Ch.12 Strategy Implementation And Control Test Bank Docx 4e

Chapter 12: Strategy implementation and control

Test Bank

Type: multiple choice question

Title: Chapter 12 Question 01

1) The Managerial act of control involves four steps. Which are they?

a. Planning, evaluation, correction, establish new targets

b. Setting standards, evaluation, planning, establish new targets

c. Planning, setting standards, control, establish new targets

d. Setting standards, evaluation, taking corrective actions, establish new targets

Type: multiple choice question

Title: Chapter 12 Question 02

2) The executing of a plan or strategy is also called______

a. planning.

b. control.

c. implementation.

d. evaluation.

Type: multiple choice question

Title: Chapter 12 Question 03

3) ____looks at the objectives set in the annual marketing plan whereas _____ considers financial parameters.

a. Financial controls, annual plan

b. Annual plan, financial controls

c. Annual plans, monthly plans

d. Annual plans, strategic controls

Type: multiple choice question

Title: Chapter 12 Question 04

4) ______ often takes the form of a marketing audit.

a. Strategic control

b. Strategic plan

c. Strategic intent

d. Annual plan

Type: multiple choice question

Title: Chapter 12 Question 05

5) Many marketing plans fail not because their strategy was faulty but because _____ was less than effective.

a. control

b. strategic plan

c. implementation

d. vision

Type: multiple choice question

Title: Chapter 12 Question 06

6) As per Tom Bonoma (1984) when strategy is well formulated and well implemented then ____ will follow, whereas when strategy is poorly formulated and poorly implemented then ____ will follow.

a. success, failure

b. failure, success

c. rescue, trouble

d. savior, problems

Type: multiple choice question

Title: Chapter 12 Question 07

7) As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _____. However when strategy is ________ formulated but well implemented then it leads to rescue.

a. success, victory

b. trouble, poorly

c. failure, trouble

d. trouble, problems

Type: multiple choice question

Title: Chapter 12 Question 08

8) According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront ______ and _____ problems.

a. emotional, financial

b. financial, structural

c. structural, personnel

d. personnel, social

Type: multiple choice question

Title: Chapter 12 Question 09

9) There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy needs to be _____ rather than _____

a. explicit, implicit.

b. implicit, explicit.

c. exhaustive, inclusive.

d. explicit, exhaustive.

Type: multiple choice question

Title: Chapter 12 Question 10

10) There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy should not be developed in _______

a. masses.

b. exhaustion.

c. email.

d. isolation.

Type: multiple choice question

Title: Chapter 12 Question 11

11) By engaging ____________ to formulate marketing strategy firms often lose out on the commitment from its employees towards that strategy.

a. researchers

b. lawyers

c. internal consultants

d. external consultants

Type: multiple choice question

Title: Chapter 12 Question 12

12) A good marketing planning process will _______ manage the implications of a marketing strategy on the organization.

a. proactively

b. reactively

c. supposedly

d. surely

Type: multiple choice question

Title: Chapter 12 Question 13

13) There are two sources of competitive advantage for a firm - it either has _____ or ______ or both.

a. value, costs

b. superior skills, money

c. superior skills, superior resources

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 12 Question 14

14) Which of the following is not an item in the four-part strategy developed for Levi’s?

a. Retain the core of the business.

b. Develop new markets by expanding.

c. Focus on the store retail operations.

d. Enable more efficient operations.

Type: multiple choice question

Title: Chapter 12 Question 15

15) Which of the following is not one of the three kinds of control regarding managing marketing strategy?

a. Annual plan control

b. Financial or expense control

c. Strategic control

d. Implementation control

Type: multiple choice question

Title: Chapter 12 Question 16

16) If the marketing budget is too_________ then _________ opportunities may be lost and competitiveness eroded.

a. ambivalent, shorter-term

b. unloyal, longer-term

c. prone, shorter-term

d. small, longer-term

Type: multiple choice question

Title: Chapter 12 Question 17

17) What is the ideal number of methods on average to set budgets?

a. 2–3

b. 3–4

c. 4–5

d. 5–6

Type: multiple choice question

Title: Chapter 12 Question 18

18) What are the two judgemental methods of budgeting?

a. Arbitrary, affordable

b. Random, necessary

c. Arbitrary, minimal

d. Necessary, affordable

Type: multiple choice question

Title: Chapter 12 Question 19

19) When the budget is set in line with the closest rival, it is called ______

a. competitive financial.

b. competitive rational.

c. competitive absolute.

d. competitive relative.

Type: multiple choice question

Title: Chapter 12 Question 20

20) Tse et al. (1988) investigated the relationship between national culture and marketing decision-making, finding that an executive’s ____________ had a significant and predictable effect on decision-making.

a. gender

b. ethnicity

c. education

d. home (national) culture

Type: multiple choice question

Title: Chapter 12 Question 21

21) Which of the following is one of the main types of organizational marketing structures?

a. Demand organization

b. Corporate organization

c. Sales organization

d. Market organization

Type: multiple choice question

Title: Chapter 12 Question 22

22) _________ organization enables greater management attention to the specific marketing requirements of different brands/services/products and a faster reaction to brand/services/products related changes (see also Kirka et.al, 2020).

a. Sales

b. Market

c. Functional

d. Brand

Type: multiple choice question

Title: Chapter 12 Question 23

23) __________ is perhaps best suited where there is a limited, standardized, homogeneous product-line sold to customers in different markets.

a. Brand organization

b. Functional organization

c. Market organization

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 12 Question 24

24) Cybernetics, the science of communication and control in organisms and machines, has made a particular contribution here with the concepts of _______ and __________ (Jackson, 1988).

a. velocity, requisite variety

b. variety, veracity

c. volume, requisite variety

d. variety, requisite variety

Type: multiple choice question

Title: Chapter 12 Question 25

25) What is system 4 in Beer’s VSM?

a. Main regulatory centre

b. Operating management control centre

c. Intelligence and information-gathering centre

d. Basic work unit(s)

Type: multiple choice question

Title: Chapter 12 Question 26

26) System 1 in Stafford Beer’s Viable System Model is

a. future target markets.

b. basic work unit.

c. operating procedures.

d. marketing strategy centre.

Type: multiple choice question

Title: Chapter 12 Question 27

27) What is one of the main criticisms to Beer’s VSM?

a. It gives little role to business units in organizations.

b. It gives no role to culture or power in organizations.

c. It gives too much emphasis to culture or power in organizations.

d. It gives little role to culture or power in organizations.

Type: multiple choice question

Title: Chapter 12 Question 28

28) The successful implementation of a firm’s marketing strategy is also partly a result of an organization’s ___________

a. corporate culture.

b. employees.

c. corporate governance.

d. corporate lifestyle.

Type: multiple choice question

Title: Chapter 12 Question 29

29) The arbitrary budgeting method is based upon

a. what is felt to be necessary.

b. what the closest rival is spending.

c. a set percentage of last year’s sales.

d. what can be afforded.

Type: multiple choice question

Title: Chapter 12 Question 30

30) Deshpandé et al (1993) found that companies with cultures that stress competitiveness ________________

a. underperform than others that stress on cohesiveness.

b. outperform others that stress on cohesiveness.

c. do not perform well at all.

d. perform well sometimes.

Type: multiple choice question

Title: Chapter 12 Question 31

31) Which of the following is one of the measurable and consequently controllable outcomes mentioned by Otto et al. (2020)?

a. Management efficiency

b. Cash flow

c. Employee satisfaction

d. Measures of financial productivity

Type: multiple choice question

Title: Chapter 12 Question 32

32) What is system 2 in Beer’s VSM?

a. Basic work units

b. Operating management control centre

c. Overall strategic direction

d. Main regulatory centre

Type: multiple response question

Title: Chapter 12 Question 33

33) What is system 3 in Beer’s VSM?

a. Basic work units

Feedback: System 3 in Stafford Beer’s Viable System Model is operating management control centre.

Section reference: Beer’s Viable System Model

b. Main regulatory centre

Feedback: System 3 in Stafford Beer’s Viable System Model is operating management control centre.

Section reference: Beer’s Viable System Model

c. Operating management control centre

Feedback: System 3 in Stafford Beer’s Viable System Model is operating management control centre.

Section reference: Beer’s Viable System Model

d. Overall strategic direction.

Feedback: System 3 in Stafford Beer’s Viable System Model is operating management control centre.

Section reference: Beer’s Viable System Model

Type: multiple choice question

Title: Chapter 12 Question 34

34) What is system 5 in Beer’s VSM?

a. Overall strategic direction

b. Operating management control centre

c. Main regulatory centre

d. Basic work units

Type: multiple choice question

Title: Chapter 12 Question 35

35) Hailo taxi finding app failure in expansion to US happened because _______________

a. strategy formulation was poor.

b. strategy implementation was poor.

c. the strategy was not comprehensive.

d. there was no employee buy in.