Exam Questions Social And Ethical Strategies Chapter 11 4e

Chapter 11: Social and ethical strategies

Test Bank

Type: multiple choice question

Title: Chapter 11 Question 01

1) The actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in the company, the community in which it operates, the environment which surrounds it, and society is called ______

a. marketing.

b. CRM.

c. TQM.

d. CSR.

Type: multiple choice question

Title: Chapter 11 Question 02

2) CSR focuses on the larger publics that the firm serves. Which is not a member of that publics?

a. Employees

b. Partners

c. Customers

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 03

3) As per the CSR theory a firm must not only look at serving its _____ but also look at its impact on _______

a. stakeholders, shareholders.

b. shareholders, stakeholders.

c. consumers, suppliers.

d. suppliers, employees.

Type: multiple choice question

Title: Chapter 11 Question 04

4) Which is not a member of the company’s stakeholders?

a. Social activist groups

b. Government agencies

c. Shareholders

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 05

5) ________is a set of moral principles or values that shape the actions of either an individual or group of individuals.

a. Ethics

b. Philosophy

c. Values

d. Morals

Type: multiple choice question

Title: Chapter 11 Question 06

6) Ethics can be understood as

a. personal moral judgement.

b. whether the law is followed or not.

c. a shared set of moral principles that define acceptable behaviour within a society.

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 07

7) The use of marketing to reduce societal problems is known as ____________

a. corporate social responsibility.

b. social marketing.

c. societal marketing.

d. ethics.

Type: multiple choice question

Title: Chapter 11 Question 08

8) Corporate giving to charitable organizations is called ______

a. corporate planning.

b. corporate charity.

c. corporate philanthropy.

d. corporate ethics.

Type: multiple choice question

Title: Chapter 11 Question 09

9) Porter & Kramer (2002) suggest that charitable giving can be used to improve an organization’s “competitive context”. By this they mean that __________________

a. philanthropy be used to merge social goals and economic goals.

b. philanthropy be used to merge social goals and personal goals.

c. philanthropy be used to merge employee goals and profit goals.

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 10

10) New Zealand’s attempt to market itself in a unique way was an example of which of the following?

a. Ethical marketing

b. Social marketing

c. Societal marketing

d. Green marketing

Type: multiple choice question

Title: Chapter 11 Question 11

11) Actions undertaken by the firm or donations aimed at improving or preserving the environment surrounding the firm is called ______

a. marketing.

b. ethical marketing.

c. cause-related marketing.

d. green marketing.

Type: multiple choice question

Title: Chapter 11 Question 12

12) Firms have been forced to examine the extent of their ‘carbon footprint’ as well as to seek ways to replenish resources which are depleted with their production processes. This focus on replenishment and minimizing harm to the environment is referred to as ___________

a. green marketing.

b. environmentalism.

c. corporate responsibility.

d. sustainability.

Type: multiple choice question

Title: Chapter 11 Question 13

13) Companies develop _____ to provide a guideline to its employees to follow ethical behaviour.

a. codes of discipline

b. code law

c. codes of ethical conduct

d. codes of morals

Type: multiple choice question

Title: Chapter 11 Question 14

14) When the firm is in an activist role in attempting to improve the community in which it operates, it is called _____

a. corporate terrorism.

b. corporate philanthropy.

c. social activism.

d. political activism.

Type: multiple choice question

Title: Chapter 11 Question 15

15) What is cause-related marketing?

a. Linking between the corporation and consumer needs

b. Linking between the corporation and employee needs

c. Linking between the corporation and employee needs

d. Linking between the corporation and a particular charitable cause

Type: multiple choice question

Title: Chapter 11 Question 16

16) Hess et al (2002) present four critical suggestions for companies when approaching the development of Corporate Social Initiatives; which is not one of them?

a. The firm must connect the CSIs to its mission statement and core values.

b. Firm management must be in sync with marketplace expectations of social responsibility.

c. CSIs must be tied directly to the core competencies and primary resources of the company.

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 17

17) How can companies measure the effectiveness of the CSR activities?

a. Social audit

b. Retail audit

c. Financial audit

d. Marketing audit

Type: multiple choice question

Title: Chapter 11 Question 18

18) The current thinking on CSR says that companies must ______

a. not do CSR just for the sake of doing it.

b. do some sort of CSR anyway.

c. avoid CSR, focus on profits.

d. CSR is only for global firms.

Type: multiple choice question

Title: Chapter 11 Question 19

19) CSR must be an integral part of _______

a. the sales planning process.

b. the HR planning process.

c. the strategic planning process.

d. the marketing planning process.

Type: multiple choice question

Title: Chapter 11 Question 20

20) What is not CSR?

a. Environmental stewardship

b. Family-friendly work conditions

c. Community development

d. Giving money to charity

Type: multiple choice question

Title: Chapter 11 Question 21

21) High performing businesses ______ show a strong correlation between CSR activities and _______performance in terms of productivity as well as profitability when compared to other firms.

a. may, poorer

b. did, mediocre

c. did not, stronger

d. did, stronger

Type: multiple choice question

Title: Chapter 11 Question 22

22) The Virtue Matrix divides CSR into how many components?

a. Three

b. One

c. Four

d. Two

Type: multiple choice question

Title: Chapter 11 Question 23

23) Which are the two components of CSR as per the virtue matrix?

a. Instrumental, extrinsic

b. Instrumental, wholistic

c. Effective, intrinsic

d. Instrumental, intrinsic

Type: multiple choice question

Title: Chapter 11 Question 24

24) The virtue matrix is divided into four quadrants. The two lower quadrants comprise_______

a. vigil foundation.

b. choice foundation.

c. law foundation.

d. civil foundation.

Type: multiple choice question

Title: Chapter 11 Question 25

25) Which of the following is not one of Porter and Kramer’s (2006) suggestions for the different classifications for social issues that any firm should consider?

a. General social issues

b. Value chain social impacts

c. General environmental issues

d. Social dimensions of competitive context

Type: multiple choice question

Title: Chapter 11 Question 26

26) Husted and Allen (2007) added to what Porter and Kramer (2006) presented by identifying the following five strategic dimensions for use in comparisons across traditional CSR, Strategic CSR, and Traditional Strategy?

a. Visibility, proactivity, voluntarism, defensibility, centrality

b. Appropriability, visibility, proactivity, centrality, voluntarism

c. Appropriability, viability, proactivity, voluntarism, centrality

d. Visibility, proactivity, viability, voluntarism, accessibility

Type: multiple choice question

Title: Chapter 11 Question 27

27) As per Martin (2002) _____ can help support corporate actions.

a. consumer dissonance

b. consumer denial

c. consumer acceptance

d. consumer agitation

Type: multiple choice question

Title: Chapter 11 Question 28

28) According to Martin (2002) what is the biggest barrier to corporate virtue?

a. The lack of vision inherent in company management

b. The lack of monetary resources

c. The lack of skill set in company management

d. The lack corporate goals

Type: multiple choice question

Title: Chapter 11 Question 29

29) In the virtue matrix, the actions labeled compliance are _______

a. mandated by law.

b. based on free will.

c. optional.

d. based on morals.

Type: multiple choice question

Title: Chapter 11 Question 30

30) In the virtue matrix, the activities that may actually add to shareholder value if supported by customers, employees, and government agencies are called_______

a. structural frontier.

b. strategic frontier.

c. compliance.

d. choice.

Type: multiple choice question

Title: Chapter 11 Question 31

31) Epstein and Birchard (1999) examined a number of companies and found a set of steps that were important CSR is integrated in all activities of the firm. Which of the following activities are one of those steps?

a. Engage the stakeholders through dialogue.

b. Define and codify values, codes, and policies.

c. Assign executive responsibility.

d. All of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 32

32) What is the full form of SAAR?

a. Social activities and accounting reports

b. Social actions and attributes reporting

c. Social activation and activities reporting

d. Social auditing, accounting, and reporting

Type: multiple choice question

Title: Chapter 11 Question 33

33) Greenpeace, Free Burma Coalition, and PETA are examples of

a. CRM.

b. CSI.

c. CSR.

d. NGO.

Type: multiple choice question

Title: Chapter 11 Question 34

34) When a company attempted the Green strategy but got public criticism, what could be the issue with that?

a. The image is inconsistent with the company’s actions.

b. The cause that company fought for is insignificant.

c. The company is a marginal player.

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 11 Question 35

35) Choosing a cause to support is an important decision for a corporation. The selection of the cause must be done carefully, since the cause or causes must ___________with your consumers and have a ___________ with your company brand.

a. resonate, logical association

b. fit, profitable attachment

c. resonate, profitable attachment

d. fit, resonate