. This is an example of a(n) ______ presentation.
a. impromptu
b. epideictic
c. informative
d. persuasive
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Epideictic Presentations
Difficulty Level: Hard
5. Omar has been asked to present a speech at an upcoming sales conference. When he tells his mother about this, she says, "Oh, you'll be giving an epideictic presentation!" On which topic might Omar be presenting?
a. an award presentation for salesperson of the year
b. a recap of the company's record sales year
c. a presentation on how to win customer trust
d. a speech introducing new customer management software
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Epideictic Presentations
Difficulty Level: Hard
6. Natalie makes a toast at her sister’s wedding. What type of presentation is this?
a. informal
b. informative
c. persuasive
d. epideictic
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Epideictic Presentations
Difficulty Level: Medium
7. In a(n) ______ presentation, you explain a process or concept, describe an event or idea, or demonstrate how to do something.
a. impromptu
b. persuasive
c. informative
d. epideictic
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Informative Presentations
Difficulty Level: Easy
8. One of the purposes of informative presentations is to ______.
a. explain a concept or process
b. encourage a specific behavior
c. change the audience’s attitude
d. introduce yourself or another person
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Informative Presentations
Difficulty Level: Medium
9. Korrine is a tour guide at a history museum. What type of speaking does Korrine's job entail?
a. epideictic
b. informative
c. persuasive
d. impromptu
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Informative Presentations
Difficulty Level: Medium
10. A presentation that seeks to reinforce the audience’s attitude about a topic is a(n) ______ presentation.
a. informal
b. epideictic
c. informative
d. persuasive
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Persuasive Presentations
Difficulty Level: Easy
11. Samuel is passionate about cleaning up the oceans and wants to encourage others to take actions keep the oceans clean as well. He plans to give a presentation on this topic at an upcoming community event. Which type of speech is this?
a. impromptu
b. epideictic
c. persuasive
d. informative
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Persuasive Presentations
Difficulty Level: Hard
12. Considering yourself when deciding on a topic involves choosing an area that is ______ to you since you will be spending considerable time researching it and presenting it.
a. novel
b. interesting
c. understandable
d. believable
Learning Objective: 11-2. Describe the ways to choose a topic that is suitable for the type of presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: How Do I Choose a Topic?
Difficulty Level: Medium
13. ______ is the process of gathering and analyzing information about an audience to make informed choices about the content and delivery of a presentation.
a. Demographic analysis
b. Audience analysis
c. Target analysis
d. Audience inventory
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Audience Analysis
Difficulty Level: Easy
14. One benefit of conducting an audience analysis is that it helps you to ______.
a. predict how your audience will respond to your message
b. generalize about your audience based on their demographics
c. identify a topic you find interesting
d. identify precisely who will be in your audience
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Audience Analysis
Difficulty Level: Medium
15. The ______ consist(s) of the size of the audience, the environment, and the occasion.
a. presentation episode
b. analytical frame
c. speaking situation
d. demographics
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Situation
Difficulty Level: Easy
16. Many times, the speaker will not be able to control the ______ and will have to make adjustments to suit the location.
a. environment
b. occasion
c. audience
d. atmosphere
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Situation
Difficulty Level: Medium
17. The ______, or the reason for or the event at which you are speaking, will help you decide on the topic, tone, and length of the presentation, or the style you choose.
a. audience
b. occasion
c. environment
d. atmosphere
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Situation
Difficulty Level: Easy
18. When giving a speech, it is suggested that you ______ to scope out the environment and see which factors you can control and which you will have to adjust to.
a. ask for pictures
b. ask for more time
c. tell your informant
d. arrive early
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Situation
Difficulty Level: Hard
19. Age, ethnicity, religious preference, income, and education level are all examples of ______, or the personal characteristics or attributes of an audience.
a. inherited character traits
b. personality
c. demographics
d. cultural background
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Demographics
Difficulty Level: Medium
20. Marcia is giving a presentation at work. She decides to omit a reference to a popular TV show from the 1970s because she thinks some people in her audience may not be familiar with it. Which demographic information was Marcia most likely considering when she made this decision?
a. age
b. gender
c. religion
d. marital status
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Age
Difficulty Level: Hard
21. Imagine you are to give a presentation about the importance of self-defense to an audience of women. You will need to approach the ______, or structure, of your argument in a different way considering the gender demographic of your audience.
a. foundation
b. outlining
c. angle
d. framing
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Gender
Difficulty Level: Hard
22. A person’s race, ethnicity, or country of origin is referred to as ______ background.
a. cultural
b. ethnic
c. religious
d. racial
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Cultural Background
Difficulty Level: Easy
23. Tyrone's communication professor gives Tyrone's class an assignment to present a persuasive speech that attempts to convince the class to start or stop doing something, knowing it contradicts what they have always been taught. One of Tyrone's classmates tries to convince his classmates to stop using toothpaste (and start using baking soda instead). Another tries to convince her classmates to try eating grasshoppers (because she maintains insects are the protein of the future). This assignment intentionally collides with Tyrone's class members' _______.
a. egocentrism
b. ethnocentrism
c. patriotism
d. phobias
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Cultural Background
Difficulty Level: Medium
24. Russell is giving an online presentation for an international audience. After considering his audience, Russell decides to replace some American phrases with more generic descriptions. Which demographic is Russell most likely considering when he makes this decision?
a. age
b. gender
c. culture
d. religion
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Cultural Background
Difficulty Level: Medium
25. Miran does not like big cities. This is one of Miran's ______.
a. beliefs
b. outlooks
c. attitudes
d. values
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: The Audience’s Attitudes and Beliefs
Difficulty Level: Hard
26. Compared with attitudes, beliefs are ______.
a. easier to change
b. harder to change
c. unable to be changed
d. equally difficult to change
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: The Audience’s Attitudes and Beliefs
Difficulty Level: Medium
27. Seeking out a(n) ______ is one method you may use for conducting an audience analysis.
a. researcher
b. expert
c. investigator
d. informant
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Ask Your Audience
Difficulty Level: Easy
28. The type of survey question that allows a person to choose an answer between two points is known as a(n) ______.
a. scaled question
b. open-ended question
c. category question
d. closed question
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Ask Your Audience
Difficulty Level: Easy
29. The type of survey question that limits the possible answers to groupings is a(n) ______.
a. open-ended question
b. category question
c. scaled question
d. closed question
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Ask Your Audience
Difficulty Level: Easy
30. Stella asks her audience to identify their age on a survey. She provides the options of younger than 18, 19–25, 26–35, 36–45, and 50 and older. This is an example of a(n) ______ question.
a. scaled question
b. closed question
c. category question
d. open-ended question
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Ask Your Audience
Difficulty Level: Hard
31. Using someone else’s language, ideas, or other material as your own without giving them credit is known as ______.
a. plagiarism
b. stealing
c. research
d. interpretation
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Plagiarism
Difficulty Level: Medium
32. ______ involves claiming an entire document created by another person your own.
a. Global plagiarism
b. Patchwork plagiarism
c. Text stealing
d. Self-plagiarism
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Knowledge
Answer Location: Types of Plagiarism
Difficulty Level: Easy
33. Jerilynn’s professor thinks she used another person’s words and did not give credit to the source. What type of plagiarism does the professor think Jerilynn has committed?
a. global plagiarism
b. patchwork plagiarism
c. text stealing
d. self-plagiarism
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Application
Answer Location: Types of Plagiarism
Difficulty Level: Hard
34. Professor Steiner suspects a student has plagiarized a paper because the voice is inconsistent throughout the paper, that is, it reads as if multiple people wrote the paper. What type of plagiarism does Professor Steiner most likely suspect?
a. global plagiarism
b. patchwork plagiarism
c. text stealing
d. self-plagiarism
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Analysis
Answer Location: Types of Plagiarism
Difficulty Level: Hard
35. Which information must be credited when included in an assignment or speech?
a. all information that is not formulated by you
b. opinions and direct quotes
c. only opinions
d. only technical information
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Medium
36. Giving credit is the easiest way to ______.
a. avoid a long paper
b. create references
c. list references
d. avoid plagiarism
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Knowledge
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Easy
37. In the social sciences (psychology, anthropology, sociology, communication, etc.), most use the guidelines of the ______ for reference lists.
a. Modern Language Association
b. American Psychological Association
c. Chicago Manual of Style
d. University of Oxford
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Knowledge
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Easy
38. What is the best course of action if you are unsure whether your information is common knowledge?
a. Informally poll your friends.
b. Cite the source, just to be safe.
c. Check multiple sources for consistency.
d. Follow your instincts.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Medium
39. Which statement requires citation of the source if given during a presentation to a classroom of college students?
a. Spiders have eight legs.
b. The year is broken down into four seasons.
c. Alaska is part of the United States.
d. China has the largest number of Internet users.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Application
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Hard
40. ______ refers to a person being trustworthy and believable.
a. Ad hominem
b. Pathos
c. Logos
d. Credibility
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Building Credibility With Research
Difficulty Level: Easy
41. Establishing credibility is an important aspect of giving your presentation. During which part of your speech should you explain why you are the appropriate person to discuss a particular topic?
a. preview
b. introduction
c. body
d. conclusion
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Building Credibility With Research
Difficulty Level: Hard
42. Establishing credibility has to do with your audience seeing you as ______.
a. charismatic and persuasive
b. kind and caring
c. trustworthy and believable
d. passionate and invested
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Building Credibility With Research
Difficulty Level: Hard
43. ______ refers to the credibility and ethical appeal of your presentation.
a. Mythos
b. Logos
c. Ethos
d. Pathos
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Ethos
Difficulty Level: Easy
44. Which term, coined by Aristotle, refers to a speaker’s emotional appeal?
a. ethos
b. logos
c. mythos
d. pathos
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Pathos
Difficulty Level: Easy
45. A used car dealer who begins by persuading you that foreign car companies make better, longer lasting vehicles and then tries to sell you a (Japanese) 1997 Mitsubishi Galant from his lot is using which type of reasoning?
a. deductive reasoning
b. inductive reasoning
c. productive reasoning
d. conductive reasoning
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Application
Answer Location: Logos
Difficulty Level: Hard
46. The statement, “I would never vote for that guy. Just look at his bad haircut!” is an example of which common fallacy of logic and reason?
a. non sequitur
b. ad hominem
c. red herring
d. slippery slope
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Application
Answer Location: Fallacies of Logic and Reason
Difficulty Level: Hard
47. Imagine you were visiting family in Kansas when a tornado touched down, causing devastating damage. When you got home, you wrote an article for the college paper based on your experiences. Which type of source would you be?
a. field source
b. tertiary source
c. secondary source
d. primary source
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Application
Answer Location: Finding Information
Difficulty Level: Hard
48. ______ are publications, either printed or electronic, that are produced on a regular basis, such as newspapers, magazines, and journals.
a. Proceedings
b. Periodicals
c. Primary sources
d. Secondary sources
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Knowledge
Answer Location: Finding Sources in the Library
Difficulty Level: Easy
49. If you find that the best source of information for your research is an expert in the field or someone with firsthand experience, you may want to conduct a(n) ______.
a. interview
b. interrogation
c. Boolean search
d. experiment
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Finding Primary Sources: Interviewing
Difficulty Level: Hard
50. What can paying attention to the Internet domain of a website help you establish?
a. the author's expertise
b. the bias of the author or publisher
c. the source's timeliness
d. the publisher’s authority
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Evaluating Sources
Difficulty Level: Medium
51. As you are evaluating sources, seek information about the ______ by asking the question, “Does the author know what he or she is talking about?”
a. source's timeliness
b. author or publisher's bias
c. publisher’s authority
d. author’s expertise
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Evaluating Sources
Difficulty Level: Medium
52. Tasha has a lot of statistics in her presentation. Which action can she take to help the audience make sense of the statistics?
a. limiting the other information provided with the statistics
b. providing exact numbers, up to two decimal points
c. explicitly stating where the statistics came from
d. using graphs and charts to display the data
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Statistics
Difficulty Level: Hard
53. ______refers to a statement or declaration by a person who has a connection to the topic.
a. Testimony
b. An example
c. A statistic
d. Evidence
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Testimony
Difficulty Level: Easy
54. The ______ can be a statistic, an example or a story, a rhetorical question, a reference to the past, a quotation, or anything that will draw the attention of the audience, as long as it is related to the topic.
a. closing statement
b. transition
c. attention getter
d. concluding device
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 6. Identifying the Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
55. In the introduction to a presentation, the ______ introduces your topic and provides the general purpose of your presentation.
a. thesis statement
b. attention getter
c. transition
d. preview
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 6. Identifying the Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Introduction
Difficulty Level: Easy
56. Imagine you are giving a presentation about the need for a greater understanding of technology. What would be the general purpose of the presentation if you included the following statement in your introduction? “Today, I hope to convince you to learn to use new technological tools needed to live in the Communication Age.”
a. to inform
b. to persuade
c. to entertain
d. to introduce
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Introduction
Difficulty Level: Hard
57. A speaker should demonstrate the importance of the topic in the ______ of the speech.
a. conclusion
b. body
c. introduction
d. attention getter
Learning Objective: 11.6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
58. The ______ tells the audience the specific things you will discuss in the presentation.
a. attention getter
b. thesis statement
c. transition
d. preview
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Introduction
Difficulty Level: Easy
59. In which section of a presentation will a speaker use most of his or her research and evidence?
a. body
b. conclusion
c. introduction
d. preview
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Body
Difficulty Level: Hard
60. The method used to end a presentation through the use of statistics, quotations, rhetorical questions, and the like is known as the ______.
a. attention getter
b. transition
c. closing statement
d. concluding device
Learning Objective: 11.6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Conclusion
Difficulty Level: Medium
True/False
1. When commemorating a special event in an epideictic presentation, a speaker should always do so in a highly formal manner.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Epideictic Presentations
Difficulty Level: Medium
2. An informative speech seeks to increase the audience’s understanding about a topic.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Epideictic Presentations
Difficulty Level: Easy
3. A speaker who uses humor during a serious event and offends the audience most likely failed to effectively consider the occasion.
Learning Objective: 11-2. Describe the ways to choose a topic that is suitable for the type of presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: How Do I Choose a Topic?
Difficulty Level: Hard
4. When someone asks you to give a presentation, it is perfectly okay to ask the person about the location and the setup.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Situation
Difficulty Level: Medium
5. Generally, a larger audience reflects a more casual occasion, whereas a smaller audience reflects a more formal occasion.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Situation
Difficulty Level: Easy
6. Demographic data are meant to be used as a tool to stereotype audience members.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Demographics
Difficulty Level: Medium
7. It is inappropriate to frame speeches based on the primary gender of the audience.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Gender
Difficulty Level: Medium
8. As a speaker, you should not allow audience members' individual differences to influence your framing choices.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Individual Differences
Difficulty Level: Medium
9. A person’s beliefs are formed from experiences in the world and significant relationships.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: The Audience’s Attitudes and Beliefs
Difficulty Level: Easy
10. Before giving a speech to an organization, it is a good idea to review their online website and social media pages.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Research Your Audience
Difficulty Level: Medium
11. A survey question that asks how much the respondent agrees or disagrees with a statement is called a category question.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Ask Your Audience
Difficulty Level: Medium
12. If you repeat your own thoughts, words, ideas, or opinions from a previous document into a new presentation without attribution, you are plagiarizing.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Types of Plagiarism
Difficulty Level: Medium
13. You always need to cite the source of your information unless the information is common knowledge.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Knowledge
Answer Location: How to Avoid Plagiarism in the Communication Age
Difficulty Level: Easy
14. When giving a presentation, it is important to establish your credibility quickly.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Building Credibility with Research
Difficulty Level: Medium
15. A person attacking a speaker rather than the speaker’s idea is an example of a non sequitur argument.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Fallacies of Logic and Reason
Difficulty Level: Medium
16. The key to evaluating your sources is to analyze the information, the author, and the publisher.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Evaluating Sources
Difficulty Level: Medium
17. The more statistics you use in your presentation, the better supported your argument will be.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Statistics
Difficulty Level: Medium
18. You do not need to cite your sources in oral presentations.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Knowledge
Answer Location: Oral Citations
Difficulty Level: Easy
19. Always begin your presentation by introducing yourself to the audience.
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Knowledge
Answer Location: Introduction
Difficulty Level: Easy
20. The last sentence should signal the presentation is finished, with phrases such as, “I’m done,” or, “That’s all I have to say.”
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Conclusion
Difficulty Level: Medium
Short Answer
1. You are preparing a classroom speech on environmental initiatives and how your college could implement these initiatives. Your topic would be environmental initiatives, and the general purpose would be to persuade because you are discussing ideas to be implemented. Using both the topic and the general purpose, write a specific purpose statement for your audience.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Specific Purpose
Difficulty Level: Hard
2. Other than its length, what is the difference between using a brief example and an extended example in speechmaking?
Learning Objective: 11-2. Describe the ways to choose a topic that is suitable for the type of presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: How Do I Choose a Topic?
Difficulty Level: Medium
3. Conducting an audience analysis is a vital step in the process of creating and delivering a successful presentation. Name the two ways you can gather information on your audience and include specific examples of each.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Methods of Audience Analysis
Difficulty Level: Hard
4. Describe the four types of plagiarism discussed in the textbook.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Comprehension
Answer Location: Plagiarism
Difficulty Level: Medium
5. Name a situation in which you are not formulating your own idea and yet do not need to cite a source. Give a specific example of this.
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 2. Practicing Communication Ethics
REF: Cognitive Domain: Application
Answer Location: Plagiarism
Difficulty Level: Medium
6. Aristotle urged speakers to express "goodwill" toward their audiences. What does this mean?
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Evaluating Sources
Difficulty Level: Hard
7. When presenting a speech in which you are appealing to the audience using pathos, how would you communicate passion and emotion?
Learning Objective: 11-4. Summarize the seriousness of plagiarism and how to avoid it.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Pathos
Difficulty Level: Hard
8. Explain the difference between deductive and inductive reasoning. Give an example of each.
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Logos
Difficulty Level: Hard
9. Mathias is conducting a presentation on social networks. He states, “According to Facebook’s 2018 Newsroom Stats, the social-networking site has 1.47 billion daily active users.” What information did Mathias provide in his oral citation?
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Oral Citations
Difficulty Level: Hard
10. List at least three types of information can be used as an attention getter in the introduction of a speech. Give an example of one of the types.
Learning Objective: 11-6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Introduction
Difficulty Level: Medium
Essay
1. Speakers are able to narrow the goals of a presentation as they articulate the topic, general purpose, and specific purpose. Provide a sample topic, general purpose, and specific purpose for a speech having to do with college students' nutrition.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Specific Purpose
Difficulty Level: Hard
2. Compare and contrast the differences and similarities for preparing a speech to inform and a speech to persuade.
Learning Objective: 11-1. Explain how to define the purpose and types of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Analysis
Answer Location: Types of Presentations
Difficulty Level: Medium
3. Define epideictic, informative, and persuasive presentations and give one "real-world" example of each type.
Learning Objective: 11-2. Summarize the characteristics of different types of presentations.
TOP: NCA Core Competency: 5. Expressing Messages
REF: Cognitive Domain: Analysis
Answer Location: Types of Presentations
Difficulty Level: Hard
4. What types of questions can you ask that will help you choose your presentation topic?
Learning Objective: 11-2. Describe the ways to choose a topic that is suitable for the type of presentation.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Choosing a Topic
Difficulty Level: Medium
5. Describe the two main benefits of conducting an audience analysis.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Audience Analysis
Difficulty Level: Medium
6. What is the difference between an attitude and a belief? Is one harder to influence or change than the other? Explain why or why not.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: The Audience's Attitudes and Beliefs
Difficulty Level: Hard
7. What are the three different types of survey questions discussed in this chapter? Provide an example of each type.
Learning Objective: 11-3. Explain how to conduct an audience analysis to achieve the most impact.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Ask Your Audience
Difficulty Level: Hard
8. Imagine you are giving a presentation on the health outcomes associated with the use of indoor tanning beds. Who could provide you with expert testimony? Who could provide you with lay testimony?
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Finding Primary Sources: Interviewing
Difficulty Level: Hard
9. What are some ways that you should prepare before conducting an interview?
Learning Objective: 11.5. Identify effective ways to build credibility for your presentation with research.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Comprehension
Answer Location: Finding Primary Sources: Interviewing
Difficulty Level: Medium
10. What sort of information, statements, or questions can be used as an attention getter or concluding device? Are these two things ever connected in a presentation? How?
Learning Objective: 11.6. Create the basic structure of a presentation.
TOP: NCA Core Competency: 7. Creating and Analyzing Message Strategies
REF: Cognitive Domain: Application
Answer Location: Conclusion
Difficulty Level: Hard
Document Information
Connected Book
Practice Test Bank | The Communication Age 3e by Edwards
By Autumn Edwards