Ch8 SBU-Level and Functional Area Strategy Test Bank Docx - Test Bank | Health Biz Strategy 2e Moseley by George B. Moseley. DOCX document preview.
CHAPTER 08 TEST BANK
Chapter 8. Formulating SBU-Level and Functional Area Strategy
1. Explain the differences in strategies formulated at the corporate and at the SBU levels.
2. Describe the several strategic responsibilities of the top executives of individual SBU's.
3. Describe the possible roles that corporate management might play in the strategic planning and management process within individual SBU's in its portfolio. Discuss also the tensions between corporate and SBU management over these issues.
4. Explain the four fundamental ways in which a business can grow its revenues and profits.
5. Explain the five generic types of growth strategy available to individual SBU's.
6. Explain the concept of "competitive advantage" and the purpose it serves in planning and managing strategy. What is the importance of adding the term "sustainable" to competitive advantage?
7. What are the four generic business strategies defined by Michael Porter? Explain also a fifth strategy that is a combination of those four and that was rejected by Porter.
8. Describe five methods by which a business can build a "low-cost leadership" strategic position.
9. What are some problems that can develop with a low-cost leadership strategy, leading to poor performance?
10. List at least 10 generic features or aspects of a business's products or services that could be the basis for a differentiation strategy.
11. What are the four essential criteria of a differentiation strategy that results in a sustainable competitive advantage?
12. What are some problems that can develop with a differentiation strategy, leading to poor performance?
13. Explain the concept of a "hybrid" strategy. Why did Porter think that such a strategy could not work, and how have some businesses found ways to make the strategy successful?
14. Discuss the concept of a "focus" strategy and its connection to the definition of individual market segments.
15. What is the relationship between a business's strategies and these strategies of its functional areas? Give an example of that relationship.
16. What are some of the generic ways in which a business can respond to the strategic initiatives of its competitors?
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Chapter 6 Defining Future Direction of the Organization
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Chapter 7 Formulating Corporate-Level Strategy
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Chapter 8 SBU-Level and Functional Area Strategy
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Chapter 9 Implementing the Strategy
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Chapter 10 Monitoring, Fine-Tuning and Changing the Strategy
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