Chapter 4: Culture

Test Bank

Multiple Choice

1. Which of these is TRUE of culture, based on George Ritzer’s text?

a. Differences exist within cultures and between cultures.

b. Cultures are easy to understand because all cultures share the same symbols.

c. Culture tends to remain the same over time.

d. Culture is rarely affected by changes that are internal to the group.

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Comprehension

Answer Location: A Definition of Culture

Difficulty Level: Medium

2. Today, retirement has changed considerably. The baby boomer generation is large, and people live longer than the generations before them. Retirement has changed because of ______ changes to U.S. culture.

a. internal

b. external

c. absolute

d. proportional

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Analysis

Answer Location: A Definition of Culture

Difficulty Level: Medium

3. Freedom of expression, democracy, and the importance of family are examples of ______ in U.S. culture.

a. sanctions

b. values

c. mores

d. folkways

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Values

Difficulty Level: Medium

4. According to the chapter text, to establish democracy certain conditions must be met. People must trust their government. They must also have access to food, safety and which of these?

a. education

b. media access

c. technology

d. laws

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Values

Difficulty Level: Medium

5. Which of these is a formal norm?

a. folkway

b. law

c. value

d. idea

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Norms

Difficulty Level: Easy

6. Alicia has had an excellent driving record for three years, so she received a 30% discount on her auto insurance. Which of these is exemplified by the discount?

a. a negative sanction

b. a positive more

c. a positive sanction

d. an external sanction

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Application

Answer Location: Norms

Difficulty Level: Hard

7. Joan, a college student, receives an F in her chemistry class because she performed poorly on her exams and missed class on a regular basis. Which of these is exemplified by her grade?

a. an informal sanction

b. a positive more

c. reinforcement norm

d. a negative sanction

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Application

Answer Location: Norms

Difficulty Level: Hard

8. Taylor uses her laptop to look at Facebook during lecture instead of paying attention to class. Which of these has she violated?

a. a folkway

b. a law

c. a taboo

d. a more

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Application

Answer Location: Norms

Difficulty Level: Medium

9. Tommy brings a weapon on his flight to Atlanta. Which of these has he violated?

a. a sanction

b. a folkway

c. a taboo

d. a law

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Application

Answer Location: Norms

Difficulty Level: Medium

10. Avery, a daycare provider, assaults a child at work and the child eventually dies. Which of these has she violated?

a. a more

b. a folkway

c. a taboo

d. a sanction

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Application

Answer Location: Norms

Difficulty Level: Medium

11. What is another name for the tangible forms of culture such as its artifacts?

a. non-material culture

b. symbolic culture

c. material culture

d. consumerism

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Knowledge

Answer Location: Material Culture

Difficulty Level: Easy

12. The Shamrock, Claddagh rings, and certain types of clothing are all part of the ______, which originated in Ireland.

a. norms

b. symbolic culture

c. material culture

d. consumerism

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Material Culture

Difficulty Level: Medium

13. BMW (a brand of automobile) is associated with speed and luxury, while Volvo is associated with a great safety record. This illustrates which points about culture?

a. Material, cultural objects derive meaning from the way they are categorized relative to other objects in the same category.

b. Material culture and symbolic culture are distinct and separate.

c. There is a clear line between material and nonmaterial culture.

d. Material culture is highly individualized.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Material Culture

Difficulty Level: Hard

14. What is another name to describe the overall intangible forms of culture such as its norms and values?

a. norms

b. symbolic culture

c. material culture

d. consumerism

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Knowledge

Answer Location: Symbolic Culture and Language

Difficulty Level: Easy

15. The ideas described in your textbook are an example of which of these?

a. norms

b. symbolic culture

c. material culture

d. consumerism

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Symbolic Culture and Language

Difficulty Level: Medium

16. What is the relationship between language and culture?

a. Language is influenced by culture.

b. Language allows culture to develop.

c. Oral traditions are most effective at developing a distinct culture.

d. Language reflects general cultural viewpoints.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Symbolic Culture and Language

Difficulty Level: Medium

17. Corporation X says it strives to treat their employees as equals but many women have reported being sexually harassed there. Corporation X’s intent to treat employees equally exemplifies which type of culture?

a. real culture

b. ideal culture

c. meritocratic culture

d. material culture

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Application

Answer Location: Ideal and Real Culture

Difficulty Level: Medium

18. Which of these concepts represents the way that people really think and behave in their daily lives?

a. ideal culture

b. real culture

c. meritocratic culture

d. material culture

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Ideal and Real Culture

Difficulty Level: Easy

19. Which of these concepts represents the way that society makes us think that people believe and do in their daily lives?

a. ideal culture

b. real culture

c. meritocratic culture

d. material culture

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Ideal and Real Culture

Difficulty Level: Easy

20. U.S. culture is based on a democratic government, which adheres to the belief that power is in the hands of the people. People in the U.S. believe in this ______ and vote because they want to exert their right to do so.

a. folkway

b. ideology

c. symbolic culture

d. contradiction

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Ideology

Difficulty Level: Medium

21. The belief that working hard translates into becoming successful is called which of these?

a. real culture

b. meritocracy

c. folkway

d. material culture

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Ideology

Difficulty Level: Medium

22. Which of these is TRUE of an ideology?

a. It is a shared belief held only by powerful members of society.

b. It is always true.

c. It guides people’s actions.

d. Most societies have only one ideology.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Ideology

Difficulty Level: Medium

23. Body builders, cab drivers, chemists, and musicians would all be considered ______ because they each share a distinct way of looking at the world.

a. countercultures

b. subcultures

c. cults

d. ideologies

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Subcultures

Difficulty Level: Medium

24. Cults sometimes engage in practices in direct opposition to U.S. cultural values. Therefore, cults would be considered which of these?

a. subculture

b. reference group

c. counterculture

d. material culture

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Countercultures

Difficulty Level: Medium

25. Computer hackers are an example of which of these?

a. subcultures

b. countercultures

c. culture wars

d. ideal cultures

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Countercultures

Difficulty Level: Easy

26. A culture war pits which of these against each other?

a. subcultures and countercultures

b. dominant cultures and ideal cultures

c. subcultures and ideal cultures

d. dominant cultures and countercultures

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Culture Wars

Difficulty Level: Easy

27. When the U.S. legalized same-sex marriage, many people celebrated, but others opposed the law and refused to sell goods or services to same-sex couples. The struggle between these two groups is an example of which of these?

a. counterculture crusade

b. culture war

c. subculture

d. ideology

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Application

Answer Location: Culture Wars

Difficulty Level: Medium

28. Which concept is associated with accepting cultural differences?

a. amalgamation

b. segregation

c. multiculturalism

d. assimilation

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Easy

29. The dominant culture in the U.S. has been most interested in which of these practices?

a. assimilation

b. identity politics

c. multiculturalism

d. ethnocentrism

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Medium

30. What is the term to describe the integration of a minority group into a mainstream group?

a. assimilation

b. identity politics

c. multiculturalism

d. ethnocentrism

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Easy

31. Before the twentieth century, most immigrants came to the U.S. from ______.

a. Asia

b. Central and South America

c. North America

d. Europe

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Easy

32. Today, most immigrants come to the U.S. from ______.

a. Asia

b. Central and South America

c. North America

d. Europe

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Easy

33. In recent years, some minority groups have become impatient with the dominant culture and have begun to assert their right not to assimilate. What does this exemplify?

a. ideology

b. assimilation

c. multiculturalism

d. identity politics

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Identity Politics

Difficulty Level: Medium

34. The National Organization for Women, National Association for the Advancement of Colored People, and the Hispanic American Organization are groups who are working for the rights of minorities. In which of these are they engaged?

a. ethnocentrism

b. identity politics

c. counterculturalism

d. Americanization

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Identity Politics

Difficulty Level: Medium

35. Sweden has outlawed spanking, but many people in the U.S. believe that spanking on occasion is an acceptable form of punishment. When someone from the U.S. questions someone from Sweden on the country’s “weird practice,” the person from the U.S. would be exhibiting which of these?

a. assimilation

b. ethnocentrism

c. cultural relativism

d. multiculturalism

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Application

Answer Location: Cultural Relativism and Ethnocentrism

Difficulty Level: Medium

36. Which of these refers to the practice of understanding why cultural practices take place in certain societies?

a. assimilation

b. ethnocentrism

c. cultural relativism

d. multiculturalism

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Cultural Relativism and Ethnocentrism

Difficulty Level: Easy

37. Which of these refers to the belief that the norms, values, traditions, and symbols of one’s own culture are better than those of other cultures?

a. assimilation

b. ethnocentrism

c. cultural relativism

d. multiculturalism

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Cultural Relativism and Ethnocentrism

Difficulty Level: Easy

38. Which of these components of culture is widely accepted globally?

a. values

b. norms

c. symbolic culture

d. elements of material culture

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Global Culture

Difficulty Level: Medium

39. Which of these values has become more globalized in recent years according to the World Values Survey?

a. economic prosperity

b. democracy

c. lifestyle and self-expression

d. gender equality

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: The Globalization of Values

Difficulty Level: Medium

40. Many school children in China have images of Mickey Mouse either on their backpacks or on their lunchboxes. Which process does this exemplify?

a. bureaucratization

b. Americanization

c. rationalization

d. counterculturalism

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Application

Answer Location: Cultural Imperialism

Difficulty Level: Medium

41. Some Iraqis have been resistant to a democratic government, seeing it as imposed on them by the U.S. In other words, they see the U.S. as which of these?

a. a creator of culture wars

b. a cultural imperialist

c. a cultural relativist

d. a global culture

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Cultural Imperialism

Difficulty Level: Medium

42. Every year, people in the U.S. spend billions on Christmas presents at stores found in every state. This exemplifies that the country is which of these?

a. globalized

b. a consumer culture

c. an ideal culture

d. a cultural imperialist

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Consumer Culture

Difficulty Level: Medium

43. Today, millions of people have joined Internet sites such as Facebook. These sites have norms and specific rules are enforced. Sites such as Facebook are examples of which of these?

a. consumer culture

b. cyberculture

c. cultural imperialism

d. postconsumer culture

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Cyberculture

Difficulty Level: Easy

44. Which of these is the most controversial aspect of consumer culture?

a. the escalation of culture wars

b. the expansion of multiculturalism

c. the increase in Americanization

d. the direct marketing of consumer items to children

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Children in a Consumer Culture

Difficulty Level: Medium

45. Which of these signals we are entering a postconsumer culture?

a. Fewer reality television shows focused on consumption.

b. People have increased the amount of money they are spending.

c. The housing market has rebounded to stronger than it was before the recession.

d. People are participating more in the “sharing economy.”

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: A Postconsumer Culture?

Difficulty Level: Medium

True/False

1. People in the U.S. are still working out the cultural rules for cell phone use.

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Comprehension

Answer Location: A Definition of Culture

Difficulty Level: Medium

2. People generally accept the components of culture, but sometimes we simply refuse to follow them.

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Comprehension

Answer Location: A Definition of Culture

Difficulty Level: Medium

3. Technological innovation is an example of an internal change to culture.

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Comprehension

Answer Location: A Definition of Culture

Difficulty Level: Medium

4. Every society has a culture.

Learning Objective: 4.1: Define culture.

REF: Cognitive Domain: Comprehension

Answer Location: A Definition of Culture

Difficulty Level: Easy

5. The U.S. value of democracy has been accepted worldwide.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Values

Difficulty Level: Easy

6. Laws are norms that have been codified.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Knowledge

Answer Location: Norms

Difficulty Level: Easy

7. Stealing violates a folkway.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Norms

Difficulty Level: Medium

8. Driving 70 mph in a 50-mph zone violates a more.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Norms

Difficulty Level: Medium

9. Texting in class violates a law.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Analysis

Answer Location: Norms

Difficulty Level: Easy

10. Norms are reinforced through mores.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Norms

Difficulty Level: Medium

11. Sanctions can take the form of punishments or rewards.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Norms

Difficulty Level: Medium

12. Material culture includes all the tangible “stuff” of culture.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Knowledge

Answer Location: Material Culture

Difficulty Level: Easy

13. Material culture and symbolic culture are distinctly separate phenomenon.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Symbolic Culture and Language

Difficulty Level: Medium

14. Language is an important aspect of symbolic culture.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Symbolic Culture and Language

Difficulty Level: Medium

15. Culture can be thought of as a whole, but it is also important to understand that a whole culture can differ internally.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Cultural Differences

Difficulty Level: Easy

16. An example of U.S. ideal culture is the belief that mothers should be completely devoted to their children.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Ideal and Real Culture

Difficulty Level: Medium

17. The name for what we think people do and value is real culture.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Ideal and Real Culture

Difficulty Level: Easy

18. Meritocracy is an example of an ideology in the U.S.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Ideology

Difficulty Level: Easy

19. Subcultures are groups of people who accept much of the dominant culture but are set apart from it by one or more culturally significant characteristics.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Subcultures

Difficulty Level: Medium

20. Computer hackers are an example of the term counterculture.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Countercultures

Difficulty Level: Medium

21. Countercultural movements exist in the realm of consumption.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Countercultures

Difficulty Level: Medium

22. A culture war is defined as a conflict between two countercultures.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Culture Wars

Difficulty Level: Medium

23. Black Power is an example of identity politics.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Identity Politics

Difficulty Level: Easy

24. Multiculturalism is a long-standing practice in European societies.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Comprehension

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Medium

25. Cultural relativism refers to the spreading of cultural characteristics from one culture to another.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Cultural Relativism and Ethnocentrism

Difficulty Level: Easy

26. Ethnocentrism refers to understanding a culture from the eyes of the people who live in that culture.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Knowledge

Answer Location: Cultural Relativism and Ethnocentrism

Difficulty Level: Easy

27. Cultural imperialism tends to destroy local culture.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Cultural Imperialism

Difficulty Level: Medium

28. Cultural imperialism is a term to describe the imposition of the dominant culture on other cultures.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Knowledge

Answer Location: Cultural Imperialism

Difficulty Level: Easy

29. Americanization is a type of cultural imperialism.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Cultural Imperialism

Difficulty Level: Medium

30. Purchasing a product to show others how much wealth you have exemplifies the concept of conspicuous consumption.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Knowledge

Answer Location: Consumer Culture

Difficulty Level: Easy

31. Consumer culture is declining in the U.S.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Consumer Culture

Difficulty Level: Easy

32. The most controversial aspect of U.S. consumer culture is marketing to minority groups.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Children in a Consumer Culture

Difficulty Level: Easy

33. Replacing Joe Camel with “Joe Chemo” to criticize smoking is an example of cultural imperialism.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis

Answer Location: Culture Jamming

Difficulty Level: Easy

34. The Internet is a place where people escape from consumer culture.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Nontraditional Settings for Consumption

Difficulty Level: Medium

35. The Internet exemplifies a new distinctive type of culture.

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Comprehension

Answer Location: Cyberculture

Difficulty Level: Medium

Essay

1. Identify and define three types of norms and give an example of each.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Knowledge

Answer Location: Norms

Difficulty Level: Easy

2. Material culture has symbolic aspects and symbolic culture manifest in material objects. Briefly explain what is included in material culture and what is included in symbolic culture. Then provide one example of a cultural object, and explain this object in terms of both material and symbolic culture.

Learning Objective: 4.2: Identify the basic elements of culture.

REF: Cognitive Domain: Comprehension

Answer Location: Material Culture

Difficulty Level: Medium

3. What is the main difference between subcultures and countercultures? Give one example of a subculture and one example of a counterculture to illustrate this difference.

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Subcultures

Difficulty Level: Medium

4. Multiculturalism has received attention in recent years. Use this question to discuss cultural diversity and assimilation in the U.S. and Europe. Why do some people say that multiculturalism is failing? How is Americanization different than multiculturalism?

Learning Objective: 4.3: Discuss cultural differences.

REF: Cognitive Domain: Analysis

Answer Location: Multiculturalism and Assimilation

Difficulty Level: Hard

5. Select a brand that has spread globally, such as Starbucks, Coca-Cola, McDonalds, or another similar company. Define cultural imperialism and Americanization, and use your chosen brand to discuss these processes. What are some ways that local cultures push back against the globalization of U.S. brands?

Learning Objective: 4.4: Describe global culture, consumer culture and cyberculture.

REF: Cognitive Domain: Analysis and Application

Answer Location: Global Culture

Difficulty Level: Medium