Information From Respondents Issues in Data | Test Bank Ch.9

Test Bank

Chapter 9: Information From Respondents: Issues in Data Collection

True-False

1. A researcher who is doing a survey has the advantage of being able

to collect a great deal of data about an individual respondent at one time.

2. Survey data only cover knowledge, behavior, and classification

variables. A survey is inadequate for recording a respondent's

attitudes.

3. People who refuse to be interviewed are likely to be different in

important respects from those who agree to participate. For this

reason, a high rate of refusal may be a major source of survey

error.

4. Using projective tests and unobtrusive measures to circumvent the need for

respondent’s consent

5. A researcher should be aware that, when in doubt, a respondent will

give too little rather than too much information about past

behavior.

6. One of the reasons people refuse to participate in surveys is fear

of the motives of an interviewer or of the uses to which the data

will be put.

7. There is consistent evidence that people's willingness to answer

survey questions is related to their belief that market research

studies benefit the public.

8. Toward the end of a long interview, the accuracy of responses is

likely to decline.

9. Measuring behavior often means assessing the aspects of what, where, when, and how often

10. The length of the questionnaire is immaterial in any type of

research.

11. Open-ended questions are most suited for self-administered

questionnaires.

12. The reading and writing skills of the respondents and their

motivation to cooperate are two salient considerations in choosing

mode of data collection.

13. Group administered surveys are marked by poor response rates.

14. One way to reduce nonresponse error is to try to interview respondents in ways

that are less intrusive in their lives.

15. Respondent’s impression of the interviewer impacts interviewer error.

Multiple Choice

1. Which of the following is a survey method in which the environment plays

no part in the data collection process?

1. Telephone interview
2. Self-administered survey
3. Personal interview
4. All of the above
5. None of the above
6. For which of the following response bias factors does salary, education, tastes, and

lifestyles play a large role?

1. Courtesy bias
2. Uninformed response error
3. Time and pressure
4. Prestige seeking response bias
5. Invasion of privacy
6. How can the problem of interviewer errors be minimized?
7. switching to an alternative mode of data collection
8. increasing the sample size
9. proper recruiting, selecting, training, motivation, and control of interviewers
10. disguising the purpose of the research project
11. none of the above
12. Which one of the following is not true of collecting data by telephone?
13. virtually everyone can be reached
14. cost is relatively low
15. a good way to reach executives and other important people
16. eliminates interviewer bias
17. none of the above
18. The best way to improve the response rate of mail interviews is to
19. offer an incentive
20. pre-notify people of the survey
21. use colored questionnaires
22. use first class mail
23. none of the above

6. Which of the following conditions must a researcher reasonably

satisfy in order to get meaningful survey results?

1. The population has been correctly defined and the sample

is representative of the population.

2. The respondents who are selected are willing to participate.

3. The respondents understand the interviewers' questions and

the interviewers correctly record the questions.

a. 1

b. 2

c. 3

d. 2 and 3

e. 1, 2, and 3

7. High refusal rates

a. are more likely in personal interviewing than in a mail survey.

b. are a major source of error, since those who refuse to

participate are likely to differ in important respects from

respondents.

c. are beyond a researcher's control.

d. are not a problem in some surveys because those who refuse to

participate can be replaced by cooperative respondents.

e. none of the above.

8. All of the following are sources of interviewer error except

a. an interviewer who shares with a respondent basic

characteristics, such as age and social class.

b. an interviewer in a shopping center who selects a respondent on

the basis of appearance.

c. an interviewer who tailors the language of the questionnaire to

fit an individual respondent's social characteristics.

d. an interviewer who establishes rapport with a respondent by

agreeing with the respondent's views.

e. all of these are sources of interviewer error.

9. Inaccuracy in response refers to all of the following except

a. distortion of answers to an income question.

b. respondents who refuse to clarify their answers and who seem

anxious to end the interview.

c. respondents who forget how many times in the past month they have

been shopping and who underestimate or overestimate the number of

times when asked.

d. a wife who makes educated guesses about her husband's reading

habits.

e. an interviewer who makes up survey answers to questions that

seem silly and obvious.

10. The best solution to minimizing interview errors involves

a. the recruitment and selection of interviewers.

b. the training of interviewers.

c. the motivation of interviewers.

d. the control of interviewers.

e. all of these.

11. In the case of a self-administered questionnaire, it is better to

opt for ____________ questions.

a. open-ended

b. close-ended

c. visual

d. long

e. double-barreled

12. Which of the following are memory errors that affect respondents’ ability to respond?

a. likelihood of forgetting an episode

b. telescoping error, where events are remembered as occurring more recently than it actually did

c. averaging error, where events are reported as more like the norm

d. omission error, where events or some aspects of an experience are left out

e. all of the above.

13. ___________ are the most costly form of data collection.

a. Telephone interviews

b. Mail surveys

c. Personal interviews

d. Fax surveys

e. E-mail surveys

14. The primary data collection method widely used in marketing research

is the

a. survey method.

b. observation method.

c. focus group method.

d. experiment method.

e. Thematic appreciation test.

15. A phenotypic source of refusals refers to

• • 1. the indigenous characteristics of respondents

(such as age, sex and occupation)

b. characteristics of the data collection procedure

(questions asked, length of the interview)

c. respondents who refuse to clarify their answers and who seem

anxious to end the interview.

d. respondents who forget how many times in the past month they have

been shopping and who underestimate or overestimate the number of

times when asked.

• 1. None of the above.

16. A genotypic source of refusals refers to

a. the indigenous characteristics of respondents

(such as age, sex and occupation)

1. characteristics of the data collection procedure

(questions asked, length of the interview)

c. respondents who refuse to clarify their answers and who seem

anxious to end the interview.

d. respondents who forget how many times in the past month they have

been shopping and who underestimate or overestimate the number of

times when asked.

1. None of the above.