Chapter 15 Foundations Of Persuasive Speaking Exam Prep

Type: multiple choice question

Title: Chapter 15, Question 1

1) Which of the following is an example of persuasion as defined in the text?

a. A professor explaining the theory of evolution to a college class

b. A police officer ordering a suspect to place his hands behind his head

c. A parent telling a daughter what time to be home from a date

d. A political candidate speaking to the party faithful, telling them what they want to hear about the evils of the opposition candidate

Type: multiple choice question

Title: Chapter 15, Question 2

2) Which of the following generalizations is valid from the perspective of the social judgment theory?

a. Persuasive messages that fall within a person’s latitude of rejection almost never produce a change in attitude

b. A single speech will rarely convert someone to a dramatically different point of view

c. Listeners with high ego involvement will likely change their attitudes and behavior

d. a and b

Type: multiple choice question

Title: Chapter 15, Question 3

3) Factors that significantly influence how consistent your behavior is likely to be with your stated attitude include

a. how socially desirable the behavior is

b. how much effort is required to perform the behavior

c. the likely personal consequences from performing the behavior

d. b and c

Type: multiple choice question

Title: Chapter 15, Question 4

4) The elaboration likelihood model claims that

a. listeners use both central and peripheral routes to persuasion

b. the peripheral route to persuasion is most frequently used by those individuals with little or no direct personal experience with an issue or problem presented

c. the peripheral route to persuasion is most frequently used by listeners when the message is very complex and requires technical knowledge from a lay audience

d. all of the above

Type: multiple choice question

Title: Chapter 15, Question 5

5) If your anchor position is “Producing energy-efficient cars is one critical way to reduce our dependency on foreign oil,” then according to the Social Judgment Theory

a. “buying giant RVs (recreational vehicles) the size of a bus should be encouraged” would fall within your latitude of rejection

b. “building and selling more hybrid cars should be encouraged by federal incentive programs” would fall within your latitude of neutrality

c. “increasing federal mileage standards to 50 miles per gallon by 2020” would fall within the latitude of acceptance

d. a and c

Type: multiple choice question

Title: Chapter 15, Question 6

6) The essential difference between persuasion and coercion is

a. the perception of free choice is persuasion

b. the use of threats and intimidation is persuasion

c. the use of strong logic is coercive

d. all of the above

Type: multiple choice question

Title: Chapter 15, Question 7

7) When attitudes are shaped indirectly by media images or what friends and others tell you, this is called

a. first-hand attitudes

b. second-level attitudes

c. second-hand attitudes

d. none of the above

Type: multiple choice question

Title: Chapter 15, Question 8

8) “Second-hand attitudes” are attitudes that are

a. derived directly from our personal experience

b. formed from media images or what friends have told us

c. extremely difficult to change with persuasion

d. strong predictors of behavior

Type: multiple choice question

Title: Chapter 15, Question 9

9) Binge drinking by college students is probably the result in most cases of

a. depression

b. social pressure to belong

c. pressure from mass media advertising

d. all of the above

Type: multiple choice question

Title: Chapter 15, Question 10

10) Social judgment theory strongly suggests that conversion is

a. a desirable goal

b. likely to occur if strong effort is made

c. unlikely to occur, especially from a single speech

d. all of the above

Type: multiple choice question

Title: Chapter 15, Question 11

11) “The sale, distribution, and use of drugs should be legalized” is a

a. proposition of fact

b. proposition of value

c. warrant

d. proposition of policy

Type: multiple choice question

Title: Chapter 15, Question 12

12) “Lack of education is a primary cause of poverty” is a proposition of

a. value

b. policy

c. fact

d. change

Type: true-false

Title: Chapter 15, Question 13

13) Conversion is a realistic goal for a student giving a 7-minute speech in a class.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 14

14) The ultimate goal of persuasion is to change the attitudes and beliefs of listeners.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 15

15) Experiencing a significant emotional event is the likeliest way conversion might occur.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 16

16) You think that women should have “the right to choose” on the issue of abortion. We can confidently and accurately predict from this attitude that you would get an abortion if the need arose.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 17

17) Identification uses the central path to persuasion.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 18

18) There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 19

19) According to social judgment theory, the further away someone’s position is from the

anchor attitude, the less likely persuasive attempts will be successful.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 20

20) Ego involvement refers to the degree to which an issue is relevant or important to a person.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 21

21) According to the elaboration likelihood model of persuasion, the degree to which a receiver emphasizes the central or peripheral route depends primarily on the listener’s motivation and ability to think about and carefully assess the quality of a persuasive message.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 22

22) Central processing of persuasive messages should be encouraged because it is what skeptics do when they are presented with a persuasive message.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 23

23) The essential difference between persuasion and coercion is the perception of free choice.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 24

24) The elaboration likelihood model helps explain why conversion is so difficult for a speaker to attain.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 25

25) Persuasion always results in attitude and/or behavior change.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 26

26) If you change the attitudes of audience members, behavior change will

surely follow.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 27

27) Asking your college classmates to gather signatures on a petition for several hours on campus is very likely to result in many volunteers.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 28

28) A significant emotional event contrary to an existing attitude will almost certainly produce attitude and behavior change.

a. True

b. False

Type: true-false

Title: Chapter 15, Question 29

29) A verbal pledge that outwardly commits individuals and groups to act in specific ways is a very powerful persuasive strategy.

a. True

b. False