Persuasive Presentations Complete Test Bank Chapter.15 - Practice Test Bank | The Communication Age 3e by Edwards by Autumn Edwards. DOCX document preview.
Chapter 15: Persuasive Presentations
Test Bank
Multiple Choice
1. Persuasive topics revolve around which three types of questions?
a. fact, opinion, policy
b. fact, value, opinion
c. fact, merit, policy
d. fact, value, policy
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Types of Persuasive Claims
Difficulty Level: Easy
2. Questions of ______ are used when one person tries to persuade another that something is true or not true.
a. fact
b. value
c. policy
d. merit
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Types of Persuasive Claims
Difficulty Level: Easy
3. Questions of ______ are used when one person tries to persuade another that something is good or bad, moral or immoral.
a. fact
b. value
c. policy
d. merit
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Types of Persuasive Claims
Difficulty Level: Easy
4. Questions of ______ are used when one person advocates for change in an existing plan or law.
a. fact
b. value
c. policy
d. merit
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Types of Persuasive Claims
Difficulty Level: Easy
5. Which example best reflects a persuasive speech on a question of policy?
a. a student arguing that classes should be graded on a pass/fail system
b. a student arguing that the current grading system wrongfully assesses learning
c. a student arguing that learning a new language increases critical thinking skills
d. a student arguing that summer schooling is bad for overall learning
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
6. Questions of policy are used to advocate for a change to existing ______.
a. morals or values
b. attitudes or beliefs
c. laws or policies
d. facts and opinions
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Questions of Policy
Difficulty Level: Easy
7. A group of teachers standing outside an educational building to protest policies related to their retirement pay is an example of which type of persuasive claim?
a. question of conjecture
b. question of policy
c. question of fact
d. question of value
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
8. Any time we ask what should be done about a situation or issue, we are asking a question of ______.
a. value
b. fact
c. merit
d. policy
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Questions of Policy
Difficulty Level: Medium
9. “States should tax all Internet sales” is an example of which type of persuasive claim?
a. question of policy
b. question of value
c. question of fact
d. question of merit
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
10. A persuasive presentation on the morality of the death penalty focuses on a ______.
a. question of policy
b. question of value
c. question of logistics
d. question of fact
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Questions of Value
Difficulty Level: Medium
11. To prove the argument that it is morally wrong that poverty exists in the United States, you are dealing with what type of question?
a. question of fact
b. question of value
c. question of policy
d. question of conjecture
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Value
Difficulty Level: Hard
12. “Censorship is more dangerous than freedom of speech” is an example of which type of persuasive claim?
a. question of merit
b. question of policy
c. question of fact
d. question of value
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Value
Difficulty Level: Hard
13. When we attempt to persuade an audience that something did or did not happen, we are using a
question of ______.
a. value
b. fact
c. merit
d. policy
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Questions of Fact
Difficulty Level: Medium
14. In arguing that culture has more to do with gendered behavior than biology, you are dealing with what type of question?
a. questions of fact
b. questions of value
c. questions of policy
d. questions of conjecture
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Questions of Fact
Difficulty Level: Medium
15. “Americans are paying more than Canadians for prescription medication” is an example of which type of persuasive claim?
a. question of fact
b. question of merit
c. question of policy
d. question of value
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Fact
Difficulty Level: Hard
16. “The family farm in the United States is an endangered species” is an example of which type of persuasive claim?
a. question of value
b. question of fact
c. question of merit
d. question of policy
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Fact
Difficulty Level: Hard
17. Arguments by ______ use particular cases or examples to support persuasive appeals.
a. definition
b. relationship
c. example
d. analogy
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Argument by Example
Difficulty Level: Easy
18. If you are using specific examples to support a larger theory within your presentation, you are using what method of reasoning?
a. deductive
b. inductive
c. logical
d. emotive
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Argument by Example
Difficulty Level: Medium
19. You want to persuade your audience that wearing a seatbelt can save lives. In your speech, you provide several personal accounts in which people’s lives were saved by seatbelts. Which type of argument are you using?
a. argument by example
b. argument by definition
c. argument by analogy
d. argument by relationship
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Argument by Example
Difficulty Level: Hard
20. An argument by ______ compares different ideas or examples to reach a conclusion.
a. relationship
b. example
c. analogy
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Argument by Analogy
Difficulty Level: Easy
21. How does argument by definition differ from argument by analogy?
a. One uses the definition of a concept while the other compares different ideas to reach a conclusion.
b. One uses definition of a concept while the other uses examples as the main support.
c. One uses persuasion on a massive scale while the other uses deductive reasoning.
d. One uses persuasion on a smaller scale while the other uses inductive reasoning.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Argument by Analogy
Difficulty Level: Medium
22. In Aidan’s speech on how to get ahead at work, he notes that “work is like a race. Those that put in the training and don’t slack off, win the prize.” Which type of argument is Aidan using?
a. argument by definition
b. argument by example
c. argument by relationship
d. argument by analogy
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Argument by Analogy
Difficulty Level: Hard
23. If you are using a general idea or definition to make a specific case, you are using what method of reasoning?
a. deductive
b. inductive
c. emotive
d. logical
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Argument by Definition
Difficulty Level: Medium
24. In her persuasive speech, Marita argues that men can be feminists by outlining exactly what it means to be a feminist. Which type of argument is Marita using?
a. argument by relationship
b. argument by definition
c. argument by example
d. argument by analogy
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Argument of Definition
Difficulty Level: Hard
25. To persuade an audience that social media sites such as Facebook, Instagram, and networking sites such as LinkedIn are important networking tools and one’s active engagement on these sites can lead to future employment opportunities is an example of an argument by ______.
a. example
b. analogy
c. relationship
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Arguments of Relationship
Difficulty Level: Hard
26. An argument by relationship might use ideas involving ______ or ______.
a. contradiction; causation
b. correlation; creation
c. creation; contradiction
d. correlation; causation
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Arguments by Relationship
Difficulty Level: Medium
27. Arguing that one thing causes another thing to occur is an example of which type of argument?
a. causation
b. correlation
c. mediation
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Arguments by Relationship
Difficulty Level: Easy
28. Arguing that a relationship may exist between two things, but one doesn’t necessarily cause the other to occur, is an example of which type of argument?
a. causation
b. correlation
c. mediation
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Arguments by Relationship
Difficulty Level: Easy
29. Jarrod argues that drinking alcohol increases the likelihood that one will also smoke. His argument related to drinking and smoking is an example of ______.
a. causation
b. correlation
c. mediation
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Arguments by Relationship
Difficulty Level: Hard
30. Monique argues that posting drinking pictures on social media sites such as Facebook can lead to decreased job opportunities. Her argument related to posting inappropriate pictures and fewer job opportunities is an example of ______.
a. causation
b. correlation
c. mediation
d. definition
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Arguments by Relationship
Difficulty Level: Hard
31. ______ is a strategy for creating a persuasive appeal by providing overwhelming substantiation that any reasonable person would have to accept.
a. Sufficiency of evidence
b. Sufficiency of judgment
c. Sufficiency of persuasion
d. Sufficiency of information
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Strategies to Persuade
Difficulty Level: Medium
32. Which statement best reflects the sufficiency of evidence?
a. You should prove clear correlations to your topic.
b. You should provide multiple visual aids to persuade your audience.
c. You should provide enough evidence that people can understand.
d. You should give alternative viewpoints to strengthen your argument.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Provide Sufficiency of Evidence
Difficulty Level: Medium
33. If your topic is controversial or the members of your audience have strong opinions about your topic already, it is best to ______.
a. ask them for their judgments while you are speaking
b. ask them for their judgments before you begin speaking
c. ask them to suspend their own judgments until after you present your arguments
d. ask them to make their judgments before you present your argument
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Ask for a Suspended Judgement
Difficulty Level: Medium
34. Leland begins his speech by stating, “I know that many of you have strong opinions about gun control. I simply ask you to keep an open mind this evening as you listen to my speech.”
Leland is using which strategy of persuasion?
a. seeking out micro changes
b. demonstrating cost-benefits
c. providing sufficiency of evidence
d. asking for a suspended judgment
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Provide Sufficiency of Evidence
Difficulty Level: Hard
35. The persuasive strategy of presenting your audience with the possible advantages of adopting your opinion, solution, or point of view is called ______.
a. seeking out micro changes
b. demonstrating cost-benefits
c. providing sufficiency of evidence
d. asking for a suspended judgment
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Demonstrate Cost-Benefits
Difficulty Level: Easy
36. Deborah asks her classmates to sign a petition to increase campus parking options. She reasons that bringing a petition for students to sign will make them more likely to participate in this policy change. What persuasive strategy is Deborah using?
a. asking for suspended judgment
b. providing sufficiency of evidence
c. demonstrating cost-benefits
d. seeking out micro changes
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Demonstrate Cost-Benefits
Difficulty Level: Hard
37. ______ refers to a strategy that, rather than asking the members of one’s audience to adopt the big-picture purpose, asks the audience to take smaller steps that can eventually lead to bigger steps.
a. Seeking out micro changes
b. Asking for suspended judgment
c. Demonstrating cost-benefits
d. Providing sufficiency of evidence
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Seek Out Micro Changes
Difficulty Level: Easy
38. What strategy did Yale professors Sherif and Hovland (1961) develop that maintains that individuals can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs?
a. human judgment theory
b. human change theory
c. social change theory
d. social judgment theory
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Social Judgment Theory
Difficulty Level: Easy
39.The social judgment theory argues that if you want to persuade someone, your argument must be in her or his latitude of ______.
a. understanding
b. rejection
c. acceptance
d. noncommitment
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Social Judgment Theory
Difficulty Level: Medium
40. Latitude of ______ occurs when new information causes a person to neither accept or reject a position but instead maintain his or her original position.
a. acceptance
b. noncommitment
c. rejection
d. understanding
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Social Judgment Theory
Difficulty Level: Medium
41. Alexander does not accept his classmate’s argument that same-sex couples should not be allowed to marry because this belief strongly contracts his beliefs. Alexander’s thoughts about this issue reflect his latitude of ______.
a. noncommitment
b. understanding
c. acceptance
d. rejection
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Social Judgment Theory
Difficulty Level: Hard
42. When might a latitude of noncommitment occur?
a. when the new argument is still too close to the reject category
b. when the new information does not cause the person to accept or reject a position
c. when your own belief is too far from credibility
d. when your own belief infringes upon a person’s right to analyze
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Social Judgment Theory
Difficulty Level: Medium
43. Which of the following is an example of a persuasive organizational speech pattern identified in your textbook?
a. call to action
b. cause-problem-effect
c. problem-cause-solution
d. chronological
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Organizing Your Persuasive Presentation
Difficulty Level: Easy
44. Questions of policy or questions of fact are best organized using which organizational pattern?
a. topical
b. problem-cause-solution
c. Monroe’s Motivated Sequence
d. cause-problem-effect
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Problem-Cause-Solution
Difficulty Level: Medium
45. Which statement is true regarding the use of a problem-cause-solution organizational pattern?
a. Listeners are more likely to be persuaded when they understand why the problem is a problem.
b. Listeners are more likely to be persuaded if you give them innovative and new solutions.
c. Listeners are more likely to be persuaded when they already agree with your solutions.
d. Listeners are more likely to be persuaded when they see a connection between problems and causes.
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Problem-Cause-Solution
Difficulty Level: Medium
46. What is the correct order of Monroe’s Motivated Sequence?
a. Attention, need, satisfaction, visualization, and action
b. Action, need, satisfaction, attention, and visualization
c. Attention, satisfaction, solution, visualization, and action
d. Need, plead, visualize, and call to action
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes.
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
47. The attention step in Monroe’s Motivated Sequence involves ______.
a. introducing a proposed solution to an existing problem
b. elaborating on the need to address a particular issue
c. showing the audience how a proposed solution can fix a problem
d. creating awareness that a problem exists
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
48. The action step in Monroe’s Motivated Sequence involves ______.
a. introducing a proposed solution to an existing problem
b. elaborating on the need to address a particular issue
c. asking the audience to do something related to the solution
d. creating awareness that a problem exists
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
49. The third step in Monroe’s Motivated Sequence, where you introduce a proposed solution to the problem is called the ______ step.
a. satisfaction
b. need
c. visualization
d. solution
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
50. The need step in Monroe’s Motivated Sequence involves ______.
a. introducing a proposed solution to an existing problem
b. elaborating on the need to address a particular issue
c. showing the audience how a proposed solution can fix a problem
d. creating awareness that a problem exists
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
51. The visualization step in Monroe’s Motivated Sequence involves ______.
a. introducing a proposed solution to an existing problem
b. elaborating on the need to address a particular issue
c. showing the audience how a proposed solution can fix a problem
d. creating awareness that a problem exists
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
52. You are trying to persuade your listeners to live heathier lives. You note that living sedentary lives is dangerous and ask them to consider joining the local YMCA. Which step of Monroe’s Motivates Sequence are you using?
a. attention
b. visualization
c. satisfaction
d. need
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Hard
53. Jose began his speech with statistics that suggested Americans are getting bigger and unhealthier. Which step of Monroe’s Motivated Sequence is Jose engage in?
a. attention
b. need
c. satisfaction
d. visualization
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Hard
54. Veronica states “Imagine what the world would look like if we all chose to recycle.” Which step of Monroe’s Motivated Sequence is Veronica using?
a. attention
b. satisfaction
c. visualization
d. action
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Hard
55. Handing your audience members a list of local polling places and asking them to “go vote today” is an example of which step in Monroe’s Motivated Sequence?
a. attention
b. action
c. satisfaction
d. need
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Hard
56. After introducing his topic, Sean spends a few minutes talking about the alarming disappearance of honey bees in the world. Which step in Monroe’s Motivated Sequence is Sean using?
a. attention
b. action
c. need
d. visualization
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Hard
57. The ______ outline is used when presenting your speech to an audience.
a. full-sentence
b. impromptu
c. manuscript
d. keyword
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Medium
58. The ______ outline is typically created first in order to fully develop your main ideas of a speech.
a. full-sentence
b. impromptu
c. manuscript
d. keyword
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Medium
59. What is the primary difference between a full-sentence outline and a keyword outline for a persuasive speech?
a. Only full-sentence outlines identify main points.
b. Only keyword outlines include both an introduction and conclusion.
c. The main points are written in complete sentences on the full-sentence outline.
d. Citations are only listed on keyword outlines.
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Medium
60. The restatement of the speech’s thesis should be included in which part of the persuasive speech outline?
a. introduction
b. body
c. transitions
d. conclusion
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Medium
True/False
1. According to the text, for most of your classroom presentations that will employ persuasive claims, you will be trying to get your audience to adopt, support, or lobby for policy changes.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Types of Persuasive Claims
Difficulty Level: Medium
2. Any time you are asking what should be done to make changes for the better, you are using a claim of policy.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Questions of Policy
Difficulty Level: Medium
3. When you attempt to persuade your audience by appealing to their morals, you are using a claim of fact.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Questions of Value
Difficulty Level: Easy
4. Using pathos or emotional appeals is an effective strategy for questions of value.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Questions of Value
Difficulty Level: Easy
5. In a persuasive presentation, using a variety of different types of arguments (e.g., analogy, definition, or relationship) will distract from the persuasive appeal of your message.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Crafting Persuasive Arguments
Difficulty Level: Easy
6. Audiences typically like and are persuaded by examples.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Arguments by Example
Difficulty Level: Easy
7. Argument by analogy refers to a general relationship or correlation of two ideas or concepts.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Comprehension
Answer Location: Argument by Analogy
Difficulty Level: Medium
8. Arguments by analogy can be literal or metaphorical.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Argument by Analogy
Difficulty Level: Easy
9.When you describe an idea or concept as part of your persuasive appeal, you are engaged in an argument by definition.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Argument by Definition
Difficulty Level: Easy
10. Research has demonstrated that telling a narrative or story that demonstrates causation can be effective in persuading others.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Argument by Relationship
Difficulty Level: Easy
11. You will strengthen your credibility by being clear with the audience about whether you are arguing for correlation or causation.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Competency
Answer Location: Argument by Relationship
Difficulty Level: Medium
12. Since every audience member should suspend judgment, they will wait to judge you as a speaker and the persuasiveness of your argument until you are finished speaking.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Ask for a Suspended Judgment
Difficulty Level: Medium
13. Your audience will more likely comply with your requests if the costs are seen as low and the benefits are seen as high.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Demonstrate Cost-Benefits
Difficulty Level: Medium
14. Instead of asking your audience to adopt the big-picture purpose, you can ask them to make small changes in their behavior. This is an example of micro changes.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Comprehension
Answer Location: Seek Out Micro Changes
Difficulty Level: Medium
15. The social judgment strategy maintains that people can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Social Judgement Theory
Difficulty Level: Easy
16. There are only two types of judgements people make about issues. These include our latitude of acceptance and our latitude of rejection.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Social Judgment Theory
Difficulty Level: Easy
17. Even if the audience doesn’t adapt our position during a persuasive speech, we can assume that some persuasion has taken place.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Knowledge
Answer Location: Social Judgment Theory
Difficulty Level: Easy
18. The problem-cause-solution pattern can easily be arranged in to the three main points within the body of your speech.
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Organizing Your Persuasive Presentation
Difficulty Level: Easy
19. In Monroe’s Motivated Sequence, the need step lets you go beyond the proposed solution to show your audience all of the positive outcomes of adopting your proposal.
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes.
REF: Cognitive Domain: Comprehension
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
20. A keyword outline is often used when actually presenting a persuasive speech.
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Knowledge
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Easy
Short Answer
1. What is a question of policy? Give an example of a question of policy for a persuasive speech?
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
2. Create a question of policy for the topic “text messaging and driving.” Explain what makes your example a question of policy.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
3. What is a question of value? Give an example of a question of value for a persuasive speech?
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Value
Difficulty Level: Hard
4. What is a question of fact? Give an example of a question of fact for a persuasive speech.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Fact
Difficulty Level: Hard
5. What is an argument by analogy and how does it differ from an argument by example
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Argument by Analogy
Difficulty Level: Medium
6. What is inductive reasoning? Explain how you can use inductive reasoning in your argument by example.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Argument by Example
Difficulty Level: Medium
7. Explain the differences between an argument by example using inductive reasoning and an argument by definition using deductive reasoning.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Argument by Example
Difficulty Level: Medium
8. If you were trying to persuade an audience that medical marijuana should be legal in the United States, what type of persuasive claim would you be using? Next, explain how you would use the sufficiency of evidence strategy for your audience to agree with your appeal.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Provide Sufficiency of Evidence
Difficulty Level: Hard
9. Name and briefly explain the five steps of Monroe’s Motivated Sequence.
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes.
REF: Cognitive Domain: Analysis
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
10. What is a keyword outline? How does it differ from a full-sentence outline? When would you use each?
Learning Objective: 15-5. Explain the structure of a sample persuasive outline.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Samples of Persuasive Presentations
Difficulty Level: Medium
Essay
1. What are the three types of persuasive claims in persuasive speaking? Explain how each one can be applied to a persuasive topic on texting and driving.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Types of Persuasive Claims
Difficulty Level: Hard
2. For many of your classroom presentations, you will be trying to persuade your audience to adopt, support, or lobby for policy changes. Using the following list of words, create a question of policy for each word and explain why this would be a question of policy: college loans, attendance policies, and textbook rental.
Learning Objective: 15-1. Describe various types of persuasive claims.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Application
Answer Location: Questions of Policy
Difficulty Level: Hard
3. What are the four types of persuasive arguments in persuasive speaking? Identify each one and explain how they are used to create strong persuasive arguments.
Learning Objective: 15-2. Identify ways to craft persuasive arguments.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Crafting Persuasive Arguments
Difficulty Level: Medium
4. Explain the persuasive strategy “ask for suspended judgment.” When might you use this persuasive strategy during a persuasive speech?
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Ask for a Suspended Judgment
Difficulty Level: Medium
5. What is the cost-benefits persuasive strategy? Describe how you would apply the cost-benefits strategy in a persuasive presentation.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Demonstrate Cost Benefits
Difficulty Level: Medium
6. Explain the persuasive strategy “seek out micro changes.” When might you use this persuasive strategy during a persuasive speech?
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Seek Out Micro Changes
Difficulty Level: Medium
7. What is the social judgment theory (SJT), developed by Sherif and Hovland (1961)? Explain how this strategy is used to achieve persuasion.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Social Judgment Theory
Difficulty Level: Medium
8. What is the latitude of rejection? Describe what you would do if, when trying to persuade a person, he or she has already placed your argument in the reject category.
Learning Objective: 15-3. Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Application
Answer Location: Social Judgment Theory
Difficulty Level: Hard
9. What is the latitude of noncommitment? Explain how a listener might experience a latitude of noncommitment after listening to a persuasive speech. Finally, what could you do to help the person see that your proposal should be within their latitude of acceptance?
Learning Objective: 15-3: Describe strategies to persuade audiences.
TOP: NCA Core Competency: 3. Adapting to Others
REF: Cognitive Domain: Analysis
Answer Location: Social Judgment Theory
Difficulty Level: Medium
10. What is Monroe’s Motivated Sequence? Identify each step. Next, explain when a speaker might choose this type of organizational pattern.
Learning Objective: 15-4. Construct a persuasive presentation based on persuasive organizational patterns.
TOP: NCA Core Competency: 6. Identifying and Explaining Fundamental Communication Processes
REF: Cognitive Domain: Analysis
Answer Location: Monroe’s Motivated Sequence
Difficulty Level: Medium
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Connected Book
Practice Test Bank | The Communication Age 3e by Edwards
By Autumn Edwards