Chapter 14: Nonprofit, Health, Education, and Grassroots Organizations

Test Bank

Multiple Choice

1. What organization serves as a clearinghouse to support alliances between nonprofits and business?

A. nonprofit HR

B. NSPRA

C. Engage for Good

D. United Way

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Scenario: How Can We Keep Kids Safe in a World Filled With Risks?

Difficulty Level: Easy

2. Which category of public relations includes more than 1 million organizations in the United States?

A. nonprofit

B. grassroots

C. health communication

D. education

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Introduction

Difficulty Level: Easy

3. Public relations functions in ______ include management counsel, internal PR, capital campaigns, and crisis communication.

A. health care

B. education

C. politics

D. finance

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Analysis

Answer Location: Introduction

Difficulty Level: Medium

4. What challenge drives nonprofits to cultivate relationships with donors, volunteers, and organizations that support causes?

A. lack of community awareness

B. misconceptions about their mission

C. increased funding needs

D. competition with other nonprofits

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Comprehension

Answer Location: Fundraising, Development, and Recruiting

Difficulty Level: Medium

5. What do most U.S.-based NGOs have in common?

A. global presence

B. government operations

C. PAC funding

D. few volunteers

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Comprehension

Answer Location: Nongovernmental Organizations

Difficulty Level: Medium

6. Compared to advertising, promotions, and special events, which of the following has become an economical, accessible, and powerful communication tool for nonprofits?

A. crowdfunding

B. Facebook

C. LinkedIn

D. YouTube

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Nonprofits’ Use of Social Media

Difficulty Level: Easy

7. Due to greater focus on health awareness and engagement by the general public, opportunities are increasing in what facet of public relations?

A. education

B. health communication

C. nutrition

D. public health

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication

Difficulty Level: Easy

8. When a PR specialist employed by a hospital writes and distributes a newsletter to medical staff and other employees, what type of communication is this?

A. internal

B. external

C. digital

D. personal

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Comprehension

Answer Location: Health Communications in Organizations

Difficulty Level: Easy

9. Which firm was named as the Holmes Report 2019 Healthcare Agency of the Year?

A. spectrum

B. GLOBALHealthPR

C. GCI Health

D. TogoRun

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication Public Relations Agencies

Difficulty Level: Easy

10. GCI Health has become a winning agency by placing ______ at the center of its efforts.

A. achievements

B. clients

C. finances

D. people

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication and Public Relations Agencies

Difficulty Level: Hard

11. According to the 2019 Holmes Report, which agency focuses on leading health issues such as addiction and HIV treatment?

A. Amendola Communications

B. DNA Communications

C. Chandler Chicco Agency

D. Globovoz Worldwide

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication

Difficulty Level: Easy

12. Why is employee advocacy in the form of employee messaging a viable strategy for health-care organizations?

A. Journalists seek real stories and trust employees.

B. It offers unsolicited inside information.

C. Testimonials can be provided at no additional cost.

D. It can be easily tailored to specific audiences.

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Comprehension

Answer Location: Health Communication Strategies

Difficulty Level: Medium

13. Some of the most popular platforms, such as Facebook, Instagram, and Twitter, offer easy avenues for which of the following strategies recommended by Ragan’s Health Care Communication News?

A. consistent communications

B. careful segmentation

C. employee advocacy

D. storytelling

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication Strategies

Difficulty Level: Medium

14. Because educational institutions serve the public, it is important that they focus on ______ communications.

A. financial

B. asymmetrical

C. two-way

D. student

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Public Relations Support of Educational Institutions

Difficulty Level: Easy

15. The need for educational institutions to increase communications with a wide range of audiences and stakeholders is impacted by which of the following conditions?

A. higher tuition

B. fewer stakeholders

C. lower volunteerism

D. rapidly changing technologies

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Public Relations Support of Educational Institutions

Difficulty Level: Easy

16. According to the Edelman survey “University Reputations and the Public,” what does the general public most want to hear from institutes of higher learning?

A. what it costs to attend

B. how they are preparing students for top job opportunities

C. where their students rank nationally

D. what awards their athletic teams have won

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Easy

17. To strengthen the reputations of universities, a recommended communications strategy is to use ______ to discuss how these institutions are impacting personal lives and society.

A. special events

B. alumni publications

C. social networks

D. targeted campaigns

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Medium

18. What do tone, personality, and point of view have in common?

A. All are used to define target audiences.

B. They impact media strategy.

C. They help to determine content.

D. All are aspects of an institution’s social media voice.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Analysis

Answer Location: Social Media Strategies

Difficulty Level: Hard

19. What should PR professionals do to standardize all institution-affiliated social media profiles?

A. assign someone to read all content daily

B. check each profile for consistency of logos, images, and so on with the overall brand identity

C. bring them all under the umbrella of the PR department

D. limit the number of social media profiles based on the institution’s size

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: Social Media Strategies

Difficulty Level: Medium

20. What tool should you use to determine which of your institution’s social media posts are getting the most engagement and at what day and time?

A. research

B. surveys

C. analytics

D. Twitter

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Social Media Strategies

Difficulty Level: Medium

21. Because multicultural citizens will compose more than half of the U.S. population by 2045, PR professionals must focus on ______.

A. new engagement touchpoints

B. reaching virtual communities

C. integrated marketing communication

D. advanced training in the field

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Multicultural Public Relations and Education

Difficulty Level: Medium

22. What do you call a group of people that gathers to encourage collective action around a local-level or special-interest issue?

A. political action group

B. grassroots organization

C. community collective

D. advocacy group

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Easy

23. According to the text, what can traditional PR tactics such as emails, social media, and special events accomplish for a grassroots organization?

A. increase controversy

B. change local laws

C. surprise the opposition

D. advance the group’s mission

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Comprehension

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Medium

24. What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving?

A. run an advertisement encouraging safe drinking habits

B. hold a press conference

C. personally meet with MADD representatives

D. use Twitter to denounce the group’s demands

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Application

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Hard

25. Despite limited resources, grassroots and special-interest organizations continue to prove they can meet goals using strategic

A. planning

B. online communication

C. special events

D. public relations

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: Sometimes, It Just Takes Two | Two Women’s Facebook Posts Inspire Half a Million

Difficulty Level: Medium

26. Research conducted by the PR firm Ruder Finn reveals that for many Americans, activism is becoming a ______.

A. regular activity

B. tiresome subject

C. part-time job

D. funding source

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Comprehension

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Easy

27. Surprisingly, research on activism conducted by the PR firm Ruder Finn finds ______ to be the largest active group.

A. baby boomers

B. Gen Xers

C. millennials

D. Gen Zers

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Easy

28. Research on activism conducted by the PR firm Ruder Finn finds that if activist companies remain true to their brand, they will ______.

A. expand their locations

B. lose many customers

C. gain brand share

D. win public approval

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Easy

29. “No Boston Olympics,” begun by two unknown men to stop the Olympics from coming to Boston, is a perfect example of a David against a Goliath ______.

A. crowdfunding campaign

B. focused message

C. booster group

D. athletic association

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Comprehension

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Medium

30. What was the creative strategy behind the anti-bullying “It Gets Better” project?

A. project logos on products

B. victims faces in newspaper ads

C. survivor stories on YouTube

D. help line numbers via text

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Comprehension

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Medium

31. According to the National Center for Charitable Statistics (NCCS), how many nonprofit organizations were registered in the United States in 2016?

A. 500,000

B. 1 million

C. 1.5 million

D. more than 1.5 million

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Nonprofits: Size, Impact, and Opportunity for Public Relations Practitioners

Difficulty Level: Easy

32. Which of the following factors hurt nonprofits’ ability to generate private donations?

A. the Federal Tax Cut and Jobs Act

B. the 2018 economic downturn

C. increased competitive pressures

D. corporate cutbacks to charity

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: A Healthy Field With Its PR Challenges

Difficulty Level: Easy

33. Within nonprofits, PR duties cover a wide range of responsibilities including supporting or directly soliciting corporate and foundation donations, managing structured capital campaigns, planning and running special events, and ______.

A. selecting appropriate technology

B. recruiting fundraising volunteers

C. networking with partners and sponsors

D. researching organizations competing for the same funds

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Fundraising, Development, and Recruiting

Difficulty Level: Medium

34. What type of organization is created to perform a variety of services, humanitarian, and investigative functions around environmental and social issues, economic development, health care, and human rights?

A. foundation

B. political action committee

C. faith-based institution

D. nongovernmental organization

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: Nongovernmental Organizations

Difficulty Level: Medium

35. The strategic use of Facebook provides a no-cost, effective means for nonprofits to initiate, as well as sustain, what important type of communication?

A. personal

B. social

C. two-way

D. media

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Comprehension

Answer Location: Nonprofits’ Use of Social Media

Difficulty Level: Medium

36. The ReviveHealth agency’s approach to client service is driven by ______.

A. stakeholder stories

B. data and research

C. relationship management

D. a strict scientific approach

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication Public Relations Agencies

Difficulty Level: Medium

37. Which health-care PR agency focuses strongly on science and exploration?

A. Chandler Chicco Agency

B. Spectrum

C. GCI Health

D. RXMosaic

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication

Difficulty Level: Medium

38. An organization that encourages its employees to talk about their employer on social media is practicing what strategy?

A. two-way communications

B. storytelling

C. employee advocacy

D. consistent communications

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Comprehension

Answer Location: Health Communication Strategies

Difficulty Level: Medium

39. Over the next 25 years, what U.S. population trend is predicted to require a new set of engagement touch points for relationship building between consumers and organizations?

A. Majority will be multicultural.

B. Majority will be younger than 25.

C. Majority will be women over 50.

D. Majority will work from home.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Health Communication

Difficulty Level: Medium

40. Which type of mass media allows higher education institutions to target information sharing and facilitate two-way engagement with their priority audiences?

A. electronic

B. print

C. outdoor

D. social

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: Public Relations Support of Educational Institutions

Difficulty Level: Medium

41. Why should a university’s PR department audit the institution’s social media profiles?

A. to develop a monthly calendar of content

B. to control all posts

C. to ensure a common understanding of purpose and goals exists

D. to leverage analytics tools

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Analysis

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Medium

42. Why is the development of budget and bond issue campaigns a major function of public relations at the K–12 school level?

A. to secure media coverage of budgetary needs

B. to ensure the local education department is taking a proactive stance

C. to encourage local community involvement with the budget process

D. to affect public opinion

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: K–12 Education

Difficulty Level: Medium

43. The local school PR specialist who plans and publicizes district service programs and works with grassroots organizations, civic associations, and service clubs is functioning in what capacity?

A. community relations liaison

B. imaging and marketing

C. PR trainer

D. communications planning

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: K–12 Education

Difficulty Level: Easy

44. When a grassroots organization desires immediate attention and action for their issue, which of the following is an example of an effective tactic?

A. direct mail campaign to raise funds

B. handing out pamphlets on the street corner

C. unannounced visit to the mayor’s office

D. a series of YouTube videos

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Application

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Easy

45. The organizers of the 2016 Women’s March on Washington used a two-pronged strategy of ______ to organize a successful event?

A. rallies and vigils

B. Facebook and diversity

C. two-way communication and demonstrations

D. social media and fundraising

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Analysis

Answer Location: Sometimes It Just Takes Two | Two Women’s Facebook Posts Inspire Half a Million

Difficulty Level: Medium

46. During the planning and organization of the 2016 Women’s March on Washington, insiders engaged in ______, which is often a byproduct of activism.

A. harmonious support of each other

B. competition with other grassroots organizations

C. uncertainty and fear

D. internal debate and infighting

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Comprehension

Answer Location: Sometimes, It Just Takes Two | Two Women’s Facebook Posts Inspire Half a Million

Difficulty Level: Medium

47. Why did syndicated columnist Dan Savage and his partner Terry Miller initially create the It Gets Better Project?

A. to start a national LGBT movement

B. to create a digital platform and clearinghouse

C. to encourage gay teen victims of bullying that life will get better

D. to raise funds for a new teen suicide prevention nonprofit

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Medium

48. The platform developed by digital strategy firm BSD for the It Gets Better Project was designed to get people to speak out about a specific issue. This is an example of what type of public relations objective?

A. influential

B. motivational

C. personal

D. informational

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Analysis

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Hard

49. According to research by the PR firm Ruder Finn, ______ and ______ are the strongest drivers of activism.

A. news stories; social media

B. special events; endorsements

C. news releases; interviews

D. speeches; presentations

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Easy

50. A nonprofit that consistently uses social media to mention partnerships, networking, and relationships with other groups is providing evidence of ______.

A. collaboration

B. dependence on other organizations

C. the importance of its mission to others

D. its need for support

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Analysis

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Medium

True/False

1. You are well-suited for public relations opportunities with health care organizations and PR firms with health specialties if your interests include science and health.

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Introduction

Difficulty Level: Easy

2. Research by nonprofit HR projected that in 2016, the greatest job growth in the nonprofit sector would be in marketing communications and public relations.

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: The World of Nonprofits

Difficulty Level: Easy

3. Using Facebook to post photos and videos is a positive way in which nonprofits can foster relationships of trust and satisfaction.

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Knowledge

Answer Location: The World of Nonprofits

Difficulty Level: Easy

4. A public relations practitioner working for a health care facility typically specializes in either internal communications or external communications.

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Knowledge

Answer Location: Health Communication in Organizations

Difficulty Level: Easy

5. A well-defined approach to employee relations is foundational to a healthy health communications strategy.

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Comprehension

Answer Location: Health Communication Strategies

Difficulty Level: Medium

6. According to an Edelman survey, there is a disconnect between what universities are providing to the public versus how they are communicating what they are doing.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Easy

7. A majority of education journalists say they often find it difficult to get in-person access to schools and college campuses for reporting purposes.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Easy

8. Communications consistency is key; hence your social media voice should be within an octave of your institution’s tone and voice.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Easy

9. The National School Public Relations Association (NSPRA) says that a PR professional is essential to each of the 13,500 public school districts in the United States.

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Knowledge

Answer Location: Public Relations Support of Educational Institutions

Difficulty Level: Easy

10. To be considered a grassroots organization, a group must be incorporated as a 501(c)(3) nonprofit.

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Knowledge

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Medium

Short Answer

1. How do nongovernmental organizations (NGOs) differ from governmental entities?

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Analysis

Answer Location: Nongovernmental Organizations

Difficulty Level: Medium

2. How is it possible that a health care PR practitioner may have greater influence than that of the average physician?

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Application

Answer Location: Health Communication

Difficulty Level: Medium

3. What does it mean to pursue a consistent communication strategy in health communication?

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Analysis

Answer Location: Health Communication

Difficulty Level: Medium

4. Why should educational PR practitioners place a high priority on their interaction with education journalists?

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Comprehension

Answer Location: The Role of Public Relations in Higher Education

Difficulty Level: Medium

5. What did the success of the “No Boston Olympics” movement demonstrate?

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Analysis

Answer Location: INSIGHTS: Activism Is Now the New Normal

Difficulty Level: Hard

Essay

1. Discuss the “big picture” of nonprofit organizations in the United States, and the job prospects for public relations professionals.

Learning Objective: 14.1: Examine the nonprofit industry and illustrate how to plan and manage nonprofit campaigns.

Cognitive Domain: Analysis

Answer Location: The World of Nonprofits

Difficulty Level: Hard

2. At the intersection of health, science, and communications, health care PR is the perfect career for some people. If you are considering such a career, what questions should you answer to help determine your suitability, and why?

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Analysis

Answer Location: Health Communication

Difficulty Level: Hard

3. What elements of Bayer’s Skyla Make Your Mark contest contributed to its huge success?

Learning Objective: 14.2: Review the scope of health communication and its need for specialized content.

Cognitive Domain: Analysis

Answer Location: A WINNING CAMPAIGN FOR GCI: HealthiHer minds, bodies, careers

Difficulty Level: Hard

4. You are the new PR specialist with a large, metropolitan school district. As a major goal, your manager wants you to develop a set of social media strategies for connecting with students, families, and community members. What do you suggest?

Learning Objective: 14.3: Identify how PR supports the multiple needs of educational institutions.

Cognitive Domain: Application

Answer Location: Health Communication Strategies

Difficulty Level: Hard

5. Discuss the types of public relations typically employed in grassroots campaigns.

Learning Objective: 14.4: Discover and assess how community and special-interest organizations use PR strategies for advocacy.

Cognitive Domain: Application

Answer Location: Public Relations in Grassroots Organizations

Difficulty Level: Hard