Ch7 Test Questions & Answers Barriers, Benefits, Competition

CHAPTER 7 Barriers, Benefits, Motivators, Competition and Influential Others

Type: E

1. What are 3 questions you could ask your target audience to understand their barriers to a behavior you want to influence them to do?

a. What concerns do they have about doing it? What are some of the reasons they might not do it? What do they think they will have to give or give up? Do they think they can do it? Why haven’t they done it in the past, or on a regular basis? Why did they quit doing it?

Type: E

2. What is 1 question you could ask your target audience to understand their desired benefits?

a. What benefit for you personally do you see if you did this behavior? What do you want from doing the behavior that you would value?

Type: E

3. What are 3 questions you could ask your target audience that would help understand what might motivate them?

a. What could someone say to you that would make it more likely you would do the behavior? What could someone give you that would make it more likely you would do the behavior? What could someone show you that would make it more likely you would do the behavior? What could someone do for you that would make it more likely you would do the behavior?

Type: E

4. What are 2 questions you could ask your target audience to identify the competition?

a. What alternative behavior are you doing instead of this behavior? What benefit do you see in doing the alternative behavior? What costs/downsides do you see in doing the alternative behavior? Who influences you to do this alternative behavior?

Type: E

5. What is 1 question you could ask your target audience to identify influential others?

a. Who could persuade you to do this behavior? What other people that you look up to are doing this behavior?

Type: E

6. For the following six questions, consider an effort to influence high school students to use protection when having sex. What is one potential perceived or real barrier?

a. Potential responses would fall into typical barrier categories such as: monetary costs, time, effort, self-efficacy, physical discomfort, aesthetics, social norms, potential responses from others, potential negative consequences

Type: E

7. What is one potential perceived benefit?

a. Potential responses would fall into typical benefit categories such as: being able to complete life milestones, family planning and well-being, health, wealth, pride, aesthetics, responsible citizenship, doing the right thing, values, protection, prevention, living longer, feeling better, looking better, avoiding fines

Type: E

8. What is one example of something someone could say that might make it more likely?

a. Potential responses would fall into generic categories such as: statistics, facts about the benefits/costs, how to overcome barriers, reliability, comfort, how to perform the behavior, ease of performance, social norms, correcting myths/misperceptions

Type: E

9. What is one example of something someone could give them that would make it more likely?

a. Potential responses would fall into generic categories such as: tangible goods, services, instructions, samples, easy access, monetary incentives, nonmonetary incentives such as recognition

Type: E

10. What is one example of something someone could show them that would make it more likely?

a. Potential responses would fall into generic categories such as: how to perform the behavior, end results, before/after evidence, consequences of not acting, visuals

Type: E

11. What is one example of something someone could do for them that would make it more likely?

a. Potential responses would fall into generic categories such as: assistance, consultations/demonstrations, prompts, pledges

Type: E

12. For the following six questions, consider an effort to influence parents to have their infants and toddlers immunized according to the recommended schedule. What is one potential perceived or real barrier?

a. Potential responses would fall into typical barrier categories such as: monetary costs, time, effort, self-efficacy, physical discomfort, aesthetics, social norms, potential responses from others, potential negative consequences

Type: E

13. What is one potential perceived benefit?

a. Potential responses would fall into typical benefit categories such as: being able to complete life milestones, family planning and well-being, health, wealth, pride, aesthetics, responsible citizenship, doing the right thing, values, protection, prevention, living longer, feeling better, looking better, avoiding fines

Type: E

14. What is one example of something someone could say that might make it more likely?

a. Potential responses would fall into generic categories such as: statistics, facts about the benefits/costs, how to overcome barriers, reliability, comfort, how to perform the behavior, ease of performance, social norms, correcting myths/misperceptions

Type: E

15. What is one example of something someone could give them that would make it more likely?

a. Potential responses would fall into generic categories such as: tangible goods, services, instructions, samples, easy access, monetary incentives, nonmonetary incentives such as recognition

Type: E

16. What is one example of something someone could show them that would make it more likely?

a. Potential responses would fall into generic categories such as: how to perform the behavior, end results, before/after evidence, consequences of not acting, visuals

Type: E

17. What is one example of something someone could do for them that would make it more likely?

a. Potential responses would fall into generic categories such as: assistance, consultations/demonstrations, prompts, pledges

Type: E

18. For the following six questions consider an effort to influence gardeners to replace existing nonnative plants with native plants? What is one potential perceived or real barrier?

a. Potential responses would fall into typical barrier categories such as: monetary costs, time, effort, self-efficacy, physical discomfort, aesthetics, social norms, potential responses from others, potential negative consequences

Type: E

19. What is one potential perceived benefit?

a. Potential responses would fall into typical benefit categories such as: being able to complete life milestones, family planning and well-being, health, wealth, pride, aesthetics, responsible citizenship, doing the right thing, values, protection, prevention, living longer, feeling better, looking better, avoiding fines

Type: E

20. What is one example of something someone could say that might make it more likely?

a. Potential responses would fall into generic categories such as: statistics, facts about the benefits/costs, how to overcome barriers, reliability, comfort, how to perform the behavior, ease of performance, social norms, correcting myths/misperceptions

Type: E

21. What is one example of something someone could give them that would make it more likely?

a. Potential responses would fall into generic categories such as: tangible goods, services, instructions, samples, easy access, monetary incentives, nonmonetary incentives such as recognition

Type: E

22. What is one example of something someone could show them that would make it more likely?

a. Potential responses would fall into generic categories such as: how to perform the behavior, end results, before/after evidence, consequences of not acting, visuals

Type: E

23. What is one example of something someone could do for them that would make it more likely?

a. Potential responses would fall into generic categories such as: assistance, consultations/demonstrations, prompts, pledges