Perrin Exam Prep Qualitative Data Chapter 6

Chapter 6 Qualitative Data

Fill in the Blank

Rather than exploring the results, qualitative research explores the ____________. (pg 85)

Qualitative research explores __________ samples and unstructured methods, as opposed to quantitative research which involves ___________ samples and standardized measures. (pg 85)

A mixed method approach is sometimes also called ___________, and can improve reliability and validity. (pg 86)

Validity is reached when the researcher reaches the point of ____________. (pg 87)

__________ is defined as the ability to yield the same results in repeated studies which is difficult in qualitative research. (pg 87)

When looking at methods of collecting responses, ____________ are more time consuming whereas _______________ are faster. (pg 88)

_____________ is a combination of interviews, observations, and case studies with an emphasis on the relationship between behavior and culture. (pg 91)

Multiple Choice

Qualitative research is: (pg 85)

1. a representation of numbers and symbols.
2. an interpretation of collected words.
3. words displayed in numeric form.
4. a synthesis of word and numbers.

Qualitative data results can be used to formulate research questions, and can also: (pg 85)

1. guide the foundation for further research
2. predict and confirm ideas
3. generalize the results of other research
4. All of the above are true

When researchers use both qualitative and quantitative research, it is called: (pg 86)

1. combining methods
2. duo methods approach
3. mixed method approach
4. this cannot be done

The degree to which a researcher’s tool measures what it is intended to measure is termed: (pg 87)

1. reliability
2. validity
3. variability
4. precision

When a participant provides a response that they feel the interviewer wants to hear, this is termed: (pg 87)

1. social acceptance
2. social needs
3. anti-social behavior
4. social desirability

During an interview or observation, if the participant’s behavior changes when the researcher is present, this is termed: (pg 88)

1. reactivity
2. social desirability
3. selection bias
4. responsiveness

Focus groups should be composed of: (pg 88)

1. 6 – 8 different individuals
2. 6 – 8 similar individuals
3. 4 – 6 different individuals
4. 4 – 6 similar individuals

When displaying qualitative data, it is useful to use: (pg 94)

1. Photos of people participating in the study
2. Pre-recorded audio tapes of study results
3. Text, such as an abstract, for audience to read and get results
4. Graphics, including tables, diagrams, chart and graphs

True or False

T/F In qualitative research, the researcher gains generalizability but loses detail. (pg 85)

T/F During an interview, researchers are able to change the interview script and add probing questions to gain more in-depth information with qualitative research. (pg 88)

T/F It is impossible for researchers to verify reliability in qualitative research because they are not able to conduct test-retest procedures. (pg 87)

T/F During a focus group, the researcher does not have to hear from every participant at some point. (pg 88)

T/F Researchers are obligated to protect the storage of data, ensuring that documents are kept in locked cabinets, or are password protected on computers. (pg 92)

T/F It is generally agreed upon that research is only as ethical as the researchers conducting the study, whether it is qualitative or quantitative. (pg 92)

T/F Manual storage of data, such as notebooks and boxes, continues to be the most popular means of data organization. (pg 92)

T/F Transcription of interview data is generally done fairly quickly. (pg 93)

Matching

Match the following responses to their correct definition: (pg 87)

Construct Validity To what degree, do the interview questions match the concepts and operational definitions in the research?

Content Validity Does the research method match what is expected to be measured?

Face Validity Does the research method selected show that common sense was used?

Match the following type of interview with the correct approach used: (pg 88)

Structured Interviews Involve asking an agreed upon set of questions, generally formulated around findings of a literature review.

Unstructured Interviews Researcher has guidelines rather than a set of questions, giving them the ability to feel out the conversation and ask questions accordingly.

Focus Group Best defined as a group interview, with a predetermined set of questions, and also having the leeway to explore comments.