Ch.9 Social Computing Test Bank Complete Test Bank

Package Title: Chapter 9, Testbank

Course Title: Rainer, IS 5e

Chapter Number: 9

Question type: Multiple Choice

1) Snap developed the Snapchat app that:.

a) Integrates image, video, communication, and entertainment

b) Allows companies to send advertisement to social media users

c) Allows users to use social media for political discussions

d) Allows users to use social media to discuss about online shopping

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

2) Snap faces stiff competition due to______________.

a) Facebook-owned apps Instagram and WhatsApp that have copied Snapchat-like features and made them better.

b) The development by Google of a very similar application to Snapchat

c) A launch by YouTube of a Snapchat like application as part of their features.

d) Instagram’s functionality mirrors that of Snapchat

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Comprehension

Standard 1: AACSB || Technology

3) The key developments of Web ________ were the creation of websites and the commercialization of the web.

a) 1.0

b) 2.0

c) 3.0

d) 4.0

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

4) ________ are an example of harnessing collective intelligence.

a) Mashups

b) Tags

c) Web services

d) Wikis

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

5) ________ deliver functionality as services rather than as packaged software.

a) Mashups

b) Tags

c) Web services

d) Wikis

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

6) ________ feature remixable applications and data.

a) Mashups

b) Tags

c) Web services

d) Wikis

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

7) ________ allow users to place information in multiple, overlapping associations rather than in rigid categories.

a) Mashups

b) Tags

c) Web services

d) Wikis

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

8) ________ are user-generated classifications that use ________ to categorize and retrieve web pages, photos, videos, and other web content.

a) Crowdsources; mashups

b) Crowdsources; tags

c) Folksonomies; mashups

d) Folksonomies; tags

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

9) __________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

a) Blogging

b) RFID

c) RSS

d) UWB

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

10) ________ is an example of microblogging.

a) Facebook

b) RSS

c) Twitter

d) UWB

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

11) Organizations do NOT typically use wikis to _________.

a) collaborate on projects

b) follow consumers’ social networking comments

c) keep enterprise wide documents

d) provide a central repository

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

12) Mexicans used _______ heavily to recruit volunteers and communicate with people trapped in buildings in the 2017 earthquake.

a) Facebook

b) Google

c) Twitter

d) WhatsApp

Difficulty: Easy

Section Reference 1: IT’s About Business 9.1

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

13) Which BEST describes the relationship between social media and response to natural disasters?

a) While many victims utilized social media apps to draw attention to their need for aid and help, emergency officials urge the use of formal emergency services like 911 to prevent the spread of misinformation.

b) Most victims continued to use standard emergency services for aid and assistance, however emergency officials urged people to use all means of communication possible, including social media posts, to gain more attention to their need.

c) The widespread use of social media in lieu of traditional emergency service contact methods was detrimental to the lifesaving measures that military and first responders attempted to employ, leaving thousands upon thousands stranded without assistance.

d) The only real upside to using social media as it relates to natural disasters is in the form of soliciting donations and volunteers; outside of soliciting assistance, there has yet to be a good example of social media helping those in need.

Difficulty: Hard

Section Reference 1: IT’s About Business 9.1

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Evaluation

Standard 1: AACSB || Technology

14) ________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.

a) Disney

b) Levi’s

c) Mountain Dew

d) PepsiCo

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

15) Building relationships, anticipating needs, and providing special deals for the community’s members are functions of which category of Web 2.0 applications?

a) Social networking

b) Aggregators

c) Blogs

d) Crowdsourcing

e) Social commerce

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

16) ________ advertises on Facebook by enabling consumers to populate a “shopping cart” based on what their friends think they would like.

a) Disney

b) Levi’s

c) Mountain Dew

d) PepsiCo

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

17) The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

a) 20–80; 20; 80

b) 80–20; 80; 20

c) 40–60; 40; 60

d) 60–40; 60; 40

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

18) ________ is NOT an example of collaborative consumption.

a) Collaborative production

b) Crowdfunding

c) Mass customization

d) Peer-to-peer lending

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

19) ________ does NOT use a peer-to-peer business model.

a) Airbnb

b) Craigslist

c) eBay

d) Twitter

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Application

Standard 1: AACSB || Technology

20) ________ is the greatest concern in the peer-to-peer economic model.

a) Accessibility

b) Cost

c) Trust

d) Usability

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

21) On the web, the first peer-to-peer model was _________.

a) Airbnb

b) Craigslist

c) eBay

d) Zipcar

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

22) Kreditech is based in ______ and is the only credit-scoring start-up that ______.

a) Germany; makes loans

b) Germany; uses machine learning to search for debts

c) Singapore; makes loans

d) Singapore; uses machine learning to search for debts

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

23) Lenddo is based in ___ and finds the unbanked population in ___ particularly attractive.

a) Germany; India

b) Germany; the US

c) Singapore; India

d) Singapore; the US

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

24) ________ helps stores like Gap promote the season’s latest fashion collections.

a) Epinions

b) InStyle

c) Stylehive

d) ThisNext

Difficulty: Hard

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

25) ________ allows shoppers to create profiles and blogs about their favorite products in social communities.

a) Epinions

b) InStyle

c) Stylehive

d) ThisNext

Difficulty: Hard

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

26) Ratings, reviews, and recommendations

a) Are always provided by businesses on their Web site.

b) Are posted by experts.

c) Are posted without compensation.

d) Are an aspect of social shopping.

e) Are not beneficial to the business

Difficulty: Medium

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

27) Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

a) intermediaries

b) shopping carts

c) communities

d) collaborative consumption

e) mashup

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

28) Which of the following is a type of collaborative consumption?

a) Buying a new book from Amazon

b) Craigslist

c) Renting a car from Hertz or Avis

d) Buying a e-textbook from your bookstore

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

29) Beyond the Rack is an example of ________________

a) Shopping clubs

b) Social marketplace

c) Group shopping

d) Peer-to-peer shopping

e) Collaborative consumption

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

30) Which of the following is not an example of social shopping?

a) Group shopping

b) Going to Amazon.com to buy a book

c) Shopping communities and clubs

d) Social marketplaces

e) Peer-to-peer shopping models

Difficulty: Medium

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

31) ________ is an example of a social commerce.

a) Epinions

b) Metacritic

c) Disney

d) ThisNext

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

32) ________ personalizes searchers with filter bubbles.

a) Amazon

b) Facebook

c) Google

d) Twitter

Difficulty: Medium

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

33) ________ is an example of a shopping club website.

a) Facebook

b) Rue La La

c) Tujia

d) Uber

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

34) ________ is an example of a shopping community.

a) Craigslist

b) Fotolia

c) Kaboodle

d) LivingSocial

Difficulty: Hard

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

35) ________ is an example of a social marketplace.

a) Craigslist

b) Facebook

c) Twitter

d) Tujia

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

36) Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

a) advertising

b) company buy-in

c) crowdsourcing

d) employee use

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

37) ________ marketing is word-of-mouth advertising.

a) Conversational

b) Filter

c) Native

d) Viral

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

38) ________ advertising is a sales pitch that fits into the flow of information being shown.

a) Conversational

b) Filter

c) Native

d) Viral

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

39) Many publishers view ________ advertising as risky because it has the potential to erode the public’s trust.

a) conversational

b) filter

c) native

d) viral

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

40) ________ marketing is when companies use social computing tools to obtain feedback from customers.

a) Conversational

b) Filter

c) Traditional

d) Viral

Difficulty: Easy

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

41) Approximately ________ percent of consumers consult reviews before making an online purchase.

a) 25

b) 50

c) 75

d) 100

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

42) Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

a) 1/3

b) 2/3

c) 1/4

d) 3/4

Difficulty: Hard

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

43) Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.

a) data

b) intelligence

c) knowledge

d) wisdom

Difficulty: Easy

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

44) ________ uses Clarabridge text analytics software to analyze comments from its online notes, e-mails, receipt-based surveys, and social media.

a) Dunkin’ Donuts

b) McDonald’s

c) Starbucks

d) Wendy’s

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

45) The “_______ Effect” sometimes drives physicians to provide care that patients do not actually need as a way of trying to make the patients happy.

a) Facebook

b) Google

c)Twitter

d) Yelp

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

46) Banner Health uses natural-language recognition technology to analyze online comments on social media and then reroutes negative feedback into its call center. This service is performed by _______.

a) Empathiq.com

b) Healthgrades.com

c) Salesforce.com

d) Slack.com

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

47) What is TRUE of online reviews in the health care space?

a) A recent survey shows that most people neither leave reviews nor read reviews when it comes to health care.

b) A recent survey indicates that a large majority of people read online reviews when shopping for health care.

c) A recent survey indicates that most people only pay attention to positive reviews about health care providers and usually ignore negative reviews.

d) A recent survey of physicians and other health care providers found that most often, they are not concerned with online reviews of their practices and services.

Difficulty: Medium

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Analysis

Standard 1: AACSB || Technology

48) A criticism of ___________ is that they only exist to improve their clients’ online images through changing consumers’ perception.

a) reputation-management firms

b) health care office managers

c) online review sites

d) consumer surveys

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

49) Which of the following is true about the impact of social computing on customer service?

a) It’s harder for customers to be heard by a company.

b) Businesses can take their time responding to social media posts.

c) Customers themselves can be used to reduce problems.

d) Businesses will only get negative comments on social media posts.

Difficulty: Medium

Section Reference 1: 9.5

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Analysis

Standard 1: AACSB || Technology

50) Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

a) CRM

b) ERP

c) HRM

d) SCM

Difficulty: Easy

Section Reference 1: 9.5

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

51) ________’s platform helps enterprises to manage the consumer experience at every interaction; the company provides social media marketing, social media monitoring, social advertising, content management, collaboration, and advocacy for large companies.

A) Flickr

b) Salesforce

c) Sprinklr

d) Twitter

Difficulty: Easy

Section Reference 1: IT’s About Business 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

52) _______ is NOT a competitor of Sprinklr in the social media management marketspace.

a) Adobe

b) Oracle

c) Salesforce

d) Twitter

Difficulty: Easy

Section Reference 1: IT’s About Business 9.3

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

53) HR departments use social computing applications to assist them in which of the following activities:

a) Recruiting

b) Training

c) Regrouping teams

d) Managing downsizing

e) All of the above.

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

54) ________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

a) Employee development

b) Onboarding

c) Recruiting

d) Social networking

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

55) ________ is NOT a tool used by HR professionals.

a) Chatter

b) Tibbr

c) Wattpad

d) Yammer

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

56) LinkedIn’s main market segment is _________.

a) high-skill jobs

b) low-paying jobs

c) low-skill jobs

d) upper-level executives

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

57) Job coaches recommend spending ________ percent of your time online to get a job.

a) 10

b) 25

c) 50

d) 80

Difficulty: Medium

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

58) Job coaches recommend spending most of your time ________ to get a job.

a) educating yourself

b) networking

c) online

d) talking to headhunters

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

59) In 2015, Snapchat entered a partnership with _______ to present live stories from selected games.

a) Major League Baseball

b) The National Basketball Association

c) The National Football League

d) The National Hockey League

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

60) World Stickers lets users add _______ reality elements into any scenery.

a) augmented

b) overlay

c) snap

d) virtual

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

61) ________ is a Snapchat competitor in Japan and Korea.

a) Facebook

b) Instagram

c) Snow

d) WhatsApp

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

62) _________ allow location-based image enhancements for users to overlay their snaps depending on where they are.

a) Location stickers

b) Third-party tags

c) Geofilters

d) Sponsored lenses

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

63) Which is NOT a service that Snapchat has added after its initial launch in 2011?

a) Snapcash

b) On-demand geofilters

c) World stickers

d) Direct messaging

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

Question Type: True/False

64) Approximately 2 billion people in certain parts of the world have no bank account

Difficulty: Easy

Section Reference 1: Closing Case

Learning Objective: Describe the benefits and risks of social commerce to companies. Bloomcode: Knowledge

Standard 1: AACSB || Technology

65) Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand, facilitates more interactive social computing.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

66) Companies listen to consumers in the blogosphere who express their views on the companies’ products. This is consumer-generated media.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

67) The best thing about blogs is that they accurately reflect the opinions of customers.

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Analysis

Standard 1: AACSB || Technology

68) A wiki is a website made up entirely of content posted by users.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

69) Krebs has also become well known internationally. Many security industry experts request his assistance in understanding how the Eastern European criminals operate..

Difficulty: Easy

Section Reference 1: IT’s About Business 9.1

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

70)

Walmart suffered a security breach where over 60,000 customers’ personal information was compromised at its Photocentre

Difficulty: Medium

Section Reference 1: IT’s About Business 9.1

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Analysis

Standard 1: AACSB || Technology

71) If a company is getting a lot of negative posts on its Wall, it is best to turn off features that let customers post comments without company approval.

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Analysis

Standard 1: AACSB || Technology

72) Collaborative consumption services offer employees many benefits including higher pay, more paid vacation, and flexible hours.

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

73) Collaborative consumption services help establish a more sustainable global environment.

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

74) Banks use social capital to make lending decisions.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.4

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

75) A filter bubble is a result of a search in which a website algorithm guesses what a user would like to see based on information about the user.

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

76) Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.

Difficulty: Medium

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Analysis

Standard 1: AACSB || Technology

77) Group buying on websites like Airbnb helps consumers get special deals.

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

78) Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

79) Social marketplaces are an example of C2C commerce.

Difficulty: Hard

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Synthesis

Standard 1: AACSB || Technology

80) Viral marketing lends itself especially well to social networking.

Difficulty: Easy

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

81) Social computing generates faster and cheaper results than traditional focus groups.

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

82) Traditional focus groups foster closer customer relationships than social computing does.

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

83) Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

84) Online reputations do not matter as much in the health care industry because insurance companies put limits on the available doctors.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

85) For healthcare providers, it is best to respond to negative reviews as soon as possible with detailed information so that readers can verify the accuracy of the response.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

86) One serious problem with patient reviews is that physicians often feel pressured to provide services that patients want, not necessarily what is medically needed.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Comprehension

Standard 1: AACSB || Technology

87) Some reputation management firms actually seek out patients to provide positive online reviews.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.2

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Comprehension

Standard 1: AACSB || Technology

88) Social computing empowers customers and enables them to become business advocates and influencers.

Difficulty: Easy

Section Reference 1: 9.5

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

86) Businesses must respond to customers more quickly and appropriately than they did prior to social computing.

Difficulty: Medium

Section Reference 1: 9.5

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Analysis

Standard 1: AACSB || Technology

87) Social computing improves customer service.

Difficulty: Easy

Section Reference 1: 9.5

Learning Objective 1: Describe how social computing improves customer service.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

88) Schneider Electric moved its business from Sprinklr to Salesforce because Salesforce was more flexible and allowed the company to quickly expand in India.

Difficulty: Easy

Section Reference 1: IT’s About Business 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

89) Social networks are only useful for active job seekers.

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

90) You can create a profile on LinkedIn for free.

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

91) LinkedIn’s main market is upper-level executives.

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

92) Any LinkedIn page is better than nothing.

Difficulty: Medium

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Analysis

Standard 1: AACSB || Technology

93) It is possible to damage your own reputation on LinkedIn.

Difficulty: Medium

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Analysis

Standard 1: AACSB || Technology

94) You shouldn’t put volunteer work on LinkedIn.

Difficulty: Easy

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

95) Users must have a Snapchat logon to use Snap Camera.

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

96) Current Snapchat posts disappear after 10 seconds.

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

97) Snapcash is a successful peer-to-peer payment competitor with Venmo and PayPal.

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

98) Snapchat’s Specs is a Google Glass competitor.

Difficulty: Easy

Section Reference 1: Opening Case

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

Question type: Text Entry

99) ___ is a loose collection of information technologies and applications plus the websites that use them.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

100) A ___ is a personal website, open to the public, in which the site creator expresses his or her feelings or opinions through a series of chronological entries.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

101) ___ refers to the number of connections a person has within and between social networks.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

102) A(n) ___ is a website that takes different content from a number of other websites and mixes them together to create a new kind of content.

Difficulty: Easy

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

103) ___ refers to the delivery of e-commerce activities and transactions through social computing.

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

104) ___ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

Difficulty: Easy

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

105) ___ is a method of e-commerce that takes all of the key aspects of social networks and focuses them on shopping.

Difficulty: Easy

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

106) A ___ is a result of a search in which a website algorithm guesses what a user would like to see based on information about that user.

Difficulty: Medium

Section Reference 1: 9.3

Learning Objective 1: Identify the methods used for shopping socially.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

107) ___ refers to advertising formats that make use of the social context of the user viewing the ad.

Difficulty: Easy

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

108) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as ___.

Difficulty: Easy

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

109) ___ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Difficulty: Medium

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Knowledge

Standard 1: AACSB || Technology

Question Type: Essay

110) List and describe the eight Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have eight examples).

Difficulty: Medium

Section Reference 1: 9.1

Learning Objective 1: Describe examples of Web 2.0 tools and major types of Web 2.0 sites.

Bloomcode: Application

Standard 1: AACSB || Communication

Standard 2 : AACSB || Technology

Solution: 1) Tagging – keyword or term that describes a piece of information; examples (NOT IN BOOK) – using Google maps to help people find a business (e.g., having a picture of the storefront on Google) or finding local interests (e.g., a hotel may highlight local attractions to draw customers)
2) Really Simple Syndication (RSS) – allows you to receive the information you want, when you want it, without having to surf thousands of web sites; example – CNN.com allowing viewers to download the most current version of shows
3) Blogs – personal web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries; example – listening to consumers or (NOT IN BOOK) encouraging consumers to “self-help” (e.g., customer experts help customer novices)
4) Microblogs – a form of blogging that allows users to write short messages and publish them; example – quickly share information with interested people, gather real-time market intelligence and customer feedback
5) Wikis – a website made up entirely of content posted by users; example – central repository for documents, tracking issues, resolving problems, maintaining project histories, collaborate with business partners
6) Social networking websites – allows convenient connections to those of similar interest; examples – companies managing their reputations on social networking sites, watching Banjo to watch for local trends (oil companies – stock traders)
7) Enterprise social networks – allowing employees, partners, and customers to talk on secured internal networks or via LinkedIn; examples – virtual teams, build a sense of community, work remotely
8) Mashups – a website that takes different content from a number of other websites and mixes them together to create a new kind of content; example – Google Maps, Craigslist apartments

111) What benefits of social commerce do you currently enjoy? As someone about to enter the marketplace, how can social computing impact your future job prospects? How do businesses benefit from using social commerce? What risks do all businesses encounter in this social networking world?

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Analysis

Standard 1: AACSB || Communication

Standard 2 : AACSB || Analytic

Standard 3 : AACSB || Technology

Solution:
Drawbacks:
🞌 Social information is no longer anonymous
🞌 Problems for governments and companies (e.g., social power to employees and customers and potential for additional competition from former employees) – they must be authentic, fair, transparent, humble, etc. (these are all benefits to customers/employees)
🞌 Misuse and incorrect use can backfire (e.g., Kenneth Cole, American Apparel, CVS)
Impact:
🞌 Positive = use of sites like LinkedIn to build networks, get positive reviews from professors, and highlight key experiences (e.g., internships)
🞌 Negative = posting inappropriate pictures on Facebook or other social media sites highlights unprofessional behavior that a company would not want associated with them (e.g., illegal activity like underage drinking)
Business risks:
🞌 Negative posts (can’t ignore, can’t turn off but could be fake)
🞌 20–80 rule (only a minority are speaking)
🞌 Information security
🞌 Invasion of privacy
🞌 Violation of IP
🞌 Employees’ reluctance to participate
🞌 Data leakage
🞌 Poor or biased quality on content
🞌 Cyberbullying

112) What is collaborative consumption? Describe three collaborative consumption models. Why is collaborative consumption so popular? What are some problems with collaborative consumption models? Do you engage in collaborative consumption (why or why not)?

Difficulty: Medium

Section Reference 1: 9.2

Learning Objective 1: Describe the benefits and risks of social commerce to companies.

Bloomcode: Comprehension, Application

Standard 1: AACSB || Communication

Standard 2 : AACSB || Technology

Solution: an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership; collaborative production = give back power so others can use it, crowdfunding = funding a project by raising money from lots of people, peer-to-peer lending = lending money to unrelated individuals without using a traditional financial institution; popular = we are used to trading, enticing career (self-management, variety, flexibility, provides lots of options for part-timers, retired people, etc.), allows use of underused assets or make money while driving where already going, good for the environment; problems = not allowed in many cities, workers don’t get benefits (lower pay, healthcare issues, may not have enough work)

113) Organizations argue that social marketing is acceptable since customers are providing their feedback or opinions willingly online. Do you think it is ethical for companies like Facebook, Google, and Banjo to sell information they collect (why or why not)?

Difficulty: Medium

Section Reference 1: 9.4

Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research.

Bloomcode: Application, Analysis, Evaluation

Standard 1: AACSB || Communication

Standard 2 : AACSB || Ethics

Standard 3 : AACSB || Technology

Standard 4 : AACSB || Reflective Thinking

Solution: we benefit from highly targeted advertising (we have free access to sites and usually get information that meets our needs) but we lose privacy (these companies know an excessive amount about us – will that be used simply for our good or be used against us; filter bubbles are a problem)

114) Given the tips in the book, what is your strategy for using LinkedIn? Why do you think it is important to focus on these particular things?

Difficulty: Medium

Section Reference 1: 9.6

Learning Objective 1: Discuss different ways in which human resource managers make use of social computing.

Bloomcode: Comprehension, Application

Standard 1: AACSB || Technology

Solution: Have a current, professional picture
Keep your status correct and current
Join groups in your field and for your personal interests
List an accurate skill set
Don’t use the standard connection request
Don’t neglect your privacy settings
Don’t skip the Summary
Don’t eliminate past jobs of volunteer work
Don’t say you have worked with someone when you haven’t