Test Questions & Answers Ch.17 Qualitative Data Analysis - Business Research Methods 8th Edition | Test Bank with Key by Sekaran by Sekaran Bougie. DOCX document preview.
Chapter 17 – Qualitative Data Analysis
1. Qualitative research may involve repeated sampling, collection of data, and analysis of data.
a. T
b. F
2. Data reduction refers to ways of presenting the data.
a. T
b. F
3. The purpose of coding is to help you to draw meaningful conclusions about the data.
a. T
b. F
4. Examples of coding units include words, sentences, paragraphs, and themes.
a. T
b. F
5. Codes and categories can only be developed deductively.
a. T
b. F
6. Conceptual analysis is an observational research method that is used to systematically evaluate the symbolic contents of all forms of recorded communications.
a. T
b. F
7. Analytic induction is an approach to qualitative data analysis in which universal explanations of phenomena are sought by the collection of (qualitative) data until no cases that are inconsistent with a hypothetical explanation of a phenomenon are found.
a. T
b. F
- Qualitative data are often ordinal in nature.
a. T
b. F
- According to Miles and Huberman, there are generally three steps in qualitative data analysis: data editing, data display, and the drawing of conclusions.
a. T
b. F
- The smallest unit that is generally used is ‘word’.
a. T
b. F
- Codes and categories can be developed both inductively and deductively.
a. T
b. F
- Categorization is the process of organizing, arranging, and classifying coding units.
a. T
b. F
- In situations where there is no theory available, you must generate codes and categories inductively from the data. In its extreme form, this is what has been called content analysis.
a. T
b. F
- Validity in qualitative research relates to the extent to which judges are able to use category definitions to classify the qualitative data.
a. T
b. F
- Well-defined categories will lead to higher category reliability and eventually to higher validity.
a. T
b. F
- Interjudge reliability can be defined degree of consistency between coders processing the same data.
a. T
b. F
- A commonly used measure of interjudge reliability is the percentage of coding agreements out of the total number of coding decisions.
a. T
b. F
- Data triangulation involves multiple researchers who collect and/or analyze the data.
a. T
b. F
- Narrative analysis is an observational research method that is used to systematically evaluate the symbolic contents of all forms of recorded communications.
a. T
b. F
20. Conceptual analysis establishes the existence and frequency of concepts (such as words,
themes, or characters) in a text.
a. T
b. F
21. Qualitative research may involve repeated sampling, collection of data, and analysis of data.
a. T
b. F
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Business Research Methods 8th Edition | Test Bank with Key by Sekaran
By Sekaran Bougie