Test Bank Chapter 13 Creating Innovative Organizations

Business Driven Technology, 8e (Baltzan)

Chapter 13 Creating Innovative Organizations

1) Disruptive technology tends to provide us with better, faster, and cheaper products.

2) Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

3) Dell ranks highest on the list for expecting returns from existing investments.

4) In terms of disruptive technology what is best for an organization's current business could ruin it in the long term.

5) Ecommerce is the buying and selling of goods and services over the Internet.

6) Ebusiness is something that a business can just go out and buy.

7) A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

8) A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

9) A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

10) A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

11) HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

12) HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

13) World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the web (www.w3.org).

14) Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the web.

15) Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

16) World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

17) The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

18) The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

19) The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

20) The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

21) Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

22) The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

23) Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

24) A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

25) A universal resource locator (URL) identifies a URL address.

26) URLs use domain names to identify particular websites.

27) Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

28) A URL is a program that runs within another application such as a website.

29) Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

30) Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

31) A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

32) A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

33) Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.

34) Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

35) Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

36) Information richness measures the number of people a firm can communicate with all over the world.

37) Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&Ms in special colors or with customized sayings such as "Marry Me."

38) Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

39) Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as NextTag and bank account aggregation services such as Citibank.

40) In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.

41) Information reach refers to the number of people a business can communicate with on a global basis.

42) Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

A) Collective intelligence

B) Digital Darwinism

C) Joint venture

D) Sole proprietorship

43) Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

A) Sustaining technology

B) Disruptive technology

C) Reputation system

D) Personalization

44) Which of the following represents a form of disruptive technology?

A) Entering the marketplace at the low end.

B) A new way of doing things that initially doesn't meet the needs of existing customers.

C) Tendency to open new markets and destroy old ones.

D) All of these are included.

45) Which of the following is not true of sustaining technology?

A) Provides a cheaper product for current customers.

B) Provides a product that does not meet existing customer's future needs.

C) Provides a better product for current customers.

D) Provides a faster product for current customers.

46) Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

A) Johnson & Johnson

B) Sears

C) Dell

D) None of these

47) The Innovator's Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.

A) sustaining technology

B) existing investments

C) collective intelligence

D) disruptive technology

48) Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?

A) Internet

B) Ecommerce

C) Ebusiness

D) WWW

49) Which of the following terms could you use synonymously when referring to the web?

A) Network, paradigm shift

B) URL, Domain name

C) HTML, Internet

D) Web browser, blog

50) At a local marketing firm, Sofia is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Sofia must have to be able to perform her job?

A) Understanding that she must create a unique domain name for each client.

B) Being able to create valid hypertext.

C) Understanding of the World Wide Web and how hyperlinks work.

D) All of these.

51) Which of the following is not a reason for the explosive growth of the WWW?

A) Basic web pages are easy to create and extremely flexible.

B) The microcomputer revolution made it possible for an average person to own a computer.

C) Digital Darwinism.

D) The speed, convenience, and low cost of email.

52) Which term describes the WWW during its first few years of operation between 1991 and 2003?

A) Web 1.0

B) Eshop

C) Open source

D) All of these

53) What is the difference between ecommerce and ebusiness?

A) Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations.

B) Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations.

C) Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems.

D) Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.

54) What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language (HTML)

B) URL

C) Hypertext transport protocol (HTTP)

D) DARPA

55) What is the current version of HTML that delivers everything from animation to graphics and music to movies?

A) HTML 5

B) URL 3

C) HTML 4

D) IICANN 5

56) What is an international community that develops open standards to ensure the long-term growth of the web?

A) HTML 5

B) URL

C) World Wide Web Consortium (W3C)

D) Internet Corporation for Assigned Names and Numbers (ICANN)

57) What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?

A) HTML 5

B) URL

C) World Wide Web Consortium

D) Internet Corporation for Assigned Names and Numbers (ICANN)

58) What is HTML 5?

A) A markup language that delivers everything from animation to graphics and music to movies.

B) An international community that develops open standards to ensure the long-term growth of the web.

C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

59) What is the World Wide Web Consortium?

A) A markup language that delivers everything from animation to graphics and music to movies.

B) An international community that develops open standards to ensure the long-term growth of the web.

C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

60) What is the Internet Corporation for Assigned Names and Numbers?

A) A markup language that delivers everything from animation to graphics and music to movies.

B) An international community that develops open standards to ensure the long-term growth of the web.

C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

61) What allows user to access the WWW?

A) Web conferencing

B) Web browser

C) Web 2.0

D) Web business

62) Which of the following is a type of web browser?

A) Microsoft Word and Excel

B) Internet Explorer and Mozilla Firefox

C) Facebook and MySpace

D) All of these

63) What caused Polaroid to go bankrupt?

A) It failed to have innovative technology and a captive customer base.

B) One-hour film processing and digital cameras stole its market share.

C) People who want instant access to their pictures also want a third party involved.

D) Internet websites such as Flickr and Facebook stole its market share.

64) Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?

A) Digital bookmark

B) Internet bookmark

C) Universal resource locator

D) Web browser

65) Many industries have been forced to change due to technology advances. Which of the following industries has felt the lowest amount of economic impact from ebusiness?

A) Auto industry

B) Retail industry

C) Travel industry

D) Waste or recycling industry

66) Universities were among some of the first users of the Internet. What was the Internet first called?

A) HTML

B) ARPANET

C) OPT

D) WWO

67) What is the address of a file or resource on the web such as www.apple.com?

A) Hypertext markup language

B) Web browser

C) Hypertext transport protocol

D) Universal resource locator

68) What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

A) Hypertext transport protocol

B) Web browser

C) Hypertext markup language

D) Universal resource locator

69) What allows users to access the WWW?

A) Hypertext markup language

B) Web browser

C) Hypertext transport protocol

D) Universal resource locator

70) What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language

B) Web browser

C) Hypertext transport protocol

D) Universal resource locator

71) What identifies a URL address?

A) Domain name

B) Domain name hosting

C) Applet

D) Paradigm shift

72) What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

A) Domain name

B) Domain name hosting

C) Applet

D) Paradigm shift

73) What is a program that runs within another application such as a website?

A) Domain name

B) Domain name hosting

C) Applet

D) Paradigm shift

74) What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A) Domain name

B) Domain name hosting

C) Applet

D) Paradigm shift

75) What does digital Darwinism imply?

A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

C) Organizations that can adapt to new information systems are doomed to extinction.

D) Organizations that cannot adapt to new information systems are doomed to exile.

76) Which of the following is an example of a disruptive technology?

A) Oracle's database software

B) Sony's transistor-based consumer electronics (transistor radio)

C) Intel's low-end microprocessor

D) All of these

77) Which of the following is an example of a sustaining technology?

A) Porsche's faster car

B) Intel's low-end microprocessor

C) Sony's transistor-based consumer electronics (transistor radio)

D) All of these

78) Which company is expecting to gain the majority of its returns on existing investments?

A) Dell Computer

B) Johnson & Johnson

C) Procter & Gamble

D) Phillips Petroleum

79) Which company is expecting to gain the majority of its returns on new investments?

A) General Motors

B) Sears Roebuck

C) Dell Computer

D) Phillips Petroleum

80) Which of the following is a reason for the growth of the World Wide Web?

A) The microcomputer revolution

B) Advancements in networking hardware

C) Web pages being easier to create and the ability to modify

D) All of these

81) What is information richness?

A) A global public network of computer networks that pass information from one to another using common computer protocols.

B) Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

C) Refers to the number of people a business can communicate with on a global basis.

D) Occurs when those with access to technology have great advantages over those without access to technology.

82) What is information reach?

A) A global public network of computer networks that pass information from one to another using common computer protocols.

B) The depth and breadth of information transferred between customers and businesses.

C) Measurement of the number of people a firm can communicate with all over the world.

D) The great advantages those with access to technology have over those without access to technology.

83) Which of the following is not one of the Internet's impacts on information?

A) Easy to compile

B) Improved content

C) Digital divide

D) Increased richness

84) What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?

A) Intermediaries

B) Disintermediation

C) Reintermediation

D) Cybermediation

85) What occurs when a business sells directly to the customer online and cuts out the middle man?

A) Intermediaries

B) Disintermediation

C) Reintermediation

D) Cybermediation

86) What occurs when steps are added to the value chain as new players find ways to add value to the business process?

A) Intermediaries

B) Disintermediation

C) Reintermediation

D) Cybermediation

87) What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

A) Intermediaries

B) Disintermediation

C) Reintermediation

D) Cybermediation

88) Both individuals and organizations have embraced ebusiness to do which of the following?

A) Enhance productivity

B) Maximize convenience

C) Improve communication

D) All of these

89) What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

A) Information richness

B) Information age

C) Information reach

D) Information browser

90) What measures the number of people a firm can communicate with all over the world?

A) Information richness

B) Information age

C) Information reach

D) Information browser

91) Which of the following would not be considered an advantage of ebusiness?

A) Expanding global reach

B) Opening new markets

C) Reducing costs

D) Reducing information reach

92) What is the ability of an organization to tailor its products or services to the customers' specifications?

A) Personalization

B) Long tail

C) Mass customization

D) Information reach

93) M&Ms offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&Ms' ebusiness strategy?

A) Information richness

B) Mass customization

C) Personalization

D) Interactivity

94) Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

A) Information richness

B) Mass customization

C) Personalization

D) Interactivity

95) Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

A) Information richness

B) Mass customization

C) Personalization

D) Interactivity

96) Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?

A) Information richness

B) Mass customization

C) Personalization

D) Interactivity

97) When evaluating the business value of disintermediation, the more ________ that are cut from the distribution chain, the lower the product price.

A) technology

B) customers

C) data stream

D) intermediaries

98) What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

A) Cybermediation

B) Interactivity

C) Reintermediation

D) Disintermediation

99) Which of the following statements is correct?

A) Just putting up a website can create tremendous ebusiness value.

B) Just putting up a website can create tremendous business buzz.

C) Just putting up a website can limit product availability.

D) Just putting up a website does not create an ebusiness.

100) What is the exact pattern of a consumer's navigation through a site?

A) Web browsing

B) Hypertext

C) Clickstream data

D) Web data

101) What is the best way to measure a company's ebusiness success?

A) Effective MIS metrics

B) Interactivity

C) Clickstream data

D) All of these

102) Which of the following is an ebusiness marketing technique?

A) Cookies

B) Pop-up ad

C) Banner ad

D) All of these

103) Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

A) Cookies

B) Click-through

C) Viral marketing

D) Pop-up ad

104) Bethany Jones is a real estate agent who specializes in the luxury home market in the Orlando, FL, area. Bethany is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a rectangular graphic display along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bethany using?

A) A cookie

B) A banner ad

C) A pop-up ad

D) A click-through ad

105) What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

A) Disintermediation

B) Intermediaries

C) Cybermediation

D) None of these

106) What measures the number of people a firm can communicate with all over the world?

A) Information

B) Mass communication

C) Information reach

D) Cybertronics

107) Which of the following is an example of a clickstream data metric?

A) Dates and times of visits

B) Number of customers with shopping carts

C) The number of page views

D) All of these

108) Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

109) Describe Web 1.0 along with ebusiness and its associated advantages.