Test Bank Ch.24 - Visual Qualitative Research

Chapter 24 - Visual qualitative research

Test Bank

Type: fill-in-blank

Title: Chapter 24 - Question 01

01) Adoption of ____________ methods has been most widespread among qualitative researchers, many of whom are adept at using several methods in combination.

Feedback: Adoption of visual methods has been most widespread among qualitative researchers, many of whom are adept at using several methods in combination.

Section reference: 24.2 The visual turn in business research

a. Rhetorical

b. Visual

Type: true-false

Title: Chapter 24 - Question 02

02) A realist ontology assumes that images—like language—are used to construct and represent the social world in ways which bring it into being.

a. True

b. False

Type: true-false

Title: Chapter 24 - Question 03

03) Reflexive visual research is more likely to be collaborative.

a. True

b. False

Type: fill-in-blank

Title: Chapter 24 - Question 04

04) Photo-elicitation is sometimes referred to as the ____________ method

Feedback: In much photo-elicitation, which is sometimes referred to as ‘photovoice’ methods, ‘the photographs themselves are usually relegated to the status of illustration in research outputs, if indeed they are included at all’ (Shortt and Warren 2019: 542).

Section reference: 24.4 Research generated images

a. Videographic

b. Photovoice

Type: multiple choice question

Title: Chapter 24 Question 05

05) In the photo elicitation method, visual data is used as a:

a. Prop

b. Mnemonic

c. Prompt

d. Artifact

Type: fill-in-blank

Title: Chapter 24 - Question 06

06) A disadvantage of the use of diaries is the lack of ____________ that the researcher has over their content

Feedback: However, Zundel et al. note that the advantages of video diaries must be offset against the relative lack of control that the researcher has over their content.

Section reference: 24.4 Research generated images

a. Control

b. Input

Type: fill-in-blank

Title: Chapter 24 - Question 07

07) Sampling for online images is likely to be __________ in nature

Feedback: As he suggests, photographs that survive the passage of time—for example, in archives—are unlikely to be representative. This raises considerations related to sampling, which is likely to be purposive (see Chapter 18).

Section reference: 24.5 Already existing visual material

a. Random

b. Purposive

Type: true-false

Title: Chapter 24 - Question 08

08) A key method used to explore embodied relationships to material things is material interviews.

a. True

b. False

Type: multiple choice question

Title: Chapter 24 - Question 09

09) Object interviewing is popular amongst which research tradition?

a. Economics Research

b. Consumer Culture Research

c. Organisational Research

d. Strategy Research

Type: fill-in-blank

Title: Chapter 24 - Question 10

10) Visual ethnography is usually associated with the ___________ meaning of imagery.

Feedback: The term ‘visual ethnography’ (see Key concept 19.14) refers to ethnographic research where visual materials feature prominently in the setting and the researchers’ analysis (Peñaloza 1999; Pink 2001). However, the term is sometimes used in a way that does not imply the kind of sustained immersion in a social setting that is a feature of traditional ethnography. An example of visual ethnography is provided by Peñaloza (2000), a marketing researcher, who was interested in how the cultural meaning of the American West is produced through activities at cattle trade shows.

Section reference: 24.6 Visual Ethnography

a. Cultural

b. Rhetorical

Type: multiple choice question

Title: Chapter 24 - Question 11

11) Which method has received the most attention in visual ethnography?

a. Video diaries

b. Photographs

c. Webcams

d. Introspective videos

Type: true-false

Title: Chapter 24 - Question 12

12) The documentary can also be used as a means of visual elicitation based on participants’ responses to viewing the film and also as a method of respondent validation.

a. True

b. False

Type: multiple choice question

Title: Chapter 24 Question 13

13) What does the acronym GVPA stand for?

a. General visual pattern analysis

b. General visual profile analysis

c. Grounded visual programmable artefact

d. Grounded visual pattern analysis

Type: fill-in-blank

Title: Chapter 24 - Question 14

14) Semiotic analysis focuses on understanding how __________ is conveyed via widely recognised and understood cultural systems.

Feedback: Semiotic analysis focuses on understanding how meaning is conveyed via widely recognised and understood cultural systems.

Section reference: 24.7 Interpreting the visual

a. Meaning

b. Imagery

Type: multiple choice question

Title: Chapter 24 - Question 15

15. Which of the following is not a feature of multimodality in semiotics and linguistics research?

a. Text

b. Abstract objects

c. Music

d. Image