Ch17 | Exam Questions – Creating An Implementation Plan And - Test Bank | Social Marketing 5th Edition by Nancy R. Lee by Nancy R. Lee. DOCX document preview.
CHAPTER 17 Creating an Implementation Plan and Sustaining Behavior
Type: E
1. Identify/list each of the 4 major components of an Implementation Plan:
a. What will be done? Who will do it? When will it get done? How much will it cost?
Type: E
2. For Phase by Target Audience, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
3. For Phase by Geographic Area, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
4. For Phase by Objective, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
5. For Phase by Goal, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
6. For Phase by Stage of Change, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
7. For Phase by Introduction of Goods & Services, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
8. For Phase by Pricing/Incentives, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
9. For Phase by Distribution channels, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
10. For Phase by Messages, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
11. For Phase by Communication Channels, use an example of a campaign to influence homeowners to plant native plants. Give two potential phases for the campaign.
a. Ensure all examples relate to residential homeowners planting native plants and that the Phases are consistent with the Option category
Type: E
12. Identify 3 sustainability strategies and describe using a few words/descriptive phrase.
a. Prompts, reminders of an intention, Commitments or Pledges, agreeing to do the behavior which may be public, Diffusion, the spread of the adoption of the behavior from.
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Test Bank | Social Marketing 5th Edition by Nancy R. Lee
By Nancy R. Lee