Test Bank | Social Marketing 5th Edition by Nancy R. Lee

Chapter 1 Understanding Social Marketing
Chapter 2 10 STEPS IN THE STRATEGIC MARKETING PLANNING PROCESS
Chapter 3 DETERMINING RESEARCH NEEDS AND OPTIONS
Chapter 4 CHOOSING A SOCIAL ISSUE, PURPOSE, AND FOCUS FOR YOUR PLAN CONDUCTING A SITUATION ANALYSIS
Chapter 5 Segmenting, Evaluating, and Selecting Target Audiences
Chapter 6 Setting Behavior Objectives and Target Goals
Chapter 7 Barriers, Benefits, Motivators, Competition and Influential Others
Chapter 8 Behavior Theories, Models, and Frameworks
Chapter 9 Crafting a Desired Positioning
Chapter 10 Product Creating a Product Platform
Chapter 11 Price Determining Monetary and Nonmonetary Incentives and Disincentives
Chapter 12 Place Making Access Convenient and Pleasant
Chapter 13 Promotion Deciding on Messages, Messengers, and Creative Strategies
Chapter 14 Promotion Selecting Communication Channels
Chapter 15 Developing a Plan for Monitoring and Evaluation
Chapter 16 Establishing Budgets and Finding Funding
Chapter 17 Creating an Implementation Plan and Sustaining Behavior