Marketing Research 13e Complete Test Bank

Chapter 1 A Decision Making Perspective on Marketing Intelligence
Chapter 2 Marketing Research in Practice
Chapter 3 The Marketing Research Process
Chapter 4 Research Design and Implementation
Chapter 5 Secondary Sources of Marketing Data
Chapter 6 Standardized Sources of Marketing Data
Chapter 7 Marketing Research on the Internet
Chapter 8 Information Collection Qualitative and Observational Methods
Chapter 9 Information From Respondents Issues in Data Collection
Chapter 10 Information From Respondents Survey Methods
Chapter 11 Attitude Measurement
Chapter 12 Designing The Questionnaire
Chapter 13 Experimentation
Chapter 14 Sampling Fundamentals
Chapter 15 Sample Size and Statistical Theory
Chapter 16 Fundamentals of Data Analysis
Chapter 17 Hypothesis Testing Basic Concepts and Tests of Association
Chapter 18 Hypothesis Testing Means and Proportions
Chapter 19 Correlation Analysis and Regression Analysis
Chapter 20 Discriminant, Factor and Cluster Analysis
Chapter 21 Multidimensional Scaling and Conjoint Analysis
Chapter 22 Presenting the Results
Chapter 23 Marketing-Mix Measures
Chapter 24 Brand and Customer Metrics
Chapter 25 NEW AGE STRATEGIES