Chapter 15: Public Affairs, Government Relations, and Political Communications

Test Bank

Multiple Choice

1. What communication focus does a public affairs professional have in common with a public information officer?

A. organization-to-government

B. citizen-to-government

C. candidate-to-public

D. government-to-citizen

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Public Affairs

Difficulty Level: Medium

2. What branch of communications helps organizations interact with government agencies and elected officials?

A. public relations

B. government relations

C. public affairs

D. political communications

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Government Relations

Difficulty Level: Easy

3. How does government relations differ from public affairs in terms of who initiates contact?

A. Initiator is an organization.

B. Initiator is a government entity.

C. Initiator is a nonprofit.

D. Initiator is a citizen.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Analysis

Answer Location: Government Relations

Difficulty Level: Medium

4. What is the focus of political communication?

A. political office to government

B. elected official/candidate to public/voter

C. government to citizen

D. organization to government

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Political Communication

Difficulty Level: Easy

5. Public affairs consultant David Payne believes that ______ is a euphemism for direct lobbying of policymakers to influence regulations or laws.

A. public affairs

B. political communication

C. government relations

D. free speech

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Political Communication

Difficulty Level: Easy

6. Which of the following is an example of government communications providing information that can be considered essential to the well-being of the public?

A. how to donate to a charitable organization

B. where to find the best deal on a used car

C. why it’s better to use the U.S. Postal Service instead of Federal Express

D. how to register to vote

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Medium

7. Compared to private-sector PR, which of the following is unique to government sector public affairs?

A. work on one project at a time

B. have unrestricted funding

C. must answer to multiple clients simultaneously

D. have advanced technical capabilities

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Analysis

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Medium

8. Which communicators serve both the armed forces and the public as their primary audiences, often in high-stakes situations?

A. private public relations specialists

B. military public affairs officers

C. government public information officers

D. all public communicators

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Military Public Affairs

Difficulty Level: Medium

9. In addition to regular duties, public affairs officers are also responsible for ______.

A. addressing social issues impacting the military

B. school fundraising in local communities

C. strengthening economies through purchasing

D. lobbying the federal government for direct aid

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Military Public Affairs

Difficulty Level: Medium

10. What is the term for government relations when it includes indirect communications activity to raise awareness and bring public pressure on government officials through media coverage, petitions, and online campaigns?

A. marketing

B. public relations

C. public affairs

D. lobbying

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: Government Relations and Public Affairs

Difficulty Level: Easy

11. According to the BBC, the British first began using the term “lobbying” in which time period?

A. early 18th century

B. early 19th century

C. early 20th century

D. late 20th century

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: Why is it Called Lobbying?

Difficulty Level: Medium

12. What did insurance provider Humana implement in Mississippi to position itself ahead of its competitors while the federal government was preparing to launch the Affordable Care Act (ACA)?

A. Humana Early Bird campaign, offering a 10% discount for citizens who enrolled in the first month

B. Get to Know Humana campaign, featuring testimonials from local citizens on social media

C. Humana Is the One for YOU Campaign, promoting the company’s insurance plans as better than the competition

D. Campaign for a Healthy Mississippi, promoting awareness of the ACA and helping people enroll

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Application

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Humana’s Campaign for a Healthy Mississippi

Difficulty Level: Medium

13. In which directions does political communication operate?

A. back and forth between parties

B. downward, horizontally, and upward

C. upward to the executive branch

D. across all branches of government

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: Applying Public Relations Strategy to Campaigns and Elections

Difficulty Level: Easy

14. Recent presidential elections illustrate both the ______ and ______ aspects of political communications.

A. best; worst

B. traditional; modern

C. personal; group

D. financial; lobbying

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Comprehension

Answer Location: Fundamental to Politics

Difficulty Level: Medium

15. What is one unintended outcome of the attack-style strategy used by candidates in recent presidential campaigns?

A. heightened need for candidates to grant interviews

B. decreased credibility of candidate’s social media posts

C. suspension of Facebook and Twitter accounts

D. added believability among the most loyal voters

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: Negative Versus Positive

Difficulty Level: Medium

16. Public suspicion about the truth of what they see, hear, and share has been heightened by ______.

A. local election outcomes

B. negative partisanship

C. the COVID-19 pandemic

D. Russian election interference

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Analysis

Answer Location: Game of Leapfrog

Difficulty Level: Hard

17. What currently dominates the world of political communications today, according to political communications expert Dennis W. Johnson?

A. Facebook

B. fake news

C. Twitter

D. negative messages

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: The Changing Role of the Press Secretary

Difficulty Level: Easy

18. According to former presidential press secretary Dana Perino, the press secretary plays a(n) ______ role.

A. cheerleading

B. intermediary

C. oppositional

D. advocacy

Learning Objective: 15.3 Develop an understanding of political communications in the modern era.

Cognitive Domain: Comprehension

Answer Location: The Changing Role of the Press Secretary

Difficulty Level: Medium

19. According to former White House Press Secretary Mike McCurry, who tends to believe the press is going to be on their side?

A. Democrats

B. Republicans

C. Independents

D. sitting U.S. Presidents

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: The Changing Role of the Press Secretary

Difficulty Level: Easy

20. Before Ebola, patient Nina Pham had even arrived at NIH Clinical Center for treatment, what was flooding the NIH public affairs team?

A. public hysteria

B. media inquiries

C. government oversight

D. internet rumors

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Comprehension

Answer Location: Scenario Outcome

Difficulty Level: Medium

21. Why do American Hospital Association guidelines require hospitals to use one-word descriptions like “good,” “fair,” or “serious” when describing a patient’s condition to the media?

A. to use less space in news releases

B. to increase the accuracy of news releases

C. to lessen the chances of inaccurate media accounts

D. to protect the patient’s privacy

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: Scenario Outcome

Difficulty Level: Medium

22. When announcing that Ms. Pham was Ebola-free at a final news conference, what did NIH leaders do to help remove the stigma of this highly contagious disease?

A. They played a new 60-s public service announcement on how to protect yourself from Ebola.

B. They hugged her.

C. They asked that all media representatives in attendance shake hands with Ms. Pham.

D. They allowed Ms. Pham to answer questions from the media.

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: Scenario Outcome

Difficulty Level: Medium

23. As this chapter compared and contrasted public affairs, government relations and lobbying, and political communications, it drew the conclusion that they are all ______.

A. more challenging than public relations

B. identical to public relations

C. unique areas of strategic communications

D. the same type of strategic communications

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Comprehension

Answer Location: Wrap Up

Difficulty Level: Medium

24. Government-to-citizen communications in public affairs is usually practiced in what setting?

A. government or nonprofit

B. corporate

C. military

D. private

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Public Affairs, Government Relations, and Political Communications

Difficulty Level: Easy

25. What is the term for organization-to-government communications involving direct contact with politicians and government rule makers to provide a point of view?

A. government relations

B. influence peddling

C. lobbying

D. political communications

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Public Affairs

Difficulty Level: Easy

26. Political communications is a dynamic, interactive campaign-based process among politicians, the news media, and the public, which flows in what direction?

A. organization-to-government

B. government-to-citizen

C. candidate-to-voter

D. voter-to-candidate

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Political Communication

Difficulty Level: Easy

27. How does the position of public affairs officer (pao) differ from that of public information officer (PIO)?

A. corporate-based

B. nonprofit-based

C. government-based

D. military-based

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Military Public Affairs

Difficulty Level: Easy

28. Which historical PR figure does Donald Trump resemble through his strategies and tactics?

A. patient testimonials

B. P.T. Barnum

C. Ivy Ledbetter Lee

D. Edward Bernays

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: INSIGHTS: Ringmasters of Political Communications

Difficulty Level: Easy

29. Donald Trump resembles historical PR figure P.T. Barnum in that he knows how to ______.

A. use private funds for publicity

B. influence state elections

C. deal with the mainstream media

D. stage special local events

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: INSIGHTS: Ringmasters of Political Communications

Difficulty Level: Medium

30. Why did Walgreens select Chicago and Los Angeles as pilot cities for their First Ladies Health Initiative supporting HIV/AIDS screenings?

A. They are two of the largest cities in the United States.

B. Walgreens wanted to increase their business in these cities.

C. The corporate headquarters of Walgreens is in Chicago.

D. They both have a high rate of HIV/AIDS among their African American populations.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: SOCIAL RESPONSIBILITY CASE STUDY: The First Ladies Health Initiative: Walgreens Supports HIV/AIDS Screenings in Urban Churches

Difficulty Level: Medium

31. Not only did the Walgreens First Ladies Health Initiative in Chicago and Los Angeles showcase this corporation’s commitment to health care; it was also a tremendous benefit to the African Americans in these cities who received ______ health screenings.

A. 10,000

B. nearly 100,000

C. 225,000

D. more than 1 million

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: SOCIAL RESPONSIBILITY CASE STUDY: The First Ladies Health Initiative: Walgreens Supports HIV/AIDS Screenings in Urban Churches

Difficulty Level: Medium

32. Political communication is important because many government communication activities are essential to the well-being of the ______.

A. president

B. public

C. states

D. lobbyists

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: Public Affairs, Government Relations, and Political Communications

Difficulty Level: Easy

33. When faced with lobbying efforts by organizations, what is one of the factors mentioned in the text that elected officials must consider?

A. consumer protection

B. feasibility

C. cost to the government

D. cost to taxpayers

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Comprehension

Answer Location: Government Relations and Lobbying

Difficulty Level: Medium

34. What factor distinguishes public affairs teams from their government relations colleagues?

A. Their offices are in the Capitol building.

B. They never step foot on Capitol Hill to lobby.

C. They are on the federal government payroll.

D. They do not have to “know their audience.”

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: Government Relations and Public Affairs

Difficulty Level: Medium

35. Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act (ACA) after a Gallup survey found that the state had an uninsured population of ______.

A. 50%

B. 35%

C. 20%

D. 10%

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Comprehension

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Humana’s Campaign for a Healthy Mississippi

Difficulty Level: Medium

36. According to Professor Michael Cornfield, what factor in the 2020 presidential election remained much the same as the 2016 election?

A. campaign rallies

B. mainstream media

C. entertainment value

D. positive partisanship

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: Game of Leapfrog

Difficulty Level: Medium

37. The “third-party effect” is important to the “fake news” phenomenon because ______.

A. much reporting in mainstream media focuses on opinions

B. candidates like Bernie Sanders drain votes from the others

C. voters are likely to vote for a third party in a divisive election

D. people worry about others being deceived more than themselves

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: Game of Leapfrog

Difficulty Level: Medium

38. Which U.S. president is credited with pioneering the use of social media in campaigns?

A. Barack Obama

B. Donald Trump

C. George W. Bush

D. Ronald Reagan

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: Fundamental to Politics

Difficulty Level: Medium

39. The effort to curb government spending on communications is an ongoing battle between ______ and those seeking to limit their communications and promotional activity.

A. the military

B. the party in power

C. political organizations

D. nonprofit organizations

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Medium

40. What did Congress add to legislation creating the Interstate Commerce Commission in 1913?

A. the Bill of Rights

B. the Blaine Amendment

C. the Gillett Amendment

D. the Bricker Amendment

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Medium

41. When managing crises related to the environment, public health, or government, PR professionals will find many of the elements to be ______.

A. different

B. consistent

C. frustrating

D. expensive

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Easy

42. What was one of South Korea’s keys to success in beating back the coronavirus in 2019 and 2020?

A. grocery store boycotts

B. protest at WHO headquarters

C. a social media campaign

D. constant communication

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Easy

43. Military Public Affairs Officers are responsible for advising senior leaders on communication issues, assisting them in making well-informed decisions, and ______.

A. translating these decisions into effective communications operations

B. reporting these decisions to the commanding officer

C. informing the media of these decisions

D. revising these decisions as they see fit

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Military Public Affairs

Difficulty Level: Medium

44. Which of the following best characterizes the communication patterns of a Public Affairs Officer (PAO?)

A. outside looking in

B. legislative to executive

C. internal and external

D. officers to civilians

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Analysis

Answer Location: Military Public Affairs

Difficulty Level: Medium

45. Government relations and lobbying refer to two ______ activities.

A. public

B. similar

C. community

D. presidential

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Government Relations and Lobbying

Difficulty Level: Medium

46. Which of the following is a form of organization-to-government communications?

A. public affairs

B. public information

C. government information

D. government relations

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: Government Relations and Lobbying

Difficulty Level: Easy

47. What is the term used to describe direct contact organizations have with elected officials for the purpose of impacting legislation and regulations?

A. pitching

B. lobbying

C. arm-twisting

D. politicking

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: Government Relations and Lobbying

Difficulty Level: Easy

48. In the early 21st century, communicating with voters to influence their behavior is a ______ activity.

A. media

B. valued

C. timeless

D. thankless

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Analysis

Answer Location: Fundamental to Politics

Difficulty Level: Medium

49. Which former White House Press Secretary acknowledged that in this role you defend the press to the president as well as defending the president to the press?

A. Dana Perino

B. Mike McCurry

C. Dee Dee Myers

D. Sean Spicer

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Knowledge

Answer Location: The Changing Role of the Press Secretary

Difficulty Level: Easy

50. When the political communication process flows horizontally, who are the actors?

A. organizations and elected officials

B. candidates, advisors, and party officials

C. candidates and voters

D. government and citizens

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Comprehension

Answer Location: Applying Public Relations Strategy to Campaigns and Elections

Difficulty Level: Medium

True/False

1. A focus on public service is a common thread running through communications practiced in a government setting.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Public Affairs, Government Relations, and Political Communications

Difficulty Level: Easy

2. While working for the U.S. government, public affairs professionals and PIOs are encouraged to endorse and/or promote candidates and elected officials.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Public Affairs, Government Relations, and Political Communications

Difficulty Level: Easy

3. After the Gillett Amendment was enacted, government officials replaced references to “public relations” and “publicity” with the term “public affairs” to avoid the new requirement for funding approvals.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Difficult

4. South Korea’s crisis response during the coronavirus outbreak has been compared to that of Johnson & Johnson in the Tylenol poisoning case.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Easy

5. Donald Trump’s handling of the coronavirus pandemic will be remembered for its lack of candor and concern.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Medium

6. Military PAOs work extensively with internal and external publics.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Knowledge

Answer Location: Military Public Affairs

Difficulty Level: Easy

7. Government relations and lobbying are forms of government-to-organization communications.

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Comprehension

Answer Location: Government Relations and Lobbying

Difficulty Level: Medium

8. Humana’s Campaign for a Healthy Mississippi is an example of a combined corporate public affairs and government relations effort.

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Knowledge

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Humana’s Campaign for a Healthy Mississippi

Difficulty Level: Easy

9. Barack Obama’s 2012 presidential campaign failed to take full advantage of social media channels.

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Comprehension

Answer Location: Fundamental to Politics

Difficulty Level: Medium

10. According to a Pew Research Center study on the 2016 election, many users described their online political encounters as “positive and empowering.”

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Comprehension

Answer Location: Political Communication | Applying Public Relations Strategy to Campaigns and Elections

Difficulty Level: Medium

Short Answer

1. If a government communicator wants to get involved in a political campaign, what should they do and why?

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Comprehension

Answer Location: Public Affairs

Difficulty Level: Medium

2. How effective was South Korea’s response to the coronavirus pandemic?

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Analysis

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Hard

3. In addition to significantly expanding Humana’s health coverage in Mississippi, how did its Campaign for a Healthy Mississippi benefit the company itself?

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Humana’s Campaign for a Healthy Mississippi

Difficulty Level: Hard

4. Identify the unintended impact of the “attack” strategy used by both 2016 presidential candidates and explain why it occurred.

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Analysis

Answer Location: Negative Versus Positive

Difficulty Level: Hard

5. Why and how did the NIH depart from its norm of distributing news in written press releases during the treatment of Ebola patient Nina Pham at NIH Clinical Center?

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: Scenario Outcome

Difficulty Level: Hard

Essay

1. Why does the U.S. government use the term “public affairs” instead of “public relations?”

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR.

Cognitive Domain: Analysis

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Hard

2. Ongoing efforts to keep a lid on government communications spending at the federal level appear to be based on partisan politics. Explain why and provide an example.

Learning Objective: 15.1: Understand the similarities and differences between public affairs and PR

Cognitive Domain: Analysis

Answer Location: Why Does the Government Call It Public Affairs?

Difficulty Level: Hard

3. Why do organizations engage in government relations and lobbying?

Learning Objective: 15.2: Understand government relations and lobbying.

Cognitive Domain: Analysis

Answer Location: Government Relations and Lobbying

Difficulty Level: Hard

4. Discuss the Trump administration’s crisis response to the coronavirus pandemic of 2019–2020.

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Application

Answer Location: Crisis Management in Governmental Public Affairs

Difficulty Level: Hard

5. Explain the public relations success of Humana’s Campaign for a Healthy Mississippi.

Learning Objective: 15.3: Develop an understanding of political communications in the modern era.

Cognitive Domain: Application

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Humana’s Campaign for a Healthy Mississippi

Difficulty Level: Hard