Marketing Fundamentals 2e | Test Bank Baines

Chapter 1 Interpersonal Process
Chapter 2 Understanding Customer Behaviour
Chapter 3 Marketing Research And Customer Insight
Chapter 4 Marketing Environment And Strategy
Chapter 5 Market Segmentation And Positioning
Chapter 6 Proposition And Branding Decisions
Chapter 7 Pricing And Value Creation
Chapter 8 Marketing Communications And Principles
Chapter 9 Managing Channels And Distribution
Chapter 10 Digital And Social Media Marketing
Chapter 11 Services Marketing And Customer Experience Management
Chapter 12 Marketing, Society, Sustainability, And Ethics