Ch3 Full Test Bank Marketing research and customer insight

Chapter 3

TEST BANK (20 ITEMS)

Multiple Choice and Recall

1. Identity formation at the micro, meso, and macro levels involves:

a. affirmation of one’s choices and activities, accomplishments and ambitions, categorization and socialization

b. complex, contradictory, and conflicting factors

c. both “a” and “b”

d. neither “a” nor “b”

2. Identity formation is recognized as:

a. a lifelong process

b. interacting with one’s home and community

c. both “a” and “b”

d. neither “a” nor “b”

3. Individuals experience marginality when they find themselves:

a. unable to live within any single culture

b. experiencing a gulf between an old, familiar culture and a new, acculturated one

c. uneasy in the company of old friends and partially accepted by both old and new friends

d. all of the above

4. Symbolic identity as an individualistic, risk-free choice is behavior that:

a. poses no serious consequences for Whites

b. makes all Whites coequals in contrast to people of color whose identity is rooted in oppression

c. both “a” and “b”

d. neither “a” nor “b”

5. Cultural appropriation of another group’s identities can result in:

a. maintaining macro-level systems of inequality

b. the ongoing objectification and dehumanizing of subordinated peoples

c. both “a” and “b”

d. neither “a” nor “b”

6. Allison’s narrative confronts an overwhelming emotion that lies at the heart of racism: ___ of different people

a. fear

b. suspicion

c. mistrust

d. skepticism

7. Allison’s desire to escape poverty and the stigma of being “white trash” stemmed from familial inter-generational:

a. laziness

b. poverty

c. lack of ambition

d. joblessness

8. Allison paints a grim picture of class stratification that:

a. divides the poor and oppressed

b. pits poor Whites against Blacks

c. fosters self-hatred, lifelong hopelessness, and feelings of ignobility

d. all of the above

9. Kaye/Kantrowitz inverts the American dream to mean loss of:

a. mother tongue

b. community status

c. shared goals and ambitions

d. cultural norms

10. Kaye/Kantrowitz, writing in 1992, resists the homogenization of all Jews as:

a. professionals

b. middle- or upper middle-class

c. White

d. all of the above

11. Kaye/Kantrowitz makes a logical argument for _____ to be classified as a hate crime.

a. anti-Semitism

b. violence against women

c. poverty

d. racism

12. Kaye/Kantrowitz makes a passionate call against scapegoating _____ as the problem and for everyone to see the _____ as the real problem.

a. Blacks and Jews … unequal distribution of success

b. women and coloreds … social injustice

c. Blacks and Jews … unequal distribution of success

d. the poor and uneducated … homelessness

13. Clare is deliberate in his introduction of _____ as an invisible identity that belongs with other conditions of oppression and equally deserving of understanding and acceptance.

a. genderqueer crip

b. disableism

c. ableism

d. crip

14. Clare’s appeal is for a reality that grants the disabled their _____ rights.

a. human

b. human and civil

c. civil

d. none of the above

15. Clare in 2013 offers the unambiguous conclusion that “a disability politics of transness” can:

a. redefine “normal”

b. help trans feel at home in their bodies

c. find a cure

d. oversimplify difference

16. Uechi credits her Black girlfriends as helping her to begin the process of _____ her mind, including having to deal with some of the negative repercussions.

a. decolonizing

b. liberating

c. both “a” and “b”

d. neither “a” nor “b”

17. Uechi eventually learns and finds healing, a sense of belonging, and a place to call home among:

a. other biracial and multiracial people

b. people working against oppression

c. others working for the cause of social justice

d. all of the above

18. The tradition of the quinceañera, as Alvarez details it:

a. is affirming of Latin families

b. has evolved into an empowering cultural event for young Latin girls and boys

c. both “a” and “b”

d. neither “a” nor “b”

19. The history of the quinceañera is rooted in ancient Aztec and Mayan traditions, not in ____ traditions.

a. European

b. Latin American

c. Caribbean American

d. all of the above

20. Some aspects of the quinceañera are invented and bear testament to the human impulse to:

a. adapt

b. self-create

c. cohere

d. all of the above

SHORT ANSWER/ESSAY PROMPTS (5-7)

1. Write a short analytical essay that identifies two major causes and their effects of poverty, as presented by Allison.

2. Is Kaye/Kantrowitz’s call for alliances across race and class boundaries a viable one? Why/Why not? Explain your short response based upon the strengths/weaknesses of her own reasoning.

3. How does Clare compare and/or contrast the experience of queerness from that of being disabled?

4. Uechi’s short narrative paints an image of her ancestors who are proud of their Okinawan heritage. She also makes it clear that Okinawans do not identify as Japanese. How else does Uechi make an argument against the homogenization of Asians?

5. Alvarez makes the claim that “[g]lobalization is creating a new kind of mobile and mutating world citizenry.” Identify some evidences of world citizens on your college campus and how such diversity is having a positive or negative influence.

6. This chapter’s focus on the politics of shame offers insights into the multiple causes and effects of shame. Write a short response paper that engages with the narrative with which you most closely identify. Your analytical response can include an example of how you were similarly made to feel ashamed of who you are.