Chapter 9: Corporate Social Responsibility and Community Relations

Test Bank

Multiple Choice

1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to Doctors Without Borders as sponsorship for surgeries to repair congenital heart defects. This is an example of ______.

a. community volunteering

b. cause-related marketing

c. cause promotions

d. corporate philanthropy

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Application

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

2. Corporate social responsibility can be defined as the sum of ______ taken by a company to address the impact of its business operations on the triple bottom line as well as its key stakeholders.

a. required steps

b. profits and losses

c. voluntary actions

d. marketing tactics

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

3. Stakeholders are often the catalyst for more ethical behavior and ______ from organizations.

a. mediocrity

b. transparency

c. evaluation

d. discretion

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Easy

4. When beginning discussions about corporate social responsibility, PR professionals often need to first counsel upper management on the benefits of relationship-building programs, and why they need to be aligned with ______.

a. corporate and stakeholder values

b. employee expectations

c. managerial bonuses

d. human relations policy

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

5. Corporate social responsibility considers the triple bottom line by making public interest a part of an organization’s business decisions. This includes honoring _____ , profit and people.

a. planet

b. promotion

c. power

d. progress

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

6. In addition to regular shipping options, an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company’s overall carbon footprint. This new shipping option represents which type of corporate social responsibility engagement?

a. corporate philanthropy

b. corporate social marketing

c. socially responsible business practices

d. cause-related marketing

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Application

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

7. Community building is a natural result of ______ because of the priority placed on transformational benefits to society and valuing relationships.

a. business relevant tactics

b. promotional marketing

c. corporate social responsibility

d. social entrepreneurship

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

8. Legally classified, a ______ corporation must publish a report annually to demonstrate the material positive benefit it has had on society and the environment.

a. B

b. nonprofit

c. benefit

d. traditional

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Easy

9. Unlike Europe, which of these factors does not impact the decision for U.S. companies to engage in corporate social responsibility?

a. social

b. legislative

c. environmental

d. economic

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

10. To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across, or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?

a. community volunteering

b. corporate social marketing

c. cause-related marketing

d. cause promotions

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Analysis

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Hard

11. It is recommended that a company engaging in corporate social responsibility should serve and ______ the three performance areas make up the triple bottom line.

a. measure

b. promote

c. exploit

d. create

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Easy

12. When developing a social responsibility strategy, PR professionals will determine which stakeholders can both affect corporate operations and are ______.

a. intentionally uninvolved

b. motivated to act

c. affluent

d. trustworthy

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

13. Primary stakeholders have a(n) ______ interest in an organization.

a. indirect

b. provisional

c. direct

d. media

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Easy

14. Which of these is an example of corporate social marketing?

a. McDonald’s matches customer donations for Ronald McDonald House Charities.

b. Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store.

c. Apple provides iPads to every elementary-aged student in New York City’s lower income school districts.

d. Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Analysis

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Hard

15. Measuring corporate social responsibility efforts includes examining the impact on end-recipients as well as how ______ perceive the activities.

a. competitors

b. stakeholders

c. researchers

d. PR professionals

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

16. Which of these is a key building block to engaging in successful, ongoing corporate social responsibility?

a. corporate fit

b. CEO activism

c. Millennials

d. profitable partnerships

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

17. Crossover applications such as advertising and merchandising tie-ins, business partnerships, even internal communications to employees are all excellent ______ to corporate social responsibility initiatives.

a. measurements

b. extensions

c. sources

d. signals

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Easy

18. One strategic benefit to engaging in corporate social responsibility is the ______ which reinforces the need for initiatives that adapt well to social media.

a. excellent PR potential

b. reduced marketing budget

c. streamlined team responsibilities

d. upper management buy-in

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

19. Corporate social responsibility can positively impact an organization’s ______, while CEO activism might risks negatively impacting it.

a. visibility

b. hierarchy

c. management

d. reputation

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

20. The Nielsen 2015 Global Survey on CSR reinforced the connection between consumers’ environmental concerns and ______.

a. travel choices

b. personal footprint

c. purchase intent

d. society

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

21. According to the Global CSR RepTrak® 100 report, larger, established companies like Target, Google, and Pottery Barn should utilize ______ communications to most affect corporate social responsibility perception.

a. third-party

b. shared

c. gap

d. controlled

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Application

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

22. ______ conducted through videos can demonstrate relevance and personal fit with key stakeholders, and help reduce misperceptions about corporate social responsibility messages and the motivation behind them.

a. Storytelling

b. Promotional marketing

c. Research

d. Sustainability

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

23. Foundational to corporate social responsibility is stakeholder engagement, and initiatives should be ______ for customers, employees and volunteers.

a. mandatory

b. universal

c. participatory

d. economic

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Easy

24. Which of these statements is most accurate about millennials?

a. Millennials are not likely to switch to brands associated with a cause.

b. Millennials prefer to pay less for sustainable brands.

c. As a generation, millennials care the most about sustainability.

d. Millennials form their own opinions and are indifferent to CEO activism.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Analysis

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

25. One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.

a. activism

b. cause-related

c. altruistic

d. promotionally motivated

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

26. Americans often see the motivation behind CEO activism as desiring ______.

a. special corporate perks

b. media attention

c. increased salary

d. competitive response

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Easy

27. Engaging in corporate social responsibility also means being alert to ______ and how they may or may not affect a business’ corporate social responsibility activities.

a. fleeting trends

b. competitive one-way dialogues

c. emerging social issues

d. technology budgets

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

28. Choose one option that applies to all open answers: A strategically sound communications plan for corporate social responsibility will not only take into account ______ values, but also anticipate ______ expectations to best encourage ______ engagement.

a. media

b. marketing

c. political

d. stakeholder

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Analysis

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Hard

29. Because corporate social responsibility is connected to every area of an organization’s operations, the outcome can have a significant impact on employee recruiting, corporate ______ and shareholder value.

a. reputation

b. bonuses

c. promotions

d. innovations

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

30. Particular to corporate social responsibility, public relations professionals must plan activities that ______, and communicate these activities to key stakeholders.

a. create new company values

b. reinforce a company’s purpose

c. hinge on profitable gains

d. ignore the triple bottom line

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Comprehension

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

31. Tire Tent, a national franchise, states on every invoice and in every commercial that old tires are recycled into a long-lasting, flexible material used to pave roads in third world countries. A news outlet discovered the recycling process is still in development and recycled tires are currently being stored on barges traveling continuously throughout the Pacific Ocean. Although Tire Tent wasn’t aware of the fraud behind the corporate mission, this is still an example of ______.

a. greenspotting

b. greenflagging

c. greenwashing

d. greengate

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Application

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

32. In communicating corporate social responsibility to key stakeholders, two-way, ______ dialogue is best, particularly when communicated via social media.

a. transparent

b. discreet

c. calm

d. passive

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

33. ______ is an important factor in corporate social responsibility engagement because consumers want to know the impact their preferred brands make on social and environmental issues.

a. Competition

b. Brand loyalty

c. Promotions management

d. Shelf presence

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

34. A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why, tying the decision to their corporate social responsibility practices. In addition, they convert the printed annual report into online soundbites across various platforms. This change not only helps ______ their content, but can also increase the lifespan of key messages.

a. optimize

b. dilute

c. color code

d. minimize

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Application

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

35. Public relations professionals managing corporate social responsibility engagement for clients are characterized by both company and professional ______.

a. budgets and markets

b. attire

c. codes of conduct

d. references

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

36. Formulating ______ for a corporate social responsibility client involves not only recommending how to best communicate CSR initiatives to stakeholders, but also which communication channels to use.

a. talents

b. strategies

c. photography

d. transparency

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

37. Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.

a. genuine

b. practical

c. social

d. platonic

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Comprehension

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

38. For the PR professional who specializes in community relations, being immersed in a business’ surrounding community is key to ______ the business and making it more visible.

a. expanding

b. humanizing

c. elevating

d. targeting

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Comprehension

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

39. In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team’s first step?

a. Invite regional construction companies to two-day summit to learn about the project and Amazon’s Request-for-Proposal process.

b. Widely distribute job applications online, at colleges and libraries in preparation for an Amazon job fair.

c. Understand the structure, strength and weaknesses of the community before setting objectives and goals.

d. Donate books to libraries in all lower-income elementary schools and backpacks to the children.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Analysis

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

40. Developing and maintaining ______ is essential to building community relations.

a. strategic relationships

b. profitable business practices

c. political policy

d. a community center

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

41. Engaging in community relations may include meeting with public officials, religious leaders, special interest groups, educators and more, primarily to ______.

a. placate decision makers

b. generate sales

c. exchange bribes

d. earn their trust

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

42. The most effective PR professional hired to build community relations is someone who is ______ at the local level.

a. neutral and passive

b. beginning to foster relationships

c. already deeply involved

d. religiously moral and passionate

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Comprehension

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

43. Both community relations and corporate social responsibility anchor around a business being a ______.

a. tax-paying entity

b. good citizen

c. legal organization

d. visible activist

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Comprehension

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

44. According to the Boston College Center for Corporate Citizenship, which of these community beautification programs would most help strengthen employee retention?

a. a corporate-funded “Parks and Planters” gardening program with employee volunteers and local school children

b. hiring a local company twice per year to remove trash along main streets and highways

c. creating social media updates and blog posts about community sites and seasons

d. sponsoring the annual 4th of July “Bursting Blooms” plant sale and fundraiser for employees

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Analysis

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Hard

45. Comcast’s successful expansion in an Illinois county is credited to a local public relations practitioner and his large reservoir of ______ built up within the community.

a. favors and commissions

b. insider information

c. goodwill

d. civic awards

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

46. The windows of Rebecca’s small bakery have been painted with graffiti nearly weekly since the opening of her shop three years ago. She knows the vandals are the teenagers on the next block and has tried to avoid them to keep the peace. It hasn’t worked. Which option below might most improve community relations between Rebecca and the neighborhood teens?

a. Hire a local security guard to keep watch at night.

b. Offer a free baking class for teens after school two afternoons per week.

c. Donate cook books to the high school library.

d. Donate baked goods for the Homecoming Dance bake sale next Fall.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Application

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

47. The Latino community is a growing and significant demographic in the U.S. The most effective community relations programs to this key population segment are ______.

a. rotated annual programs

b. translated into Spanish

c. financially and investment focused

d. authentic partnerships

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Comprehension

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

48. In 2015, Nielsen reported that social media “levels the playing field,” giving more ______ and influence to younger African Americans.

a. trends

b. voice

c. capital

d. tech

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

49. Because of the influence of younger African Americans on trendsetting, any public relations campaigns aimed at ______ must also include messages to reach this highly influential demographic.

a. Asian Americans

b. Baby Boomers

c. seniors

d. Millennials

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Comprehension

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

50. H&M clothing retailer was an early adopter of the UN Guiding Principles on Human Rights and requires their roster of suppliers in developing countries to adhere to an extensive commitment to ______.

a. profitability

b. marketing

c. sustainability

d. financial analysis

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Easy

True/False

1. The movement towards corporate social responsibility encourages good citizenry from businesses with obligation only to society, not to the environment.

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Knowledge

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

2. A synergistic relationship exists between an organization and its stakeholders, which explains why a company cannot exist without them.

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

3. Messages communicating an organization’s corporate social responsibility are seen as more credible when also perceived as fitting that organization’s purpose and values.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Easy

4. Eighty percent of Americans indicate they are more likely to purchase a company’s products when they also agree with the CEO on societal and environmental issues.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

5. Generation X is widely known as the most sustainability-conscious generation.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Knowledge

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Easy

6. Not everyone believes an organization’s motivation for engaging in corporate social responsibility. If not properly communicated across multiple channels, corporate social responsibility activities can be seen as self-promotional, and even misleading.

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Comprehension

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

7. Not only should corporate social responsibility activities be anchored on a business’ purpose and values, but they should also be communicated with a new and engaging corporate voice.

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Comprehension

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

8. Multiple communication platforms, vehicles and formats make it more difficult for today’s PR professionals to optimize corporate social responsibility content and expand the lifespan of a story.

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Comprehension

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

9. Before engaging in any local community relations efforts, a company must first understand the community’s structure, including its weaknesses as well as its strengths.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Knowledge

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

10. In an effort to help reduce the dropout rate in U.S. high schools, Rocket Foods has decided to partner with the American Medical Association to create a campaign that demonstrates how eating healthier is tied to increased performance in school. Based on just these facts, one could assume they are creating a community relations program specifically for the U.S. Asian American population.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Application

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

Short Answer

1. Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility. Give an example of each.

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Analysis

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

2. What is a B Corporation and how does a company become one?

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Comprehension

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

3. Based on research presented in the text, demonstrate why millennials are an important demographic to consider for cause-related marketing activities.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Application

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Hard

4. What is greenwashing?

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Knowledge

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Easy

5. When expanding into a new Illinois county, Comcast hired a PR practitioner to help open doors. Briefly identify why he was able to inspire an overflow crowd to attend a Comcast meet and greet event.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Analysis

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium

Essay

1. TOMS Shoes operates with a one-for-one concept, one pair of shoes donated for every pair of shoes purchased. Is this concept most like cause promotions or corporate philanthropy? Why or why not?

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Analysis

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Medium

2. Illustrate the difference between strategic and responsive corporate social responsibility. Include a fictional or real example of each.

Learning Objective: 9.1: Understand the connection between PR and CSR.

Cognitive Domain: Application

Answer Location: Social Responsibility and the Essential Role of Public Relations

Difficulty Level: Hard

3. Briefly describe the pros and cons of CEO Activism.

Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.

Cognitive Domain: Comprehension

Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Difficulty Level: Medium

4. Demonstrate why a public relations and communications specialist is the best choice to manage the corporate social responsibility process, particularly for large, publicly traded corporations.

Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.

Cognitive Domain: Application

Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges

Difficulty Level: Medium

5. Compare and contrast the Latino and Asian American U.S. populations as related to community relations.

Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.

Cognitive Domain: Analysis

Answer Location: Community Relations and Corporate Social Responsibility

Difficulty Level: Medium