Chapter.14 Ec Strategy Globalization Smes And Exam Prep 9e

Chapter 14

True/False

1. An organizational strategy is a comprehensive framework for expressing the manner in which a business plans to achieve its mission, what goals are needed to support it, and what plans and policies will be needed to accomplish these goals.

A. True

B. False

2. Metrics need to be defined properly with a clear way to measure them.

A. True

B. False

3. A niche strategy is to pick a small area of the market and be the best in it.

A. True

B. False

4. The SWOT model recognizes five factors at play in an industry.

A. True

B. False

5. Strategy formulation refers to the development of specific strategies and tactics to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses.

A. True

B. False

Multiple Choice

1. Many business strategies seek to increase

A. revenue

B. profitability

C. market share

D. all of these

2. Which of the following is not a reason to conduct an EC justification?

A. EC may not be the solution to all problems

B. Companies are required to evaluate the success of EC efforts

C. EC project success is linked to bonuses

3. ______________ refers to tools and methods that are used to measure, analyze, and optimize Web usage and other Internet activities.

A. Web analytics

B. Cost-Benefit

C. KPIs

D. Justification Matrix

4. A company identifies a small, underserved port of the market, and sets out to provide exactly what they need. What type of strategy is described?

A. Niche

B. Growth

C. Alliance

D. Low-Cost

5. A company tailors its process so that it can consistently offer a product cheaper than its rivals. What type of strategy is described?

A. Niche

B. Growth

C. Alliance

D. Low-Cost

6. Lying to someone is:

A. unethical

B. illegal

C. always both

D. none of these

7. Instead of banning the use of social networks in the workplace, some employers are encouraging employees to:

A. check their social networks only once or twice a day

B. consolidate their social networking streams

C. develop a clear social networking policy

D. all of these

8. Which is not one of the major activates in the strategy implementation phase?

A. Project planning

B. Resource allocation

C. Forecasting

D. Project management

9. A company is setting its goals and objectives. What stage of the strategic planning process are they in?

A. Initiation

B. Formulation

C. Implementation

D. Assessment

10. A company is evaluating their past plans. What stage of the strategic planning process are they in?

A. Initiation

B. Formulation

C. Implementation

D. Assessment

11. Which is not one of the major activates in the strategy implementation phase?

A. Project planning

B. Resource allocation

C. Forecasting

D. Project management

12. Cost-benefit analysis is a part of what strategic planning phase?

A. Initiation

B. Formulation

C. Implementation

D. Assessment

13. A company that is able to market a new product that has no competition is said to have:

A. Honeymoon period

B. First-mover advantage

C. Exclusive copyrights

D. Price conflict

14. A ______ is a specific, measurable standard against which actual performance is compared.

A. metric

B. goalpost

C. goal

D. assessment

15. When starting a project with a strong leader who believes in the outcome, you are using a:

A. Chief

B. Pilot

C. Champion

D. Alliance

Essay

1. Describe one reason why EC projects must be cost justified.

2. How should a company react if a project can only produce intangible benefits?

3. How can companies manage project risk?

4. What are the benefits and risks to global commerce?

5. What are the advantages and disadvantages of building websites or EC applications yourself?