Test Bank

Chapter 4: Diversity and Inclusion

Multiple Choice

1. Regarding diversity, which of the following statements is true?

a. It is mostly about respecting ethnic differences.

b. It encompasses many different dimensions.

c. If one’s politics differ, don’t discuss it.

d. It is no longer a major issue in the workplace.

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Analysis

Answer Location: Diversity

Difficulty Level: Medium

2. What is inclusion?

a. understanding each other; moving forward together

b. tolerating differences among one another

c. understanding that we will never be the same

d. choosing the right work teams at the office

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Knowledge

Answer Location: Inclusion

Difficulty Level: Easy

3. Diversity refers to ______, while inclusion focuses on ______.

a. respect; individuality

b. ethnicity; age

c. attitude; actions

d. differences; treatment

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Comprehension

Answer Location: The Differences Between Diversity and Inclusion

Difficulty Level: Medium

4. If you as a PR professional were asked to speak to a college class, how would you describe the state of diversity in public relations?

a. University PR programs have vastly improved in this regard.

b. PR leadership is about as diverse as the general population.

c. Practitioners are talking about diversity but not fully implementing it.

d. The PR profession is trying to adopt a more performance-based model.

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Application

Answer Location: How Diverse and Inclusive Is Public Relations?

Difficulty Level: Hard

5. While the practice of public relations in the United States has changed dramatically, a lack of diversity persists in ______.

a. major metropolitan areas

b. communications management positions

c. university public relations programs

d. the area of account management

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Knowledge

Answer Location: The Concerns of Professional Organizations and Educators

Difficulty Level: Easy

6. Agencies, organizations, and professionals should understand that diversity must be integrated ______ and ______.

a. vertically; horizontally

b. in the mind; in the heart

c. in the short term; in the long term

d. internally; externally

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Comprehension

Answer Location: Directives for Change

Difficulty Level: Medium

7. As a manager for a major brand, what would be one of your most important hires?

a. a respect manager

b. an enforcement chief

c. a diversity head

d. an inclusion officer

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Application

Answer Location: Leadership must be diverse.

Difficulty Level: Hard

8. Is there a strong “business case” for diversity?

a. Yes, but it does not go far enough.

b. No, because the marketplace will prevail.

c. Perhaps, if job applicants are strong enough.

d. Not anymore; this is a 20th-century model.

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Analysis

Answer Location: We need to go beyond the “business case” for diversity.

Difficulty Level: Medium

9. To make sure that diversity and inclusion are truly being practiced, one must look at ______.

a. one’s own feelings

b. the opinions of top managers

c. recent reports from Human Resources

d. the inner workings of the organization

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Knowledge

Answer Location: Agencies and brands must implement their diversity programs.

Difficulty Level: Easy

10. When Twitter tells the world, “We’re better together,” they are referring to ______.

a. teamwork and performance

b. diversity and inclusion

c. strength and unity

d. finances and goals

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Application

Answer Location: Sample Diversity and Inclusion Statements

Difficulty Level: Hard

11. How can increased diversity and inclusiveness benefit the public relations field?

a. by surpassing outdated competitors

b. by improving financial performance

c. by bringing forth new talent and ideas

d. by eliminating stubborn employees

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Comprehension

Answer Location: What Benefits Do Diversity and Inclusion Bring to Public Relations?

Difficulty Level: Medium

12. Diversity and inclusion can benefit an organization ______.

a. internally and externally

b. only with key audiences

c. mostly with the general public

d. in a financial sense

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Analysis

Answer Location: What Benefits Do Diversity and Inclusion Bring to Public Relations?

Difficulty Level: Medium

13. In public relations, if you want to reach key audiences in a certain group, you must work with colleagues who ______.

a. are specialists in that demographic

b. care about those audiences

c. have friends in those groups

d. are a part of these communities

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Knowledge

Answer Location: The Benefits of Diversity and Inclusion: In the Workplace

Difficulty Level: Easy

14. If a major brand unveils a strategy that is highly inclusive of diverse audiences, what is the logical outcome?

a. higher sales figures beginning next year

b. greater engagement with the brand or company

c. abandonment by traditional audiences

d. unconditional love of that brand

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Comprehension

Answer Location: The Benefits of Diversity and Inclusion: In Audience-Facing Communications

Difficulty Level: Medium

15. Two public benefits of greater diversity and inclusion in an organization include ______.

a. more vacation days and frequent raises

b. stronger CEOs and more flexible managers

c. fairer workplaces and improved pay for women

d. expanded facilities and a better tax base

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Analysis

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Medium

16. LUNA succeeded with its equal pay campaign primarily because ______.

a. equal pay is a powerful issue that many people support

b. they were about to be sued for gender discrimination

c. the campaign was focused on society, not the company

d. a boost in health benefits accompanied the pay raises

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Application

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Hard

17. In its diversity campaign, which medium did MGM Resorts use to speak to LGBT audiences?

a. video

b. special events

c. television

d. music

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Knowledge

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Easy

18. As a brand, agency, or PR professional, the best way to engage with a community is to work on _____ initiatives.

a. inclusion

b. community

c. nonprofit

d. diversity

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Application

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Hard

19. The creative genius behind the Atlanta Hawks’ diversity campaign understood that ______.

a. more LGBT players were needed

b. Atlanta needed greater ethnic diversity

c. diversity and inclusion is key in basketball

d. people with disabilities could also enjoy basketball

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Analysis

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Medium

20. Successful implementation of diversity and inclusion is about both ______ and ______.

a. the short term; the long term

b. the employee; the employer

c. principles; practices

d. feeling; thinking

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Analysis

Answer Location: What Best Practices Can Make Public Relations More Diverse and Inclusive?

Difficulty Level: Medium

21. In the public relations workplace, what must managers understand about supporting diversity and inclusion?

a. It costs money.

b. It is easy to implement.

c. It takes lots of time.

d. It conveys a fresh image.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Application

Answer Location: We Need to Implement Principles

Difficulty Level: Hard

22. When leadership adopts a pro-diversity and inclusiveness stance across the board, they are implementing improved ______.

a. productivity

b. practices

c. performance

d. principles

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Comprehension

Answer Location: We Need to Implement Principles

Difficulty Level: Medium

23. What can we conclude from reviewing hiring trends in public relations and seeing who is actually being hired?

a. There aren’t enough of the right candidates are coming forward.

b. Organizations still need to work on diversity and inclusion.

c. Diverse candidates lack the proper PR education.

d. The time has arrived to demand new skill sets.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Application

Answer Location: Hiring Practices

Difficulty Level: Hard

24. While the public relations field has developed many principles on diversity and inclusion, what must be implemented to make these a reality?

a. practice

b. fairness

c. training

d. sanctions

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Analysis

Answer Location: We Need to Implement Practices

Difficulty Level: Medium

25. If you are working hard as a PR manager to continually review and improve your company’s diversity efforts, you understand that ______.

a. your performance will be evaluated accordingly

b. ethical problems can become legal problems

c. diversity and inclusion challenges constantly evolve

d. diversity is a chore requiring constant maintenance

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Application

Answer Location: Be Agile, Proactive, and Responsive to Change

Difficulty Level: Hard

True/False

1. Diversity can refer to many different attributes of people.

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Comprehension

Answer Location: Diversity

Difficulty Level: Medium

2. Inclusion means bringing together people with diverse experiences and backgrounds.

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Knowledge

Answer Location: Inclusion

Difficulty Level: Easy

3. In reality, there is no difference between diversity and inclusion.

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Knowledge

Answer Location: The Differences Between Diversity and Inclusion

Difficulty Level: Easy

4. When it comes to diversity, public relations is “talking the talk” and “walking the walk.”

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Comprehension

Answer Location: How Diverse and Inclusive is Public Relations?

Difficulty Level: Medium

5. While diversity on its own is a laudable objective, it doesn’t mean much without diverse leadership.

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Knowledge

Answer Location: Leadership must be diverse.

Difficulty Level: Easy

6. Diversity and inclusion make for a more positive workplace but, on their own, they do not result in new creativity or strategies.

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Comprehension

Answer Location: The Benefits of Diversity and Inclusion: In the Workplace

Difficulty Level: Medium

7. The benefits of diversity and inclusion go beyond the workplace, extending to the general public.

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Knowledge

Answer Location: The Benefits of Diversity: For the General Public

Difficulty Level: Easy

8. While diversity and inclusion create a more positive workplace, they cannot lead to more equal pay for all employees.

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Comprehension

Answer Location: The Benefits of Diversity: For the General Public

Difficulty Level: Medium

9. IBM created recognition for hidden figures in history by using augmented reality (AR) technology.

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Knowledge

Answer Location: The Benefits of Diversity: For the General Public

Difficulty Level: Easy

10. While it is laudable to uphold principles of diversity and inclusion, they are not meaningful without practices.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Comprehension

Answer Location: What Best Practices Can Make Public Relations More Diverse and Inclusive?

Difficulty Level: Medium

11. It is easy to implement diversity and inclusion initiatives because they do not cost money.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Knowledge

Answer Location: Support

Difficulty Level: Easy

12. Now that PR leaders have worked hard on diversity and inclusion for decades, they can relax in their efforts.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Comprehension

Answer Location: We Need to Implement Practices

Difficulty Level: Medium

13. Although the value of diversity and inclusion is well established, further research is always uncovering new information.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Knowledge

Answer Location: Support Research in Diversity and Inclusion

Difficulty Level: Easy

Essay

1. Compare diversity to inclusion and distinguish between the two.

Learning Objective: 4-1: Define diversity and inclusion.

Cognitive Domain: Analysis

Answer Location: The Differences Between Diversity and Inclusion

Difficulty Level: Medium

2. Explain how integrating diversity and inclusion benefits the public relations workplace.

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Application

Answer Location: The Benefits of Diversity and Inclusion: In the Workplace

Difficulty Level: Hard

3. Explain how integrating diversity and inclusion benefits audience-facing communications.

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Application

Answer Location: The Benefits of Diversity and Inclusion: In Audience-Facing communications

Difficulty Level: Hard

4. Explain how integrating diversity and inclusion benefits the general public.

Learning Objective: 4-2: Understand diversity and inclusion in the context of public relations.

Cognitive Domain: Application

Answer Location: The Benefits of Diversity and Inclusion: For the General Public

Difficulty Level: Hard

5. Analyze the Warrior Games/Edelman campaign described in Chapter 4. What made it a success in terms of diversity and inclusion?

Learning Objective: 4-3: Explore how organizations and brands integrate diversity.

Cognitive Domain: Analysis

Answer Location: Fairer Workplaces and a Better Environment, for All

Difficulty Level: Medium

6. Categorize and summarize the principles that should be implemented in order to make public relations more diverse and inclusive.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Analysis

Answer Location: We Need to Implement Principles

Difficulty Level: Medium

7. Categorize and summarize the practices that should be implemented in order to make public relations more diverse and inclusive.

Learning Objective: 4-4: Identify ways to integrate more diversity into PR efforts.

Cognitive Domain: Analysis

Answer Location: We Need to Implement Practices

Difficulty Level: Medium