Ch.4 Complete Test Bank Stage 2 Research Design, An Overview

Business Research Methods, 13e (Schindler)

Chapter 4 Stage 2: Research Design, An Overview

1) Research design encompasses all of the components below except ________.

A) data collection design

B) sampling design

C) instrument development

D) data analysis

E) All of the above are part of the design strategy.

2) Research design includes sampling design.

3) Which type of study provides a summation of data, often recasting data to achieve a deeper understanding?

A) Formal

B) Causal-predictive

C) Reporting

D) Experimental

E) Descriptive

4) Causal-explanatory study is loosely structured and designed to expand understanding of a topic.

5) The goal of a formal study is to ________.

A) discover future research tasks

B) expand understanding of a topic

C) test hypotheses

D) provide insight

E) develop hypotheses

6) The goal of a formal study is to develop hypotheses.

7) All of the following are possible goals of a causal-explanatory study except ________.

A) discover future research tasks

B) expand relationships among variables

C) test hypotheses

D) determine how one variable produces changes in another

E) All of the above are goals of causal-explanatory studies.

8) A descriptive study can discover hypotheses.

9) A statistical study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

B) emphasizes a full contextual analysis of a few events or conditions and their interrelations

C) discovers answers to the questions of who, what, when, where, or how much

D) attempts to reveal why or how one variable produces changes in another

E) provides repeated measures over an extended period of time

10) A statistical study emphasizes a full contextual analysis of a few events or conditions.

11) A case study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

B) emphasizes a full contextual analysis of a few events or conditions and their interrelations

C) discovers answers to the questions of who, what, when, where, or how much

D) attempts to reveal why or how one variable produces changes in another

E) provides repeated measures over an extended period of time

12) A case study designed to discover best practices in research would examine the procedures of the five most successful research companies using multiple sources, looking for patterns among the organizations.

13) A statistical study designed to discover best practices in research would examine the procedures of the five most successful research companies using multiple sources, looking for patterns among the organizations.

14) In the best-selling book, Good to Great, the author examined the characteristics of eleven successful companies by studying the full context of each organization, using multiple sources of information and identifying the relationship between managerial decisions and success. This is an example of a(n) ________.

A) case study

B) exploratory study

C) descriptive study

D) statistical study

E) causal study

15) A descriptive study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

B) emphasizes a full contextual analysis of a few events or conditions and their interrelations

C) discovers answers to the questions of who, what, when, where, or how much

D) attempts to reveal why or how one variable produces changes in another

E) provides repeated measures over an extended period of time

16) A descriptive study of ice cream brands would attempt to reveal how a change in packaging would affect sales.

17) A causal-explanatory study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

B) emphasizes a full contextual analysis of a few events or conditions and their interrelations

C) discovers answers to the questions of who, what, when, where, or how much

D) attempts to reveal why or how one variable produces changes in another

E) provides repeated measures over an extended period of time

18) Causal-explanatory study of ice cream brands would attempt to reveal how a change in packaging would affect sales.

19) A(n) ________ study explains what happened to a measured variable after-the-fact.

A) ex post facto

B) exploratory

C) experimental

D) statistical

E) causal

20) An example of an ex post facto design is a researcher using sales records to reveal the attractiveness of various ticketing approaches for a concert.

21) A(n) ________ study involves manipulation of one or more variables to determine the effect on another variable.

A) ex post facto

B) exploratory

C) experimental

D) causal-predictive

E) experimental and causal-predictive

22) An example of an experiment involves employee recruits in a laboratory selecting choosing from among three formulations of ice cream to determine which formulation is deemed to have the most chocolate-like flavor.

23) An experimental study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

B) involves manipulation of one or more variables to determine the effect on another variable

C) discovers answers to the questions of who, what, when, where, or how much

D) attempts to reveal why or how one variable produces changes in another

E) provides repeated measures over an extended period of time

24) An example of a descriptive study involves employee recruits in a laboratory selecting choosing from among three formulations of ice cream to determine which formulation is deemed to have the most chocolate-like flavor.

25) What type of study is being conducted when Land's End Home mails a catalog with a fluffy set of towels on the cover to one group of consumers and the same catalog with a cover featuring a photograph of a beautifully made bed to another consumer group in order to test differences in response between the two groups?

A) Case study

B) Longitudinal study

C) Exploratory study

D) Experiment

E) Ex post facto study

26) InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month. The issue will feature British royal Kate Middleton, but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Middleton's daily life or one that promises to share Middleton's style secrets. The issues are identical with the exception of the copy underneath the cover graphic of Middleton. Which type of study is this an example of?

A) Case study

B) Experimental study

C) Exploratory study

D) Longitudinal study

E) Ex post facto study

27) Kroger, a grocery store chain, wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern, Kroger will match pairs of stores that have different designs but similar shopper demographics and location. Sales from each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?

A) Case study

B) Experimental study

C) Exploratory study

D) Longitudinal study

E) Ex post facto study

28) An example of a monitoring research design involves studying the map of clicks that led to online orders from Wal-Mart.

29) An example of a communication research design involves studying the transcripts of calls that led to orders from Target.

30) Which of the following is not an example of a monitoring study?

A) Counting traffic at an intersection

B) Recording license plates in a parking lot

C) Mystery shopping in a competitor's store

D) Documenting interactions between customers and a call center

E) Telephone interview

31) The primary difference between a monitoring study and a communication study is that in a communication study, the researcher ________.

A) observes participants

B) documents activities without eliciting direct responses

C) asks questions of participants

D) collects data

E) records information over a period of time

32) Which of the following is a type of monitoring study?

A) Telephone interview

B) Counting cars in a parking lot

C) Mall-intercept interview

D) E-mail survey

E) All of the above are correct.

33) An example of a monitoring research design involves setting up a ATM-like kiosk in a mall, where participants use a tablet computer to evaluate a product.

34) Amazon is getting into the ticket business. An example of a descriptive design is interviewing 1500 attendees at various concert venues to learn about their ticketing process.

35) InZone Research will survey fans attending one of the Final Four games to assess preferences for pricing and products offered at concession stands. What type of study is this an example of?

A) Formal

B) Cross-sectional

C) Longitudinal

D) Monitoring

E) Ex post facto

36) When political researchers assess opinions towards President Trump's plan for immigration reform, a(n) ________ study is used. However, when political researchers want to assess the change in opinion toward immigration reform since the 1990s, a(n) ________ study should be used.

A) monitoring; communication

B) experimental; ex post facto

C) cross-sectional; longitudinal

D) exploratory; formal

E) laboratory; field

37) Harris Interactive monthly surveys members of its YouthQuery, a group of consumers ages 8 to 18 who were recruited to report consumption data on a variety of products and their response to various promotional methods. The YouthQuery members are part of a ________.

A) longitudinal panel

B) cross-sectional study

C) monitoring study

D) cohort study

E) statistical study

38) Longitudinal studies of cohort groups ________.

A) study the same people over time

B) use panel members as participants

C) study attitudes at a single point in time

D) use different participants for each sequenced measurement

E) occur under actual environmental conditions

39) When studies are conducted under controlled conditions that do not simulate actual environmental conditions, the study is conducted ________.

A) experimentally

B) ex post facto

C) under field conditions

D) under laboratory conditions

E) via monitoring

40) Studies that are conducted under field conditions ________.

A) occur under actual environmental conditions

B) simulate environmental conditions

C) imitate reality

D) control for extraneous variables

E) facilitate measurement of the variables of interest

41) Which of the following is true of studies conducted under laboratory conditions?

A) Occur under actual environmental conditions

B) Simulate environmental conditions

C) Imitate reality

D) Dependent variable naturally occurs

E) Facilitate measurement of the variables of interest

42) A simulation is a study that is designed to ________.

A) occur under actual environmental conditions

B) imitate reality

C) facilitate measurement

D) control all possible variables

E) All of the above are correct.

43) A ________ is a study in which the conditions of a system or process are replicated.

A) laboratory study

B) field study

C) mall-intercept study

D) simulation

E) mystery shopping study

44) Which of the following can be classified as a causal research study? The researcher is attempting to find out ________.

A) what percentage of the population believes consumer products are of the same or better quality today than 10 years ago

B) which manufacturers in the United States contribute the highest percentage of their net income to private nonprofit organizations

C) how the murder rate in Detroit fluctuates with the economy and population trends

D) why technology unemployment is higher in Chicago than Houston

45) Which of the following trade-offs is accurate? "Research designs may be viewed as being ________.

A) exploratory or experimental

B) laboratory or ex post facto

C) cross-sectional or case

D) descriptive or causal

E) longitudinal or statistical

46) A participant's perceptual awareness refers to their

A) awareness of the sponsor of the study.

B) changing their behavior in a study.

C) understanding of the purpose of the study as explained to them by the researcher.

D) awareness that they are part of a disguised study.

E) All of the above are correct.

47) Which of the following research designs uses interpretive techniques to describe, decide, translate, and come to terms with the meaning of a phenomenon?

A) Quantitative

B) Causal-predictive

C) Descriptive

D) Qualitative

E) All of these are correct.

48) Which of the following research designs is interested in determining the quantity and frequency of magnitude of a phenomenon?

A) Quantitative

B) Causal-predictive

C) Descriptive

D) Qualitative

E) All of these are correct.

49) Which type of research design would employ a focus group followed by a survey?

A) Quantitative design

B) Causal-predictive design

C) Single-methodology design

D) Qualitative design

E) Multimethodology design

50) Which of the following research designs could describe an experiment?

A) Exploratory design

B) Descriptive design

C) Single-methodology design

D) Qualitative design

E) Multimethodology design

51) What aspect of research design results in a decision to communicate with all members of a target population?

A) Data collection design

B) Development of a measurement instrument

C) Sampling design

D) All of these are correct.

E) None of these are correct.

52) What aspect of research design results in monitoring a group of doctors in a children's hospital?

A) Data collection design

B) Development of a measurement instrument

C) Sampling design

D) All of these are correct.

E) None of these are correct.

53) What aspect of research design results in development of training for interviewers?

A) Data collection design

B) Development of a measurement instrument

C) Sampling design

D) All of these are correct.

E) None of these are correct.

54) What aspect of research design results in development of questions for a survey?

A) Data collection design

B) Development of a measurement instrument

C) Sampling design

D) All of these are correct.

E) None of these are correct.

55) Explain the difference between a field setting (research under field conditions), laboratory setting, and simulation.

56) Compare and contrast the cross-sectional and longitudinal designs.

57) Describe the three aspects of research design.