Business-To-Business E-Commerce Ch.4 Complete Test Bank

Chapter 4

True/False

1. Business-to-business e-commerce (B2B EC) is a third-party entity that brokers the transactions between the buyer and seller.

A. True

B. False

2. e-marketplaces is also known as trading communities.

A. True

B. False

3. One of the major issues facing direct sellers is finding buyers.

A. True

B. False

4. The major procurement methods does not include buying at an exchange or industrial mall.

A. True

B. False

5. Mobile purchasing refers to purchasing by employees without the approval of supervisors and without the involvement of a procurement department.

A. True

B. False

Multiple Choice

1. Refers to transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks.

A. Private E-Marketplaces

B. Collaborative Commerce

C. Public Exchanges

D. Business-to-business e-commerce

2. ____ are those for one particular industry or industry segment.

A. Horizontal marketplaces

B. Indirect materials

C. Financial services

D. Vertical marketplaces

3. A business sells products and services to business customers electronically, frequently over an extranet is called:

A. Self Service Portals

B. Sell-Side e-marketplace,

C. Partner Relationship Management

D. None of the above

4. Forward auctions offer the following benefits to B2B sellers except:

A. Increased “stickiness”

B. Cost savings.

C. Revenue generation

D. Decreased "stickness"

5. ____ refers to the purchase of goods and services by organizations.

A. buy-side e-marketplaces

B. Auctioning

C. Procurement

D. Member acquisition and retention

6. The major procurement methods include the following except:

A. Create specific purchasing order(s) using a computerized system.

B. Conduct bidding in a reverse auction system where suppliers compete against each other.

C. Join a group-purchasing system that aggregates participants’ demands, creating a large volume.

D. Buy from the catalog of an intermediary (e-distributor) that aggregates sellers’ catalogs.

7. ____ is the online purchase of supplies, materials, energy, work, and services.

A. buy-side e-marketplaces

B. Revenue generation

C. E-procurement

D. None of the above

8. All are the Limitations and challenges of E-Procurement except:

A. The system may be too complex.

B. Reducing the number of suppliers.

C. It may be subject to hacker attacks.

D. The technology may change frequently.

9. A process in which many sellers (suppliers) compete to fulfill orders requested by one buyer is called:

A. Reverse auction

B. E-procurement

C. Front Auction

D. Side Auction

10. All are Branas Isaf’s major competitive advantages except:

A. Provision of off-site training

B. Competitive fees

C. Provision of customized training

D. Provision of on-site training

11. ____ refers to purchasing by employees without the approval of supervisors and without the involvement of a procurement department.

A. Mobile purchasing

B. Group Purchasing

C. Desktop purchasing

D. Electronic Bartering

12. Orders from several buyers are aggregated so that better prices due to larger quantities purchased can be negotiated.

A. Mobile purchasing

B. Group Purchasing

C. Desktop purchasing

D. Electronic Bartering

13. ____ implies the existence of many potential buyers and many potential sellers in B2B e-marketplaces.

A. Bartering exchange

B. E-procurement

C. Third-party exchanges

D. B2B exchange

14. The exchange of goods or services without the use of money is called:

A. Bartering exchange

B. Third-party exchanges

C. B2B exchange

D. Desktop purchasing

15. ____ are information portals for businesses.

A. B2B portals

B. Customer Portals

C. corporate (enterprise) portal

D. Employee Portals

16. ____are portals accessible via mobile devices, especially cell phones, smartphones, tablets, and so forth.

A. Customer Portals

B. Video portals

C.  Supervisor Portals

D. Mobile portals

17. Companies that use B2B social networking may experience the following advantages except:

A. Use the network to advertise to large audiences and create brand awareness.

B. Discover new business partners and sales prospects.

C. Generate sales leads via ‘Email Address’

D. Enhance their ability to learn about new technologies, competitors, customers and the business environment.

18. Used extensively in B2C mainly as a communication tool for customer service advertising campaigns, customer engagement platforms, CRM, and market research.

A. Facebook

B. Linkedin

C. Twitter

D. Youtube

19. Three are strategy implementation suggestions, organized into three categories except:

A. Location-based services

B. Monitor

C. Use existing applications

D. Participate

20. ____Refers to marketing and sales made by manufacturers and wholesalers along the sell-side of the supply chain.

A. Affiliate Programs

B. B2B marketing

C. B2B Market Research

D. Targeting Customers

Essay

1. Describe the difference between buy-side and sell-side.

2. What are some sell-side benefits of auctions?

3. What are some benefits of e-procurement?

4. What are the major duties of an exchange?

5. Give an example of how Web 2.0 tools can be used in B2B.