Understanding customer behaviour Test Bank Test Bank Ch.2

Chapter 2

TEST BANK (20 ITEMS)

Multiple Choice and Recall

1. Theory-formulating entails:

a. an ideological purpose or intent

b. an implicit or explicit belief

c. a source or origin

d. all of the above

2. Feminist theorists have called attention to knowledge as being created:

a. with cultural values and biases

b. already based upon the creator/s subjectivity

c. to promote a particular of world view

d. all of the above

3. A major objective of feminists who challenge a dominant theoretical worldview is toward the inclusivity of:

a. broader perspectives

b. everyone’s experiences

c. plausible solutions

d. meaningful explanations

4. A significant way of avoiding the repetition of past injustices is by:

a. acquiring information

b. integrating selective information into one’s life

c. altering sufficiently one’s perspective

d. none of the above

5. A media- and information-literate citizen:

a. is aware of the implicitly biased production of knowledge and information

b. critically evaluates media content toward making informed decisions

c. both “a” and “b”

d. neither “a” nor “b”

6. According to Faust-Sterling, a perfectly dimorphic species of XX females and XY males is:

a. a concept of an idealized, Platonic, biological world

b. part of Nature’s plan

c. an invention of ancient Greeks

d. reality

7. Faust-Sterling offers a compelling argument that intersex persons are:

a. confused about their identity

b. desirous of being dimorphic

c. resentful of their ambiguous sexuality

d. none of the above

8. Faust-Sterling points out that gender reassignment of intersex babies at birth:

a. was hailed prematurely as successful

b. was determined by physicians

c. did not anticipate the long-term physical and psychological effects

d. all of the above

9. Faust-Sterling concludes that human diversity and the five sexes in relation to gender and sexuality cannot be:

a. confined merely to appearances

b. a check-mark in a gender box on official documents

c. both “a” and “b”

d. neither “a” nor “b”

10. According to Johnson, patriarchy as a structural system continues to exist because:

a. people, voluntarily and involuntarily, participate in it

b. people go along with its organizing principles as paths of least resistance

c. for many people the “normal” social order is masculine dominance

d. all of the above

11. Johnson points out how structural patriarchy and its twin capitalism have allowed for:

a. the learning of negative cultural reimaging of female power and autonomy

b. the perpetuation of hypermasculinity that codes for male dominance

c. unquestioning acceptance of offensive language and violent behavior toward women

d. all of the above

12. Collins points out that the socially coded silence regarding domestic abuse in Black women’s literature stems from the writers’:

a. desire to affirm the broader values of their culture and traditions

b. choice to prioritize their community’s contested images

c. both “a” and “b”

d. neither “a” nor “b”

13. Because Black women’s ideas have been suppressed, according to Collins, they have been stimulated to call attention to the ways in which:

a. ideas are biased

b. knowledge is not questioned

c. the absolute “truth” is fixed

d. none of the above

14. Collins’s implicit argument for a pivoting center is useful toward ___ in the quest for truth.

a. including all racial and cultural narratives

b. not having a fixed racial, gendered, or cultural center

c. both “a” and “b”

d. neither “a” nor “b”

15. Naber’s perspective offers a social construction of the Oriental Arab as “other” that forced Arab Americans to:

a. adopt an outsider within a lived reality

b. choose between a bifurcated Arab-Western world view

c. both “a” and “b”

d. neither “a” nor “b”

16. Naber’s quest for truth informed her on how the East-West collision has been dramatized historically and currently in America vis-à-vis:

a. voluntary name-changing

b. neighborhood business dealings

c. the dissemination of news and stories about the Arab world

d. all of the above

17. Naber interrogates an Orientalist stereotype of Arab women who:

a. exist for themselves

b. are complicit

c. are compliant

d. none of the above

18. Pow takes exception to people’s assumption that to be:

a. Asian in physical appearance is to be un-American

b. Chinese in appearance means one knows martial arts

c. Asian is to speak with an accent and conform to other racist stereotypes

d. all of the above

19. Pow includes anecdotes of Chinese Americans who:

a. helped build the Transcontinental railroad during the nineteenth century

b. fought and died in WWII for America

c. do not fit the stereotypical worker-image of laundromats and restaurants

d. all of the above

20. Pow’s call for more racial and cultural representation of Asian Americans is embracing of:

a. all who have been considered historically as “other”

b. Chinese, Japanese, and Indian peoples

c. Queers, Trans, nonbinary

d. all women

SHORT ANSWER/ESSAY PROMPTS (5-7)

1. First, invite two classmates whom you do not know to share an aspect of themselves that people may not assume solely based upon their appearance. Be prepared to share the same about yourself. With this new knowledge, write a short narrative-descriptive essay on how the interactions became transnational or transcultural feminist moments that broadened everyone’s perspective.

2. Reflect upon a moment when you were confronted with new media information. Did you read “with the grain” or “against the grain” and why? Using your moment as a starting point, explain in a short analytical essay the importance of being a media literate, critical-thinking person.

3. Do you agree/disagree that one of the paths of social change is speaking up and taking a stand against social injustice? Explain briefly.

4. Collins in the 1990s made an argument for Black feminist writers and scholars who already/always engaged in straddling two worlds and two cultures—theirs and mainstream’s—and thereby producing literature reflective of subjugated knowledge. She cited June Jordan, bell hooks, and Zora Neale Hurston as three acclaimed Black women writers whose writing praxis that is implicit of intersectionality has decentered white, male dominant discourses with their own voicings. For this short writing assignment, explain the cultural value of Black women’s participation in epistemological knowledge formation that provokes debates on truth as relative or absolute.

5. In defining “Orientalism,” Naber calls attention to the European imperialist imposition of a single identity upon a region that is far more culturally complex and diverse than European relativism. Given her alternative narrative backdrops, how does Naber argue for new epistemologies that would allow Arab American women to speak of and for themselves?

6. Pow’s description of Vincent Chin’s 1982 race-based, unprovoked murder with virtual impunity depicts behavior motivated by individuals who actively participate in racial privilege. Identify a similar, current incident and what society can do to begin breaking this historical cycle of social injustice.

7. Pow’s experiences allude to microaggression, a term invented by another Chinese American writer in his work, Microaggressions in Everyday Life: Race, Gender, and Sexual Orientation (Derald Wing Sue, 2001). Microaggressive behavior is treating someone who is an American as inhuman or un-American because that person looks Asian. Have you participated in a microaggressive act or been the recipient of microaggressive behavior? Describe the encounter and what can be done to prevent its repetition.