Test Bank Docx Data Collection Methods Questionnaires Ch10 - Business Research Methods 8th Edition | Test Bank with Key by Sekaran by Sekaran Bougie. DOCX document preview.
Chapter 10: Data Collection Methods: Questionnaires
1. ‘‘Do you think there is a good market for the product and that it will sell well?’’
This question is:
a. Leading.
b. Loaded.
c. Double-barreled.
d. Ambiguous.
2. The sequence of questions in the questionnaire should be such that the respondent is led from questions of a specific nature to those that are more general.
a. T
b. F
3. The biggest disadvantage of secondary data is:
a. That they are generally qualitative in nature.
b. That they cannot be used for forecasting purposes.
c. That they not meeting the specific needs of the particular situation or setting.
d. That it is generally more expensive to collect secondary data than primary data.
4. An advantage of a mail questionnaire is that a respondent can take more time to respond at convenience.
a. T
b. F
5. The nature of the variable tapped – subjective feelings or objective facts – will determine what kinds of questions are asked.
a. T
b. F
6. Instead of phrasing all questions in a questionnaire positively, it is advisable to include some negatively worded questions as well.
a. T
b. F
7. By asking a loaded question, we are signaling and pressuring respondents to say “yes.”
a. T
b. F
8. The hypotheses of a study are a good starting point when designing a questionnaire.
a. T
b. F
9. A questionnaire includes the following question, measured on a 5-point Likert scale:
“To what extent are you satisfied with the appearance and the service of the shop-assistants?”
This question is an example of a:
a. Leading question.
b. Loaded question.
c. Double-barreled question.
d. Ambiguous question.
10. What is metacognition?
a. A question that is impurely and inaccurately formulated.
b. An assessment error from the researcher about the knowledge level of the respondent.
c. Ideas of the respondent about what he should think or feel.
d. Ideas of the respondent about what the interviewer would like to hear.
11. Evaluate the following question on suitability for the use in a questionnaire (measured on a 5-point Likert scale):
“Do you think that in the current economical situation it is wise to reduce salaries of top sportsman?”
a. This question is leading.
b. This question is loaded.
c. This question is double-barreled.
d. This question in any case is not leading, loaded or double-barreled.
12. A disadvantage of electronic questionnaires is that this way of surveying is relatively expensive.
a. T
b. F
13. ‘To what extent can you say about yourself that you are happy?’ is an example of a loaded question.
a. T
b. F
14. If in the introduction of the questionnaire it is made clear that the answers will be handled anonymously, this can lead to bias of the results.
a. T
b. F
15. The sequence of questions in a questionnaire can lead to a certain bias; this phenomenon is also referred to as ordering effects.
a. T
b. F
16. With respect to the sequence of questions in a questionnaire, you start with asking difficult questions which you unravel to more specific questions later.
a. T
b. F
17. With respect to the sequence of questions in a questionnaire, it is wise to end with questions that respondents refuse to answer.
a. T
b. F
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Business Research Methods 8th Edition | Test Bank with Key by Sekaran
By Sekaran Bougie
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