Ch4 Test Bank Docx Diversity And Inclusion In Social Media - Digital Test Bank | Social Media for Strategic Communication 2e by Freberg by Karen Freberg. DOCX document preview.
Chapter 4: Diversity and Inclusion in Social Media
Test Bank
Multiple Choice
1. ______ emphasizes individuals’ unique capabilities and recognizing differences.
A. Diversity
B. Inclusion
C. Equity
D. Branding
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Knowledge
Answer Location: Current Standing Regarding DEI
Difficulty Level: Easy
2. ______ focuses on the commitment to provide equal opportunities to everyone without discrimination on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, political thought, or veteran status.
A. Diversity
B. Inclusion
C. Equity
D. Social media
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Knowledge
Answer Location: What Is Diversity, Equity, and Inclusion?
Difficulty Level: Easy
3. ______ is the bringing together of people with different experiences, perspectives, backgrounds, and ideas to make sure each group is representative of its audiences and the public at large.
A. Diversity
B. Inclusion
C. Equity
D. Social media
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Knowledge
Answer Location: What Is Diversity, Equity, and Inclusion?
Difficulty Level: Easy
4. Strong DEI principles lead to: ______.
A. a more static work environment
B. less opportunity for creative and effective messaging
C. enhanced brand culture
D. less engaged audience
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Comprehension
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Medium
5. Why should organizations use a diversity style guide for content creation?
A. It allows stakeholders to see how diversity fits into your organization’s mission and values.
B. It ensures that the content, messaging, and terms used are appropriate and aligned with the organization’s values.
C. It explains the fundamental things your organization holds important.
D. It will clearly label the steps to be taken in the organization’s DEI efforts.
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Creating a Diversity, Equity, and Inclusion Program
Difficulty Level: Hard
6. A/An ______ should be used to make sure the organization is reaching all audiences equally and take DEI into consideration with its messaging, content, stories, and tactics.
A. diversity style guide
B. action plan
C. diversity statement
D. inclusive marketing strategy
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Comprehension
Answer Location: Creating a Diversity, Equity, and Inclusion Program
Difficulty Level: Medium
7. Lack of exposure to different views and perspectives, also known as “______,” can hinder opportunities to have discussions related to political or ideological perspectives.
A. bubbling
B. censorship
C. equity
D. inclusion
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Comprehension
Answer Location: Challenges in Diversity, Inclusion and Equality in Social Media
Difficulty Level: Medium
8. Many brands and agencies have considered onboarding a Chief Diversity and Inclusion Officer, but most have not actually followed through and done so. What challenge in DEI does this represent?
A. censorship
B. bubbling
C. lack of diversity in funding sources
D. lack of leadership representation
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Application
Answer Location: Challenges in Diversity, Inclusion and Equality in Social Media
Difficulty Level: Medium
9. One example of DEI in marketing occurred when Crayola launched a new featured product to celebrate the colors of the world, which showcased what type of product?
A. crayons that make up all of the different skin colors of people
B. crayons from different locations
C. crayons from the rainbow to represent the LGBTQ community
D. crayons that use colors which appeal to autistic children
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Application
Answer Location: Examples of Diversity, Equity And Inclusion Efforts of Brands
Difficulty Level: Medium
10. Taking into consideration the emotions and situation of others is often referred to as ______ marketing.
A. rapport
B. inclusion
C. empathy
D. respectful
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Diversity, Inclusion And Equality Efforts in Social Media
Difficulty Level: Easy
11. ______ was one of the first platform brands that released their own coursework addressing diversity, equity, and inclusion topics on social media.
A. Twitter
B. Facebook
C. YouTube
D. LinkedIn
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Knowledge
Answer Location: Best Practices in Diversity, Inclusion And Equality Efforts in Social Media
Difficulty Level: Medium
12. Many brands have a ______ who oversees the training, education, and DEI programming and research internally and externally for the brand.
A. Chief Diversity and Inclusion Officer
B. Community Manager
C. Public Relations Advisor
D. Corporate Diversity Expert
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Comprehension
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Medium
13. Using models of all different shapes and sizes within a marketing campaign is a good example of using DEI to promote ______.
A. racial equality
B. gender identity
C. ideological thought
D. body positivity
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Application
Answer Location: Examples of Diversity, Equity And Inclusion Efforts of Brands
Difficulty Level: Medium
14. What is the biggest issue that is facing DEI in the social media industry?
A. It doesn’t allow for creativity in campaigns.
B. It is viewed as a “check box” item.
C. It makes hiring practices more difficult.
D. It requires extra time and expense.
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Best Practices in Diversity, Inclusion And Equality Efforts in Social Media
Difficulty Level: Hard
15. If audiences see stories coming from people like themselves in social media, they will be more likely to ______ the brand or company involved.
A. dismiss
B. contest
C. engage with
D. ignore
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Comprehension
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Medium
True/False
1. Categories of diversity are always fixed and never fluid.
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Comprehension
Answer Location: Current Standing Regarding DEI
Difficulty Level: Medium
2. An important part of inclusion is educating each other on what messaging and ideas work, as well as those that do not.
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Comprehension
Answer Location: What Is Diversity, Equity, and Inclusion?
Difficulty Level: Medium
3. All of the social media platforms have a designated statement for diversity and inclusion.
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Knowledge
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Easy
4. One issue with DEI statements is that some types of diversity are highlighted while others are not, so the statements are not as inclusive as they could be.
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Knowledge
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Easy
5. Diversity, equity, and inclusion communications should remain separate from other messaging within the organization.
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Creating a Diversity, Equity, and Inclusion Program
Difficulty Level: Hard
Short Answer
1. What does DEI stand for?
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Knowledge
Answer Location: Current Standing Regarding DEI
Difficulty Level: Easy
2. What is more important than having a designated statement for diversity and inclusion?
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Comprehension
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Medium
3. What steps can be taken to allow for more diverse hiring practices?
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Challenges in Diversity, Inclusion, and Equality in Social Media
Difficulty Level: Hard
4. How can having a more work diverse workforce positively impact a social media campaign?
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Analysis
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Hard
5. In addition to having DEI statements and campaigns and posting them on social media, what actions should be taken to address and incorporate these perspectives?
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Best Practices in Diversity, Inclusion, and Equality Efforts in Social Media
Difficulty Level: Hard
Essay
1. Discuss some brands that have been supportive of diversity and inclusion efforts. What steps have they taken that set them apart from other brands?
Learning Objective: 4-1: Define diversity, equity, and inclusion.
Cognitive Domain: Application
Answer Location: Current Standing Regarding DEI
Difficulty Level: Medium
2. What are some of the important components to consider when creating a diversity campaign for social media?
Learning Objective: 4-1: Define Diversity, Equity, and Inclusion.
Cognitive Domain: Analysis
Answer Location: What Is Diversity, Equity, and Inclusion?
Difficulty Level: Hard
3. What are three of the benefits to social media professionals of having strong DEI concepts? Provide an example to illustrate each benefit.
Learning Objective: 4-2: Discuss the relevance of diversity, inclusion and equity as these concepts specifically apply to social media.
Cognitive Domain: Application
Answer Location: What Diversity, Inclusion, and Equity Bring to Social Media
Difficulty Level: Medium
4. What are the principles of a strong diversity statement, and what is the importance of having one?
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Creating a Diversity, Equity, and Inclusion Program
Difficulty Level: Medium
5. In your opinion, what are the three most important best practices that a company can implement with regard to DEI in social marketing? Justify your answer.
- Don’t tell me, show me. In addition to having DEI statements and campaigns and posting them on social media, consider what actions should be taken to address and incorporate these perspectives.
- Evaluate messaging for empathy.
- Focus on respect.
- Be empathic. Sometimes the best thing to do is listen. Tying in with the previous point on empathic messaging, we also do not need to rush to judgement or put out a statement before evaluating all of the facts and circumstances.
- Support leadership and hiring efforts.
- Invest in DEI education and training.
- Advocate DEI beyond just a check box to click.
- Explore inclusive hiring talent practices.
- Integrating different perspectives into all teamwork.
Learning Objective: 4-3: Identify the best practices of incorporating diversity and inclusion principles in social media.
Cognitive Domain: Analysis
Answer Location: Best Practices in Diversity, Inclusion, and Equality Efforts in Social Media
Difficulty Level: Hard
Document Information
Connected Book
Digital Test Bank | Social Media for Strategic Communication 2e by Freberg
By Karen Freberg
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