Ch5 External Environment Analysis Verified Test Bank - Test Bank | Health Biz Strategy 2e Moseley by George B. Moseley. DOCX document preview.
CHAPTER 05 TEST BANK
Chapter 5. External Environmental Assessment: Industry and Competitors
1. Define the term "industry" and distinguishing it from the term "market".
2. Explain the concept of the "industry value chain". Draw a diagram of the value chain for the pharmaceutical industry.
3. What does Michael Porter's Five Forces Model attempt to explain? Describe each of the five forces.
4. Name at least five factors that are likely to increase the intensity of competition in an industry.
5. What are some of the factors that tend to prevent new competitors from entering an industry?
6. Describe the concept of "economies of scale" and how it works.
7. What are some equivalent, substitute products and services that customers might be inclined to purchase in place of traditional health care products and services?
8. Describe several different generic types of competitors that an organization might want to be concerned about.
9. Explain the concept of "strategic groups" and how it may be used to facilitate the process of competitor analysis.
10. List eight pieces of information that an organization might want to know about its competitors’ strategic desires and capabilities.
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