Chapter 2: Ethical and Legal Fundamentals in Social Media

Test Bank

Multiple Choice

1. ______ are the set of moral guidelines and principles that influence our behaviors and interactions

A. Values

B. Norms

C. Ethics

D. Personal brand

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Knowledge

Answer Location: What Is Ethics?

Difficulty Level: Easy

2. Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan or Running Man, is an example of what type of deadly social media sin?

A. misappropriation

B. manipulation

C. narcissism

D. uniformity

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Comprehension

Answer Location: What Is Ethics?

Difficulty Level: Medium

3. Being consistent across social media platforms, whether it is the look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

A. uniformity

B. narcissism

C. misappropriation

D. abandonment

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Comprehension

Answer Location: What Is Ethics?

Difficulty Level: Medium

4. ______ are a popular trend in striking a heated discussion with someone else on social media.

A. Bullying

B. Buying fake followers

C. Flame wars

D. Automation

Learning Objective: 2-2: Recognize the consequences and challenges social media

raises for legal and ethical purposes.

Cognitive Domain: Knowledge

Answer Location: Additional Ethical and Legal Consequences and Challenges

Difficulty Level: Easy

5. When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to do so. What new trend is this referring to?

A. They are starting a flame war.

B. They are going rogue.

C. They are being narcissistic.

D. They are misinforming audiences of who they are.

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Application

Answer Location: Additional Ethical and Legal Consequences and Challenges

Difficulty Level: Medium

6. The agreement you sign up for creating a social media account is called a ______.

A. parody account

B. alternative account

C. terms of services agreement

D. access to platform agreement

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Knowledge

Answer Location: Legal Fundamentals

Difficulty Level: Easy

7. Facebook got into trouble when it conducted an experiment on its users that tested whether seeing positive or negative timeline events impacted the users’ overall state. This was an issue of ______.

A. not providing consent to participate in the study

B. not providing an adoption to their terms of services agreement

C. not acknowledging their role in the process

D. not acknowledging how the data was going to be used

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Analysis

Answer Location: Legal Fundamentals

Difficulty Level: Hard

8. ______ occurs when fans stop giving support to a person who posts insensitive content online.

A. Cancel culture

B. A lawsuit

C. Cyberbullying

D. Influencing

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Knowledge

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Easy

9. The lessons for the cases of Chad Shanks and Justine Sacco should be all EXCEPT ______.

A. it is okay to post anything you want because there are no consequences

B. be aware of what you post on social media since it is public

C. others may perceive posts differently than you, and may not consider it to be humorous

D. you can get fired for posting on social media

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Application

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

10. A/An ______ must disclose if they are being paid by the brands they promote on their social media accounts.

A. consumer

B. celebrity

C. poser

D. influencer

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Comprehension

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

11. One best practice is to have ______ that outline the expectations for online engagement.

A. a social media policy

B. fine print

C. contractual agreements

D. a brand image

Learning Objective: 2-3: Explain key ethical and legal principles for establishing a social media policy.

Cognitive Domain: Comprehension

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Medium

12. Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

A. SEC

B. FTC

C. FCC

D. FDA

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Comprehension

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

13. Which of the following is important when establishing a social media policy?

A. The organization should be exclusive to certain groups.

B. The organization should act one way on social media and another way offline.

C. Have one person responsible when handling offensive comments directed at the organization.

D. Employees should be educated on the social media policy as often as the policy needs to be updated.

Learning Objective: 2-3: Explain key ethical and legal principles for establishing a social media policy.

Cognitive Domain: Analysis

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Hard

14. How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

A. They do not have to do anything and are not forced to post on social media.

B. They are not allowed on social media.

C. They have to use #humanaemployee to disclose they work for the company.

D. They have to use #Employee only when mentioning the company, but not health-care-related items relevant for the brand.

Learning Objective: 2-4: Understand the ethical and legal best practices to work in social media.

Cognitive Domain: Application

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Medium

True/False

1. Bots are part of an ethical social media policy for most social media companies.

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Comprehension

Answer Location: What Is Ethics?

Difficulty Level: Medium

2. Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Knowledge

Answer Location: What Is Ethics?

Difficulty Level: Easy

3. Buying followers is a common practice in social media but is not ethical unless you want to get noticed and famous.

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Knowledge

Answer Location: What Is Ethics?

Difficulty Level: Easy

4. Automating your content on social media, like sending automated DMs on Twitter, are common practices for ethical social media professionals.

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Comprehension

Answer Location: What Is Ethics?

Difficulty Level: Medium

5. A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.

Learning Objective: 2-3: Explain key ethical and legal principles for establishing a social media policy.

Cognitive Domain: Comprehension

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Medium

6. Domino’s did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

Learning Objective: 2-3: Explain key ethical and legal principles for establishing a social media policy.

Cognitive Domain: Knowledge

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Easy

Short Answer

1. Identify two main issues we are seeing in the legal and ethical landscape.

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Analysis

Answer Location: Additional Ethical and Legal Consequences and Challenges

Difficulty Level: Hard

2. There are several new deadly sins of social media. Identify two that are most prevalent for today’s social media landscape.

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Analysis

Answer Location: Legal Fundamentals

Difficulty Level: Medium

3. What are the risks associated with “rogue” social media accounts?

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Analysis

Answer Location: Additional Ethical and Legal Consequences and Challenges

Difficulty Level: Medium

4. What is automation and how does this tie to ethical practices on social media?

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Analysis

Answer Location: What Is Ethics?

Difficulty Level: Medium

5. What are two legal implications for influencers NOT disclosing their sponsorship on social media?

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Application

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

Essay

1. Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

Learning Objective: 2-1: Define ethics and construct your own ethical standards for social media.

Cognitive Domain: Analysis

Answer Location: What Is Ethics?

Difficulty Level: Hard

2. You are working for a brand and want to share a piece of content that is out there (e.g., Meme, Gif.), but you do not have rights to it. Your boss says that this is a great way to get traffic and impressions on your site, so they want you to share this. How would you respond to this?

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Application

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

3 You have been asked by your boss to create an influencer sponsored guide package of a client but have been told not to include any mentions that the content will be sponsored. What points do you want to raise to make sure you practice ethically in this case?

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Application

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

4. Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

Learning Objective: 2-2: Recognize the consequences and challenges social media raises for legal and ethical purposes.

Cognitive Domain: Analysis

Answer Location: Employees and Personal Branding Mishaps

Difficulty Level: Medium

5. You have been asked to create a social media policy for yourself. Write down three core principles you will make sure to address in your own policy based on the readings.

Learning Objective: 2-3: Explain key ethical and legal principles for establishing a social media policy.

Cognitive Domain: Analysis

Answer Location: Ethical and Legal Best Practices in Social Media

Difficulty Level: Medium