Chapter 16: Global Public Relations and Public Diplomacy

Test Bank

Multiple Choice

1. Which of the following terms is used to describe strategic communications and actions carried out by organizations to build and maintain relationships in socioeconomic and political environments outside their home location?

A. halo marketing

B. corporate marketplace

C. local public relations

D. global public relations

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: An Overview of Global Communications

Difficulty Level: Easy

2. What skill is critical as globalization takes hold?

A. financial understanding

B. technical knowledge

C. creative writing

D. communication with worldview

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: An Overview of Global Communications

Difficulty Level: Medium

3. What is a major global PR challenge for companies in the 21st century?

A. to engage authentically on a global basis

B. to provide shareholder value across markets

C. to employ diverse corporate management

D. to work worldwide from U.S. headquarters

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: An Overview of Global Communications

Difficulty Level: Medium

4. Which basic PR challenge remains constant across time and in every location?

A. counseling top management

B. creating viable budgets

C. knowing one’s audience

D. making correct ad buys

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: An Overview of Global Communications

Difficulty Level: Medium

5. What did Starbucks do in China to encourage success when entering the market?

A. used social media as a primary source of marketing

B. developed local management talent

C. implemented American marketing strategies

D. hired American store managers

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Medium

6. After Asiana Airlines’ Flight 214 crashed in San Francisco, why were the Asiana crisis communication efforts viewed as insufficient by most Americans?

A. Instead of coming being on site, senior management remained in Korea.

B. Senior management did not issue a public and formal apology.

C. The CEO used social media to address concerns of passengers.

D. Victims were not compensated for their injuries.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Crisis Considerations

Difficulty Level: Medium

7. Which of the following describes the ability to understand different beliefs, practices, attitudes, and behaviors of a group and apply that knowledge to attain your goals?

A. halo effect

B. cultural intelligence

C. public diplomacy

D. globalization

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Cultural Intelligence

Difficulty Level: Medium

8. What should PR professionals understand about India before entering that market?

A. the strong history of good business relations between India and the United States

B. the importance of using social media for corporate branding

C. the government controls the media

D. the need to develop an affiliation with a locally based company

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Analysis

Answer Location: Cultural Intelligence

Difficulty Level: Medium

9. According to 2020 Edelman’s Trust Barometer, ______ and ______ are the most important attributes in building trust.

A. goodwill; charities

B. energy; determination

C. integrity; engagement

D. innovation; creativity

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Medium

10. The 2020 Edelman Trust Barometer reports that the world’s population increasingly looks at ______ to lead on political and social issues.

A. businesses

B. government

C. nonprofit agencies

D. media

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Medium

11. Which of the following best describes a key to a successful corporate social cause campaign, according to research completed by Procter & Gamble’s ad agency?

A. Millennial girls are not interested in data points.

B. Celebrity influencers are important to create visibility.

C. Product profit margins must be higher than average.

D. Products for females must focus on women’s vanity.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Analysis

Answer Location: Scenario: “Like A Girl”: Positive and Confident

Difficulty Level: Medium

12. How did Coke benefit when they shared the technology, they had developed to improve water management with local Indian companies?

A. India allowed Coke to share their formula with citizens.

B. Coke was allowed to increase the number of American employees in India.

C. Manufacturing processes were improved and waste was reduced.

D. India gave Coke more control of its corporate branding activities.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Coca-Cola Creates Brand Loyalty Through Sustainability Efforts in India

Difficulty Level: Medium

13. Why did Coke decide to leave the market in India in 1977?

A. Coke was unwilling to share its secret formula.

B. Coke was not considered healthy and sales were low.

C. Media and corporate publicity in India was government controlled.

D. The technology in India was not adequate to support the Coke infrastructure.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: SOCIAL RESPONSIBILITY IN ACTION: Coca-Cola Creates Brand Loyalty Through Sustainability Efforts in India

Difficulty Level: Medium

14. Tom Mattia states that the focus for international communications campaigns should be to define and build the organization’s ______.

A. market

B. financial requirements

C. product

D. story

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Easy

15. Which of the following is often used to describe the worldwide movement toward economic, financial, trade, and communications integration?

A. globalization

B. corporate social responsibility

C. CEO activism

D. cultural intelligence

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: An Overview of Global Communications

Difficulty Level: Easy

16. What term is used to explain the positive bias shown by customer toward certain products because of a favorable experience with other products made by the same manufacturer?

A. image restoration

B. halo effect

C. corporate branding

D. influence principle

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: The Halo Effect

Difficulty Level: Medium

17. What was the name of the IBM initiative that began to change the perception of the company?

A. Race Together

B. Let Girls Learn

C. Building a Smarter Planet

D. Connect the World

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Knowledge

Answer Location: INSIGHTS: Changing Perceptions of a Global Brand

Difficulty Level: Easy

18. Ralph is considering expanding his business to South America. His business is likely to have a smoother road to success if he ______.

A. learns how to speak the native language

B. brings experienced employees from United States to manage the new stores

C. develops a strong crisis communication plan

D. emphasizes an active involvement in improving societal conditions

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Application

Answer Location: Cultural Intelligence

Difficulty Level: Medium

19. Which of the following examples represent CEO activism?

A. A CEO decides to expand a business to a global market.

B. A CEO launches a campaign to talk about racial tensions.

C. The CEO shares financial reports with employees.

D. The CEO for Solar Energy, Inc. talks about the benefits of solar energy.

Learning Objective: 16.1: Understand the increasing globalization of PR

Cognitive Domain: Application

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Hard

20. Silence is no longer an acceptable default posture for CEOs, thanks to the influence of ______.

A. social media

B. global investors

C. community activists

D. financial markets

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Medium

21. According to Weber Shandwick research on CEO activism, nearly half of Americans believe that CEO activism ______.

A. boosts success in selling assets

B. increases global share of mind

C. influences governmental decisions

D. helps expansion into new markets

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility

Difficulty Level: Medium

22. The handling of the crisis management of the Asiana plane crash in San Francisco demonstrates the theory of ______.

A. the halo effect

B. cultural intelligence

C. image restoration

D. symmetrical communication

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Crisis Considerations

Difficulty Level: Medium

23. In the example of the halo effect in the Republic of South Korea, what is the source of the halo that extends to products from that country?

A. the country of origin

B. the host country

C. Korean public

D. local management

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: The Halo Effect

Difficulty Level: Medium

24. Why is a South Korean company seeking to build brand equity in the U.S. market often welcome in the United States?

A. New business brings an increase in local revenues and a boost to the economy.

B. South Korean businesses are willing to implement corporate social responsibility activities.

C. There is a history of good relationships between the two countries.

D. Most South Korean businesses pay employees well.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Analysis

Answer Location: The Halo Effect

Difficulty Level: Hard

25. Which of the following is a South Korean multinational corporation that has had success in the United States?

A. Honda

B. Volkswagen

C. Mercedes-Benz

D. Hyundai

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: The Halo Effect

Difficulty Level: Easy

26. Which of the following are advanced skills required for PR work on a global scale?

A. managing new languages and cultures

B. navigating decision-making styles

C. learning to use state media

D. dealing with government control

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: Working Internationally to Develop Global Public Relations Skills

Difficulty Level: Medium

27. Which of the following countries has a strong history of resistance to entry by foreign businesses into the country?

A. China

B. South Korea

C. India

D. South America

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: Cultural Intelligence

Difficulty Level: Easy

28. Why would it be especially challenging to rely on social media as the primary communication tool in China?

A. Social media is censored by the government.

B. Many citizens do not have internet connections.

C. The language barrier creates communication challenges.

D. Chinese citizens don’t like using social media.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Medium

29. How are the cultural challenges in other areas of Asia different than the adaptation required in China?

A. more people and higher incomes

B. less government control and a freer media

C. negative bias toward American markets

D. lower incomes and less educated

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Medium

30. Based on the “playbook” for crisis management, what should senior management do when a crisis occurs?

A. have a public interview with a television reporter to manage the story

B. have locally based company officials handle the media

C. issue a written public statement of sympathy

D. be on site immediately after an accident

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Crisis Considerations

Difficulty Level: Medium

31. To be viewed as authentic, global companies have to ______.

A. make all financial reports available to the public

B. adapt to the cultural norms

C. use social media

D. hire local managers

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Cultural Intelligence

Difficulty Level: Medium

32. Which of the following is an example of a government-initiated sustainable business practice?

A. Ice Bucket Challenge

B. Blue Corridor Rally

C. One for One

D. LEED certification

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Knowledge

Answer Location: Government

Difficulty Level: Easy

33. What was the primary tool used to grow the Ice Bucket Challenge into a global campaign?

A. social media

B. radio

C. television

D. print media

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Knowledge

Answer Location: Nonprofits

Difficulty Level: Easy

34. According to Avinash Murthy, the four key takeaways from the Ice Bucket Challenge campaign are have a cause people can relate to, have influential celebrity endorsers, keep it simple, and ______.

A. include global communications

B. hire a Public Affairs officer

C. make it fun

D. make it educational

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Comprehension

Answer Location: Nonprofits

Difficulty Level: Medium

35. The practice of public diplomacy is when governments communicate and build relationships with foreign publics to achieve ______.

A. financial goals

B. political objectives

C. social responsibility

D. community involvement

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Knowledge

Answer Location: Government

Difficulty Level: Easy

36. Practicing public diplomacy involves ______.

A. face-to-face communication, image building, and hard power

B. mediated communication, image building, and coercion

C. face-to-face communication, image building, and payment

D. mediated communication, image building, and soft power

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Analysis

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Medium

37. Which event led to government agencies recognizing the critical need for public diplomacy?

A. war in Iraq in 2003

B. Space Shuttle Columbia exploded

C. election of Donald Trump as President

D. September 11, 2001, terror attacks

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Knowledge

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Easy

38. Which of the following is an example of a branding effort for country image and reputation?

A. language training

B. tourism promotion

C. mediated communications

D. educational programs

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Medium

39. Over time, public diplomacy has shifted from a(n) ______ strategy to a(n) ______ strategy.

A. inverse; direct

B. business; community

C. persuasion; engagement

D. hard power; soft power

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Easy

40. The impact of ACE Award winning companies has suggested a link between ______.

A. CSR activities of the companies and the reputation of the United States in host countries

B. CSR activities of the companies and the financial stability

C. CSR activities and the employee morale

D. CSR activities and the well-being of the citizens in the host countries

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Medium

41. The 2020 Edelman Trust Barometer shows that nongovernmental organizations are increasingly viewed as ineffective advocates for the global ______.

A. poverty victims

B. upper class

C. middle class

D. lower class

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Comprehension

Answer Location: Nonprofits

Difficulty Level: Medium

42. In terms of career outlook, public diplomacy is a ______ field for PR professionals.

A. growing

B. dangerous

C. diminishing

D. safe

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

43. Mary, a communication professional working in Georgia, is considering taking a position in her company’s headquarters in Japan. Which of the following best describes a benefit that might increase her chances of someday becoming a senior-level executive for the company?

A. a increase in her salary

B. exposure to a diverse way of thinking and different attitudes

C. opportunity to develop a social responsibility activity

D. gain a better understanding of broadband technology

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Application

Answer Location: PR PROFILE: A Manager’s Journal: Working Internationally for a Global Corporation

Difficulty Level: Hard

44. In the view of some experts, international public relations and global public relations should no longer be considered specialties due to ______.

A. geopolitics

B. terrorism

C. salaries

D. globalization

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: An Overview of Global Communications

Difficulty Level: Medium

45. Research has shown that before the Procter & Gamble developed the “Like a Girl” campaign ______ of the girls had a positive association with the phrase “like a girl,” and after the campaign, ______ had a positive association with that phrase.

A. 19%; 76%

B. 74%; 42%

C. 10%; 60%

D. 23%; 92%

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Scenario Outcome

Difficulty Level: Medium

46. What was the centerpiece of the global “Like a Girl” campaign?

A. a YouTube video for girls how to deal with puberty changes

B. a documentary showing the harmful effects of bullying

C. a short video showcasing achievements of young girls worldwide

D. a series of tweets by celebrities Vanessa Hudgens and Bella Thorne

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Scenario Outcome

Difficulty Level: Medium

47. Which of the following describes a concept that highlights a two-way relational approach in the practice of public diplomacy?

A. image building

B. mediated approach

C. soft power

D. payment

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Medium

48. While operating in India, Coke regained its market share by ______.

A. helping India with a natural disaster

B. drawing upon international politics

C. playing up relationships between countries

D. customizing marketing communications

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Analysis

Answer Location: Coca-Cola Goes Native

Difficulty Level: Medium

49. Which of the following best explains why the program Awards for Corporate Excellence was implemented?

A. to discourage businesses from getting involved in global social issues

B. to encourage corporate social responsibility and democratic values worldwide

C. to encourage corporations to go public and provide opportunities for global investments

D. to recognize nonprofit organizations for recognizing and supporting middle-class citizens

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Analysis

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Hard

50. Research on social responsibility has suggested a link between companies’ SR activities and the reputation of the ______ in ______ countries.

A. United States; host countries

B. CEO; foreign

C. president; home

D. workforce; developing

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

True/False

1. Only multinational organizations must be prepared to interact with global stakeholders.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Introduction

Difficulty Level: Medium

2. To succeed in global public relations, the corporate story must be molded to fit the culture of each country.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Easy

3. The “halo effect” of one well-made product can extend to other products made in the same country.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: The Halo Effect

Difficulty Level: Medium

4. Nongovernmental organizations are increasingly viewed as ineffective advocates for the global middle class.

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Comprehension

Answer Location: Nonprofits

Difficulty Level: Medium

5. According to research, a majority of people believe that CEO activism is an inappropriate activity.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Medium

6. When the IBM “Building a Smarter Planet” initiative was implemented, the marketing, communications, and citizenship responsibilities were split into three different departments.

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Comprehension

Answer Location: INSIGHTS: Changing Perceptions of a Global Brand

Difficulty Level: Medium

7. In recent decades, public diplomacy has faded as a PR specialization.

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Knowledge

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Easy

8. Public diplomacy involves a focus on mediated communication.

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

9. Educational programs and cultural exchanges are examples of “soft power.”

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

10. Public diplomacy has shifted from an engagement strategy to a persuasion strategy in recent years.

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

Short Answer

1. What is meant by global PR or global communications?

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Comprehension

Answer Location: An Overview of Global Communications

Difficulty Level: Medium

2. What does it mean to tell one’s corporate “story” in international communications campaigns?

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Knowledge

Answer Location: Storytelling and Global Public Relations

Difficulty Level: Medium

3. How does practicing public relations on a global scale differ from working only in the United States?

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Comprehension

Answer Location: Global Public Relations in Different Settings

Difficulty Level: Medium

4. What are the ACE Awards designed to recognize?

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Medium

5. Why should PR professionals to focus on branding efforts in public diplomacy?

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Comprehension

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Medium

Essay

1. Define CEO activism and describe how CEO activism has changed as a result of social media? What are the risks and opportunities to consider with CEO activism? Give an example of a CEO who has spoken out on a social issue.

Learning Objective: 16.1: Understand the increasing globalization of PR.

Cognitive Domain: Application

Answer Location: CEO Activism and Global Public Relations/Corporate Social Responsibility

Difficulty Level: Hard

2. What are four key actions that increase the opportunity for success in a global fundraising campaign for an organization? Given an example of an organization that had a successful fundraising effort and describe how the actions were implemented in the campaign.

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Analysis

Answer Location: Nonprofits

Difficulty Level: Hard

3. Describe the link between U.S. public diplomacy and the social responsibility activities of the ACE award-winning businesses.

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Analysis

Answer Location: Public Diplomacy, Strategic Public Relations, and Social Responsibility

Difficulty Level: Hard

4. Describe four similarities between public relations and public diplomacy.

Learning Objective: 16.3: Introduce public diplomacy and its application to economic development and SR.

Cognitive Domain: Analysis

Answer Location: Public Diplomacy and Public Relations

Difficulty Level: Hard

5. Discuss how an opportunity to work as a public relations professional internationally might be a significant opportunity for career development and learning. Include specific benefits and skills gained by Michael Fanning when he worked for Michelin in a position outside the United States.

Learning Objective: 16.2: Examine global PR and SR in different organizational settings and countries.

Cognitive Domain: Analysis

Answer Location: PR PROFILE: A Manager’s Journal: Working Internationally for a Global Corporation

Difficulty Level: Hard