Chapter 4 Choosing A Social Policy Focus Full Test Bank

CHAPTER 4 CHOOSING A SOCIAL ISSUE, PURPOSE, AND FOCUS FOR YOUR PLAN: CONDUCTING A SITUATION ANALYSIS

For this first set of 10 questions, you will demonstrate understanding of components of Step #1 and Step #2 by choosing a hypothetical example and then briefly, using just a phrase or sentence, complete components of both steps.

Type: E

1. What is the social issue you are picking for this exercise?

a. Some aspect of Public Health, Safety, Environment, Community Well Being

Type: E

2. Who is the hypothetical sponsoring organization(s) for the plan?

a. Most likely a nonprofit organization, governmental organization

Type: E

3. Provide one hypothetical Background information/data that led to the development of the plan?

a. Some fact-oriented information describing a current statistic, precipitating event or disturbing trend

Type: E

4. What is the plan’s purpose statement?

a. Typically starts with “Decrease, Reduce, Improve, Increase, Eliminate”

Type: E

5. What is a potential focus?

a. Some “subset” within the selected social issue. May be behavior-related, population-based, product-related, solution-related

Type: E

6. What might be one example of an organizational strength to maximize?

a. Categories their example would fall into include: resources, service delivery capabilities, management support, issue priority, internal publics, current alliances and partners, past performance

Type: E

7. What might be one example of an organizational weakness to minimize?

a. Categories their example would fall into include: resources, service delivery capabilities, management support, issue priority, internal publics, current alliances and partners, past performance

Type: E

8. What might be one example of an external opportunity to take advantage of?

a. Categories their example would fall into include: cultural, technological, demographic, economic, political/legal, external publics

Type: E

9. What might be one example of an external threat to prepare for?

a. Categories their example would fall into include: cultural, technological, demographic, economic, political/legal, external publics

Type: E

10. Where might you explore to find a prior/similar effort?

a. Internal information, journal articles, publications, internet search, colleagues

Type: E

11. What are the advantages of choosing a Focus for your plan?

a. Narrows the scope, concentrates resources

Relative to a SWOT Analysis:

12. Regarding Organizational Factors, which one of the following is not a typical factor:

a. Resources

b. Service delivery capabilities

c. Target Audience

d. Management support

e. Issue priority

f. Current alliances and partners

g. Past performance

13. Regarding External Forces, which one of the following is not a typical force:

a. Cultural forces

b. Technical forces

c. Demographic forces

d. Economic forces

e. Audience barriers

f. External publics

Type: E

14. What was mentioned as one of the major distinctions between Organizational Factors and External Forces?

a. Less/no control over external forces

Type: E

15. Assume you work for a county public health department and are developing a social marketing plan to reduce the spread of disease through contaminated needles among drug-injection users? You’ve chosen a focus of a needle exchange program. What do you say to a colleague who is working on reducing the use of drugs among this population and concerned this will increase use?

a. Share background data that led to the selection of this issue and focus. Encourage development of a social marketing plan to address their issue.

For the Marketing Highlight on Increasing Timely Childhood Immunizations:

Type: E

16. What are at least 3 barriers that parents have to ensuring timely childhood immunization that were mentioned?

a. Vaccine safety; belief fully immunized; don’t know the schedule; language barriers; financial barriers

Type: E

17. Identify one strategy for each of the ones mentioned in Q16. that the case mentioned were utilized?

a. Educational materials, scientific studies, immunization schedules, Affordable Care Act funding, databases with confidential immunization history; materials in ten languages

Type: E

18. What are 2 barriers that providers have to ensuring timely childhood immunizations?

a. Lack knowledge about current recommended schedules; lack proper documentation of patients; don’t understand reimbursement policies; lack skills to address hesitant parents’ concerns; dissatisfaction with reimbursements; lack of flexibility to gie immunizations without an appointment

Type: E

19. Identify one strategy for each of these that the case mentioned they utilized?

a. Access to educational materials in more than ten languages; training resources; journal articles on how to discuss immunizations with hesitant parents; state Immunization Information System/Registry;

For the Research Highlight in the Democratic Republic of the Congo:

Type: E

20. The research methodology was described as an example of participatory action research. How do you think this approach led to the focus on providing the loan of a pig?

a. This approach is a community based approach and that was critical to the research objective which was to understanding the needs of the target audience, dynamics of the community and the solutions that might work. The interviews were conducted by members of the community and were therefore more likely to encourage deep sharing. The systematic analysis of the finding created themes that inspired a focus on the loan of a pig.