Chapter 1 - The Nature And Process Of Business Research
Chapter 2 - Business Research Strategies
Chapter 3 - Research Designs
Chapter 4 - Planning A Research Project And Developing Research Questions
Chapter 6 - Ethics In Business Research
Chapter 7 - Writing Up Business Research
Chapter 8 - The Nature Of Quantitative Research
Chapter 9 - Sampling In Quantitative Research
Chapter 10 - Structured Interviewing
Chapter 11 - Self-Completion Questionnaires
Chapter 12 - Asking Questions
Chapter 13 - Quantitative Research Using Naturally Occurring Data
Chapter 14 - Secondary Analysis And Official Statistics
Chapter 15 - Quantitative Data Analysis Descriptive Statistics
Chapter 16 - Quantitative Analysis Inferential Statistics
Chapter 17 - The Nature Of Qualitative Research
Chapter 18 - Sampling In Qualitative Research
Chapter 19 - Ethnography And Participant Observation
Chapter 20 - Interviewing In Qualitative Research
Chapter 21 - Focus Groups
Chapter 22 - Language In Qualitative Research
Chapter 23 - Documents As Sources Of Data
Chapter 24 - Visual Qualitative Research
Chapter 25 - Qualitative Data Analysis
Chapter 26 - Breaking Down The Quantitative/Qualitative Divide
Chapter 27 - Mixed Methods Research Combining Quantitative And Qualitative Research
ISBN: ISBN-10: 0198869444, ISBN-13: 9780198869443