Data Collection Methods Observation Chapter 9 Exam Questions - Business Research Methods 8th Edition | Test Bank with Key by Sekaran by Sekaran Bougie. DOCX document preview.
Chapter 9: Data Collection Methods: Observation
- An observational study is said to be low in control when the situation or setting is manipulated or contrived by the researcher.
a. T
b. F
- Active participation occurs when the researcher does not actively participate, and only occasionally interacts with the social group under study.
a. T
b. F
- Reactivity refers to the extent to which the observer affects the situation under observation.
a. T
b. F
4. Typical examples of passive participation are observations conducted in service consumption settings, such as in a lecture room, a theatre, a waiting room, or a theme park.
a. T
b. F
5. Generally speaking, the most important factor in determining what to observe is the aim or purpose of the study.
a. T
b. F
6. Unstructured observation can be used to generate numerical data to test hypotheses.
a. T
b. F
7. This is an example of a sequence record.
Event | 1 | 2 | 3 | 4 |
IIII | II | I | III |
a. T
b. F
8. A practical problem of observation is that it is time-consuming.
a. T
b. F
- A disadvantage of uncontrolled observation is that people can be observed in their natural shopping or work environment.
a. T
b. F
- Moderate participation is when the researcher actually engages in almost everything that the group under study is doing as a means of trying to learn about their behavior.
a. T
b. F
- A primary advantage of concealed observation is that the research subjects are not influenced by the awareness that they are being observed.
a. T
b. F
- Concealed observation raises ethical concerns since it may violate the principles of informed consent, privacy, and confidentiality.
a. T
b. F
13. Pure participation seeks to remove the researcher from the observed actions and behavior; the researcher is never directly involved in the actions and behavior of the group under study.
a. T
b. F
14. The extent to which the researcher participates is determined by the research questions, ethical considerations, and methodological considerations.
a. T
b. F
15. Professional stranger handlers are group members who are on the boundaries of the group in some low-status position.
a. T
b. F
16. Structured observation is focused in nature as it looks selectively at predetermined phenomena.
a. T
b. F
17. The development of a coding scheme is a crucial aspect of participant observation.
a. T
b. F
18. Coding schemes contain predetermined categories for recording what is observed.
a. T
b. F
19. This is an example of a simple checklist.
Event 1 4 2 4 1 1 3 1 4 2 1
a. T
b. F
20. A disadvantage of observation is that it allows the researcher to gather behavioral data without asking questions.
a. T
b. F
21. Observational research may be particularly vulnerable to reactivity if the observations are confined to a short period of time.
a. T
b. F
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Business Research Methods 8th Edition | Test Bank with Key by Sekaran
By Sekaran Bougie