Test Bank Chapter 9 Managing Channels And Distribution

Chapter 9: Managing channels and distribution

Test Bank

Type: multiple choice question

Title: Chapter 09 Question 01

1) This type of retail outlet is designed to kill off the competition and is characterized by narrow but very deep product assortment, low prices and few to moderate customer services.

a. Department stores.

b. Supermarket.

c. Speciality.

d. Category killer stores.

Type: multiple choice question

Title: Chapter 09 Question 02

2) Which of the following is not one of the activities of Supply Chain Management (SCM)?

a. Transportation

b. Relationship management

c. Warehousing

d. Fulfilment

Type: multiple choice question

Title: Chapter 09 Question 03

3) The business processes associated with the movement of parts, raw materials, work-in-progress and finished goods are referred to as:

a. Integrated communication marketing

b. Integrated SCM

c. Integrated functions

d. Integrated distribution

Type: multiple choice question

Title: Chapter 09 Question 04

4) This type of retailing is a large-scale retailing institution that has a very broad and deep product assortment (both hard and soft goods), with the provision of a wide array of customer service facilities for store customers.

a. Department stores.

b. Limited line retailers.

c. Category killer stores.

d. Convenience stores.

Type: multiple choice question

Title: Chapter 09 Question 05

5) This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', and thus you use a very limited number of intermediaries.

a. Exclusive distribution.

b. Intensive distribution.

c. Selective distribution.

d. Specific distribution.

Type: multiple choice question

Title: Chapter 09 Question 06

6) This occurs where a company offers a complete brand concept, supplies and logistics, and a partner invests an initial lump sum and thereafter pays regular fees to continue the relationship.

a. Merchandise.

b. Distribution.

c. Retailing.

d. Franchising.

Type: multiple choice question

Title: Chapter 09 Question 07

7) This is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.

a. Time utility.

b. Information utility.

c. Ownership utility.

d. Accessibility utility.

Type: multiple choice question

Title: Chapter 09 Question 08

8) This can occur vertically between sequential members in a distribution network such as producers, distributor, and retailers.

a. Vertical conflict.

b. Horizontal conflict.

c. Hybrid conflict.

d. Network conflict.

Type: multiple choice question

Title: Chapter 09 Question 09

9) This is when goods are available immediately from the intermediary’s stocks, thus ownership passes to the purchaser.

a. Time utility.

b. Information utility.

c. Ownership utility.

d. Product utility.

Type: multiple choice question

Title: Chapter 09 Question 10

10) Collectively organizations that combine to enable offerings to reach end users quickly and efficiently, constitute a marketing channel, sometimes referred to as:

a. Distribution channels.

b. Retailing channels.

c. Media channels.

d. Consumer channels.

Type: true-false

Title: Chapter 09 Question 11

11) Agents or brokers act as a principal intermediary between the seller of an offering and buyers, bringing them together, without taking ownership of the offering.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 12

12) Channel conflict occurs when one channel member perceives another channel member to be acting in a way that helps the first member to achieve its distribution activities.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 13

13) The decision about the number of intermediaries is often driven by place considerations.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 14

14) Department stores are large-scale retailing institutions that have a very broad and deep product assortment (both hard and soft goods).

a. True

b. False

Type: true-false

Title: Chapter 09- Question 15

15) A hybrid channel structure is where the product goes only directly from the producer to the final customer.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 16

16) Sometimes referred to as channel coverage, intensity refers to the number and dispersion of outlets an end-user customer can use to buy a particular offering.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 17

17) Retailers stock goods before the next level of distribution and take both legal title and physical possession of the goods. Examples include Costco Wholesalers in the USA, and Makro in Europe.

a. True

b. False

Type: true-false

Title: Chapter 09- Question 18

18) Information utility is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 19

19) Time utility is when goods are available immediately from the intermediary’s stocks, thus ownership passes to the purchaser.

a. True

b. False

Type: true-false

Title: Chapter 09 Question 20

20) Selective distribution occurs when a limited number of outlets are used.

a. True

b. False

Type: multiple choice question

Title: Chapter 09 Question 21

21) This means placing your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the good or service.

a. Exclusive.

b. Intensive.

c. Selective.

d. Direct.

Type: multiple choice question

Title: Chapter 09 Question 22

22) This is an independent business concern that operates as a link between producers and ultimate consumers or end industrial users.

a. Producers.

b. Suppliers.

c. Customers.

d. Intermediaries.

Type: multiple choice question

Title: Chapter 09 Question 23

23) This is concerned with the value creation chain of all of the activities associated with physical distribution.

a. Supply chain management.

b. Distribution management.

c. Channel value.

d. Transportation value.

Type: multiple choice question

Title: Chapter 09 Question 24

24) This is when goods are available immediately from the intermediaries stocks, thus ownership passes to the purchaser.

a. Time utility.

b. Ownership utility.

c. Accessibility.

d. Information utility.

Type: multiple choice question

Title: Chapter 09 Question 25

25) This is where you would use some, but not all, available outlets for the good or service.

a. Selective distribution.

b. Intensive distribution.

c. Exclusive distribution.

d. Niche distribution.