Chapter.13 Mass Media And Communication Test Bank 6e

Test Bank

Chapter 13: Mass Media and Communication

Multiple Choice

13.1. In 2016, Nielsen reported that U.S. adults spent a little over how many hours per week watching television?

a. 12

b. 32

c. 52

d. 72

Chapter: 13

Module: 13.1

Learning Objective: LO 13.1 Identify the issues facing mass media.

Topic: The Importance of Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.2. Roughly 80% of Netflix’s streams are for

a. non-U.S. content.

b. movies released in theaters.

c. content that first aired elsewhere.

d. original programming.

Chapter: 13

Module: 13.1

Learning Objective: LO 13.1 Identify the issues facing mass media.

Topic: The Importance of Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.3. What kind of messages are usually produced or distributed by large organizations or industries in the business of mass communication?

a. mass-mediated

b. culture-controlled

c. collective

d. diverse

Chapter: 13

Module: 13.2

Learning Objective: LO 13.2 Identify the main forms of mass media.

Topic: What Are Mass Media?

Difficulty: Easy

Skill: Remember the Facts

13.4. Because it produces and distributes a specific type of cultural product for public consumption to profit financially, a video game company like Ubisoft is an example of a

a. production industry.

b. mediated industry.

c. new media industry.

d. culture industry.

Chapter: 13

Module: 13.2

Learning Objective: LO 13.2 Identify the main forms of mass media.

Topic: What Are Mass Media?

Difficulty: Moderate

Skill: Understand the Concepts

13.5. Although some documentaries do become popular, most best-selling movies are purely oriented toward

a. violence.

b. action.

c. entertainment.

d. original concepts.

Chapter: 13

Module: 13.2

Learning Objective: LO 13.2 Identify the main forms of mass media.

Topic: What Are Mass Media?

Difficulty: Easy

Skill: Remember the Facts

13.6. Which approach focuses on the media pathway from the sender to the receiver and assumes the media message influences the viewers?

a. mass media effects

b. linear model

c. uses and gratifications

d. cultivation

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.7. Mass media effects refer to the influence that media have on

a. profitability.

b. other forms of media.

c. globalization.

d. people’s everyday lives.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.8. If scholars examined The Dark Knight to see if there was any correlation between this movie and real life vigilantism, the film would be serving as a specific

a. media text.

b. media event.

c. mass media effect.

d. media consumption.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.9. If you believe that climate change is an environmental problem, which theories suggest that you will seek media messages that support that opinion?

a. uses and gratifications

b. selective exposure

c. cultivation

d. agenda-setting

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.10. If a researcher wanted to know why people enjoyed watching Saturday Night Live more during the Trump presidency than during other presidencies, they would be conducting a study on what?

a. uses and gratifications

b. agenda setting

c. cultivation theory

d. selective exposure

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.11. Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. In terms of uses and gratifications theory, his use is based upon

a. information.

b. personal identity.

c. integration and social interaction.

d. entertainment.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.12. Paula started to watch The L Word because she thought, as a lesbian, she should watch that TV show. According to uses and gratifications theory, this decision is likely based upon what?

a. information

b. personal identity

c. integration and social interaction

d. entertainment

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.13. When it comes to resisting media messages,

a. homogenous groups will often do so for similar reasons.

b. little research has been done to determine effective strategies.

c. people resist different messages for different reasons.

d. cutting off media consumption is the only effective strategy.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.14. Which of the following might focus on counting the number of interracial romantic relationships in a television series in order to better understand how viewers are exposed to interracial relationships?

a. polling

b. content analysis

c. survey

d. ethnography

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.15. Examining the correlation between an audience’s perception of what’s important and media coverage of those issues is the focus of

a. uses and gratifications.

b. cultivation theory.

c. agenda-setting capacity.

d. linear model research.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.16. Cultivation theory argues that

a. media immersion enculturates people into shared beliefs about the world.

b. media confirms truthful images of the world.

c. media are dominated by large corporations.

d. media allows individuals to devise their own interpretations and opinions.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.17. Which of the following suggests that heavy TV viewers will have a distorted view of the world?

a. agenda-setting theory

b. linear model research

c. cultivation theory

d. uses and gratification theory

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.18. The process by which people consent to particular understandings as reflected in media representations is called

a. hegemony.

b. the mass media effect.

c. agenda setting.

d. propaganda.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.19. When Hurricane Katrina hit the Gulf Coast, regular TV programming was interrupted. Thus, Hurricane Katrina is considered an example of which of the following?

a. media event

b. media text

c. media broadcast

d. hegemony

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Apply What You Know

13.20. Our range of responses to media violence indicates that we, as a society, are

a. confused by what counts as media violence.

b. ready to censor media violence.

c. supportive of media violence.

d. ambivalent about media violence.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.21. Owners of TVs with what can identify and block objectionable programming?

a. A-chip

b. C-chip

c. P-chip

d. V-chip

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.22. In the United States, most culture industries are media corporations or media industries that operate for

a. free.

b. profit.

c. a short time.

d. small audiences.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.23. Which of these is a desirable demographic group for advertisers because they are currently the largest generational group?

a. Baby boomers

b. Generation X

c. Generation Z

d. Millennials

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.24. Expressing ethical concerns about media coverage is an example of media

a. protest.

b. activism.

c. discontent.

d. resistance.

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.25. When individuals make deliberate choices about the media they expose themselves to, they are considered what type of consumers?

a. valued

b. poor

c. passive

d. active

Chapter: 13

Module: 13.6

Learning Objective: LO 13.6 Describe three ways to be a more effective consumer of media messages.

Topic: Becoming a More Effective Media Consumer

Difficulty: Easy

Skill: Remember the Facts

True/False

13.26. Less than 50 percent of Americans turned to television to learn the results of the 2016 presidential election.

Chapter: 13

Module: 13.1

Learning Objective: LO 13.1 Identify the issues facing mass media.

Topic: The Importance of Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.27. Cable TV stations are required to provide public, educational, and government-access channels.

Chapter: 13

Module: 13.2

Learning Objective: LO 13.2 Identify the main forms of mass media.

Topic: What Are Mass Media?

Difficulty: Easy

Skill: Remember the Facts

13.28. Active agents are active seekers but not resisters of mediated messages.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.29. Those who believe in selective exposure theory argue that people frequently seek out media that challenges their social identities.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.30. Content analysis by itself can reveal why viewers choose to consume specific media messages.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.31. For children under eight, exposure to media violence increases aggressive and antisocial behavior.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.32. The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.33. Some of the Hays Code regulations have become outdated since their inception.

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.34. The rating codes of G, PG, PG-13, R, and NC-17 were devised by the MPAA.

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.35. Pointing out something wrong, even if only to yourself, is beneficial in being an active listener.

Chapter: 13

Module: 13.6

Learning Objective: LO 13.6 Describe three ways to be a more effective consumer of media messages.

Topic: Becoming a More Effective Media Consumer

Difficulty: Easy

Skill: Remember the Facts

Fill-in-the-Blank

13.36. Instead of killing the traditional broadcasting corporations, the ___ is seen by some as an increasingly important medium for traditional broadcasters to reach more audiences.

Chapter: 13

Module: 13.1

Learning Objective: LO 13.1 Identify the issues facing mass media.

Topic: The Importance of Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.37. Widely distributed books—including romance novels, self-help books, and comic books—are known as mass-market _____.

Chapter: 13

Module: 13.2

Learning Objective: LO 13.2 Identify the main forms of mass media.

Topic: What Are Mass Media?

Difficulty: Moderate

Skill: Understand the Concepts

13.38. A media ___ is a television show, advertisement, or movie that a media scholar studies.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.39. The idea that people seek media messages or interpret media texts in ways that confirm their beliefs is known as selective _____.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.40. _____ analysis is a method that focuses on some specific aspect of a text.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.41. The process by which we consent to social constructions, rather than having them imposed on us, is known as _____.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Easy

Skill: Remember the Facts

13.42. The ways in which media institutions produce texts in a capitalist system is part of the study of the political ___.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.43. Nonprofit organizations like PBS have to please both the public and the ___ in order to continue to receive funding.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.44. The practice of organizing to communicate displeasure with certain media images and messages is called media _____.

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Easy

Skill: Remember the Facts

13.45. The TV _____ Guidelines are a self-regulating system of the television industry that rates programs in terms of appropriateness for particular age groups.

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Easy

Skill: Remember the Facts

Essay

13.46. Identify and explain three of the six kinds of changes that are currently affecting and being affected by mass communication.

Chapter: 13

Module: 13.1

Learning Objective: LO 13.1 Identify the issues facing mass media.

Topic: The Importance of Mass Media

Difficulty: Moderate

Skill: Understand the Concepts

13.47. Identify reasons that individuals may resist certain media messages. Then, describe how individuals resist media, providing examples.

Chapter: 13

Module: 13.3

Learning Objective: LO 13.3 Describe various models of media.

Topic: The Individual and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.48. Explain cultivation theory and provide examples of predictions made by the theory and examples of research that has been conducted using the theory.

Chapter: 13

Module: 13.4

Learning Objective: LO 13.4 Understand five issues in media studies: social identities, understanding the world, media events, media violence, and media economics.

Topic: The Individual, Mass Media, and Society

Difficulty: Moderate

Skill: Understand the Concepts

13.49. Explain three of the five common ethical focuses of media activism today. What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Chapter: 13

Module: 13.5

Learning Objective: LO 13.5 Identify five ethical issues with mass media.

Topic: Ethics and Mass Media

Difficulty: Moderate

Skill: Apply What You Know

13.50. Describe and give examples of the three ways you can become a better media consumer.

Chapter: 13

Module: 13.6

Learning Objective: LO 13.6 Describe three ways to be a more effective consumer of media messages.

Topic: Becoming a More Effective Media Consumer

Difficulty: Moderate

Skill: Apply What You Know