Chapter 5: Industry Qualifications and Roles in Social Media

Test Bank

Multiple Choice

1. ______ is what most employers look for first in the social media industry.

A. Influence

B. Dedication

C. Experience

D. Expertise

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Knowledge

Answer Location: Who Hires Social Media Professionals?

Difficulty Level: Easy

2. Amanda is working on her bachelor’s degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her internship with Aquaman Agency. What does Amanda need to bring to her interview?

A. She needs to bring coffee.

B. She needs to bring her online portfolio of work.

C. She needs to bring her digital activities and show how much influence she has.

D. She needs to bring her collection of memes and selfies.

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Application

Answer Location: Who Hires Social Media Professionals?

Difficulty Level: Medium

3. When applying for jobs, applicants need to be aware of all of the following EXCEPT ______.

A. understanding the culture within the organization

B. know the social media organizational structure

C. look at the influence scores for their colleagues

D. see what their future colleagues have done before

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Knowledge

Answer Location: Who Hires Social Media Professionals?

Difficulty Level: Easy

4. It is common for brands, even those who have an internal team in place, to ______ specialized areas.

A. outsource

B. banish

C. ignore

D. coordinate

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Knowledge

Answer Location: Who Hires Social Media Professionals?

Difficulty Level: Easy

5. ______ specialize in a particular industry or function within social media.

A. Boutique agencies

B. Influencers

C. Keynote speakers

D. Large agencies

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Knowledge

Answer Location: Where to Work in Social Media

Difficulty Level: Easy

6. Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______.

A. a large agency

B. an influencer-based agency

C. a boutique agency

D. a small business-oriented agency

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Application

Answer Location: Where to Work in Social Media

Difficulty Level: Medium

7. ______ is one industry that has been considered to be “an early adopter” for having formalized roles in social media.

A. Business

B. Sports

C. Entertainment

D. Government

Learning Objective: 5-2: Differentiate between social media roles.

Cognitive Domain: Application

Answer Location: Where to Work in Social Media

Difficulty Level: Medium

8. What are the key differences between a community manager and a social media manager?

A. Community managers advocate for the brand.

B. Social media managers advocate for the brand.

C. Community managers focuses on the brand on social media.

D. There is no difference between a community manager and a social media manager. They are the same.

Learning Objective: 5-2: Differentiate between social media roles.

Cognitive Domain: Comprehension

Answer Location: Definition of Key Social Media Roles

Difficulty Level: Medium

9. Maggie is working in social media for Buffer. She is in charge of listening and overseeing the campaigns for Buffer but also focuses on addressing customer messages and inquiries on all of the platforms they are on. What social media role is Maggie in?

A. She is a social media manager.

B. She is a community manager.

C. She is a social media strategist.

D. She is a writer and content creator.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Application

Answer Location: Definition of Key Social Media Roles

Difficulty Level: Medium

10.A ______ focuses on the strategic planning and execution of social media content for the organization

A. content creator

B. social media coordinator

C. social media strategist

D. content curator

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Comprehension

Answer Location: Social Media Coordinator

Difficulty Level: Medium

11. Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create?

A. he needs to create a strategic plan

B. he needs to create an editorial calendar

C. he needs to create a content calendar

D. he needs to create a brand kit

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Application

Answer Location: Social Media Coordinator

Difficulty Level: Medium

12. A ______ is focused on social media, but they also primarily look at how to get key business, communication, and social media objectives accomplished.

A. community manager

B. social media coordinator

C. freelancer

D. social media strategist

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Comprehension

Answer Location: Social Media Strategist

Difficulty Level: Medium

13. Emily is working for BuzzFeed and is an effective storyteller. She has experience in writing scripts, in production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?

A. She is a social media strategist.

B. She is a social media influencer.

C. She is a creative director.

D. She is an intern.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Application

Answer Location: Creative Director (Multimedia, Video, and More)

Difficulty Level: Medium

14. Sabrina wants to have the flexibility and independence of which clients she works with in the social media industry. So far, she has experience working on projects with BBC, Star Wars, City of Dublin Tourism Department, and Starbucks, all focused on social media strategy. What role does Sabrina work in?

A. She is a social media influencer.

B. She is a freelancer.

C. She is a social media strategist.

D. She is a social media coordinator.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Application

Answer Location: Other Social Media Roles

Difficulty Level: Medium

True/False

1. Social media is an established field that has not seen any growth or changes in the hiring roles.

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Comprehension

Answer Location: Introduction

Difficulty Level: Medium

2. Self-employed opportunities in social media are limited, but one benefit is that clients can be billed for a wide variety of fees.

Learning Objective: 5-2: Differentiate between social media roles.

Cognitive Domain: Knowledge

Answer Location: Where to Work in Social Media

Difficulty Level: Easy

3. Due to the current tax laws, nonprofits are not allowed to use social media to help promote their causes.

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Comprehension

Answer Location: Where to Work in Social Media

Difficulty Level: Medium

4. Writers do not have to be prepared to write in all social media channels, but they have to be a master in one.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Comprehension

Answer Location: Writer/Editor

Difficulty Level: Medium

5. There is a standard salary for social media professionals to make across industries.

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Comprehension

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Medium

6. A side hustle while working in social media is something to consider having if you’re in the industry.

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Comprehension

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Medium

Short Answer

1. Define what a social media content creator is.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Analysis

Answer Location: Content Creator

Difficulty Level: Medium

2. What are the two skills a social media coordinator needs to have?

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Analysis

Answer Location: Social Media Coordinator

Difficulty Level: Medium

3. What are the requirements to be able to freelance in social media?

Learning Objective: 5-2: Differentiate between social media roles.

Cognitive Domain: Analysis

Answer Location: Other Social Media Roles

Difficulty Level: Hard

4. “It is about not only what you know, but who knows you.” Explain why this is true for social media roles.

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Analysis

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Hard

5. What is an example of a side hustle?

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Application

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Medium

Essay

1. You have been asked to take on the role of a social media strategist at Under Armour. Discuss the necessary skills you will need to demonstrate in order to be successful in this field.

Learning Objective: 5-3: Explain the key responsibilities of each social media role.

Cognitive Domain: Application

Answer Location: Social Media Strategist

Difficulty Level: Medium

2. What is the current state of social media jobs and roles?

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Analysis

Answer Location: Who Hires Social Media Professionals?

Difficulty Level: Hard

3. You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Application

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Hard

4. You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

Learning Objective: 5-1: Identify trends in the social media industry.

Cognitive Domain: Application

Answer Location: Where to Work in Social Media

Difficulty Level: Hard

5. When getting an offer for a social media job, you are given a flat salary cap of $40,000. However, when you are going on PayScale, you realize the average salary for this job is $55,000. How would you approach having this discussion with the company who has offered you this salary and offer?

Learning Objective: 5-4: Discuss best practices and expectations for applying for social media positions.

Cognitive Domain: Application

Answer Location: How Much Do Social Media Professionals Get Paid?

Difficulty Level: Hard