Ch3 Retailing In Electronic Commerce Products Test Bank Docx

Chapter 3

True/False

1. Amazon.com is recognized as an online leader in providing personalized services and CRM.

A. True

B. False

2. A retailer is a sales intermediary between manufacturers and customers.

A. True

B. False

3. A brick-and-mortar retailer is a combination of both the traditional retailer and a webstore.

A. True

B. False

4. Event shopping is the B2C model in which sales are designed to meet the needs of special events.

A. True

B. False

5. Social shopping activities are facilitated by old or deteriorated business models

A. True

B. False

Multiple Choice

1. Retailing conducted over the Internet is called:

A. sales intermediary

B. Catalog sales

C. B2C EC sales

D. electronic retailing (e-tailing)

2. ____ is a description of how an organization intends to generate revenue through its business operations.

A. Pure-play e-tailers

B. Business model

C. E-tailing

D. Flash sales

3. Internet (online) malls

A. Sell only online.

B. Offer steep discounts via an intermediary or directly to the consumers.

C. Opens webstores to supplement their regular business activities

D. Includes many stores on one website.

4. Enables members to shop at a discount, frequently for short periods of time

A. Private shopping club

B. brick-and-mortar retailer

C. Event shopping

D. Online Group Buying

5. The benefits of online travel services includes 3 of the following except:

A. Shoppers can find the lowest prices

B. Processing fees are reduced

C. Free information is voluminous

D. Require complicated arrangements

6. ____ offers a comprehensive and large environment for job seekers and for recruiters.

A. Internet

B. Virtual job fairs

C. Electronic job market

D. Job referral social networking

7. Limitations of an electronic job market includes the following but one:

A. Posted résumés and employer-employee communications are usually not encrypted

B. Some people do not use and do not have access to the Internet

C. Confidentiality and data protection cannot be guaranteed

D. Can discover a large number of job openings

8. Operates the “Make Me Move" service (free) that allows users to see for what price you would be willing to sell your home without actually putting it on the market.

A. Craigslist

B. Zillow

C. Facebook

D. Twitter

9. How much is an average fee of a full-service broker per trade.

A. $100–$200

B. Between $1 and $15

C. $15–$30

D. None of the above.

10. Also known as cyberbanking, and virtual banking.

A. Virtual banks

B. P2P Lending

C. Bank of America

D. E-banking

11. A system that enables people to conduct financial transactions from a smartphone or other wireless mobile device is called:

A. Imaging Systems

B. Mobile Banking

C. E-payments

D. None of the above

12. Social TV is

A. The delivery of TV content via the Internet by video streaming technologies.

B. A media management software by Apple that includes an online store for buying music and other media.

C. An emerging social media technology that enables several TV viewers who are in different locations to interactively share experiences

D. Audio content transmitted live via the Internet.

13. The most profitable B2C model and it accounts for a large percentage of Internet use.

A. Adult Entertainment

B. Internet TV

C. Internet Radio

D. Social Television (TV)

14. Which of the 4 is not one of the three major types of social TV.

A. Using a second screen while watching TV or using another communication device.

B. Having an on-screen experience where information is displayed directly within the TV.

C. Using a personal computer or mobile device to watch TV shows.

D. None of the above.

15. It enables people to identify potential mates and contact them, usually via the service’s e-mail or chat functions.

A. Internet Gaming

B. Online banking

C. Online food ordering

D. Online dating

16. ____ are gateways to webstores and e-malls.

A. Stamps online

B. Shopping portals

C. Shopping robots

D. “Spy” Services

17. Ratings or reviews can also be generated by domain experts and appear in different online publications.

A. Bloggers post reviews

B. Customer ratings and reviews

C. Expert ratings and reviews

D. Conversational marketing

18. Three of the following are must-have online tools for shoppers except:

A. Shop Advisor

B. Price Rewind

C. RedLaser

D. Price Forward

19. Refers to the removal of an intermediary that is responsible for certain activities between trading partners.

A. Reintermediation

B. Niche Markets

C. Distribution costs

D. Disintermediation

20. ____ refers to the case in which online sales damage the well being of an existing channel partner.

A. Price conflict

B. Channel conflict

C. Channel agreement

D. Delivery time

Essay

1. What functions does an intermediary typically complete?

2. Describe the differences between a pure-play e-tailer and a click-and-mortar retailer.

3. Why is travel such a popular online business?

4. Why is security so important in e-banking?

5. How is a shopping portal different from an e-tailer?