Ch14 Test Bank + Answers Promotion Selecting Communication - Test Bank | Social Marketing 5th Edition by Nancy R. Lee by Nancy R. Lee. DOCX document preview.
CHAPTER 14 Promotion: Selecting Communication Channels
Type: E
1.Why are communication channels selected after Messages, Messengers and Creative Strategy?
a. Ideal, even feasible, communication channels are determined by messages (e.g., length), messengers (e.g., format), and creative elements (e.g., logos, taglines, copy, visuals)
Type: E
2. Name four advertising media channels:
a. Broadcast: Television, Radio, Internet, Banner Ads, Print, Newspaper, Magazine, Direct Mail, Separate mailings, Paycheck and other stuffers, Backs of Tickets and Receipts, Ads in Theaters, Ads on Internet/Web, Outdoor/Out of Home, Billboards, Busboards, Bus shelter displays, Subways, Taxis, Vinyl wrap on cars and buses, Sports events, Banners, Postcard racks, Kiosks, Restroom stalls, Truckside advertising, Airport billboards and signage.
Type: E
3. Name four public relations and special event channels:
a. Stories on television and radio, articles in newspapers and magazines, Op-eds, Public affairs, Community relations, Lobbying, Videos, Media advocacy, Special events: Meetings, Speakers’ bureaus, Conferences, Exhibits, Health screenings, Demonstrations.
Type: E
4. Name four printed material channels:
a. Brochures, Newsletters, Flyers, Posters, Catalogs, Calendars, Envelope messages, Booklets, Bumper stickers, Static stickers.
Type: E
5. Name four types of Special Promotional Items:
a. Clothing; Temporary items: Coffee sleeves, Bar coasters, Lapel buttons, Temporary Tattoos, Balloons, Stickers, Sports cards; Functional items: Key chains, Flashlights, Refrigerator magnets, Water Bottles, Litterbags, Pens and pencils, Bookmarks, Book covers, Notepads, Tote bags, Mascots, Door hangers, e-Games, e-Cards, Podcasts.
Type: E
6. Name four social media channels:
a. Facebook, Twitter, Instagram, Mobile technologies, Text messaging, Email blasts and alerts, YouTube videos, Blogs and microblogs, RSS feeds, Buttons, Badges, Image sharing, Virtual worlds, Widgets.
Type: E
7. Name one popular or entertainment media channel:
a. Songs, movie scripts, Television program, Radio programs, Comic books/strips, Video games, Public art,Flash mobs, Product integration.
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Test Bank | Social Marketing 5th Edition by Nancy R. Lee
By Nancy R. Lee
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