Chapter 12: Survey Research

Test Bank

Multiple Choice

1. ______ research is a type of observation research in which respondents are asked a series of questions.

A. Scientific

B. Census

C. Survey

D. Categorical

Learning Objective: 12.1: Define survey research.

Cognitive Domain: Knowledge

Answer Location: Survey Research Defined

Difficulty Level: Easy

2. When conducting survey research, one refers to the individuals completing the surveys as ______.

A. subjects

B. respondents

C. participants

D. clients

Learning Objective: 12.1: Define survey research.

Cognitive Domain: Knowledge

Answer Location: Survey Research Defined

Difficulty Level: Easy

3. An ______ response bias is the tendency of persons to respond in a positive manner to a question regardless of the question being asked.

A. opinion

B. optimal

C. attitudes

D. acquiescent

Learning Objective: 12.1: Define survey research.

Cognitive Domain: Knowledge

Answer Location: Survey Research Defined

Difficulty Level: Easy

4. A census’ collection goal is to collect data from ______ of the population.

A. 10%

B. 25%

C. 50%

D. 100%

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

5. How can sampling error be reduced?

A. revising the research standards

B. making the survey items more specific

C. increasing the sample size

D. reducing the length of the survey

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

6. ______ error results in chance variations in individual responses.

A. Systematic

B. Random

C. Measurement

D. Sampling

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

7. Faulty measurement instruments or a flawed procedure can result in ______ error.

A. random

B. measurement

C. coverage

D. systematic

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

8. When researchers do not have a complete list of names in the sampling frame, this results in ______ error.

A. random

B. measurement

C. coverage

D. systematic

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

9. If a researcher poorly phrases a research question, it can provide results that are inaccurate due to a ______ error.

A. random

B. measurement

C. coverage

D. systematic

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Application

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Medium

10. It is important for a researcher to understand a ______ error in order to address suvey errors with prospective respondents and gain the necessary information from them.

A. nonresponse

B. measurement

C. coverage

D. systematic

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Application

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Medium

11. A ______ considers the information or data that the survey needs to address.

A. research study

B. research question

C. statement of purpose

D. statement of fact

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Statement of Purpose

Difficulty Level: Easy

12. Researchers should consider how often they plan to ______.

A. publish the results

B. provide insights into how to use the results

C. administer the survey

D. redo the survey

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Statement of Purpose

Difficulty Level: Easy

13. Which type of survey design would you use if you plan to administer the survey only at one point in time?

A. longitudinal

B. cross-sectional

C. sectional

D. cross-longitudinal

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Statement of Purpose

Difficulty Level: Easy

14. Which type of survey design would you use if you plan to administer the survey at multiple points in time?

A. longitudinal

B. cross-sectional

C. sectional

D. cross-longitudinal

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Statement of Purpose

Difficulty Level: Easy

15. A ______ can determine whether measures exist in the literature that could be used to collect the data needed for the study.

A. survey

B. survey review

C. literature survey

D. literature review

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Literature Review

Difficulty Level: Easy

16. ______ questions are ones which require the respondents to respond to the question in their own words.

A. Open-ended

B. Likert-type scale

C. Close-ended

D. Multiple choice

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

17. ______ questions have a list of responses from which the respondents choose.

A. Open-ended

B. Essay

C. Close-ended

D. Short answer

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

18. An advantage of ______ questions is that they are already coded.

A. open-ended

B. essay

C. close-ended

D. short answer

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

19. A disadvantage of ______ questions is that you need to code the data so that it can be analyzed.

A. open-ended

B. essay

C. close-ended

D. short answer

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

20. If you include sensitive questions on your survey, they should be at the ______ of the survey.

A. beginning

B. middle

C. end

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

21. Questions related to demographic information should be at the ______ of the survey.

A. beginning

B. middle

C. end

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

22. A question that makes the respondent want to complete the survey should be at the ______ of the survey.

A. beginning

B. middle

C. end

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Survey Outline and Development of Items

Difficulty Level: Easy

23. At a minimum, how many questions should you write to ascertain the ethnic and racial backgrounds of a respondent?

A. one

B. two

C. three

D. four

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Survey Outline and Development of Items

Difficulty Level: Medium

24. Why might it matter on a survey whether you include the term “diabetes” and the phrase “having the Sugar” when asking medical diagnostic questions?

A. This includes a commonly used term for diabetes.

B. Different languages use different terms.

C. These diagnoses are similar.

D. Sugar is a brand name for diabetes medication.

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Design Phases of the Survey

Difficulty Level: Medium

25. Why should you revise double-barreled questions in surveys?

A. This can slow down a survey interview.

B. They can result in incomplete answers.

C. Respondents dislike double-barreled questions.

D. Fewer questions mean shorter interactions with respondents.

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Design Phases of the Survey

Difficulty Level: Medium

26. Which is an example of how you can change biased language to unbiased language?

A. changing “strong” to “strength”

B. changing “dawn” to “morning”

C. changing “she or he” to “they”

D. changing “male” to “female”

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Design Phases of the Survey

Difficulty Level: Medium

27. Which of the following topics may impact social desirability in a survey?

A. favorite color

B. reproductive rights

C. sports team

D. food preferences

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Design Phases of the Survey

Difficulty Level: Medium

28. Which of the following can reduce social desirability?

A. asking respondents to be honest

B. surveying people in groups

C. attaching respondents’ names to their survey forms

D. collecting data anonymously

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Application

Answer Location: Design Phases of the Survey

Difficulty Level: Medium

29. What can you ascertain in a pilot test?

A. whether your research will be valid

B. whether your questions are clear

C. whether your research hypothesis is correct

D. whether you can get published

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Analysis

Answer Location: Pilot Testing

Difficulty Level: Hard

30. Which of the following will you determine when you finalize your survey?

A. how long it will take to receive completed surveys from respondents

B. estimates of the reliability of the scales

C. how many completed surveys you will receive back

D. estimates of how long the research will take from beginning to publication

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Analysis

Answer Location: Survey Finalization

Difficulty Level: Hard

31. ______ survey is a type of survey in which the individual does not receive assistance from others when completing the survey.

A. Self-administered

B. Interview

C. Telephone

D. Focus group

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Knowledge

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Easy

32. When sending a follow-up mailing, when should the survey be resent?

A. 7 days

B. the next day

C. 2–3 weeks

D. 4–6 weeks

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Knowledge

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Easy

33. Which type of surveys involve trained interviewers reading the questions to the respondents and recording their responses?

A. mailed

B. telephone

C. interview

D. emailed

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Knowledge

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Easy

True/False

1. In the design phase of a survey, the process of designing the survey ends with considering the information or data that the survey needs to address.

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Design Phases of the Survey

Difficulty Level: Easy

2. An advantage of online surveys is that they allow you to reach a large number of prospective respondents.

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Knowledge

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Easy

3. Sampling error occurs when researchers survey a sample of the census instead of conducting a population.

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

4. The term “participant” is used when individuals are participating in an experimental, preexperimental, or quasi-experimental study.

Learning Objective: 12.1: Define survey research.

Cognitive Domain: Knowledge

Answer Location: Survey Research Defined

Difficulty Level: Easy

5. Sending surveys during the holidays is one way to increase the response rate.

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Application

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Medium

Short Answer

1. Why might offering monetary incentives result in receiving more completed surveys?

Learning Objective: 12.4: Differentiate between the various methods of data collection via surveys.

Cognitive Domain: Application

Answer Location: Methods of Data Collection Used in Survey Research

Difficulty Level: Medium

2. What type of research design is survey research?

Learning Objective: 12.1: Define survey research.

Cognitive Domain: Knowledge

Answer Location: Survey Research Defined

Difficulty Level: Easy

3. When does coverage error occur?

Learning Objective: 12.2: Differentiate between the types of errors that affect survey research.

Cognitive Domain: Knowledge

Answer Location: Sources of Errors Affecting Survey Research

Difficulty Level: Easy

4. What types of questions may be impacted by social desirability?

Learning Objective: 12.3: Differentiate between the types of survey designs.

Cognitive Domain: Knowledge

Answer Location: Ethics and Survey Research

Difficulty Level: Easy

5. Why is decentering important when conducting survey research?

Learning Objective: 12.5: Identify the ethical and diversity issues associated with survey research.

Cognitive Domain: Analysis

Answer Location: Ethics and Survey Research

Difficulty Level: Hard