Place Making Access Convenient And Pleasant Test Bank Ch.12

CHAPTER 12 Place: Making Access Convenient and Pleasant

1. Which one of the following is not a component of the “Place” strategy?

a. Where and when acquire any tangible goods and services.

b. Where perform the behavior

c. What tangible goods and services are offered

d. Ambiance of location

To illustrate your understanding of a strategy to Make the Location Closer:

Type: E

2. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

3. Second, indicate a strategy that will make this behavior more likely by making the location for acquiring any tangible goods and services or performing the behavior closer:

a. Response should be related to making the location for performing the behavior or acquiring any tangible goods and services closer.

To illustrate your understanding of a strategy to Extend Hours:

Type: E

4. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

5. Second, indicate a strategy that will make this behavior more likely by extending hours for performing the behavior or acquiring any tangible goods and services:

a. Response should be related to extending hours for when performing the behavior or acquiring any tangible goods and services.

To illustrate your understanding of a strategy to Be there at the Point of Decision Making:

Type: E

6. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

7. Second, indicate a strategy that will make this behavior more likely by being at the point of decision making when performing the behavior or acquiring any tangible goods and services:

a. Response should be related to being at the point of decision making when performing the behavior or acquiring any tangible goods and services closer.

To illustrate your understanding of a strategy to Make the Location More Appealing:

Type: E

8. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

9. Second, indicate a strategy that will make this behavior more likely by making the location where will acquire any tangible goods and services or perform the desired behavior more appealing:

a. Response should be related to making locations for performing the behavior or acquiring any tangible goods and services more appealing

To illustrate your understanding of a strategy to Overcome Psychological Barriers Related to “The Place”:

Type: E

10. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

11. Second, indicate a strategy that will make this behavior more likely by overcoming psychological barriers to the place (perhaps by choosing an alternative one) where acquire any tangible goods or services or perform the behavior:

a. Response should be related overcoming psychological barriers to the place where will be performing the behavior or acquiring any tangible goods and services closer.

To illustrate your understanding of a strategy to Be More Accessible than the Competition:

Type: E

12. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

13. Second, indicate a strategy that will make this behavior more likely by making the location for acquiring any tangible good or services or performing the behavior more accessible than that of the competition:

a. Response should be related to making the location more accessible than the competing behavior.

To illustrate your understanding of a strategy to Make Accessing the Competition More Difficult :

Type: E

14. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

15. Second, indicate a strategy that will make this behavior more likely by making accessing the competing behavior more difficult:

a. Response should be related to making access to the competing behavior more difficult/unpleasant. 

To illustrate your understanding of a strategy to Be Where Your Target Audience Shops or Dines:

Type: E

16. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

17. Second, indicate a strategy that will make this behavior more likely by being where your target audience shops or dines out with either tangible goods or services you are promoting or where they will be performing the behavior.

a. Response should be related to being where the target audience shops or dines with either tangible goods or service or where will be performing behavior .

To illustrate your understanding of a strategy to Be Where Your Target Audience Hangs Out:

Type: E

18. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

19. Second, indicate a strategy that will make this behavior more likely by being where your target audience hangs out with tangible goods or services or recommendations on where they perform the behavior.

a. Response should be related to where the target audience hangs out with either acquiring any tangible goods and services or where will perform the behavior. closer.

To illustrate your understanding of a strategy to Work with Existing Distribution Channels:

Type: E

20. First, indicate some desired behavior:

a. Behaviors should be specific and will likely fall into categories of improving health, preventing injuries, protecting the environment, contributing to communities, or enhancing financial well-being.

Type: E

21. Second, indicate a strategy that will make this behavior more likely by utilizing existing distribution channels for your target audience to acquire any tangible goods or services or a place to perform the desired behavior:

a. Response should be related to a location for the distribution of tangible goods and services related to the being at the point of decision making for performing the behavior or acquiring any tangible goods and services closer.