Ch15 Verified Test Bank Developing A Plan For Monitoring And

CHAPTER 15 Developing a Plan for Monitoring and Evaluation

Type: E

1. Name three potential purposes for an evaluation.

a. To fulfill a grant requirement, To do better the next time, To get continued or increased funding, To help decide how to prioritize and allocate resources going forward, Alert to midcourse corrections)

Type: E

2. Name two potential Output measures.

a. Numbers of materials distributed, Number/type of media channels utilized, Reach and frequency, Media coverage, Total impressions/cost per impression, Implementation of program elements)

Type: E

3. Name two potential Outcome measures:

a. Changes in behavior intent, Changes in knowledge, Changes in belief, Responses to campaign elements, Campaign awareness, Customer satisfaction levels, Partnerships and contributions created, Policy changes

Type: E

4. Name two potential Impact measures:

a. Lives saved, Diseases prevented, Injuries avoided, Water quality improved, Water supply increased, Air quality improved, Landfill reduced, Wildlife and habitats protected, Animal cruelty reduced, Crimes prevented, Financial well-being improved

5. To determine ROI, for Money spent, indicate whether the information/calculations are needed?

a. YES

b. NO

6. To determine ROI, for Behaviors influenced, indicate whether the information/calculations are needed?

a. YES

b. NO

7. To determine ROI, for Cost per behavior influenced, indicate whether the information/calculations are needed?

a. YES

b. NO

8. To determine ROI, for Benefit per behavior, indicate whether the information/calculations are needed?

a. YES

b. NO

9. To determine ROI, for Earned media impressions, indicate whether the information/calculations are needed?

a. YES

b. NO

10. To determine ROI, for Number of likes on Facebook, indicate whether the information/calculations are needed?

a. YES

b. NO

Type: E

16. What is one of the most typical resources for measuring inputs?

a. Internal records, databases

Type: E

17.What is one of the most typical methodologies for measuring outcomes?

a. Quantitative audience surveys, observation research, Randomized controlled trials

Type: E

18.What is one of the most reliable methodologies for measuring impact?

a. Scientific surveys, technical surveys, health statistics, environmental statistics

Type: E

19. What are three timeframes for measurement efforts?

a. Prior to campaign launch; During campaign implementation; Post-campaign

Type: E

20.What is the least expensive method for evaluation?

a. Records, databases, anecdotal comments

Type: E

23.What methods are typically moderate costs?

a. Citizen surveys and observation research

Type: E

24.What methods are the most significant costs?

a. Randomized Controlled Trials, Scientific surveys, Technical surveys