Ch7 Test Bank Answers Responsibility For Marketing - Management Physical Therapy 2e Test Bank with Solutions by Catherine G. Page. DOCX document preview.
Chapter 7. Responsibility for Marketing
Multiple Choice
1. Which of the following phrases best describes marketing?
A. An exchange of offerings
B. Requires professionals to implement
C. Drives profits and reduces costs
D. Foundation of patient satisfaction
2. Which of the Four P’s of marketing would include patient satisfaction?
A. Product
B. Price
C. Place
D. Promotion
3. Which of the following attributes is characteristic of a target market?
A. Broad, generalizable needs
B. Derived through a consensus process
C. Based on demographic data
D. Number of members is unpredictable
4. Which of the following is the best reason for managers to know their competition?
A. Duplicate advertising methods
B. Share business strategies
C. Establish partnerships
D. Identify a unique market niche
5. Which components of the SWOT strategy involves reimbursement for physical therapy services?
A. S and W
B. W and O
C. O and T
D. S and T
6. Which of the following outbound marketing tools is the most consumer driven?
A. Blogs
B. Branding
C. Backing a sports team
D. Billboard advertising
7. How is social marketing different from commercial marketing?
A. Social marketing targets a variety of groups while commercial marketing targets specific groups
B. Social marketing has immediate effects while commercial marketing takes longer
C. Social marketing involves changing behavior while commercial marketing reinforces behavior
D. Social marketing uses traditional tools while commercial marketing is more innovative tools
8. When developing marketing plans, which of the following considerations is most important?
A. Coercion
B. Education
C. Reducing costs
D. Persuasion
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Management Physical Therapy 2e Test Bank with Solutions
By Catherine G. Page