Chapter 6: Writing for Websites and Blogs

Test Bank

Multiple Choice

1. One of the challenges associated with Web work is that you lack ______.

A. restrictions

B. constrictions

C. reservations

D. appointments

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Working on the Web

Difficulty Level: Medium

2. ______ is the term used to describe when sites became a giant storage bin of content that was transferred from a standard platform to the web.

A. Shareware

B. Shovelware

C. Storageware

D. Warehouse

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Avoid Shovelware

Difficulty Level: Medium

3. Web readers have a ______ attention span than traditional media users.

A. longer

B. less comprehensive

C. shorter

D. more comprehensive

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Write in Easy-to-Use Pieces

Difficulty Level: Medium

4. Websites become ______ when they fail to provide additional content on a regular basis.

A. updated

B. revised

C. fresh

D. stale

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Application

Answer Location: Offer Constant Updates

Difficulty Level: Hard

5. Blogs can help you inform readers as well as ______.

A. help you get information from the readers

B. help you vent about your feelings

C. ask for money

D. distract people from the real issues

Learning Objective: 6-4: Determine how to establish a two-way relationship with your audience.

Cognitive Domain: Application

Answer Location: Focus on Audience Interests

Difficulty Level: Hard

6. Blogging gives you a wider array of options in terms of ______.

A. product and price

B. content and tone

C. .place and promotion

D. interests and attitudes

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Comprehension

Answer Location: Establish a Tone

Difficulty Level: Medium

7. When it comes to the web, use ______ bits of information to give people the most important information first and then move on.

A. medium

B. long

C. short

D. super long

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Knowledge

Answer Location: Best Blogging Practices

Difficulty Level: Easy

8. When it comes to web writing, keep it ______.

A. long

B. real

C. steady

D. current

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Comprehension

Answer Location: Best Blogging Practices

Difficulty Level: Medium

9. ______ can draw your readers deeper into your site and show them things that matter to them.

A. Links

B. Oddity

C. Fame

D. Geography

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Application

Answer Location: Promotional Blogging

Difficulty Level: Hard

10. Think about ______ beyond a simple reaction.

A. your editor/producer

B. what you want to add

C. your publisher

D. society at large

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Application

Answer Location: Best Blogging Practices

Difficulty Level: Hard

11. You should freshen your digital work with additional content and updates ______.

A. the next day

B. the following week

C. as the situation continues to unfold

D. the next month

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Application

Answer Location: Best Blogging Practices

Difficulty Level: Hard

12. ______ allow you to send people to other portions of a site and other places on the web as a part of their reading experience.

A. Tweets

B. Blogs

C. Websites

D. Hyperlinks

Learning Objective: 6-5: Outline the various reasons to include links within a piece of web copy.

Cognitive Domain: Knowledge

Answer Location: Linking and Other Interactive Elements

Difficulty Level: Easy

13. Creating a link to a ______ of a word can make things easier on your readers.

A. definition

B. a newsstand

C. a grocery store

D. a TV station

Learning Objective: 6-5: Outline the various reasons to include links within a piece of web copy.

Cognitive Domain: Knowledge

Answer Location: Definitions

Difficulty Level: Easy

14. A few paragraphs in a news story or a few lines of copy in a piece of marketing material can help provide basic background information for your readers, but ______ can do more for them.

A. texting

B. linking

C. blogging

D. writing

Learning Objective: 6-5: Outline the various reasons to include links within a piece of web copy.

Cognitive Domain: Knowledge

Answer Location: Background

Difficulty Level: Easy

15. Look for opportunities to link to source documents, such as letters, emails, and reports, so you ______.

A. don’t have to explain things in depth

B. don’t have to finish writing the story

C. can let your readers see what you have seen

D. show what a hard worker you are

Learning Objective: 6-5: Outline the various reasons to include links within a piece of web copy.

Cognitive Domain: Knowledge

Answer Location: Original Source Material

Difficulty Level: Easy

16. Which function provided on most websites after each published piece is a great way for readers to give instant feedback?

A. instant messaging

B. contact option

C. live chat

D. comment

Learning Objective: 6-4: Determine how to establish a two-way relationship with your audience.

Cognitive Domain: Knowledge

Answer Location: Comments

Difficulty Level: Easy

17. When you open yourself to an unregulated pool of consumers and you do so on a medium that can ______, you run a huge risk, but if successful, it is worth the effort.

A. draw innumerable trolls

B. charge a wider swath of visitors

C. disinterest readers

D. contact many people at once

Learning Objective: 6-6: Discuss the positive and negative aspects of reader comments and how best to deal with them on your site.

Cognitive Domain: Comprehension

Answer Location: Live Events

Difficulty Level: Medium

18. Which of these ways will help the audience feel connected to your writers?

A. email contact

B. staff bios

C. social media options

D. live chats

Learning Objective: 6-4: Determine how to establish a two-way relationship with your audience.

Cognitive Domain: Comprehension

Answer Location: Contact Options

Difficulty Level: Medium

True/False

1. One of the challenges associated with Web work is that you lack restrictions.

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Working on the Web

Difficulty Level: Medium

2. Websites should be a giant storage bin of content that was transferred from a standard platform to the web.

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Avoid Shovelware

Difficulty Level: Medium

3. When it comes to writing for the web, the inverted pyramid has some drawbacks.

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Knowledge

Answer Location: Write in Easy-to-Use Pieces

Difficulty Level: Easy

4. Most traditional media outlets maintain a digital presence through standard websites which feature regular content that already ran in the paper or on TV.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: News Blogging

Difficulty Level: Easy

5. A news blog cannot provide additional content without cost.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: News Blogging

Difficulty Level: Easy

6. A blog allows journalists to expand their coverage into a small area of interest that might move beyond what most people would come to expect of them.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: News Blogging

Difficulty Level: Easy

7. Blogging does not provide people interested in creating content the opportunity to do so without having to be attached to a traditional media outlet.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: News Blogging

Difficulty Level: Easy

8. As blogging draws people to your site, you will be able to find out specific details about your readers and thus better serve them with future content.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: News Blogging

Difficulty Level: Easy

9. Public relations practitioners can’t sidestep mainstream media outlets and speak directly to the public through a blog.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: Promotional Blogging

Difficulty Level: Easy

10. Blogging can provide people with that “human” touch that isn’t often associated with traditional forms of media.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: Promotional Blogging

Difficulty Level: Easy

11. A blog gives you the opportunity to demonstrate your knowledge frequently, thus giving you the opportunity to show that you are a thought leader on the topic.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: Promotional Blogging

Difficulty Level: Easy

12. Using a blog to present information to the public on a daily basis doesn’t allow you to retain your focus as an organization as well as a member within it.

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Knowledge

Answer Location: Promotional Blogging

Difficulty Level: Easy

13. To better fit the “web of information” approach, you want to write in big, loose chunks that tell complex stories.

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Write in Easy-to-Use Pieces

Difficulty Level: Medium

14. When working on the web, you should announce information to your audience as soon as you can.

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Offer Constant Updates

Difficulty Level: Medium

15. As a writer, you should read through the comments on your pieces, even if you think they might be unpleasant or off point.

Learning Objective: 6-4: Determine how to establish a two-way relationship with your audience.

Cognitive Domain: Comprehension

Answer Location: Comments

Difficulty Level: Medium

Short Answer

1. What are some of the ways you can best meet the needs of your web audience?

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Working on the Web

Difficulty Level: Medium

2. How can blogs benefit traditional news outlets?

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Comprehension

Answer Location: News Blogging

Difficulty Level: Medium

3. How can blogs be used effectively in public relations and advertising?

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Comprehension

Answer Location: Promotional Blogging

Difficulty Level: Medium

4. What are the key points to remember when blogging?

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Comprehension

Answer Location: Best Blogging Practices

Difficulty Level: Medium

5. How can you succeed as a writer in the digital realm?

Learning Objective: 6-1: Describe the elements of a good blog, including immediacy, size and tone.

Cognitive Domain: Comprehension

Answer Location: Best Blogging Practices

Difficulty Level: Medium

Essay

1. How can you best meet the needs of a web-based audience?

Learning Objective: 6-3: Understand the value of interactivity on the web.

Cognitive Domain: Comprehension

Answer Location: Working on the Web

Difficulty Level: Medium

2. Why do media professionals in news use blogs?

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Comprehension

Answer Location: News Blogging

Difficulty Level: Medium

3. Why and how are blogs used in promotions?

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Comprehension

Answer Location: Promotional Blogging

Difficulty Level: Medium

4. What are some of the most effective ways to run a blog?

Learning Objective: 6-2: Create a blog post, including a headline, an appropriate lead, quality body copy and key interactive elements.

Cognitive Domain: Comprehension

Answer Location: Blogging

Difficulty Level: Medium

5. What are some ways to engage readers?

Learning Objective: 6-6: Discuss the positive and negative aspects of reader comments and how best to deal with them on your site.

Cognitive Domain: Comprehension

Answer Location: Engaging Readers

Difficulty Level: Medium