Test Bank + Answers Ch5 Consumer Choice Individual And - Microeconomics Principles and Policy 14e | Test Bank by Baumol by William J. Baumol. DOCX document preview.

Test Bank + Answers Ch5 Consumer Choice Individual And

Indicate whether the statement is true or false.

1. Marginal utility can fall even as total utility from the consumption of a good is rising.

 

a. 

True

 

b. 

False

2. The budget line represents a consumer’s preferences for a commodity.

 

a. 

True

 

b. 

False

3. As a rule, the more of a commodity a consumer acquires, the smaller will be her total utility from that good.

 

a. 

True

 

b. 

False

4. The market demand curve is the vertical summation of all individual demand curves.

 

a. 

True

 

b. 

False

5. Scarcity raises both price and marginal utility but generally reduces total utility.

 

a. 

True

 

b. 

False

6.  A consumer cannot gain consumer’s surplus if she purchases more than one unit of a good.

 

a. 

True

 

b. 

False

7. The slope of the budget line is the amount of one commodity that a consumer must give up in order to obtain an additional unit of the other commodity.

 

a. 

True

 

b. 

False

8. An inferior good is one that consumers buy in smaller quantities when the price of that good rises.

 

a. 

True

 

b. 

False

9. The law of diminishing marginal utility holds that at some point consumption of additional units of a commodity adds less to total utility.

 

a. 

True

 

b. 

False

10. Total utility increases if one more unit of a product is purchased and marginal utility is positive.

 

a. 

True

 

b. 

False

11. An increase in a consumer’s income will always increase the demand for a good.

 

a. 

True

 

b. 

False

12. An inferior good is one that consumers buy in smaller quantities when incomes rise.

 

a. 

True

 

b. 

False

13. A consumer who chooses the optimal bundle will go to a point on the highest attainable indifference curve.

 

a. 

True

 

b. 

False

14. All decisions involve opportunity cost.

 

a. 

True

 

b. 

False

15. If point A on an indifference curve lies higher (measured vertically) than point B on the same curve, Point A automatically represents higher total utility than point B.

 

a. 

True

 

b. 

False

16. If the marginal net utility of beer is a positive number, the consumer should buy more beer in order to maximize utility.

 

a. 

True

 

b. 

False

17. All points on an indifference curve represent combinations of two goods that are equally desirable to the consumer.

 

a. 

True

 

b. 

False

18. The diamond-water puzzle, described by Adam Smith, suggests that the consumer’s surplus of water is high and the consumer’s surplus for diamonds is low.

 

a. 

True

 

b. 

False

19. Total utility increases if one more unit of a product is purchased and marginal utility is negative.

 

a. 

True

 

b. 

False

20. The law of demand ensures that a demand curve has a positive slope.

 

a. 

True

 

b. 

False

21. Consumer’s surplus is the difference between the worth of a commodity to the consumer and the price the consumer pays for the commodity.

 

a. 

True

 

b. 

False

22. In general, as a consumer acquires more and more of a good, the marginal utility remains constant.

 

a. 

True

 

b. 

False

23. The law of diminishing marginal utility is consistent with the consumer behavior that produces a negatively sloped demand curve.

 

a. 

True

 

b. 

False

24. Because of diminishing marginal utility, total utility always decreases when additional amounts of a commodity are consumed.

 

a. 

True

 

b. 

False

25. If the marginal net utility of beer is negative, the consumer should buy more beer in order to increase the total utility.

 

a. 

True

 

b. 

False

26. Since price tends to equal marginal utility, the price of water is low and the price of diamonds is high.

 

a. 

True

 

b. 

False

27. The marginal rate of substitution represents the maximum amount of one commodity a consumer is willing to give up in exchange for one more unit of another commodity.

 

a. 

True

 

b. 

False

28. A consumer will consume the combination of goods at the point of tangency between the budget line and the indifference curve.

 

a. 

True

 

b. 

False

29. Rolls-Royce may actually sell fewer cars at lower prices due to the “snob effect.”

 

a. 

True

 

b. 

False

30. Consumers should purchase a good up to the point where MU = P.

 

a. 

True

 

b. 

False

31. Utility is the pleasure, satisfaction, or enjoyment derived from consumption.

 

a. 

True

 

b. 

False

32. If income rises, most consumers will increase the quantity demanded of an inferior good.

 

a. 

True

 

b. 

False

33. At the end points on a budget line, the consumer is not spending all of his budget, since one of the goods is not being purchased.

 

a. 

True

 

b. 

False

34. Consumer’s surplus exists only for the last unit of a good that a buyer has purchased.

 

a. 

True

 

b. 

False

35. The law of diminishing marginal utility states that total utility will decrease at an increasing rate as additional units of a commodity are consumed.

 

a. 

True

 

b. 

False

36. Total utility always decreases when additional amounts of a commodity are consumed.

 

a. 

True

 

b. 

False

37. Voluntary exchange requires that there must be mutual gain.

 

a. 

True

 

b. 

False

38. The market demand curve represents the total quantity demanded at each price.

 

a. 

True

 

b. 

False

39. The resolution of Adam Smith’s diamond-water puzzle is based on the distinction between marginal and total utility.

 

a. 

True

 

b. 

False

40. Total utility decreases when diminishing marginal utility is present.

 

a. 

True

 

b. 

False

41. A change in the price of one good, such as staples, may affect the quantity demanded of another good, such as rubber bands.

 

a. 

True

 

b. 

False

42. Consumer’s surplus is what one consumer is willing to pay for a commodity over what another consumer is willing to pay for the same commodity.

 

a. 

True

 

b. 

False

43. As a rule, as a consumer acquires more and more of a good, the marginal utility declines.

 

a. 

True

 

b. 

False

44. If a good has “snob appeal,” consumers may purchase less when the price falls.

 

a. 

True

 

b. 

False

45. An optimal purchase is one that maximizes total utility.

 

a. 

True

 

b. 

False

46. The market demand curve is the horizontal summation of all individual demand curves.

 

a. 

True

 

b. 

False

47. When a consumer has chosen an optimal bundle of goods, this bundle maximizes marginal utility.

 

a. 

True

 

b. 

False

48. When drawn correctly and preferences are consistent, indifference curves do not intersect.

 

a. 

True

 

b. 

False

49. All inferior goods have upward-sloping demand curves.

 

a. 

True

 

b. 

False

50. Indifference curves show all combinations of commodities that are equally desirable to the consumer.

 

a. 

True

 

b. 

False

51. A change in consumer preferences will shift the budget line.

 

a. 

True

 

b. 

False

52. The demand curve can be derived from indifference curves by varying the price of the commodity in question.

 

a. 

True

 

b. 

False

53. Consumers should purchase quantities of a good to the point where MU > P.

 

a. 

True

 

b. 

False

54. A change in the price of one good results in a rotation of the budget line, so that it is steeper or flatter.

 

a. 

True

 

b. 

False

55. Economic theory has traditionally focused on optimality in decision making.

 

a. 

True

 

b. 

False

56. Any point on the lowest indifference curve is preferable to a point on a higher indifference curve.

 

a. 

True

 

b. 

False

57. The slope of an indifference curve represents the maximum amount of one commodity that a consumer is willing to give up in exchange for one more unit of another commodity.

 

a. 

True

 

b. 

False

58. An increase in income shifts indifference curves outward.

 

a. 

True

 

b. 

False

59. The budget line and the indifference curve are geometric devices used to provide a closer look at consumer choice.

 

a. 

True

 

b. 

False

60. The law of demand holds that as prices of goods decrease, people are willing to buy more.

 

a. 

True

 

b. 

False

61. The slope of the budget line is determined only by the prices of the commodities purchased.

 

a. 

True

 

b. 

False

62. The real cost of a decision is the opportunity cost measured in the commodities forgone.

 

a. 

True

 

b. 

False

63. The law of diminishing marginal utility states that total utility will increase at a decreasing rate as additional units of a commodity are acquired.

 

a. 

True

 

b. 

False

64. The number of compact discs purchased by a consumer depends on the price of the discs as well as the prices of all other goods purchased.

 

a. 

True

 

b. 

False

65. A consumer will consume the combination of goods at the crossing point of a budget line and indifference curve.

 

a. 

True

 

b. 

False

66. Given a typical demand curve and a decline in price, the consumer who wishes to maximize total utility must increase the quantity purchased of a good to arrive at an optimal MU = P point.

 

a. 

True

 

b. 

False

67. An optimal consumption bundle will always be on the highest attainable indifference curve for the consumer.

 

a. 

True

 

b. 

False

68. By changing the amount of income a consumer has to spend, a change in the price of one good may affect the quantity demanded of another good.

 

a. 

True

 

b. 

False

69. Even if all individual demand curves are downwardly sloped, the market demand curve may slope upward.

 

a. 

True

 

b. 

False

70. An increase in income produces a parallel, outward shift in the budget line.

 

a. 

True

 

b. 

False

71. Points along a budget line represent the maximum combinations of two commodities that a consumer can afford.

 

a. 

True

 

b. 

False

72. Marginal utility is measured by the maximum amount of money a consumer is willing to pay for one more unit of a commodity.

 

a. 

True

 

b. 

False

73.  The law of diminishing marginal utility guarantees that demand curves will have positive slopes.

 

a. 

True

 

b. 

False

74. Because the consumer’s budget is limited, purchase decisions among available goods must of necessity be interdependent.

 

a. 

True

 

b. 

False

75. All of the points on a budget line result in combination of goods that expend all of her income.

 

a. 

True

 

b. 

False

76. Quantity demanded is affected not just by price but by other variables, such as income and the prices of other goods.

 

a. 

True

 

b. 

False

77. Total utility can be objectively measured in numbers that indicate usefulness or benefit to the consumer.

 

a. 

True

 

b. 

False

78. A change in the price of one good results in a rotation of the budget line around the point at which the consumer is currently consuming, so that it is steeper or flatter.

 

a. 

True

 

b. 

False

79. A decrease in the price of one good results in a parallel shift in the budget line.

 

a. 

True

 

b. 

False

80. Since price tends to equal total utility, the price of water is low and the price of diamonds is high.

 

a. 

True

 

b. 

False

81. When the price of one good decreases, such as hot dogs, it may also increase the demand for other, related goods, like mustard.

 

a. 

True

 

b. 

False

82. A change in the price of a good will shift the indifference curves.

 

a. 

True

 

b. 

False

83. Economic behavior is always rational.

 

a. 

True

 

b. 

False

Indicate the answer choice that best completes the statement or answers the question.

84. Market demand curves may slope downward even if some individual demand curves do not because

 

a. 

the law of demand requires that this is true.

 

b. 

lower prices may bring more purchasers into the market.

 

c. 

merchants try to sell more at lower prices.

 

d. 

people believe expensive goods are better goods.

85. The budget line facing a household includes information on

 

a. 

prices of two goods and household income.

 

b. 

household income and the price of money.

 

c. 

the price of one good and household income.

 

d. 

the price of two goods but no information on household income.

 

e. 

preferences of goods at various prices.

86. Which of the following is not a characteristic of indifference curves?

 

a. 

They are negatively sloped.

 

b. 

They never intersect.

 

c. 

They are concave toward the origin.

 

d. 

Combinations of goods that include more of both goods are preferred, on a higher indifference curve.

Figure 5-12

87. In Figure 5-12, if a consumer equilibrium moves from B to A, this shows that

 

a. 

beer is an inferior good, but wine is a normal good.

 

b. 

wine is an inferior good, but beer is a normal good.

 

c. 

both beer and wine are normal goods.

 

d. 

both beer and wine are inferior goods.

88. What would happen to the budget line if income as well as prices of both goods increase by the same percentage?

 

a. 

A rightward parallel shift in the budget line

 

b. 

A leftward parallel shift in the budget line

 

c. 

A rightward shift in the budget line

 

d. 

No shift in the budget line

89. Adam Smith’s diamond-water puzzle

 

a. 

can be resolved by distinguishing between marginal and total utility.

 

b. 

occurs because diamonds have no utility.

 

c. 

occurs because scarcity increases total utility.

 

d. 

will likely never be resolved with existing economic tools.

90. When the price of a commodity falls, we can expect

 

a. 

total utility will fall.

 

b. 

marginal utility of the last unit purchased will fall.

 

c. 

marginal utility of the last unit purchased will rise.

 

d. 

purchases will fall because of a change in marginal utility.

91. Which of the following is characteristic of indifference curves?

 

a. 

They are negatively sloped.

 

b. 

They never intersect.

 

c. 

They are convex toward the origin.

 

d. 

All of the responses are correct.

92. Bobby is buying slices of pizza and place a value of his utility of the first slice at $5; a second slice at $4, and a third slice at $2. If Bobby eats three slices of pizza for lunch, his total utility is equal to

 

a. 

$5 less what he had to pay.

 

b. 

$2, since that’s the marginal utility of the last slice.

 

c. 

the marginal utility of the third slice.

 

d. 

$11.

93. In Poland’s free market, Felix Siemienas is making a fortune in cold cuts. Prices are much higher than formerly. Siemienas says, “Yes, my prices are high. If nobody buys, I bring my prices down. That is the market rule.” This “rule” best describes

 

a. 

the law of diminishing returns.

 

b. 

opportunity cost.

 

c. 

the law of increasing costs.

 

d. 

the law of demand.

94.  If indifference curves and budget lines are used to analyze consumer choice, an inferior good will

 

a. 

escape detection when income rises.

 

b. 

be easily identified because the quantity purchased will fall as income rises.

 

c. 

be easily identified because the quantity purchased will rise as income rises.

 

d. 

be easily identified because it will change the slope of the budget line.

 

e. 

escape detection because this model does not show that relationship.

95. Which of the following scenarios could be an example of increasing marginal utility?

 

a. 

A father buying three game CDs for his son.

 

b. 

A shopkeeper selling the tenth pound of hamburger.

 

c. 

A stamp collector purchasing an additional stamp for collection.

 

d. 

A consumer buying an additional unit of apple.

96. Modern economists measure how much utility Fred gets from a hot dog by

 

a. 

asking Fred how many utils he gets from its consumption.

 

b. 

examining the price of the hamburger Fred chose not to buy.

 

c. 

asking Fred how much of some other good he would give up to get the hot dog. The “other good” can be any good except money.

 

d. 

asking Fred how much of some other good he would give up to get the hot dog. The “other good” can be any good, including money.

97. If total utility declines as an additional unit of a commodity is purchased,

 

a. 

marginal utility must be rising.

 

b. 

marginal utility is negative.

 

c. 

marginal utility is positive but falling.

 

d. 

its price must have risen.

 

e. 

marginal utility is zero.

98. What would happen to the budget line if income increases by the same percentage as the price of the two goods decreases (that is income up by, say, 10 percent and the prices down by 10 percent)?

 

a. 

A rightward parallel shift in the budget line

 

b. 

A leftward parallel shift in the budget line

 

c. 

An upward pivot of the budget line

 

d. 

The budget line is unaffected

Table 5-4

Price

Quantity

in $

Demanded

80

1

70

2

60

3

50

4

40

5

30

6

20

7

10

8

99. Table 5-4 shows the demand schedule for concert tickets for a particular consumer. What will be this consumer’s surplus if the price of tickets is $50?

 

a. 

$200

 

b. 

$60

 

c. 

$260

 

d. 

$210

100. High price and low total utility indicate

 

a. 

low marginal utility.

 

b. 

large quantities are sold.

 

c. 

high marginal utility.

 

d. 

a high price/marginal utility ratio.

101. Economists consider instances of increasing marginal utility to be

 

a. 

normal.

 

b. 

impossible.

 

c. 

unusual, as in the case of addictions.

 

d. 

irrational.

102. Total utility is maximized whenever

 

a. 

marginal utility is zero.

 

b. 

marginal utility is increasing.

 

c. 

marginal utility is decreasing.

 

d. 

marginal utility is constant.

103. If the marginal utility to Juan of sleeping an extra hour (from 8 a.m. to 9 a.m.) is negative,

 

a. 

Juan is better off getting up at 8 a.m.

 

b. 

Juan is better off getting up at 9 a.m.

 

c. 

Juan’s total utility from sleeping must be negative.

 

d. 

Juan’s average utility from every hour he sleeps must be negative.

Figure 5-3

104. Assume the market consists of three consumers with the demand curves in Figure 5-3. At a price of 1, the total market demand is

 

a. 

40.

 

b. 

80.

 

c. 

140.

 

d. 

150.

105. A budget line can show all but one of the following statements below. Which one does it not show?

 

a. 

The budget line shows the available choices to a household.

 

b. 

It is a curve of constant expenditure.

 

c. 

The slope of the budget line increases as the quantity of a good consumed increases.

 

d. 

The budget line shows how much it costs to purchase a combination of two goods, for a set income and prices.

106. An inferior good is one

 

a. 

produced by American industries.

 

b. 

whose quantity demanded falls when the purchaser’s income rises.

 

c. 

ordinarily bought by college students from college-town merchants.

 

d. 

suitable for a garage sale.

107. If the slope of an indifference curve between two goods decreases as we move from left to right (dropping all minus signs), we infer that the consumer

 

a. 

is less willing to trade away a good when he has a lot of it.

 

b. 

is more willing to trade away a good when he has a lot of it.

 

c. 

always tries to keep the percentage of his budget spent on each good constant.

 

d. 

views one of the goods as inferior.

108. If a household’s income declines, then its budget line is

 

a. 

unaffected.

 

b. 

going to be steeper.

 

c. 

shift parallel, closer to the origin.

 

d. 

shift parallel, further away from the origin.

 

e. 

become more concave toward the origin.

109. Possible causes of an upward-sloping demand curve are

 

a. 

consumers judge the quality of a product based on quality.

 

b. 

consumers judge the quality of a product based on price.

 

c. 

consumers judge the quality of a product based on recommendations by friends.

 

d. 

consumers judge the quality of a product based on reviewer ratings.

Figure 5-4

110. In Figure 5-4, the rightward shift in budget lines from the one containing point A to the one containing point B

 

a. 

resulted from equal price reductions in beer and wine.

 

b. 

resulted from an increase in the consumer’s income.

 

c. 

could have been caused by income or price changes.

 

d. 

All of the responses are correct.

111. Along a single indifference curve, 

 

a. 

the slope remains constant.

 

b. 

the slope increases as the quantity of a good increases.

 

c. 

the slope is negative.

 

d. 

the slope is always between 0 and 1.

112. The slope of an indifference curve at all points reflects

 

a. 

the terms by which the consumer can trade off goods in the market.

 

b. 

the relative prices of the two goods.

 

c. 

the willingness of the consumer to trade one good for another.

 

d. 

consumer income relative to the price of a good.

 

e. 

the relative price ratio of the two goods.

113. In Figure 5-16, Adam is

 

a. 

better off at C than at D and able to afford either C or D.

 

b. 

better off at D than at C but only able to afford C.

 

c. 

equally well off at C and D and able to afford either C or D.

 

d. 

equally well off at C and D but only able to afford C.

Figure 5-16

114. Figure 5-16 shows Adam’s purchases of bananas and apples when apples cost $5 each and bananas $4 each. The information implies that Adam’s income

 

a. 

must be $9.

 

b. 

must be $20.

 

c. 

must be $40.

 

d. 

cannot be determined without further information.

115. The law of demand states that as the price

 

a. 

increases, total quantity demanded will increase.

 

b. 

decreases, total quantity demanded will decrease.

 

c. 

increases, total quantity demanded will decrease.

 

d. 

increases, total quantity demanded will stay the same.

116. A consumer possesses five pounds of bananas and values their total utility at $2.14. If one additional pound is acquired and marginal utility is 11 cents, total utility will

 

a. 

rise to $2.25.

 

b. 

fall to $2.03.

 

c. 

stay the same.

 

d. 

fall to $2.11.

Figure 5-14

117. Martha initially buys the combination of pens and pencils shown as A in Figure 5-14. After the prices of both goods change, she buys combination B. It must be true that

 

a. 

Martha prefers A to B.

 

b. 

Martha prefers B to A.

 

c. 

Martha is indifferent between A and B.

 

d. 

Martha’s preferences between A and B cannot be determined from the information given.

118. When using the terms “total utility“ or “marginal utility,” we assume

 

a. 

the consumer will exchange one commodity for another.

 

b. 

the consumer will part with money for the commodity.

 

c. 

the consumer has declined to purchase the commodity.

 

d. 

the consumer can measure utility in exact monetary terms.

119. Total utility

 

a. 

diminishes as the quantity consumed of a good increases.

 

b. 

increases as long as more goods are acquired.

 

c. 

increases as long as marginal utility increases.

 

d. 

increases as long as marginal utility is positive.

 

e. 

diminishes as consumption of some good rises.

120. The law of diminishing marginal utility explains why

 

a. 

most individual demand curves are straight lines.

 

b. 

the consumer’s optimal purchase is at the tangency of an indifference curve and the budget line.

 

c. 

most individual demand curves slope downward.

 

d. 

marginal utility falls when total utility falls.

121. If a consumer is currently at Point E on Figure 5-13, she will

 

a. 

choose to move to the combination at C to make herself better off.

 

b. 

choose to move to the combination at D to make herself better off.

 

c. 

reduce expenditures to make herself better off.

 

d. 

stay at Point E, since that combination is the cheapest alternative to be on indifference curve U1.

122. The consumer maximizes his total utility (measured in money terms) when, at his chosen quantity of every good he buys, marginal utility

 

a. 

equals zero.

 

b. 

divided by price equals zero.

 

c. 

equals price.

 

d. 

equals total utility.

123. Elaine values the utility of her first cup of coffee at $1; a second cup, $.75; and a third cup, $.50. If Elaine drinks three cups of coffee for breakfast, her total utility is equal to

 

a. 

$.50, the value of her last cup of coffee.

 

b. 

$1.00, the value of her first cup of coffee.

 

c. 

marginal utility.

 

d. 

$2.25.

 

e. 

$1.50.

124. In Figure 5-13, the slope of the budget line (dropping all minus signs) equals

 

a. 

price of good X/price of good Y.

 

b. 

price of good Y/price of good X.

 

c. 

the minimum number of units of good Y the consumer would have to receive to make him willing to give up one unit of good X.

 

d. 

the minimum number of units of good X the consumer would have to receive to make him willing to give up one unit of good Y.

125.  If we graph marginal utility, the curve has a negative slope. This is because of the

 

a. 

optimal purchase rule.

 

b. 

law of increasing costs.

 

c. 

law of diminishing marginal utility.

 

d. 

marginal rate of substitution.

126. As a general rule, consumers have

 

a. 

limited income.

 

b. 

unlimited desires for goods.

 

c. 

many choices of goods facing them.

 

d. 

All of the responses are correct.

Figure 5-17

127. In Figure 5-17, which of the marked points would an economist use to help him construct a single demand curve for X?

 

a. 

A and B

 

b. 

C and D

 

c. 

A and C

 

d. 

A and D

128. For a ____, if incomes rise and prices do not change, quantity demanded will increase.

 

a. 

normal good

 

b. 

inferior good

 

c. 

Giffen good

 

d. 

substitute good

129. The slope of an indifference curve is called the

 

a. 

bliss gradient.

 

b. 

happiness slope.

 

c. 

average transformation rate.

 

d. 

marginal rate of substitution.

130. When the price of a good changes but the price of the only other good bought by a consumer stays constant, his

 

a. 

budget line shifts.

 

b. 

indifference curves shift.

 

c. 

budget line changes slope.

 

d. 

indifference curves change slope.

131. A bottle of wine costs $8 and a quiche costs $5. At Robert’s present levels of consumption, he spends all his income and receives marginal utility of $10 from the last bottle of wine and marginal utility of $4 from the last quiche. To maximize his total utility, Robert should

 

a. 

buy less wine and more quiche.

 

b. 

buy more wine and less quiche.

 

c. 

spend all of his money on wine.

 

d. 

change his spending pattern until he buys 8/5ths as much wine as quiche.

Table 5-1

Number of milkshakes consumed

1

2

3

Total utility from milkshakes (in $)

$23

$28

$31

Number of sandwiches consumed

1

2

3

Total utility from sandwiches (in $)

$40

$43

$45

132. Table 5-1 gives information on George’s total utility from consuming milkshakes and sandwiches. If George’s income this week is $15, milkshakes are $3 each, and sandwiches $2, he will maximize his utility if he buys

 

a. 

three milkshakes and two sandwiches.

 

b. 

three milkshakes and three sandwiches.

 

c. 

no milkshakes and as many sandwiches as possible.

 

d. 

two milkshakes and three sandwiches.

133. A consumer has maximized her total utility (as measured in money) when, at the quantity of each good chosen

 

a. 

marginal utility is negative.

 

b. 

marginal utility divided by price is equal to 1.

 

c. 

marginal utility is greater than price.

 

d. 

marginal utility is equal to total utility.

134. In Figure 5-19, the consumer experiences at point C

 

a. 

greater total utility than at point D.

 

b. 

greater total utility than at point E.

 

c. 

less total utility than at point D.

 

d. 

total utility equal to that experienced at point D.

135. In Figure 5-13, the consumer is better off

 

a. 

at A than at E.

 

b. 

at B than at D.

 

c. 

at any point on U2 than at any point on U1.

 

d. 

All of the responses are correct.

136. The slope of the budget line

 

a. 

always equals 1.

 

b. 

equals income divided by price.

 

c. 

equals the ratio of the prices.

 

d. 

decreases as we move from left to right.

137. If marginal utility is a positive number,

 

a. 

the more you purchase, the more total utility you get.

 

b. 

the more you purchase, the less total utility you get.

 

c. 

utility is not affected by more purchases.

 

d. 

then you are as well off as possible.

Figure 5-10

138. In the indifference curve pictured in Figure 5-10, which of the following is clearly true?

 

a. 

B is preferred to D.

 

b. 

B is preferred to C.

 

c. 

A is preferred to B.

 

d. 

C is preferred to D.

139. The host at a party offers Justin a sixth beer. Justin says, “No thanks, man. The marginal utility of that fifth beer was, like, 20 cents, but the marginal utility of the sixth would be minus 10 cents.” From his comments, we deduce that Justin

 

a. 

is an alcoholic.

 

b. 

may think that a sixth beer would make him sick.

 

c. 

is irrational.

 

d. 

wrongly estimates the marginal utility of the fifth beer.

Figure 5-12

140. In Figure 5-12, the move in the consumer equilibrium from A to B shows that

 

a. 

beer is an inferior good, but wine is a normal good.

 

b. 

wine is an inferior good, but beer is a normal good.

 

c. 

both beer and wine are normal goods.

 

d. 

both beer and wine are inferior goods.

141. Robert decides not to attend a showing of the newest Star Wars movie when the price of a ticket is $10. From this, we can conclude that seeing the movie is

 

a. 

worth less than 1,000 utils to Robert.

 

b. 

worth $8 to Robert.

 

c. 

was worth less than $10 worth of other goods for Robert.

 

d. 

something that Robert would never do.

142. The optimal combination of goods for a consumer to purchase is shown by

 

a. 

any intersection of the indifference curve and the budget line.

 

b. 

the point where the budget line touches the vertical axis.

 

c. 

a point of tangency between the budget line and the indifference curve.

 

d. 

the point at which the indifference curve parallels the horizontal axis.

 

e. 

the intersection of two indifference curves.

Figure 5-13

143. In Figure 5-13, the line AB is

 

a. 

an indifference curve.

 

b. 

a budget line.

 

c. 

a marginal utility curve.

 

d. 

a demand curve.

144. A budget line is a straight line designed to show

 

a. 

how income is related to hours worked.

 

b. 

all combinations of two goods that can be purchased with a given income.

 

c. 

the way a homemaker should divide money among several commodities.

 

d. 

that if more money is spent on one good, the breadwinner must work all the harder to maintain a satisfactory level of living.

 

e. 

preferences for goods and services.

145. Net utility is

 

a. 

equal to total utility from the quantity acquired of a good minus the utility lost by having to pay for it.

 

b. 

equal to the sum of the marginal utilities.

 

c. 

equal to an optimal number easily calculated by the consumer.

 

d. 

always greater than total utility.

146. Total utility will be at its maximum when

 

a. 

marginal utility is negative.

 

b. 

marginal utility is positive.

 

c. 

marginal utility is maximized.

 

d. 

marginal utility is zero.

147. The Wall Street Journal reports that “hard times aid poultry companies as people eat cheaper fowl.” In the language of economists, this means

 

a. 

chicken is an inferior good.

 

b. 

chicken has a negative substitution effect.

 

c. 

chicken has a positive substitution effect.

 

d. 

people’s tastes change during recessions.

 

e. 

chicken has a positive income effect.

148. A normal good is a good whose quantity demanded

 

a. 

rises when its price falls.

 

b. 

falls when the price of a related good falls.

 

c. 

falls when the consumer’s total utility rises.

 

d. 

rises when the consumer’s real income increases.

149. A well-known women’s college whose tuition lagged below similar schools found recruiting difficult and enrollment falling. A substantial tuition increase was implemented, and dormitories were soon full again. This can be explained by

 

a. 

the law of demand.

 

b. 

the fact that education at the school was an inferior good.

 

c. 

the fact that people sometimes base perceptions of quality on price (snob effect).

 

d. 

elastic demand.

150. For a consumer to maximize utility, he will choose

 

a. 

the point where the slope of the budget line equals the slope of the indifference curve.

 

b. 

any point where the budget line and indifference curve intersect.

 

c. 

the point where he gets the most of the good he prefers most.

 

d. 

the point where the marginal rate of substitution is greatest.

 

e. 

the point where marginal utility is zero for both goods.

151. An individual demand curve for a good is ____ her marginal utility curve for the good.

 

a. 

based on

 

b. 

the mirror image around the vertical axis of

 

c. 

twice as steep as

 

d. 

half as steep as

Figure 5-8

152. In Figure 5-8, the consumer is indifferent between the combinations of beer and wine coolers indicated by points

 

a. 

A, C.

 

b. 

B, D.

 

c. 

C, B.

 

d. 

A, B.

153. Which of the following factors is always present in consumer decision making?

 

a. 

Taxes

 

b. 

High prices

 

c. 

Scarcity

 

d. 

Changing consumer tastes

 

e. 

Cost-of-living adjustments to income

154. Consumer’s surplus can be written as

 

a. 

total expenditure − total utility.

 

b. 

total utility − total expenditure.

 

c. 

marginal utility − marginal expenditure.

 

d. 

marginal expenditure − marginal utility.

155. In Figure 5-13, the consumer can afford any combination of X and Y represented by a point

 

a. 

on line AB only.

 

b. 

on or below line AB.

 

c. 

on or above line AB.

 

d. 

anywhere on the graph.

156. In Figure 5-2, consumer’s surplus is measured by the area

 

a. 

ABC.

 

b. 

OBCD.

 

c. 

OACD.

 

d. 

DCE.

157. Which of the following statements is correct?

 

a. 

The “law” of diminishing marginal utility implies that demand curves slope upward and to the right.

 

b. 

If the price of a good falls, the utility-maximizing consumer will assure that marginal utility rises.

 

c. 

If the price of a good falls, the consumer will purchase more of the good in order to maximize total utility.

 

d. 

MU and demand have different underlying consumer behavior assumptions.

158. If a consumer is purchasing a good and her net marginal utility is positive, 

 

a. 

she should continue to consume at this level.

 

b. 

she should purchase more units, so long as the net marginal utility is greater than zero.

 

c. 

she should check to see what the price is.

 

d. 

she should buy more units until her net marginal utility turns negative.

159. The marginal utility of a unit of good Y to Jane is

 

a. 

the additional utility that Jane gets from consuming one more unit of Y.

 

b. 

defined in money terms as the minimum amount Jane is willing to pay for that additional unit of Y.

 

c. 

defined in money terms as the maximum amount Jane is willing to pay for all the Y she buys except that additional unit.

 

d. 

All of the responses are correct.

160. If a commodity is inexpensive and its total utility is great,

 

a. 

it is an inferior good.

 

b. 

it is plentiful.

 

c. 

its marginal utility is high.

 

d. 

the ratio of price to marginal utility is very high.

Figure 5-6

161. In Figure 5-6, a shift in the budget line from AC to AB indicates

 

a. 

the price of wine coolers has risen.

 

b. 

income has increased.

 

c. 

the price of beer has fallen.

 

d. 

the price of wine coolers has fallen.

 

e. 

All of the responses are correct.

162. For most goods and most people, marginal utility probably

 

a. 

continues to increase as larger quantities are purchased.

 

b. 

plummets after the first few units but soon begins to rise.

 

c. 

declines as consumption increases.

 

d. 

is negative after the first unit of a good is purchased.

 

e. 

is positive and rising for most goods.

163. Which of the following observations is not true of a budget line?

 

a. 

It indicates what choices are available to the consumer.

 

b. 

It is a curve of constant expenditure.

 

c. 

Its slope reports the market terms on which the consumer can trade one good for another.

 

d. 

It helps examine the consumer’s preferences.

Table 5-1B

Number of coconuts

0

1

2

3

4

Robinson’s marginal utility

C

$2.00

$1.88

$1.60

$1.30

 

164. If a graph of Robinson’s marginal utility were constructed from Table 5-1B, it would

 

a. 

illustrate the “law” of diminishing marginal utility.

 

b. 

be a negatively sloped curve.

 

c. 

illustrate a typical consumer’s satisfaction derived from consumption of consecutive units of a good.

 

d. 

All of the responses are correct.

165. An indifference curve is a line showing

 

a. 

combinations of goods that can be produced if all resources are fully employed.

 

b. 

all combinations of two commodities that are equally desirable to the consumer.

 

c. 

all combinations of goods over which the consumer has no choice.

 

d. 

how decisions are made in a nonmarket economy.

166. Suppose that Joan, the only consumer of pork, has a downward-sloping demand curve for pork and faces an upward-sloping supply curve. If her demand curve shifts out because she develops a craving for pork, then at the new equilibrium (everything else equal),

 

a. 

the price of pork relative to other goods will be higher than before.

 

b. 

Joan’s marginal utility from every unit of pork she eats will be higher than before.

 

c. 

Joan’s real income will be lower than before.

 

d. 

All of the responses are correct.

Figure 5-11

167. In Figure 5-11, a consumer is initially at point A. There is a price change and she moves to B. It follows that

 

a. 

the demand for beer follows the law of demand.

 

b. 

the demand for beer does not follow the law of demand.

 

c. 

wine is an inferior good.

 

d. 

the consumer is confused.

168. In Figure 5-7, budget line B compared to A clearly shows that the

 

a. 

price of wine increased.

 

b. 

price of beer decreased.

 

c. 

price of beer increased.

 

d. 

consumers’ money income increased.

Figure 5-17

169. In Figure 5-17, the consumer would prefer

 

a. 

D to C.

 

b. 

B to D.

 

c. 

C to B or A.

 

d. 

D to A but not B.

170. According to Figure 5-13, if the price of good X falls, the optimal combination will move

 

a. 

from U1 to a point on a higher indifference curve, such as U3.

 

b. 

from U2 to a point on a higher indifference curve, such as U3.

 

c. 

from U1 to a point on a higher indifference curve, such as U3.

 

d. 

from U2 to a point on a higher indifference curve, such as U1.

171. In Figure 5-18, point D for the consumer

 

a. 

will be chosen because total utility is larger there than at point C.

 

b. 

would not be chosen because it is less desirable than point C.

 

c. 

is unattainable, given the consumer’s budget.

 

d. 

has total utility equal to point C.

172. Lana spent $5 to see a movie. We know

 

a. 

the movie was worth 500 utils.

 

b. 

Lana’s total utility from movies was $5.

 

c. 

the movie was worth at least $5 worth of other goods.

 

d. 

the movie increased marginal utility.

173. Scarcity

 

a. 

necessitates choice among consumer goods.

 

b. 

of income renders purchase decisions interdependent.

 

c. 

affects all consumer decisions.

 

d. 

may involve forgoing the pleasure of one good in order to enjoy another.

 

e. 

All of the above answers are correct.

174. If the law of demand holds, then

 

a. 

the demand curve has a negative slope.

 

b. 

the demand curve has a positive slope.

 

c. 

the demand curve shifts whenever the price changes.

 

d. 

the diminishing marginal utility is not valid.

175. Total utility can be thought of as the

 

a. 

total satisfaction derived from a bundle of goods.

 

b. 

minimum amount of money a consumer is willing to spend on a bundle of goods.

 

c. 

additional satisfaction a consumer receives from the marginal unit of a good.

 

d. 

willingness to pay for the marginal unit of a good.

176. Americans choose cola over other flavors 70 percent of the time. Analysts say this is because cola’s flavor is more robust and durable. Orange soda, for example, suffers from flavor fatigue faster than cola. Also, because cola contains caffeine, people may be addicted to the stimulant. Which panel in Figure 5-1 best illustrates these facts?

 

a. 

1

 

b. 

2

 

c. 

3

 

d. 

4

177. Figure 5-5 shows a consumer budget line for French fries and hamburgers. The household allocates a budget for these two goods. Suppose that the price of an order of French fries is $2, what is household income?

 

a. 

$1

 

b. 

$2

 

c. 

$5

 

d. 

$10

178. A budget line is defined as

 

a. 

the number of units of a good that can be purchased over a range of prices.

 

b. 

the combinations of a set of two goods that can be purchased, given current income and current prices for the goods.

 

c. 

how a household’s budget is allocated to various members of the family.

 

d. 

the maximum amount of money that can be spent.

 

e. 

the combinations of a set of two goods that the household prefers over other combinations.

179. The optimal purchase rule is stated as

 

a. 

TU = MU.

 

b. 

MU = P.

 

c. 

TU = P.

 

d. 

MU = 0.

180. Consumer choice theory generally concludes that is based on the hypothesis that each consumer wants to

 

a. 

maximize her total utility.

 

b. 

maximize her marginal utility.

 

c. 

minimize the rate at which her marginal utility diminishes.

 

d. 

minimize the percentage of her consumption diverted to inferior goods.

181. Resolving Adam Smith’s diamond-water puzzle involves

 

a. 

realizing that price is not directly related to total utility.

 

b. 

knowing that at optimal purchase, price will tend to equal marginal utility.

 

c. 

knowing that, as increasing quantities of a good are consumed, marginal utility diminishes and, conversely, consuming a small quantity of a good produces high marginal utility.

 

d. 

All of the responses are correct.

182. If a person receives a consumer’s surplus from the purchase of a good, it must be that

 

a. 

the amount that the person paid minus the amount that this person values that good is greater than zero.

 

b. 

the amount that the person values the good minus the amount that this person paid for that good is greater than zero.

 

c. 

the value is negative because consumers have diminishing marginal utility.

 

d. 

result is based solely on the supply of the good.

183. Tom is buying a quantity of wheat at which the marginal utility (in dollars) exceeds price. He should

 

a. 

reduce wheat consumption, thus raising P to the level at which MU = P.

 

b. 

reduce wheat consumption, thus raising MU to the level at which MU = P.

 

c. 

increase wheat consumption, thus raising P to the level at which MU = P.

 

d. 

increase wheat consumption, thus lowering MU to the level at which MU = P.

184. When the price of one product falls,

 

a. 

consumers’ real income will increase.

 

b. 

consumers will buy less of that product.

 

c. 

consumers will not change their buying patterns.

 

d. 

consumers’ real income will decrease.

185. Elaine values the utility of her first cup of coffee at $1; a second cup, $.75; and a third cup, $.50. If Elaine drinks three cups of coffee for breakfast, her marginal utility is equal to

 

a. 

$.50, the value of her last cup of coffee.

 

b. 

$1.00, the value of her first cup of coffee.

 

c. 

marginal utility.

 

d. 

$2.25.

 

e. 

$1.50.

186. Consumer’s surplus is a measure of how much

 

a. 

less than his income a consumer spends on goods.

 

b. 

more utility a consumer receives from his purchases than he has to pay for them.

 

c. 

a consumer’s marginal utility differs from his total utility.

 

d. 

a change in price induces a consumer to substitute other goods.

Figure 5-3

187. Suppose that the market price rises from $3 to $5. What is the change in market demand?

 

a. 

80

 

b. 

30

 

c. 

50

 

d. 

110

188. Marginal utility is

 

a. 

the difference in price between one store and another.

 

b. 

the difference in value between “some” of a thing and “none” of a thing.

 

c. 

the difference between any two successive total utility figures.

 

d. 

acquired only with the first few units of a good or service.

 

e. 

utility that is barely satisfactory.

Figure 5-6

189. A shift in the budget line in Figure 5-6 from AB to AC indicates

 

a. 

the price of wine coolers has risen.

 

b. 

income has increased.

 

c. 

the price of beer has fallen.

 

d. 

the price of wine coolers has fallen.

 

e. 

All of the responses are correct.

Figure 5-3

190. In Figure 5-3, a decline in price from 3 to 1 will increase market quantity demanded by

 

a. 

30.

 

b. 

40.

 

c. 

50.

 

d. 

60.

191. The law of diminishing marginal utility explains why

 

a. 

economists think that utility is a fallacy.

 

b. 

consumers optimize by spending all of their income.

 

c. 

individual demand curves have a negative slope.

 

d. 

marginal utility rises as total utility falls.

192. Gwen’s decision to buy a new television instead of a bicycle for the same price

 

a. 

means that opportunity cost is zero since both cost the same amount.

 

b. 

would not have involved trade-off and opportunity cost if Gwen had decided to put the money in a bank CD instead.

 

c. 

would not imply a trade-off because of scarcity if Gwen were a multimillionaire.

 

d. 

means that the opportunity cost to Gwen is the bicycle that she has given up.

Figure 5-17

193. Which of the following statements about Figure 5-17 must be correct?

 

a. 

The consumer pays a higher dollar price per unit for good Y at A than at D.

 

b. 

The consumer pays the same dollar price per unit for good Y at A and at B.

 

c. 

The consumer pays a higher dollar price per unit for good X at D than at A.

 

d. 

The consumer pays a higher dollar price per unit for good X at A than at C.

194. The marginal utility of a unit of good X

 

a. 

is always greater than the total utility of X.

 

b. 

is always less than the average utility of X.

 

c. 

generally depends on how much X the consumer already has.

 

d. 

is always equal to the price of X.

195. Because of diminishing marginal utility, you

 

a. 

should never buy more than one unit of a good, since additional units decrease your total utility.

 

b. 

have to consider the effect of additional units on your total utility when you make purchases.

 

c. 

wind up paying for units that you receive no benefit from.

 

d. 

always want to increase your consumption of a good until the marginal utility you get is zero.

196. According to the “law” of demand, we would expect

 

a. 

the demand curve to be negatively sloped.

 

b. 

the demand curve to be positively sloped.

 

c. 

the total quantity demanded by the market to move in the same direction as price.

 

d. 

marginal utility to increase as quantity demanded increases.

197. If the demand curve for an inferior good is drawn,

 

a. 

the curve will generally have a positive slope.

 

b. 

the curve cannot be drawn; demand curves only exist for normal goods.

 

c. 

the curve will generally have a negative slope.

 

d. 

the curve will shift when the price of the good changes.

198. Vicki consumes meat loaf and pizza. To keep her utility constant, you must give her more of one good if you take some of the other away. This information implies that

 

a. 

Vicki’s marginal rate of substitution must be constant along her indifference curve.

 

b. 

Vicki’s indifference curve must have a negative slope.

 

c. 

the prices Vicki must pay for meat loaf and pizza are always the same.

 

d. 

Vicki’s marginal utility from each good must be constant along her indifference curve.

199. Jason considers a crystal bowl, a silver dish, and a pewter figurine, each priced $45 at the local gift shop. He chooses the silver dish because according to economic theory,

 

a. 

his marginal utility per dollar is greatest.

 

b. 

his total utility is minimized.

 

c. 

his marginal utility is equal to his total utility.

 

d. 

silver costs more per ounce than pewter.

200. Figure 5-5 shows a consumer budget line for French fries and hamburgers. The household allocates a budget for these two goods. If the price of an order of french fries is $2, how much income is allocated to fries and burgers combined?

 

a. 

$2

 

b. 

$4

 

c. 

$10

 

d. 

$20

201. An increase in a family’s income will cause its budget line to

 

a. 

become steeper.

 

b. 

become flatter (less steep).

 

c. 

move closer to the origin.

 

d. 

move away from the origin.

 

e. 

become more convex toward the origin.

202. The theory of consumer choice is based on the hypothesis that each consumer wants to

 

a. 

maximize her total utility.

 

b. 

maximize her marginal utility.

 

c. 

minimize the rate at which her marginal utility diminishes.

 

d. 

minimize the percentage of her consumption diverted to inferior goods.

203. The host at a party offers Justin a sixth beer. Justin says, “No thanks, man. The marginal utility of that fifth beer was, like, 20 cents, but the marginal utility of the sixth would be minus 10 cents.” If Justin consumes the sixth beer, his total utility will

 

a. 

rise by 10 cents.

 

b. 

reach a plateau and remain constant.

 

c. 

fall by 10 cents.

 

d. 

fall below his marginal utility.

Figure 5-9

204. In Figure 5-9, the consumer’s marginal rate of substitution at his optimum choice of X and Y is

 

a. 

−1.

 

b. 

16.

 

c. 

8.

 

d. 

−8.

205. Lisa is buying bread and at her current purchases, the marginal utility (in dollars) is less than price. If she wants to optimize, she should

 

a. 

reduce bread consumption, thus raising P to the level at which MU = P.

 

b. 

reduce bread consumption, thus raising MU to the level at which MU = P.

 

c. 

increase bread consumption, thus raising P to the level at which MU = P.

 

d. 

increase bread consumption, thus lowering MU to the level at which MU = P.

206. An inferior good is a good whose quantity demanded

 

a. 

rises when its price falls.

 

b. 

falls when the price of a related good falls.

 

c. 

falls when the consumer’s total utility rises.

 

d. 

rises when the consumer’s real income falls.

Table 5-2

Number of coconuts

0

1

2

3

4

Robinson’s marginal utility

C

$2.00

$1.88

$1.60

$1.30

207. According to Table 5-2, Robinson’s total utility from having two coconuts is ____.

 

a. 

$1.87

 

b. 

$1.66

 

c. 

$3.88

 

d. 

not determinable from the information in the table

208. In Figure 5-16, a decrease in the price of apples will

 

a. 

shift Adam’s budget constraint out.

 

b. 

make Adam’s budget constraint steeper.

 

c. 

shift Adam’s indifference curves out.

 

d. 

make Adam’s budget constraint flatter.

209. Figure 5-5 shows a consumer budget line for french fries and hamburgers. The price of an order of fries is $2. This implies that the price of a burger is

 

a. 

$1.

 

b. 

$2.

 

c. 

$4.

 

d. 

$8.

210. When the price of a commodity rises, we can expect

 

a. 

marginal utility of the last unit purchased will rise.

 

b. 

marginal utility of the last unit purchased will fall.

 

c. 

marginal utility of the last unit purchased will be unaffected.

 

d. 

purchases to rise because of the increased marginal utility.

211. If the prices of both goods increase by 10 percent, the budget line

 

a. 

shifts to the right in parallel fashion.

 

b. 

shifts to the left in parallel fashion.

 

c. 

is unaffected since only relative price changes matter.

 

d. 

pivots on the axis of the more expensive good.

212. Consumer’s surplus

 

a. 

is the gap between total willingness to pay and the total market value of a good.

 

b. 

guarantees that the market value of a good in money is equal to the total economic value of the good.

 

c. 

is always negative because of diminishing marginal utility.

 

d. 

is the total area under a consumer’s demand curve.

213. Figure 5-5 shows a consumer budget line for French fries and hamburgers. If the household has $20 to spend, the price of hamburgers is

 

a. 

$1.

 

b. 

$2.

 

c. 

$4.

 

d. 

$2.50.

214. The market demand curve

 

a. 

and the individual demand curve are synonymous.

 

b. 

is calculated by multiplying the number of consumers by the individual demand curve.

 

c. 

shows how the total quantity demanded of some good changes as price changes, other things held constant.

 

d. 

can be calculated even if individual demand curves are unknown.

215. The slope of a consumer’s indifference curve between two commodities represents

 

a. 

her marginal rate of substitution between the commodities.

 

b. 

the relative prices of the goods.

 

c. 

her marginal revenue from selling the commodities.

 

d. 

her marginal revenue product from consuming the commodities.

Figure 5-15

216. Hal initially consumes the combination marked as A in Figure 5-15. After his income increases, Hal consumes combination B. We can conclude that Hal views

 

a. 

X as an inferior good and Y as a noninferior good.

 

b. 

X as a noninferior good and Y as an inferior good.

 

c. 

both X and Y as noninferior goods.

 

d. 

both X and Y as inferior goods.

217. Market demand curves are found by

 

a. 

vertically summing individual demand curves.

 

b. 

horizontally summing individual demand curves.

 

c. 

summing individual demand curves in a parallel fashion.

 

d. 

adding the slopes of individual demand curves.

218. Are there ever exceptions to the law of demand?

219. What is the relationship between marginal utility and an individual demand curve?

220. Bob values the utility of a single scoop of Baskin-Robbins ice cream at $1.50. A double scoop gives total utility of $2.25, while a triple scoop yields $2.60. Baskin-Robbins charges $1.35 for a single, $1.95 for a double, and $2.35 for a triple. How many scoops will Bob buy?

221. If marginal net utility is positive, the consumer must be buying too small a quantity to maximize total net utility. Why?

222. Given the demand curve in Figure 5-24, explain how consumer’s surplus is calculated.

223. Why is it that the consumer can maximize total net utility only if the purchase quantity brings marginal utility as close as possible to equality with price?

224. What are the properties of indifference curves?

225. In Figure 5-1 from the text, if the price of pizzas is $8:

a.

how many pizzas will the consumer purchase?

b.

what is the payment for the optimal number of pizzas?

c.

how much consumer’s surplus will the consumer receive?

226. Plot the demand for caviar given the following information on quantity consumed and total utility; then explain why caviar sells for such a high price.

 Quantity

(in ounces)

Total Utility

(in dollars)

50 

2

75

88

95 

5

99

227. Define the following terms. Give a complete and precise definition in one sentence.

a.

total utility

b.

marginal utility

c.

consumer’s surplus

d.

“law” of demand

228. Why is gold very expensive, even though it is not essential to life, while water, which is essential to life, is inexpensive?

229. What is marginal analysis?

230. If I use 1,000 gallons of water a month at a price of $.01 a gallon, is my consumer’s surplus likely to be large or small? Explain.

Ice Cream Cones

Total Utility

1

50 

2

80 

3

95 

4

95 

231. Using Table 5-3, graph the marginal utility curve.

232. Use consumer indifference curves and budget lines to show the optimal consumption curves for a normal good and for an inferior good. (Use two graphs.) Be sure your graphs are completely and correctly labeled.

233. Use the law of diminishing marginal utility to explain why Domino’s and Pizza Hut allow the purchase of a second pizza for only $4 when one pays full price (around $10) for the first pizza. Why not simply charge $7 a pizza instead?

234. You have five hours left to study for two exams tomorrow. The relationship between hours of study and test scores is as follows:

Economics Hours

 Score

1

50

2

65

3

75

4

80

5

85

Sociology Hours

Score

1

75

2

85

3

90

4

93

5

5

Use the rule for determining optimal purchases to allocate your time, where each point is one “util” of utility.

235. Use consumer indifference curves and budget lines to illustrate the effects of an increase in income for a normal good and an inferior good (use two graphs). Be sure your diagrams are fully and correctly labeled.

236. If you go to a bar tonight and have three beers before going home to study economics, will you likely receive some consumer’s surplus? Explain why or why not.

237. Draw individual demands for caviar for Al, Barbara, Chuck, and Denise where Al’s demand is relatively inelastic, Barbara’s is elastic, Chuck’s is upward sloping, and Denise refuses to eat caviar at any price. Then draw the corresponding market demand.

238. What is the marginal rate of substitution, and what role does it play in determining the consumer’s optimum choice?

239. What is a budget line? What does its slope indicate?

240. Alice has $10 to spend on wine and cheese. If wine is $2.50 a glass and cheese $2, draw the corresponding budget line. Then draw three indifference curves, one showing the amount of wine and cheese Alice would choose, one showing less preferred combinations of wine and cheese, and the last showing preferred but unaffordable combinations.

241. Draw the point of consumer equilibrium from an indifference map and budget line. Explain why this is the point of optimization. Be sure your diagram is fully and correctly labeled.

242. Suppose the price of butter falls because milk price supports are removed. Will people’s tastes shift away from margarine and toward butter?

243. How do you calculate consumer’s surplus? What happens to consumer’s surplus when the price of a commodity rises?

Document Information

Document Type:
DOCX
Chapter Number:
5
Created Date:
Aug 21, 2025
Chapter Name:
Chapter 5 Consumer Choice Individual And Market Demand
Author:
William J. Baumol

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